By Charles Cawlishaw

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73% of users don’t go past the first page of SERP’S (search engine result page ).

71% don’t go past the first 5 results. Only 10% go to the 3rd result. 4.5% go to the 5th result.

In 2009 organic search represented over 41% of all online revenue, $741 million in Canada.

106 million search queries a day in Canada 71% of all Canadian internet traffic is from search

engines. 78% of Canadians will use search engines to research

online and offline purchases. 27% of those who research info online, purchased

online. 45% of those that searched for product info online still

purchased via traditional retail.

SEO or search engine optimization is about optimizing your site, in such a way as to achieve top rankings in the search engines. There are 3 major factors that affect your rankings in the search engines. Those are…..

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