Chief Digital Officer Forum

Digital Growth Beyond Digital Transformation

October 08 & 09, 2015 Radisson Blu Hotel Sydney, Australia

ie.Digital

Confirmed Speakers

Confirmed Speakers

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• Director, Digital & Marketing, The Penguin Group

• Managing Director, Pandora • General Manager Digital, ANZ • Chief Digital Officer, Seven West Media • Creative Dir, Digital Projects, Penguin Books

AUS • Chief Digital Officer, RSPCA • Chief Marketing Officer, Brave New Coin • Head of Strategy, Digital Networks, Australian

Broadcasting Corporation • Digital Director, AMP • Head of Service Design, Experience Strategy,

Australian Broadcasting Corporation

• Director, Technology, Expedia • Head of Marketing, Brand and Social, Fox

Sports Australia • Chief Operating Officer, Sportsbet • Vice President ,Application Development

Manager, J.P. Morgan Asset Management • Senior Vice President Research, Insights and

Reporting, Viacom • Head of IT Security, Asset Finance Technology,

Westpac Bank • Director, Digital Products/Partnerships, ESPN • Chief Digital Officer, The Fair Work

Ombudsman

The Chief Digital Officer Forum brings together the most senior digital executives, Chief Digital Officers and digital heads for an event acclaimed for its interactive sessions and high-level speakers.

The current & ever-changing digital landscape calls for Chief Digital Officers to be a “jack of all trades”, adapting to the market in real-time while seamlessly aligning the agendas of their digital team, board of directors, and middle management. This summit will focus on the solutions and breakthroughs to the everyday challenges of the modern Chief Digital Officer.

About The Summit Also, thanks to the rapid changes in the digital space, organisations continue to realise that what has worked in the past is debilitating to their future. New roles, titles and digital s t r u c t u re s h a ve e m e rg e d to e n s u re advancement.

Through informative presentations, interactive break out sessions, case studies and networking opportunities, the Chief Digital Officer Forum will help your organisation understand and utilise innovative strategies, and uncover new components to add to your already dynamic digital structure, in order to drive new revenue models, reach more consumers and improve content.

#DigiLeaders2

Format of the summit...

This Summit Delivers 1 main Track, workshops and interactive panels

This year we look at themes such as:

- The role of a CDO and the importance of good leadership - New Digital Business Models New technologies in the office Promoting a digital culture - Digital Transformation - How to engage with Digital Natives and Digital immigrants Mobile driven marketing Shaping Social Media - Optimising Digital Media platforms Online biddable media Choosing the right digital platform The rise of real time data collection

What they said last year!

‘The number of global brands, participating in an informative, interactive environment is truly where IE. dominates on value’ - Webmaster, Sarasosa Memorial Health Care System

‘Great opportunity to hear from from leaders who turned a threat into an opportunity.’ - Digital Director, Penguin

‘The speakers are true experts in the field and hands-on 'doers' within their corporation’ - ANON

x 1000+ Relive the summit & get access to our library of video content on demand

x 20+ Hours of networking; forge new professional

x 20+ Industry Case Studies

Past Delegates include

• President, Digital, Time Inc • VP, Content, Education .com • CEO, Byliner • VP/Publisher, Sports Illustrated • Executive Editor, NaNoWriMo • President, National Journal • CMO, Mail Online • CDO, Harvard University • Managing Editor, Time .com

Who Will You Meet?There is no question that IE. provides gold standard events in the industry and will connect you with decision makers within the digital sphere. You will meet senior level executives from innovative small startups to medium size companies to major corporations.

Job Titles Of Attendees

President /Principal

SVP/VP

C-Level

Snr. Director /Director

Global Head / Head

Snr. Manager /Manager

Academic (1%)

78%

Company Size Of Attendees

8%

11%

25%56%

1000+ Employees300-999 Employees50-299 Employees0-50 Employees

81% Attendees are

companies with at least 300

3%

21%

12%

42%

13%

8%

Attendees are at a Director level or above

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Confirmed Speaker Information

For more than 25 years Jane has built a career across blue chip Technology, Media and Telecommunications organisations in Australia and internationally. She started as a product and systems engineer at Microsoft in early 1989, then spanning into development, partner, sales and consumer marketing roles over the next sixteen years. Time running mass market product group at Vodafone, then led to a role as CEO of Fairfax Digital (Metro Media) , overseeing the online news and entertainment businesses encompassing product, marketing, mobile, editorial, development and integration of acquisitions.

