canadian sponsorship forum 2011 brochure

8/6/2019 Canadian Sponsorship Forum 2011 Brochure

http://slidepdf.com/reader/full/canadian-sponsorship-forum-2011-brochure 1/13

rev up your ROI June 10-12, 2011 – Montréal

Presented by: Host event:



Time to enter a different world...

A place transformed...

A culture unveiled...

A world where the rich are impossibly rich.

The glamorous are intensely glamorous.

The beautiul are intimidatingly beautiul.

It is called, quite simply, “F1.” Say it again. “F1.”

It’s a “ormula” o ascination. The most

advanced technology on our wheels. The most

skilled motorsport competitors on any track.

The most expensive sport in the world.

My ascination with F1 is simple. For all that is

invested, how do you measure the returns?

In this sport, the winners are easily identied

rom the losers — the checkered fag; thetrophies; the podium. O the track — the deal

making; the publicity; the tourism dollars; the

worldwide television audiences; the till-ringing

promotions — it all adds up to one thing: ROI.

In June o 2011, the Canadian SponsorshipForum is going to come ace-to-ace with this

key issue. Either your program is a winner, or

it’s not. You don’t have time to wait. In this day

and age, understanding your ROI is mandatory;

it’s the key to success — at the beginning,

during, and ater your program is executed.

Understanding your ROI can mean the dierence

between getting budgets approved rom management

or having them shited to more “sales generating

activities.” Understanding the ROI you can deliver or

a sponsor can mean the dierence between landing

a new partner or being told, “We have no budget.”

Understanding your ROI can mean the dierence

between getting that coveted promotion or being

reassigned to “special projects.”

This conerence won’t be or the shy. It won’t

be or the timid. It won’t be or the meek.

We are going to tackle tough issues all day long.

Then, we are going to tackle the Montréal nightlie.

Are you prepared? Can you handle the pace?

Is your sponsorship program a winner, or a loser?

It’s time to put the pedal to the metal…

Mark Harrison

President, TrojanOneChair, Canadian Sponsorship Forum



Unmatched, the Canadian Sponsorship Forum is a unique event that travelsthe country showcasing the best in Canadian sponsorship stories.

The gold standard o sponsorship development in the country, the Forum sets

itsel apart rom other marketing conerences by partnering with Canada’s biggest

sponsorship properties and bringing delegates inside the experience.

A Canadian Showcase

CFL Grey Cup

Vancouver, BC

Calgary Stampede

Calgary, AB

Toronto InternationalFilm Festival

Toronto, ON

IIHF World HockeyChampionships

Halifax, NSCarnaval de Québec

Québec City, QC

ParalympicWinter Games

Whistler, BC

Formula 1 Grand Prixdu Canada

Montréal, QC

2005

2006

2007

20082010

2011

2009



Feel the emotion, as the heart o Montréal beats

rom sunrise to sunset and beyond, to the rhythm

o its Grand Prix. Partnered with Octane Racing

Group Inc., the Forum will take delegates inside the

Formula 1 Grand Prix du Canada rom June 10 – 12,

2011. As Canada’s largest three-day event, the

Grand Prix has sold out 10 years running, greeting

race ans and business leaders rom all over theworld. It is the only Formula 1 event held in North

America and the longest running outside o Europe.

Experience the best Grand Prix

the world has to offer

“It is with great pleasure that in June 2011 our

team at the Canadian Grand Prix will greet industry

insiders who have a keen interest in sponsorship,

especially for grand international events. Formula

One is a spectacular environment to discover, and

each year, our Grand Prix reaches a worldwide

audience of up to 300 million television viewers. One

of the top three sporting events on an international

scale after the Olympic Games and the World

Cup of soccer, Formula One, along with NASCAR,

is one of the two biggest trademark names in

motorcar racing. It has to be seen from the inside.”

François Dumontier

President, Octane Racing GroupPromoter o the Formula 1Grand Prix du Canada



Ater a turbulent 18 months, the sponsorship marketingindustry is going into overdrive to reach the nish line.

ROI has evolved to be more than just the nancial “return on investment,”encompassing retail, advertising, digital, POS, events, sponsorship and PR.

Tying in with the spirit o F1 and the rejuvenation o the sponsorship landscape, the theme

o this year’s Forum is rev up your ROI. Through inspiring keynote presentations, hot-topic

discussions, hands-on Business o Sponsorship tutorials, special interest panels and more,

all sessions and topics will integrate this theme to provide tangible takeaways or delegates

to maximize engagement across their sponsorship marketing platorms.

Rev up your ROI



Second-to-none speakers

The Forum’s stage is annually graced by Canada’s partnership decision

makers and thought-leaders, orging a speaker roster unrivalled by any

conerence in Canada. In 2011, the bar has been raised yet again.

From the one-o-a-kind experiences that keynote speakers will bring to the podium,

to the hot-topic discussions and workshops that will engage delegates and stimulate minds,

we’ve recruited the industry’s best to inspire delegates. Our 2011 speaker lineup includes:

Adam GaroneFounder,

Movember

François DumontierPresident,

Octane Racing Group Inc.

