careoregon case study
DESCRIPTION
Case Study for CareOregon showing the design, research, information architecture and branding for their website redesign.TRANSCRIPT
C A R E O R E G O N C A S E S T U DY
CareOregon is a Medicare and Medicaid provider for Oregon residents. Their mission is to provide quality care for all, starting with its members.
A B O U T C A R E O R E G O N
W E B S I T E B E F O R E
In the last 30 days, how often did you access the Internet at work?How often did you visit the CareOregon Web site?
S U RV E Y R E S E A R C H
When you are seeking health-related information, which of the following sources are you likely to use?
S U RV E Y R E S E A R C H
Age: 24 Education: High School DiplomaOccupation: Part-Time Waitress
Income Level: LowSite Most Used: Facebook
Access to Internet
Health Knowledge
CareOregon Familiarity
Web Savviness
Usage Needs:
• Access benefits information – medical/pharmacy
• Info about CareOregon health plans
• Access forms
• Access to support networks for chronic conditions
• Tips on healthy living / wellness
• Contact CareOregon
Members : Cathy
Providers : JuliaAge: 29 Education: Associates DegreeOccupation: Clinic Staff
Income Level: Lower MidSite Most Used: MSN
Access to Internet
Health Knowledge
CareOregon Familiarity
Web Savviness
• Log into portal for status• View benefits plan• Check patient eligibility• View provider manuals
Includes family practitioners, skilled nurses, hospital workers, vision providers, specialists, mental health providers. Most of the providers are physicians (13,687), and groups of providers (4,085) and some advance practice nurses (1,637).
Each is accustomed to working with Medicare and Medicaid cases. About half of them access CareOregon.org at least several times a week. They have interest in accessing health news and industry blogs. They also need to access information and complete tasks in order to serve the CareOregon member base.
• Access formularies• Access and submit forms• Contact Provider Services
Usage Needs:
0.00 CAREOREGON
6.0 About Us
6.01 Who We Are
6.02 CareOregon's Vision6.03 Board of Directors
6.05 Fast Facts
6.07 Press6.07.1 Interviews6.07.2 Press Releases6.07.3 Press Packet
6.10 Events 6.10.1 Event Registration
6.09 Privacy
6.08 Careers
6.08.1 Employee Stories
6.05.1 FAQs
4.01 Staying Healthy
4.02 Common Health Conditions
4.03 Family Health
5.01.3 Learning Opportunities
5.01.4 Program / Event Opportunities5.01.5 Presentations
5.03.1 Initiatives5.03.2 Partnerships
5.01.1 CSSI
5.02.4 How to Get Involved
4.04 CareOregon Videos
3.00 Our Health Plans
5.00 Transforming Health Care
4.00 Health & Wellness
4.06 Member Stories 4.04.1 Submit your story
1.01 Benefits Summary
1.00 For Members
2.00 For Providers
2.01 Provider Portal Login
2.02 Provider Forms and Policies
2.03 Pharmacy Help Desk
2.04 Provider Manual
2.06 CareNews
2.03.1 Formulary List
2.03.2 Form Request
2.08 Accessing Resources
2.10 Primary Care Renewal (5.01.2)
2.11 Best Practice and Health Promotion2.12 Provider Updates
2.11.2 Tobacco Cessation2.11.3 Immunization Schedules2.11.4 Chronic Heart Failure2.11.5 Diabetes2.11.6 Early Childhood Cavity Prevention2.11.7 ADHD2.11.8 Lead Poisoning
2.13 Provider Support
1.02 New Member Checklist1.03 Find a Provider
1.04 Rx Questions
1.04.1 Rx lookup1.04.2 Formulary Update1.04.3 Mail order Pharmacy Form1.04.4 Pharmacy Reimbursement
1.05 Helpful Links
1.06 Member Handbook
1.06.1 2010 Plus Member handbook1.06.2 2010 Standard Member Handbook1.06.3 Oregon Health Plan Client Handbook1.06.4 Request a Handbook