In her current role at Pandora, she has been charged with growing the first international subsidiaries for Pandora – establishing a broad base of streaming radio listeners and implementing the commercial model and long term market approach. Pandora recently announced two million registered users in less than 18 months, more than fifty local auto and device integrations and a rapidly growing base of engaged and loyal users.

Jane Huxley Managing Director Pandora Internet Radio, Australia

Clive is currently Chief Digital Officer at Seven West Media (ASX:SWM) and oversees strategic & operational aspects of the company's digital content & digital revenue activities.

Seven West Media (www.sevenwestmedia.com.au) is one of the The Largest Content and Free to Air Broadcasters in the Asia Pacific Region (by $ revenue)

Seven West owns Print (Newspaper and Magazines), digital (Yahoo7) and broadcasts (Seven Network assets that engage over 15m Australians each week.

Clive Dickens Chief Digital Officer Seven West Media

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Pam Rebecca is a customer focused, transformational change leader with 30 years financial services experience including a diverse range of executive and general management roles.

She was appointed General Manager Digital in October 2012 with responsibility for leading all digital channels as well as the Digital Transformation Program for ANZ, one of the world's top 15 banks.

Pam is passionate about both leadership, particularly leading change, and digital transformation. A highly skilled and experienced leader, her leadership experience includes large teams of over 1000 staff across multiple geographies.

Pam Rebecca General Manager ANZ Digital

Pam has a proven track record in consistently building and leading talented, high performing teams across multiple disciplines. She is a digital and social media ambassador experienced in all aspects of digital transformation including strategy, eCommerce, commercialisation, large complex program delivery (>$100M) through to agile, iterative delivery and everything in between, including culture change.

Pam believes that digital transformation is critical to the survival of today’s businesses and represents an unrivalled transformational leadership opportunity. It is by far the most exciting and challenging opportunity faced by this generation’s business leaders.

Confirmed Speaker Information

Kylie Robertson is multi award-winning practitioner, expert and sought-after speaker in the field of interactive and transmedia storytelling.

She is the creator of pioneering interactive projects Jupiter Green and Girl Friday and has won numerous Australian and international awards for innovation and artistic achievements.

Kylie originally progressed to international recognition as an interactive filmmaker with her film 'Silent Passages' which won a spot at MILIA Cannes and festivals around the world.

Kylie is currently the Head of Creative, Digital & Emerging Products for Penguin Books Australia working in innovation and strategy development across marketing and digital teams.

Kylie Robertson Creative Director, Digital Projects Penguin Books Australia

David Jarvis has a wealth of international digital experience having worked in the industry for almost twenty years. He began his career at an extreme sports portal in Sydney before relocating to London managing some of Vodafone’s first mobile entertainment services. He then went on to launch a start-up kicking off world-first mobile marketing with major film and music studios. Soon after,

Christian Bowman Chief Digital Officer RSPCA

across Europe and APAC before managing, at its peak, over 500 Playboy digital products globally. David now manages all international digital media activities for WWE, the leader in sports entertainment.

Dan Stubbs joined Conde Nast in 2011 to build help out the organization’s digital acumen. He developed a publishing analytics framework that has helped the organization grow its digital audience by over 40% in the past year. Dan leads

a team of 12 analysts that work across the 20 brands, supporting editorial, technology, marketing and sales. The team’s use of data and insights have helped to develop the paywall strategies, custom data-targeting programs, a reimagined digital subscription marketing process and a massive push towards content distribution via social and email. Dan has over 10 years of experience with data, research and insights. He started his career at Starcom MediaVest working on accounts such as Kraft Foods and P&G.

Pantellis Roussakis Chief Marketing Officer Brave New Coin

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Sally Bateman, Director Marketing & Digital Director The Penguin Group

Sally is currently focused on developing the concept, planning and executing unique advertising, consumer and account promotions and social media outreach campaigns.

This involves a combination of organic outreach and advertising, as well as developing and managing marketing apps.

