ESSENTIAL 21ST CENTURY NO. 1 GIRLS!

MONDAY 11TH MARCH 11AM – 12PM

GIRLS WHO RUN THE WORLD

COMMON THEMES ACROSS 4MUSIC.COM AND TV CHANNEL

“The Essential 21st Century No. 1 Girls!” showcased 50 of the most powerful female singers

4Music.com reflected this theme of ‘femininity’ and ‘girl power’ A good representation of the underlying theme of the TV channel

INDEPENDENT WOMEN

INTERNATIONAL WOMEN’S DAY AND MOTHER’S DAY

Mother’s Day [10th March]: “Rihanna admits her mum keeps her in line”International Women’s Day [8th March]: Gallery of powerful female artists

RUMOUR HAS IT

COMMON SOURCE OF CELEBRITY GOSSIP AND NEWS

“The Fix” was aired on the TV channel

It was also featured on the website

It is a short video about the day’s hottest topics in the celebrity world

Tweet about “The Fix” appeared on homepage of 4Music.com

• Keeps you up-to-date with what’s new and trending

• More importantly, keeps you informed of what’s on TV

PAPARAZZI

MORE CELEB GOSS: “MONDAY NEWS ROUNDUP”

A wider selection of articles and more information is offered on 4Music.com Essentially, TV is where you hear it, the website is where you search it 4Music.com not only compliments 4Music the TV channel but adds more to it Two-way relationship

WITHOUT YOU I AM LOST

SOCIAL MEDIA AND TV SCHEDULE

TV schedule informs website users of what’s on, encouraging them to tune-in to the TV channel

Weekly schedules allow people to plan ahead Social media such as Twitter tweets and Facebook

updates reach a viewer audience These also give information of what to expect in

up-coming TV shows Collectively work together to increase viewership

ALL NEW: UKTOP40

TUESDAY 12 MARCH 7:30 – 8:00PM

EVERY BREATH YOU TAKE [I’LL BE WATCHING YOU]

KEEPING YOU IN THE LOOP

WHAT’S ON: 4Music.com’s TV schedule lets you know what airing on TV CHARTS: If you missed something, the weekly charts are available on the website for

“UKTOP40” and “Fresh Music Top 20” VIDEOS: “UKTOP40 in a Nutshell” gives you a feel of you would have seen on TV TWITTER: Updates you with content on 4Music.com and shows on TV Keeps you in the loop with 4Music’s fresh and latest tracks

GIMME GIMME MORE!

“GO TO 4MUSIC.COM FOR LOTS MORE ENTERTAINING STUFF”

ARTIST BIOGRAPHIES: A round-up of all the stars rocking our ears and eyesMUSIC VIDEOS: Selection of fresh music videos you can choose fromINTERVIEWS: Read/watch 4Music’s Q&A with hot new celebsGALLERIES: The outrageous, the trendy – in pictures!NEWS: All the gossip from celebrity land

SHOW ME LOVE

MORE THAN ONE DIRECTION

It was all about One Direction on “The Fix”; photographs up on 4Music.com The trending story is them being immortalised in wax for Madame Tussauds. More multiplatform content offered on 4Music.com to complement what is shown on TV

KEEPING UP WITH THE KARDASHIANS

TUESDAY 12 MARCH 8:00 – 8:30PM

YESTERDAY ONCE MORE

HAS 4MUSIC REALLY KEPT UP WITH THE KARDASHIANS?

Re-runs on TV: Is 4Music lagging behind in Kardashian news? Nope! 4Music.com has all the latest gossip about the family including

videos, galleries, news and tweets There are no episodes on-demand but 4OD has other 4Music hits such as “8 Out of 10

Cats” and “Peep Show”

CASE OF THE EX

COMMON AESTHETICS BRIGHT AND VIVACIOUS COLOURS AND

DESIGN WITTY AND CHEEKY LANGUAGE AND

TONE

IN THE END…

WHAT IS 4MUSIC.COM TO THE TV CHANNEL?

• REFERENCE: You see a video youwatched on TV or an artist you wantto know more about – search it!

• REFLECTION: Mimics the aesthetics[tone & appearance] of the TVchannel

• ON-DEMAND: You listen to whatyou want, when you want it – thechoice is yours!

• CROSS PLATFORM: It convergesmultimedia content includingphotos, videos & articles to providea more complete form ofinformation

• INTERACTIVE: Users can give feedback or suggestions via comments, likes, retweets