ceo 2011 - online selling strategies
TRANSCRIPT
Joseph Fung @josephfung www.josephfung.ca
Framework for Success: Chamber Executives of Ontario Winter Conference2
There are 3 Ground Rules
DisagreeInterruptShare
Feb 3, 2011
This is your
presentation!
3
What’s on the plate today?
IntroductionsTactics Recap3 Design PatternsQ & A
<- the fun stuff!
Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference
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Introductions
Who are you and what do you want to get from this conference?
Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference
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Tactics Review
These tactics are from
November’s presentation
Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference
• Personal + Official AccountsConversation with followers = more exposure
• Ask for Help“social ask” as effective as hypnosis
• Share multimedia on Facebook3x more shares than Twitter
• Be Re-Tweetableinclude a link, tweet in afternoon, use #hashtags
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Design Pattern 1.Selling 316 Tickets in 8 Days
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference7
… how we did it before
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$
The Event
Lots of staff time
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…how we did it for Ignite
Feb 3, 2011
1) Before sales
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…how we did it for Ignite
1) Before sales2) Selling tickets
The Event
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…how we did it for Ignite
1) Before sales2) Selling tickets3) During event
The Event
Framework for Success: Chamber Executives of Ontario Winter Conference11 Feb 3, 2011
…how we did it for Ignite
1) Before sales2) Selling tickets3) During event4) After event
The Event
Framework for Success: Chamber Executives of Ontario Winter Conference12 Feb 3, 2011
The Results
316 Tickets in 8 Days1210 Followers (+315 or +35%)708 Subscribers (+231 or +48%)
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The Tools• www.paypal.com (2.5% commission)• www.guestlistapp.com (2.0%
commission)• www.mailchimp.com ($0)
Feb 3, 2011
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Design Pattern 2.Selling Memberships by
Building Member Engagement
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Software Vendor Association• ~1100 members• Problem with renewals• Perceived lack of relevance
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…how we did it
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List of Influencer
s
1) Twitter lists of influencers
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…how we did it
List of Influencer
s
1) Twitter lists of influencers
2) Mailing list of testers
List of Testers
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…how we did it
List of Influencer
s
1) Twitter lists of influencers
2) Mailing list of testers
3) Test Paper.liList of Testers
Paper.li
Framework for Success: Chamber Executives of Ontario Winter Conference19 Feb 3, 2011
List of Influencer
s
1) Twitter lists of influencers
2) Mailing list of testers
3) Test Paper.li4) Share daily
List of Testers
Paper.li
…how we did it
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The Results
List of 212 influncers~150 daily views (~13% members)~2 hours per week saved
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The Tools• www.paper.li ($0)• Twitter Lists ($0)
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Design Pattern 3.Developing a Major Sponsor
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Traditional Sponsorship
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Sponsor Chamber Members$ info
$$$Chamber is a gatekeeper
to a broad market
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Social Media Enhanced
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Sponsor Chamber Members$ info
Recruiting!
List of Influencers List of Influencers
Event - TEDx
$
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The Results
50% increase of sponsorship3 year commitment
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The Tools• Twitter Lists ($0)• www.tweetdeck.com ($0)
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Recapping the Patterns
1. Build Event Buzz2. Enhance Membership Value3. Indirect Sponsorship Benefits
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Questions/Comments?
Feel free to ask now or email me: [email protected]
Get the slides & notes at:http://slidesha.re/ceo-oss
Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference
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Bonus Slide! Links MentionedThere were a number of links
discussed during our session – here are the links for people to check out.
Feb 3, 2011
quora.comanswers.onstartups.comqwiki.comfoursquare.comdoubledutch.me (private foursquare)twitterwall.me
visibletweets.comgroupon.comgroupbuyingsite.com (private groupon)poweredbytippr.com (private groupon)