campaign overview apr 2012
TRANSCRIPT
![Page 1: Campaign overview apr 2012](https://reader033.vdocument.in/reader033/viewer/2022060123/5596f36d1a28ab4c4b8b45d7/html5/thumbnails/1.jpg)
Tues 8th May - Fri 15th June 2012
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Participating LA’s• Aberdeen City• Aberdeenshire• Dumfries and Galloway• East Dunbartonshire• East Renfrewshire• Edinburgh• Fife • Glasgow• Inverclyde• Moray• North Ayrshire• Shetland
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Campaign Aims
• Influence parental attitudes.
• Increase driver awareness of children cycling, to make the journey to school safer.
• Increase the number of cycle journeys to our target schools.
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What does the campaign involve?
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Parents - Direct Mail
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TV, Radio & Press
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Previous success• 84% of drivers and 88% of parent drivers said
the campaign would make them slow down when driving through the cycle friendly zones.
• 88% of drivers and 89% of parent drivers said the campaign would make them give kids more space on the roads.
• 64% of parents said the campaign made them more confident about letting their children cycle to school.
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Contact
• Email: [email protected]
• Phone:
0141 229 5440
• Website:
www.theriderz.com
www.cyclingscotland.org