Jackson WightmanDirector o Communications,

CauseForce

Henry StorgaardChie Executive Ocer,Canadian Paralympic

Committee

Rick BurtonDavid B. Falk Distinguished

Proessor o Sport Management,Syracuse University



With over 60 per cent o delegates holding over 10 years o industry experience, the

Canadian Sponsorship Forum brings together managers, directors, executives, VPs

and CEOs. It is attended by 300 o Canada’s sponsorship and marketing elite each

year which, to name a ew, include past delegates such as the ones listed here.

With representation rom corporations, properties, agencies, vendors,

and suppliers, the Canadian Sponsorship Forum presents unique

value to each delegate ensuring a return on their investment.

An unmatched

delegation

Air Canada

Acuity

Aeroplan

American Express Canada

Angus Reid Strategies

BC Hydro

Bell Canada

Best Buy

BMO Financial Group

Bombardier

Boom Marketing

Cadillac Fairview

Calgary Stampede

Canada Games Council

Canadian Breast Cancer Foundation

Canadian Olympic Committee

Canadian Tire Foundation

for Families

CanWest Global Communications

CBC

CFL

Cirque du Soleil

City of Toronto

CN

Coaching Association of Canada

Coca-Cola

Cossette Atlantic

CTV

Dairy Farmers of Canada

Edmonton Oilers Hockey Club

Fido

Frito Lay

General Mills Canada

General Motors Canada

Google

Hbc

Heart & Stroke Foundation

Hockey Canada

Just for Laughs

Kraft Canada

Labatt Breweries of Canada

Lakehead University

Laurentian University

Loblaw Companies Inc

Maple Leaf Sports andEntertainment

McDonald’s Restaurants of Canada

Nike

One X One

Ontario Place

Scotiabank

Shaw

Sick Kids Foundation

TD Bank Financial Group

Princess Margaret

Hospital Foundation

Tim Hortons

Toyota Canada

VIA Rail Canada

Visa

Western Sponsorship Congress

Wilson Sport Equipment Canada

Yahoo! Canada



Unparalleled networking eventsComplementing its premier lineup o speakers andsessions, the Canadian Sponsorship Forum always

oers unique oppor tunities or delegates to network

and orge valuable relationships. Leveraging the

buzz and excitement o the 2011 Formula 1 Grand

Prix du Canada in beautiul Montréal, Quebec,

the 2011 Canadian Sponsorship Forum has set

the stage or unparalleled networking events.

Friday, June 10Private Cocktail and

Dinner Reception

Winding down rom the frst day o speakers

and sessions, delegates will be taken on a

track tour o the Formula 1 race track and

invited to kick back to the excitement o live

Formula 1 races rom an insider’s location, while

enjoying dinner and a networking cocktail.

Sunday, June 12Formula 1 Race

The excitement o the weekend will culminate in

the fnal day o racing on Sunday, June 12.

Delegates will enter the peak o F1 action as

they enjoy the fnal rounds o Formula 1 Racing

and conclude their experience at the

2011 Canadian Sponsorship Forum.



Friday, June 10

TIME ELEMENT SUBJECT

8:00AM – 5:00PM Registration

12:00PM – 1:00PM Lunch

1:00PM – 1:15PM Announcement Opening Ceremonies

1:15PM– 2:00PM Keynote Start Your Engines: Rev Up Your ROIMark Harrison, TrojanOne

2:00PM – 2:45PM Case Study A Taste o Sponsorship: How AMEX Achieved ROI rom Local Food Festivals

David Barnes, American Express

2:00PM – 2:45PM Case Study Home Game Advantage: The Impact on Paralympic PartnershipsHenry Storgaard, Canadian Paralympic Committee

2:45PM – 3:00PM Break

3:00PM – 3:45PM ROI Session Listen, Measure & Engage in Social MediaRichard McInnis, Radian6

3:00PM – 3:45PM Strategy Workshop Selling Fundamentals : How to Reta in Control o the Selling ProcessGreg Wood, T1 Partnership Marketing

3:45PM – 4:45PM Keynote Research: The Key to Maximizing Your ROIDon Mayo, IMI International

4:45PM – 5:00PM Announcement Inv itation to Join the F1 Track Tour, Pr ivate Cocktail Reception and Dinner

5:00PM Sessions End

6:00PM – 7:00PM Transportation From Delta Centre-Ville to Circuit Gilles-Villeneuve

7:00PM – 7:30PM Networking Event F1 Track Tour and Photo Opportunity

7:30PM – 7:45PM Inside the Grand Pr ix Welcome to Montréal and the Circuit Gilles-V illeneuveFrançois Dumontier, Octane Management Group Inc.

