choosing the appropriate content for your display

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Choosing the Appropriate Content for your Display

Featuring Steve Bumstead, President of Pixelfire!


Whether you already own a display, or are just starting to shop for one, Content Matters!

There are 5major points to consider when making the crucial content decision…


Who is your audience?

Who’s going to make it?

What is being communicated?

How long are people watching?

What is the audience frequency?

Points to Consider


Who is your

Audience?

Points to Consider: Who is your Audience?



Existing Customer

New Customer

Internal Audience



Who is your

Audience?

• Young / Old?

• Female?

• Male?

• Distracted?

• Musical?

• Etc…


Grocery Store Typical customer sees

the display weekly


Tourist Destination Typical guest sees the

display once annually

How frequently is your display being seen?

Scenario 1: Scenario 2:


What is being communicated?

Points to Consider: What’s being communicated?


Ambience Typically used for

enhancing the environment

Points to Consider: What’s being communicated?

Branding Typically used for

communicating brand and sales information

Is this for augmenting a space or branding?



How long are people watching?

Points to Consider: How long are people watching


Subway Platform People might be there

a while, use content that engages and change often


Promotional / Event Fast-paced traffic

needs fast paced content

Are people simply walking by or staying around?




Don’t forget to consider your environment…

• Is the display all by itself, commanding the attention of the audience?

• Is the display competing with it’s surroundings, in an area such as Times Square?

• How far away is the viewer?


What’s the audience

frequency?

Points to Consider: Average Viewing Distance


Convention Center Typically a large

viewing distance

Points to Consider: Average Viewing Distance

Retail Store Customers can get up

close and personal

How close to the display is your audience?


*Rule of thumb: 1 inch for every 40 feet


Who’s Going to Make it?

Points to Consider: Who’s Going to Make it?


Automatic content can come from licensed content companies like Screenfeed or Digichief or can be created from scratch

From Automatic to High End Custom

Rendered content can be done by high-end ad agencies, mid level content houses or Craigslist contractor’s

Content Creation Options

Automatic: Rendered:


You’ve got the basic idea!

General Tips for Choosing and Creating Content:

• Bright, high-contrast colors make the best impact

• Go BIG when it comes to your font size

• Viewers love to interact, keep your content customer focused.


About Pixelfire


Pixelfire Sample Clients


Motion Graphic Concepting & Creation both 2D and 3D

3D Photorealistic Modeling

Video Directing, Shooting, Editing, RED & 4K Production

User Generated Content Interactive Campaigns (PIXIT platform)

Augmented Reality for Mobile

Augmented Reality for Public Screens

Kinect Application Development

Microsite Development / Integration

Projection Mapping

Large Screen Hardware Consulting & Planning

HTML 5, Javascript, CSS3, PHP Development & Integration

Pixelfire Services


Content that Educates

Six years of coverage

zero failure, down to a

single LED www.nanolumens.com/Resources

Webinars, Case Studies, White Papers, Blogs, and more!


Contact Us

NanoLumens Headquarters is located just north of Atlanta, GA and features a 6,000 sq. ft. showroom, the largest indoor LED display showroom in the US. We welcome visitors to come see the latest innovations in digital display technology

NanoLumens4900 Avalon Ridge ParkwayNorcross, GA 30071

Office: 678-974-1544

Sales: 1-888-771-NANO (6266)

Web: www.NanoLumens.com

Email: [email protected]

choosing the appropriate content for your display

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