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Chief Digital Officer Forum The Future of Digital Optimisation November 10 & 11, 2015 Wyndham Riverfront Hotel, Chicago, IL ie. Digital

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Page 1: Chief Digital Officer Forum - The Innovation Enterpriseie.theinnovationenterprise.com/eb/DigitalLeadersChicago2015.pdf · The Chief Digital Officer Forum will address the challenges

Chief Digital Officer Forum

The Future of Digital Optimisation

November 10 & 11, 2015 Wyndham Riverfront Hotel,

Chicago, IL

ie.Digital

Page 2: Chief Digital Officer Forum - The Innovation Enterpriseie.theinnovationenterprise.com/eb/DigitalLeadersChicago2015.pdf · The Chief Digital Officer Forum will address the challenges

Confirmed Speakers

Chief Operating Officer, The Huffington Post CMO, Blackberry Director Of Business Operations, Blackberry Vice President and Editorial Director, ESPN SVP Marketing, The Onion Director of Creative Product, Jim Bream Brands VP Product, Zest Health SVP Digital, Revive Health VP Content Creation, Huffington Post VP MidWest Sales, About.com VP, Licensing & Strategic Marketing, Downtown Records

Head of Strategy, Downtown Records SVP Commercial Marketing, Heineken CEO, NewPayper Head of Creative, Google Executive Vice President and General Manager, CBS Interactive Head of Operations, Groupon Founder, Metropolitan Magazine Chief Digital Marketing Officer, Saville Rowe Society Director of Technology, Mobile Apps, Expedia Chief Digital Officer, Metro US

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Confirmed Speakers

Page 3: Chief Digital Officer Forum - The Innovation Enterpriseie.theinnovationenterprise.com/eb/DigitalLeadersChicago2015.pdf · The Chief Digital Officer Forum will address the challenges

Past Delegates Include

• VP, Strategy, Walt Disney Studios

• Director, World Wide, Johnson & Johnson

• VP, Digital Strategy, Universal

• VP, Digital, NBC News

• Manager, eCommerce & Digital Strategy , Wesco

• CDO, Harvard University

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the digital industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President /Principal

SVP/VP

C-Level

Snr. Director /Director

Global Head / Head

Snr. Manager /Manager

Academic (1%)

78%

Company Size Of Attendees

8%

11%

25%56%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

81% Attendees are

companies with at least 300 employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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Page 4: Chief Digital Officer Forum - The Innovation Enterpriseie.theinnovationenterprise.com/eb/DigitalLeadersChicago2015.pdf · The Chief Digital Officer Forum will address the challenges

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The Chief Digital Officer Forum will address the challenges and opportunities resulting from digital, social and mobile media. It will compromise of learning objectives, illustrated intermittently with a number of exploratory case studies to include.

•The role of a Chief Digital Officer and the importance of good leadership • New digital business models • How do we engage with digital natives and digital immigrants?

• Optimising new digital media platforms • How do we promote a digital culture? • Continual Digital transformation

The summit will bring together some of the key thinkers and changers within the industry to discuss how we should continue to digitally adapt to the new technologies, digital platforms and the changing needs and consumer behaviours of our target demographic. It will look into how we should successfully create a digital strategy that will give your business a competitive edge.

About The Summit

Speaker Information

Hassan Ali Khan SVP Marketing The Onion

Hassan Ali Khan joined Onion, Inc. in 2015 as SVP of Marketing.Before joining The Onion, Khan served as Director of Data Strategy & Analytics at New York-based advertising agency, Anomaly, working with clients including Google, Marriott International, Diageo, Converse, and P&G.

Khan also spent time at VICE Media, where he headed up their Insights and Analytics department. At Vice his work primarily focused on identifying relevant media trends, content provision, audience acquisition and video analysis internationally, across all owned digital and televised verticals.

Mark Wilson Chief Marketing Officer Blackberry

Senior marketing & product marketing leader and mobile industry veteran with global expertise in creating and marketing critically acclaimed consumer and business-to-business products, services and applications. Built and led global marketing / product marketing organizations throughout career.

Currently acting as a VP and Editor for ESPN, producing online editorial news and features service for it. Patrick shapes the strategy for ESPN on Facebook, Instagram, and Twitter with a focus on revenue and digital integration.

Patrick Stiegman Vice President and Editor ESPN

Page 5: Chief Digital Officer Forum - The Innovation Enterpriseie.theinnovationenterprise.com/eb/DigitalLeadersChicago2015.pdf · The Chief Digital Officer Forum will address the challenges

Sharecare is one of the fastest growing health tech startups in the world. It was developed by Dr. Mehmet Oz and Jeff Arnold as a home for your health. Just like you have social, professional, and creative profiles online, we believe an online health profile is the most important.