David Jarvis has a wealth of international digital experience having worked in the industry for almost twenty years. He began his career at an extreme sports portal in Sydney before relocating to London managing some of Vodafone’s first mobile entertainment services. He then went on to launch a start-up kicking off world-first mobile marketing with major film and music studios. Soon after,

Álvaro Márquez, Head of Experience Strategy Australian Broadcasting Corporation

across Europe and APAC before managing, at its peak, over 500 Playboy digital products globally. David now manages all international digital media activities for WWE, the leader in sports entertainment.

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Young enough that I’m at home in digital, whilst old enough that I’ve made a few mistakes and learnt from them. Heading up Social Media and Digital Marketing at Fox Sports- yes it’s as fun as it sounds.

Prior to this I was at Vodafone for four years as the Head of Social Media and Video. In this role I grew the team from a single resource to a team of over 35 social media experts,

Chris Gross Head of Marketing, Brand and Social Fox Sports Australia

Director of Digital Strategy, Content, Comms, Product & Business Growth with 16 years experience. Her background in broadcast & digital production as well as marketing communications and strategy has proven an invaluable

Louise O’Donnell Head of Strategy, Digital Networks Australian Broadcasting Corporation

and in doing so it became one of the largest social media teams in Australia.

During this I was fortunate enough to win multiple awards including the 2012 B&T 30under30 and I speak regularly at industry events or to anyone willing to listen.

Specialist expertise in digital strategy development and execution, leadership, P&L management. Digital platform development across website, mobile and tablets, digital marketing strategy development and execution, search engine marketing,

Michael Weeding, Digital Director AMP Project management, web analytics & reporting and

vendor management.

Confirmed Speaker Information

combination for delivering ideas that build brands and engage audiences in today’s fragmented media landscape.

A dynamic Senior Executive with vast global board level experience, as well as proven success managing and developing new business across Europe, US and Asia Pacific via successful execution of meticulous business development, operational management and online product development across highly competitive sectors.

A creative and highly resourceful leader with outstanding business acumen, excellent top-level networking / negotiation skills and proven ability to identify & successfully capitalise upon commercial, JV and M&A opportunities.

Luke Rattigan Chief Operating Officer Sportsbet

An inspirational, passionate professional, with excellent interpersonal, communication and managerial skills together with the ability to direct & motivate m a n a g e m e nt te a m s to a c h i eve o r s u r p a s s performance/profitability goals.

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A highly motivated, enthusiastic, adaptable, client focused and ambitious individual with a proven ability to ‘hit the ground running’ and provide timely and accurate advice, guidance, support and training to team members and individuals.

12+ years experience in IT solutions (Design and Development) across different industries, such as: Finance, Mortgage, Digital Media and Accounting. Experienced in the full development life cycle in a number of methodologies like - Agile, XP, LEAN, waterfall and custom made.

Nupur Argawal Vice President, Application Development Manager JP Asset Management

Scott leads three creative teams to design, develop and enrich the travel experience through technology. His teams, by working with innovative cloud technology, data-driven decisions and an exciting toolset, experiment to create better experiences for the iconic

Scott Horn Director, Technology Expedia

travel sites including wotif.com, expedia.com, hotels.com, lastminute.com.au and contribute winning outcomes back to the broader catalog of Expedia brands.

Confirmed Speaker Information

Possessing excellent management skills and having the ability to work under minimum supervision whilst leading a team of seven or more. Having a proven ability to lead by example, consistently hit targets and organize time efficiently.

Finn has been helping organisations with their digital media transformation since the days of dial up and LookSmart search. He currently leads Cricket Australia’s digital division, which includes an independent newsroom that covers cricket across the globe. Prior to CA, Finn headed News Corp’s national AFL (SuperFooty) and racing (SuperRacing) networks,

Finn Bradshaw Head of Digital Cricket Australia

before becoming its first National Digital Sports Editor. While there, he was a two-time Quill winner for best use of the online medium. In a varied career, Finn has been founding editor of Triple J’s magazine JMag, a sports reporter and the author of a pretty unsuccessful bar guide. He still pinches himself that he gets paid to watch, talk and argue about sport for a living.

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Leanne Fry leads the development of FWO's digital s t ra t e gy a n d t e c h n i ca l ro a d m a p , g u i d i n g t h e implementation of new digital products and services.