4.02.1 Diabetes4.02.2 Pnuemonia4.02.3 Asthma
4.02.5 Depression4.02.4 Heart Failure
4.03.1 Pregnancy and Healthy Moms4.03.2 Healthy Children
4.01.1 Nutrition & Activity
4.01.4 Quitting Tobacco4.01.5 Flu4.01.6 Alcohol / Drugs4.01.7 Interactives
6.09.1 Notice of Privacy Practices
6.09.2 Release of Health Information (OHP)
6.09.3 Release of Health Information (Medicare)
1.07 Common Questions1.07.1 Glossary of Terms1.08 Member Forms
3.02 Medicare Plans
3.01 Medicaid Services / OHP
3.03 What Does CareOregon Offer?
3.01.1 Plan Overview3.01.2 Qualification Guidelines3.01.3 Contact
3.04 How to Apply
3.02.2 Contact3.02.3 Qualification Guidelines3.02.4 Common Questions
7.00 Contact Us
7.01 CareOregon Operated Clinics
7.03 Email Us
7.04 online support
7.05 request a callback
8.01 search
jump menu
glossary of terms
0.01 select language
provider login
Utility Nav
find a provider
Rx lookup
speak to member support
8.02 access forms
member handbook
view plan benefits
6.08.2 Job Openings6.08.4 Benefits6.08.5 Our Values (SPIRIT)6.8.6 FAQs
CareOregon Sitemap v1.19
Legend: New Content Link to Another Location
4.07 CareLink Newsletter
4.08 Subscribe to Updates
2.05 MMIS / DHS
4.03.3 Text4Baby™
3.02.5 Apply Now
4.09 Discussion Boards
6.06 Annual Report
6.04 Health Policy (5.03)
5.01 Providers
5.02 Members
5.03 Health Policy
5.01.2 PCR
5.02.1 Member Advisory Council
5.02.2 Issues
5.02.3 Contact Your Legislator
5.03.3 Links
find a provider
text size
4.01.2 Immunizations
4.02.6 COPD4.02.7 Chronic Pain Mgmt4.02.8 ADHD4.02.9 Mental Health
3.01.4 Apply Now
6.07.4 Interview Requests
4.01.3 Preventative Health Screenings
4.03.4 Women's Health4.03.5 Men's Health4.03.6 Teen Health4.03.7 Senior Health
3.05 CareOregonAdvantage.com
5.01.6 Global Partnerships
Design Comp Exists
Footer CareOregonAdvantage.com (3.05)
About Us (6.0)
Careers (6.08)
Press (6.07)
Contact Us (7.0 )
8.03 Sitemap
Phase 2 Item
TwitterFacebook
blog
CareOregon Wireframes v1.18 Wed Feb 09 2011 5.00 Transforming Healthcare
LOGO
For Members | For Providers | Our Health Plans | Health & Wellness | Transforming Health Care | About Us | Contact Us
Find a Provider | Contact Us | Select Language | Provider Login | Jump to...
Search
Copyright © 2010 CareOregon, Inc. All rights reserved. CareOregon Advantage | About Us | Careers | News | Contact Us | Site Map | Twitter | Facebook
| A A
Image
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Transforming Healthcare ProvidersMembersHealth Policy
News Item Title HereJuly 23 2010
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CareOregon wants your help.
Find out ways you can get involved >
Latest News, Articles and Presentations
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More Articles>
Primary Story Here
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Video / Image
Video / Image
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Do you plan to vote in the next ballot measure election?
Definitely
Possibly
Unlikely
Submit
1 | 2 | 3
Contact Customer Service
BRANDED IMAGE HERE
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Access DocumentsRx LookupFind a Provider
Search in your area: Enter Zip Find a Provider
Image
Select Plan TypeAdvanced Options
How to Join
Within 5 mi
CareOregon Wireframes v1.12 Wed Feb 09 2011 3.05 CareOregonAdvantage.com
CareOregon Advantage
For Members | For Providers | Our Health Plans | Health & Wellness | Transforming Healthcare | About Us | Contact Us
| Find a Provider | Provider Login | Jump to...Search
Copyright © 2010 CareOregon, Inc. All rights reserved. Customer Service: 1-800-224-4840 | Contact Us | Press | Careers | Privacy | Sitemap
| A A
Contact Customer Service
BRANDED IMAGE HERE
Care Oregon Advantage | CareOregon Advantage Plus | CareOregon Advantage Star
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What you need to know:
If you have Medicaid & Medicare >
If you have Meidcare only >
Access DocumentsRx LookupFind a Provider
Search in your area: Enter Zip Find a Provider
Connect with Us
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Speak to someone now >
Select Plan TypeAdvanced Options
How to Join
Within 5 mi
Why Join a Local Oregon Health Plan?
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Learn about the CareOregon Advantage >
< Go to CareOregon.org
P H OTO G R A P H Y
C A R E O R E G O N L E X I C O N
compassion >> empathy
quality >> excellence
involved >> vibrant
transformative >> renewal
health >> wellness
support >> care
C O L O R PA L E T T E
P RO P O S E D T Y P O G R A P H Y
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Sub Title TreatmentSub Title TreatmentGil Sans Light
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H O M E PAG E
C R E AT I N G B R A N D S I G N I F I C A N C E