Alina Vandenberghe SVP Product Sharecare

Confirmed Speaker Information

Neelam Sandhu Director of Business Operations Blackberry

Experienced commercial leader and senior executive. My experience has been spent developing new markets and revenue for products, software and services across IT, fixed and mobile telecoms revenue for products, software and services across IT, fixed and mobile telecoms.

Jonathan is a product designer, software engineer, team builder and mobile technology evangelist who enjoys contributing to the growth of the Chicago startup community.

In his current role, Jonathan serves as VP, Product at Zest Health, a Chicago-based startup that offers a personalized mobile concierge service that helps its members optimize their health benefits.

Andres Atemasov VP, Marketing Vintage Wine Estates

Head of the Creative Production Department overseeing visual operations, helping to ensure the timely, efficient, and cost-effective projects involving photography, video, print, motion graphics and 3D work. Plan and allocate resources for the operation of the internal agency’s imaging, motion and print production needs for brand advertising, awareness and digital / social strategy and content. Collaborate with brand teams, account and creative teams ensuring that the execution and project planning of all content reflects the objectives for Beam's multitude of brands

Dan Ablan Director of Creative Product Jim Bream Brands

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Page 6: Chief Digital Officer Forum - The Innovation Enterpriseie.theinnovationenterprise.com/eb/DigitalLeadersChicago2015.pdf · The Chief Digital Officer Forum will address the challenges

Accomplished Midwest sales leader with experience rooted in agency foundation to both Digital and Traditional publishers. A proven leader who has successfully built Digital businesses from the ground up. Always putting customers first, Jonathan listens to his clients to bring them valued solutions.

Jonathan Alt VP MidWest Sales about.com

Confirmed Speaker Information

Chris Boyer SVP Digital Revive Health

Responsible for maximizing ReviveHealth's knowledge, skills and client-service offerings for digital, social and CRM marketing initiatives, focused on determining and championing the appropriate strategic communications engagement programs for our clients. Responsible for business development with existing and new clients, and assisting in developing strategic partnerships

Jen oversees new business activity for Downtown Records related to brand partnerships, strategic marketing alliances and marketing programs for advertisers. She works closely with Downtowns Records International brand partnership teams as well as the strategic marketing groups, commercial and marketing departments in creating new revenue opportunities for artists, labels and artists’ brands. a

Jen Pearce VP, Licensing & Strategic Marketing Downtown Records

MaryGail leads content strategy as part of the senior management team driving Brand-As Publisher and campaign-driven content marketing initiatives.

MaryGail Pezzimenti VP Content Creation Huffington Post

Page 7: Chief Digital Officer Forum - The Innovation Enterpriseie.theinnovationenterprise.com/eb/DigitalLeadersChicago2015.pdf · The Chief Digital Officer Forum will address the challenges

Experienced internet leader with a history of driving results across a diverse number of businesses. Reputation for strong analytical, people management, and problem solving skills. Direct work experience in general management, business development, mergers and acquisitions, sales, and operations. MBA from Kellogg School of Management in Marketing and Finance. A member of the Kauffman Fellows; http://www.kauffmanfellows.org/.

Peter Crofut Head of Creative Platform Solutions Google

Confirmed Speaker Information

Jeffrey Lee Chief Digital Marketing Officer Saville Row Society

Currently in the role of the Chief Digital Officer, I am responsible for defining and delivering the global digital marketing transformation (including areas of product innovation) for the business. This includes the overall digital marketing strategy, digital technologies, organisation and budget structure.

David Mahony is the CEO and Founder of Newspayper, an online platform that makes buying and accessing the growing number of products sold by subscription extremely easy.

David Mahony CEO NewsyPayper

MaryGail leads content strategy as part of the senior management team driving Brand-As Publisher and campaign-driven content marketing initiatives.

Sarah Liebel Head of Business Development Groupon

Page 8: Chief Digital Officer Forum - The Innovation Enterpriseie.theinnovationenterprise.com/eb/DigitalLeadersChicago2015.pdf · The Chief Digital Officer Forum will address the challenges

Current CBS Interactive Previous C B S I n t e r a c t i v e , Wolfgangs Vault, JPMorgan Education Princeton University.

Eric Johnson EVP/GM Tech, Games & Lifestyle CBS Interactive

Confirmed Speaker Information

Dirk De Vos SVP Commercial Marketing Heineken

As member of the Heineken USA Management Team accountable for driving sales, profit, and brand growth across the Heineken US portfolio of brands, customers, channels, and regions through a commercial growth agenda. Leading Heineken USA’s transformation to a more commercially-oriented marketing organization, and tasked with delivering against the team’s vision to become a commercial growth accelerator for HUSA and a preferred business partner of our customers & distributors.

