ccri & social media - a how to guide
DESCRIPTION
An overview of how best the CCRI www.ccri.ac.uk can utilise social media to disseminate information.TRANSCRIPT
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CCRI & Social Media
A ‘how to’ guide
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Platforms in CCRIO TwitterO FacebookO Paper.liO CCRI BlogO YoutubeO AudiobooO SlideshareO LinkedinO Academia.eduO Google+
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Focus upon…O Twitter – how it works, how we use it,
making the most of it…EFFECTIVEO Why extra information is neededO How it can be time consuming…but
why it shouldn’tO Linking to Blog & Slideshare
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Greatest Impact Potential?
O Twitter – as a promotional toolO ‘Shouting’ about our achievementsO Lure interested people / organisations
(thousands potentially)
O Support via BlogO Twitter 140 character limitO Need more info beyond Twitter limitO Link to Slideshare if possible
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Twitter Speak O Handle – your Twitter name prefixed ‘@’O Tweet – a message: 140 characters limitO Following – accounts we followO Followers – accounts who follow usO Favourites – messages we tag as favourites
(acknowledgement/courtesy)O Lists – themed lists into which we classify
accounts we follow (food/farm/wine)O Hashtag# - a way of coding messages according
to a theme #ccriseminar enables easy searchingO @ – enables you to direct Tweets at accounts
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Help me to help you…O A typical scenario:
O Nick, could you tweet about the paper I presented last week in Timbuktu please. It covered local food networks within badger communities who have used farm buildings in flood prone areas. www.anyoldlink.co.uk
O 140 characters…what do I say? To whom? O Paper titles often >140 charactersO Links take up some of numbersO ‘@’ whom also uses charactersO In reality, often 80-100 to get people to ‘bite’
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Maximising InterestO Tell me BEFORE you present a paperO If the paper is published – a
link/referenceO If you are listed in
procedings/conference – a linkO A summary (non-academic) or
comment on the conference/paper/work. A few lines O This goes on the Blog, to give
context/detailO This should all allow me to create…
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Maximising Interest; ergo Impact
Twitter Blog
O Dave from CCRI presented at #EUConf14 on badgers & food ow.ly/i/4rWq5 @orgs12 @JaneMills @ReedMTweet @OwainonTwit
O 15 characters leftO Re-tweets can reach
thousands
O Link on Twitter brings people here
O Detail about itemO Links to conferenceO Links to paperO Links to academic
profilesO Links to related workO It brings people to the
website, and ‘us’O People do follow Blogs
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Blog Post – ExampleO http://www.ccri.ac.uk/ccrirau/
O Note links – ‘adding value’ to the post…
O Related Tweet…O Briefing paper by @rhiannonkfisher & @DamianMaye regarding control of #BovineTB available on @SRUCResearch site http://tiny.cc/t4beax
O See other posts – too much information for Twitter; hence need for summary, however brief!
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SlideshareViewings…
CAP Reform 773Farmers/Risk 619Social Capital 616Superb Food 532
2500 approx
155 Antony – in a week
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SlideshareO Any presentations? Pdf or pptO When/what/where was this?O Put in any links to papers, or provide
me with themO Keywords are useful – help with
searchesO Relevant organisations at whom we
can informO Summary – useful but not criticalO http://
www.slideshare.net/CCRI/presentations
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Other forms of mediaO Video – YouTubeO Audio – YouTube & audio booO Pictures – numerous
O Facebook – easy to add photos/videos, but less impact for us, as fewer followers
O Follow the same principles. Less used at present…potential?O Radio/TV
O Think of opportunities
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Questions?