chef’s table lean startup conference
DESCRIPTION
Presentation to the Lean Startup Conference by Mark Abramson, winner of the Lean Startup Machine SF competition. See how we generated $4,500 in 90 minutes after 5 pivots using lean startup methods we learned during LSM.TRANSCRIPT
Chef’s TableA year of unforgettable food experiences
Mark Abramson@mark_ _a
Restaurant Owners > 20 employees
RestoTax.com @mark_
_a
SF Health tax calc is hard
Owners calculate HSF
GM / Owner available
Restaurant will pay to ease calculation
Calculation is hard
No existing solutions in marketPain is widespread
10 Experiments5 Pivots48 hours
RestoTax.com
0 of 7 experience painsend to accountant
PIVOT(4 hours)
RestoTax.com
Reached 3 of 40 accountants called0 out of 3 calculate HSF tax
Inconclusive / Unsexy
PIVOT(3 hours)
RestoTax.com
Happy Happy Hour Hour
Happy Happy Hour Hour
0 of 6 want more HH patronsNo pain
PIVOT(2 hours)
PatronCalc
PatronCalc
0 of 8HEAD SHAKING
PIVOT
(20 minutes)
FoodRightNow
FoodRightNow
Awesome idea!Groupon + $MM VC’s doing it
PIVOT
(30 minutes)
WE ARE LEANWE ARE FAST
OUR IDEAS SUCK(late Saturday night)
Chef’s Table6 bi-monthly events in 2013
SF’s top restaurantsExclusive seasonal menu
Personal time w/ chefSigned menu + prep notes
$1,500.00 for 2
Chef’s Table
Can we get
$1,500.00from foodies?
“Thanks for posting that chefs table on Facebook. Getting it for my gf for Xmas…”
$1,500.00
@mark_ _a
+Mentors
+Wife
@modetwo@MsFionaTay@sosaucily@BankableBarb
+