Leading the engineering team that builds the Expedia, FlightTrack and FlightBoard native apps on iOS, Android and Windows.

Jayanthan Padinjaredath Director of Technology, Mobile Apps Expedia

MaryGail leads content strategy as part of the senior management team driving Brand-As Publisher and campaign-driven content marketing initiatives.

Amber Horsburgh VP, Strategy Downtown Records

Page 9: Chief Digital Officer Forum - The Innovation Enterpriseie.theinnovationenterprise.com/eb/DigitalLeadersChicago2015.pdf · The Chief Digital Officer Forum will address the challenges

7 The Information

Chief Digital Officer Forum Date: November 10 & 11, 2015 Location: Wyndham Riverfront Hotel, Chicago, IL Room Block: Click Here to reserve a room with our preferential room rate.

Ways to Register+1 (415) 830 3712 +1 323 446 7673 Register Here

ht TI L

For larger groups or special requests contact Stuart by calling +1 (415) 830 3712 or email [email protected] * Team discounts are applicable at the point of registration only.

Silver Pass

$1495 Access to all sessions &

networking events 7 days access to presentations from the

summit via ieOnDemand

$1295 Early Bird Price (before Sept 11)

Diamond Pass

$1995 Access to all sessions at this summit & the Content Strategy Innovation

Summit & unlimited access to presentations from the two summits via

ieOnDemand

$1795 Early Bird Price (before Sept 11)

Gold Pass

$1795 Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

$1595 Early Bird Price (before Sept 11)

Registration Pricing

1 Day Pass

$895 Full access to the sessions to your

chosen day of the summit, 7 days access to presentations from the summit via

ieOnDemand

7 day online access to event materials

On-Demand Pass

$600 Unlimited access to presentations from the summit via ieOnDemand, including

presentations, interviews & the ability to contact speakers

Unlimited access to summit presentations

via ieOnDemand

Group Discount Offers 3 Silver Passes: $3000 ($1000 per attendee) 5 Silver Passes: $4500 ($900 per attendee) 3 Gold Passes: $3900 ($1300 per attendee) 5 Gold Passes: $6000 ($1200 per attendee) 3 Diamond Passes: $4500 ($1500 per attendee) 5 Diamond Passes: $7000 ($1400 per attendee)

Page 10: Chief Digital Officer Forum - The Innovation Enterpriseie.theinnovationenterprise.com/eb/DigitalLeadersChicago2015.pdf · The Chief Digital Officer Forum will address the challenges

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

Registration FormChief Digital Officer Forum Nov 10 & 11, 2015 | Chicago, IL For registration or more information on the program, please call Stuart on +1 (415) 830 3712, or fax this registration form to +1 (323) 446 7673

! Check (Make checks payable to The Innovation Enterprise Ltd) ! Invoice me

! Visa ! Diners Club! American Express! Mastercard ! Discover

CARD NUMBER EXPIRATION DATE SECURITY NO.

CARDHOLDERS NAME CARDHOLDER’S SIGNATURE

BILLING ADDRESS INDUSTRY

Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before October 12, 2015 incur an administrative charge of 50%. If you cancel your registration after August 22, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

3. Payment Options...

Pass Descriptions: Silver Pass: Access to all sessions & networking events Gold Pass: Access to all sessions, networking events & unlimited access to ieOnDemand Diamond Pass: Access to all sessions, networking events, annual subscription to all content on the Digital, Strategy and Innovation channels via ieOnDemand

2. Pass Types...Early Bird Pass Options before Sept 11 2015

Early Bird Silver: $1295 Attendees ____ Early Bird Gold: $1595 Attendees ____ Early Bird Diamond: $1795 Attendees ____

Regular Pass Options after Sept 11 2015 Silver Pass: $1595 Attendees ____

Gold Pass: $1895 Attendees ____ Diamond Pass: $2095 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4750 ($950 per attendee) 3 Gold Passes $3600 ($1200 per attendee) 5 Gold Passes $6250 ($1250 per attendee)

For larger groups or special requests contact Stuart by calling +1 (415) 830 3712 or email [email protected] * Team discounts are applicable at the point of

registration only.

Page 11: Chief Digital Officer Forum - The Innovation Enterpriseie.theinnovationenterprise.com/eb/DigitalLeadersChicago2015.pdf · The Chief Digital Officer Forum will address the challenges

7 Schedule

Networking Drinks 17.00 - 19.00

November 11

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

November 10 Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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