Channel4.com/4BeautyLAUNCH JUNE 2010

Lelia Ferro

4Beauty Editor

Why 4Beauty?

56% women 16-34 don’t read fashion magazines71% want to see clothes on real women3 out of 4 feel better when they dress well 45% want to dress by their body shape

A third get inspired by their favourite TV shows and go online for peer to peer advice

Channel 4 has the shows, audience and online know how 4Beauty will give women what they really want

Our USP? To claim back the true meaning of beauty

“Its all about your unique confidence”

Broad reach 18 - 45 ABC1 women

Beauty, fashion, hair, wellbeing

Get the look from our unique talent

User panel and UGC beauty top 10’s

Body shape advice and shopping

Facebook to shape the site

500k unique users, 5 million PI’s per month

In show pushes from key shows

4Creative TV marketing trail around all key female shows VOD campaign

Consumer & industry PR

500,000

203,000

146,000

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Cosmopolitan.co.uk Handbag.com 4Beauty

Monthly unique users (000)

Monthlypage views 2m 3m 5m

500,000

203,000

146,000

0

100

200

300

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500

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Cosmopolitan.co.uk Handbag.com 4Beauty

Monthly unique users (000)

Monthlypage views 2m 3m 5m

4Beauty position against competitors

Thank you