Tourism Strategic Development Plan

Adresses Implementation Period

Cost/Price

This project aims to evaluate, structure and suggest strategies in a study that is based on the development of two areas: strategic (macro) and operational (destination level).

This type of project allows the designing of the best options to enhance all tourism destination potentialities through a complete diagnosis, which includes issues like tourism resources structuring, definition of strategies to stimulate tourism destinations growth and elaboration of development proposals for a destination.

This product includes:

_ Definition of a structure and a conceptual model for the plan_ Framework based on the dimensions of the plan_ Definition and study about strategic areas of tourism activity_ Work methodology and schedule definition_ Benchmarking analysis and sectorial best practices identification_ Development of visitors’ satisfaction survey, through the use of questionnaires in order to assess their main motivations_ Presentation of a final report, with all conclusions and the destination characterization

The advantages of the development of such projects are:

_ Clear and scientifically validated definition of the main strategic options in a period of time never less than ten years, aiming at boosting a destination_ Tourism Resource Inventory elaboration, according to a scientifically validated matrix_ Definition of the relevant tourism products in the destination_ Definition of strategies and projects in order to develop all of the destination’s tourism products_ Definition of practical proposals for the development of the destination

Countries, Regions, Provincial Governments, Cities and Municipalities.

Between 6 and 18 months.

Estimated in accordance with the type of project, the geographical area and the available information.

Description

Scope

Advantages

Hugo Magalhães +351 961 379 956 hugomagalhaes@chconsulting.pt

www.grupoch.pt