Leanne Fry Chief Digital Officer The Fair Work Ombudsman

Christian Kurz is Senior Vice President of Research, Insights and Reporting for Viacom International Media Networks (VIMN). Based in New York, Mr. Kurz is responsible for providing VIMN with strategic consumer-based insights and maintaining a strongly aligned research organization. His guidance is used to inform international business decisions across all brands of the VIMN portfolio, such as

Christian Kurz Senior Vice President Research, Insights and Reporting Viacom

A senior private sector and government general manager. Particular interest in governance, communication, digital, business improvement and web science. Passionate about the role of citizens and communities both within and interacting with organisations.

Senior technology leader with a strong track record of achievement managing enterprise IT teams and delivering technology-driven business transformation.

Experienced with running major internal and third-party support and programmes to deliver outstanding performance.

Confirmed Speaker Information

Mr. Kurz holds more than 15 years of experience in research in the media industry and before joining VIMN in January 2011 held positions at Discovery Networks, Disney ABC Television Group and Warner Bros.

Denis Songeon Head of IT Technology Westpac Bank

Registration Information

Early Bird Silver Pass

$695 Access to all sessions &

networking events 7 days access to presentations from the

summit via ieOnDemand

$895 Silver Price

(After Aug 07)

Early Bird Diamond Pass

$1195 Access to all sessions, networking

events, annual subscription to all content on the Big Data & Analytics channels via

ieOnDemand

$1395 Diamond Price (After Aug 07)

Early Bird Gold Pass

$995 Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

$1195 Gold Price

(After Aug 07)

Group Discount Offers 3 Silver Passes: $1500 ($500 per attendee) 5 Silver Passes: $2750 ($550 per attendee) 3 Gold Passes: $2200 ($740 per attendee) 5 Gold Passes: $4000 ($800 per attendee) 3 Diamond Passes: $3000 ($1000 per attendee) 5 Diamond Passes: $5500 ($1100 per attendee)

Registration Pricing

Chief Digital Officer Forum Date: October 08 & 09, 2015 City: Sydney Venue: The Radisson Blu Hotel, 300 Victoria Ave, Chatswood 2067 NSW AUSTRALIA Accommodation: Innovation Enterprise has Negotiated a room rate of $320 per night. Reservation Link: Book your Room Online Here

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1 Day Pass

$595 Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

7 day online access to event materials

On-Demand Pass

$600 Unlimited access to presentations from the summit via ieOnDemand, including

presentations, interviews & the ability to contact speakers

Unlimited access to

ieOnDemand

Ways to Register +61 (02) 8011 3007 +1 323 446 7673 Register Online Here

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For larger groups or special requests contact Daniel by calling +61 (02) 8011 3007 or email dwatts@theiegroup.com. Team discounts are applicable at the point of registration only.

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1. Delegate Information...

2. Pass Types...

Early Bird Pass Options before August, 07, 2015 Early Bird Silver: $695 Attendees ____ Early Bird Gold: $995 Attendees ____ Early Bird Diamond: $1195 Attendees ____

Regular Pass Options after August, 07, 2015 Silver Pass: $995 Attendees ____ Gold Pass: $1195 Attendees ____ Diamond Pass: $1395 Attendees ____

Group Discount Pass Options 3 Silver Passes $1500 ($500 per attendee) 5 Silver Passes $2750 ($550 per attendee) 3 Gold Passes $2200 ($740 per attendee) 5 Gold Passes $5550 ($1100 per attendee)

For larger groups or special requests contact Daniel by calling +61 (02) 8011 3007 or email dwatts@theiegroup.com. * Team discounts are applicable at the point of registration only.

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before September 07, 2015 incur an administrative charge of 50%. If you cancel your registration after September 07, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormChief Digital Officer Forum October 08 & 09, 2015 | Sydney | Radisson Blu Hotel For registration or more information on the program, please call Daniel on +61 (02) 8011 3007 or email dwatts@theiegroup.com or fax this registration form to +1 (323) 446 7673.

3. Payment Options...

Pass Descriptions: Silver Pass: Access to all sessions & networking events Gold Pass: Access to all sessions, networking events & unlimited access to ieOnDemand Diamond Pass: Access to all sessions, networking events, annual subscription to all content on the Digital & Innovation channels via ieOnDemand

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7 Schedule

Networking Drinks 17.00 - 19.00

October 09

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

October 08Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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