7:30PM – 9:30PM Network ing Event Private Cocktail and Dinner Reception sponsored by The Media Merchants

9:30PM – 10:30PM Transportation From Circuit Gilles-Villeneuve to Delta Centre-Ville

AgendaRegistration begins on Thursday, June 9, rom 2:00 PM – 7:00 PM



Saturday, June 11


8:00AM – 4:00PM Registration

7:45AM – 8:30AM Breakast

8:30AM – 9:30AM Keynote Fith Annual Canadian Sponsorship Landscape StudyNorm O’Reilly, University of Ottawa & TrojanOne

8:30AM – 9:30AM ROI Session What’s It All Worth?: Measuring Return on B2B Investment

Ian MacGillivray, Oomph! Events

9:30AM – 10:15AM Strategy Workshop The Final Cut : Behind the Curtains o Sponsorship

Steven Endicott, Shaw Festival

Shari Willerton, Shaw Festival

Libby Biason, TrojanOne

9:30AM – 10:15AM Strategy Workshop #Trending: Innovative Strategies or PR and Social MediaJackson Wightman, CauseForce

10:15AM – 10:30AM Break

10:30AM – 11:15AM Case Study Backstage with Live Nation: How Economy o Scale is Changing the Sponsorship World

Riley O’Connor, Live Nation Canada

10:30AM – 11:15AM Strategy Workshop Around the Bend: A Look at What’s Ahead in Digital MediaMark Stewart, TrojanOne

11:15AM – 12:00PM Strategy Workshop Colouring Outside the Lines: Rediscovering the Value o Creativi tyChuck Phillips and Kyle Romaniuk, Cocoon Branding

11:15AM – 12:00PM ROI Session From Start to Finish: Strategic Approaches to Sponsorship ROI

David Corelli, TrojanOne

12:00PM – 1:00PM Lunch

1:00PM – 1:45PM Strategy Workshop From Rookie to All-Star: Achiev ing ROI rom Athlete SponsorshipsColin Campbell, NHLPA

Chris Armstrong, Wasserman Media Group

Rick Burton, Syracuse University

1:00PM– 1:45PM Case Study Is a Picture Worth 1,000 Words?: Evaluating MediaDiane Patenaude, Carat

1:45PM– 2:00PM Break



2:00PM – 2:45PM ROI Session Building a “Social Brand”: How to Create Value in Sponsorships Andy Shibata, RBC

2:00PM – 2:45PM Case Study Rallying a Community: How Dundas Won Krat HockeyvilleBarry Forth, “Gotta Be Dundas” Hockeyville Leader

2:45PM – 3:00PM Break

3:00PM – 3:45PM Keynote Movember: Changing the World One Moustache at a Time Adam Garone, Movember

3:45PM – 4:15PM Announcement Finish Line and 2012 AnnouncementMark Harrison, TrojanOne

4:15PM Experience Montréal Delegates will have the opportunity to experience Montréal at their leisure

Sunday, June 12


8:00AM – 9:30AM Transpor tation From Delta Centre-Ville to Circuit Gilles-Villeneuve

9:30AM – 10:15AM Light Breakast

10:00AM – 10:15AM Inside the Grand Prix F1 101: The Inside Track on Formula 1 Racing

10:30AM – 12:00PM Inside the Grand Prix Delegates will be guided around the in-eld o Circuit Gilles-Villeneuve by Octane Managementrepresentatives, giving them an inside look into what it takes to crack the activation line-up o Canada'slargest three-day event. Three groups will leave the Canadian Sponsorship Forum's private suite in 15-minute intervals, exploring activations rom:Budweiser - As the ocial beer sponsor o the 2011 F1 Grand Prix du Canada, delegates will tour the BudweiserZone and concert stage, giving them a backstage look at the magnitude o this event.Mattel - Delegates will be taken on a VIP tour through the Hot Wheels Garage and be given a betterunderstanding o what it takes to produce lie-size Hot Wheels cars.Mercedes-Benz - The nal lap o our on-site activation tour will bring delegates to the ocial auto sponsor o the2011 F1 Grand Prix du Canada to see what the best-in-class puts orth at an event o this size.

12:30PM – 1:00PM Lunch Reception and Cocktails

1:00PM – 2:30PM Race Final F1 Grand Prix du Canada 2011 Race

2:30PM – 4:00PM Networking Event Delegates wil l enjoy cocktails whi le celebrat ing the trophy win and cementing their new workingrelationships

4:00PM – 7:30PM Transportat ion From Circuit Gil les-Vil leneuve to ei ther the Delta Centre-Vil le or the Montréal Pierre El liott Trudeau Airport



Located in the heart o downtown

Montréal, the Delta Centre-Ville

will be the host hotel or the

2011 Canadian Sponsorship

Forum. Steps away rom

shops, boutiques, and tourist

destinations, delegates will

be situated just minutes away

rom all the vibrant attractions

that Montréal has to oer.

World-class accommodations

CSF 2011 Room Rates:

Delta Room – $249/night

Premier Room – $269/night

Signature Club Room – $299/night

For reservations please visit:

http://www.deltacentreville.com/010609g

Or call 514-879-1370 and quote

block code ‘010609G’



Register now

3-Day Delegate Registration: $1,995

[email protected]

1-888-400-2228

Host Venue:

Delta Centre-VilleHost Event:Formula 1 Grand Prixdu Canada

www.canadiansponsorshiporum.com

canadian sponsorship forum 2011 brochure

Documents