chapter 3 putting a business idea into practice
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Putting a Business Idea into Practice-Objectives when starting up
- The qualities shown by entrepreneurs-Estimating revenues, costs and profits- Forecasting cash flows- Obtaining finance
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Objectives When Starting Up
Objectives
Financial Non-Financial
Survival Profit
maximisation
Sales maximisatio
n
Being your own boss
Something to be proud
of
To help others
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Qualities Shown by Entrepreneurs
Determined Initiative Risk Taking
Decision making Planning Persuasive
Leader Lucky
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Revenue
• Any money received by a business [from selling goods or services]
• The total amount of revenue is calculated by:Total Revenue = Price x Quantity
• A business can forecast its revenue by:> Estimating the quantity it will sell by looking at its market research> Deciding what price they will charge for each unit
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Costs
• The costs of a business is the total amount of money it spends on making its goods or services
• It is calculated using the following formulaTotal Cost = Fixed costs + Variable costs
Fixed Costs – Indirect costs/ Over heads • Rent• Salaries
Variable costs – Direct costs • Raw materials• Hourly wages
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Profits and Loss
• Businesses receive money from selling goods and services
• They also have to pay costs in order to make the goods or provide their services
• Profit can be calculated using the formula:Profit = Sales revenue – Total cost
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Profit • when sales revenue is greater than
costs
Loss• When sales revenue is less than
costs
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The Cash Flow Forecast
• A cash flow forecast helps a business estimate:- How much fixed costs will be- How much it will sell- How much it will cost to make what is sold
• A cash flow forecast is a very important document and tries to predict when cash is expected to come into and leave a business over a period of time
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Inflows
• Money that a business receives
• Sales revenue• Grants• Loans• Capital
Outflows
• Money that a business spends
• Wages and salaries• Raw materials• Utilities• Rent and business
rates• Interest• Tax• equipment
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A Cash Flow Forecast
Receipts
Payments
Net In/outflow
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What Affects Cash Flow
Speed of cash flowing in and out
Stock Levels:Materials a business
must buy to make their product
Credit Terms:The time between
receiving goods and paying for them
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Uses of Cash Flow
It can be used to obtain loans since lenders can see how much cash is flowing
into the business
Businesses can spot problems before they
happen and make changes
Businesses can decide what they want to do with excess
cash
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Golden Rules About Cash Flow
• Money is only recorded when cash changes hands
• It does not record profit • The closing balance of one month is the
opening balance of another month• A negative closing balance does not mean that
the firm is bankrupt
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Why Do Firms Need Finance
• To expand the business• To buy new equipment• To buy new premises• To buy stocks • To pay bills• To cover a fall in demand• To pay workers• To start a new business
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Different Types of Finance
Types of Finance
Internal- Money obtained within a business- Using this type of finance is cheaper but it means the money cant be used for anything else
External - Money obtained from outside the business (eg. Loan)- This usually requires interest to be paid on the money obtained
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Source of FinanceExternal • Long Term• share/ venture capital• mortgage• Government grants• Short term• Bank overdraft• Hire Purchase• Leasing • Bank loan
Internal• Retained profit• Owners funds• Sales of assets• Changing stock levels• Changing credit terms