cause related

7/29/2019 Cause Related

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TEAM MEMBERS:

PRIYANKA RAGHAV

SHUBHI KHANNA

RAJAT TOKAS

SAURAV GUPTA

SINHA MAYANK


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SustainabilityLiving within the resources of the planet without damaging the environment now

or in the future

Companies manage Sustainability

1) CSR Activities

2) Corporate Governance

3) Innovation & Technology

4) Work Force Diversity

5) Customer Centricity

Meeting the needs of the Present without compromising the ability of Futuregeneration to meet their own needs.

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CSR Integrating Social & Environmental Concerns

A concept whereby companies integrate social & environmental concerns in

their business operation and in their interaction with their stakeholder on avoluntar basis

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WHAT IS CAUSE RELATED MARKETING ?

It is a marketing strategy involving Corporate houses & Non-Profit Organization

for mutual benefit. It is a marketing tool used to help address social issues of the

day, through providing resources & funding whilst at the same time addressingimportant business objectives

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CRM Vs CORPORATE PHILANTHROPY

COMPANIES &

INDIVIDUALS

NON PROFITORGANIZATIONS(NGOs

BENEFITED)

FUND TRANSFER

Corporate Philanthropy takes place through direct monetary gifts to anonprofit. It is often made through the corporation's own foundation. Thesedonations are usually for a particular program that the nonprofit will run andcan be of short or long duration.

NGO COMPANIES

MUTUAL

BENEFIT5


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CRM CAN TAKE MANY FORMS

Product ,Service(Ex SHIKSHA By P&G), Transaction specific (American

Express)

Promotion of a common message / Social Awareness Times of India &

Hindustan Times

Product Licensing Microsoft Anti Piracy

Employee Service Program 1. ITC e-Choupal2. IFFCO Indian Farm & Forestry Development

(IFFDC ),

Cooperative Rural Development (CorDet)

IFFCO Kisan Seva trust

3. Carbon Credit Sales & Trading

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EXAMPLE OF PROMOTION OF SOCIAL MESSAGE & AWARENESS

The Hindu Social Awareness message

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EXAMPLE OF PRODUCT LICENSING

Microsoft India Anti Piracy

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EXAMPLE OF PRODUCT, SERVICE

When launched in 2003,Shiksha got a fabulous response from consumers which

led to sales of Shiksha labelled products reaching 20 Lakhs. The program has

built & supported over 140 schools across India and donated Rs. 22 Crores inthe last 8 years.

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MORE EXAMPLES BUSINESS TO CONSUMER

1)American Express Every time customer swiped the card ,2% donation

was triggered for the restoration of Statue of Liberty.This leads to 28%increase in American Express Card

2)HUL announced a contribution of fifty paisa to a diarrhea project on sale of

each of its LIFEBUOY brand soap. It helped to improve market share for

lifebuoy

3) OBEROI Hotels Along with CRY collected 6.50 lacs in 18 months.

4)One of the brand of P&G in an extremely competitive hygiene product

market announced a contribution of Re 1 on every pack of its sales; for blindrelief society. It helped to improve market share for that brand

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BENEFITS

For Business

1) Positive Public Relation

2) Improved Customer Relation

3) Additional Marketing Opportunities

4) Making more Profit

5) No Government intervention

Effect On Branding Aspect

1) Build Brand awareness

2) Enhance Brand image

3) Establish Brand creditability

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THANK YOU

If you would hit the mark,

You must aim little above it,Because every arrows that flies,

Feels the attraction of earth


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1)Oberoi Hotels along with _ collected 6.5 lacs in 18 months.

a) CRYb) DRY

c) GKL

d) TRY


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2)What is the full form of CRY?


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3)What was the Project taken by HUL as a cause related

marketing.

a) Diarrhea Projectb) Cancer Project

c) AIDS Project

d) Tuberculosis Project


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4)E-Choupal was initiated by which company.

a) ITCb) HUL

c) TATA

d) American Express


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6)Name the two different form of cause related marketing?


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7)Which brand of Cadbuary started a cause related marketing in Australia (1997)?


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8)SHAKTI an initiative for educating rural women was started by which company -----

a) HUL

b) TATA SALT

c) P&G

d) ITC


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