choosing the appropriate study design [compatibility mode]
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CHOOSING AN APPPROPRIATERESEARCH DESIGN Vicente C. Handa, Ph.D.Director, WVSU-CTE
CaveatResearch designs appropriate forresearch in the social sciencese.g. anthropology, sociology,psychology, history, economics,education.
QUESTIONS What is an appropriate research design? What comprises a research design? What informs a researcher in
choosing a research design? What available research designs
might inform us in the conduct of ourresearch?
Outline of Presentation The Nature and Scope of Social Science
Research Research Design: Definitions,
Components, and Scope Considerations in Choosing an
Appropriate Research Design(e.g., Research Questions, TheoreticalFrameworks)
Outline of Presentation (Cont.)
Research Designs (Objectivism vs.Constructionism)
Evaluating A Research Design.
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Social science research
. is a process, a tool, or a systematic
study toproduce, develop, construct,create, make, build, and shapeknowledge.
Research is used to produce and buildknowledge in the social sciences.
Important Assumptions:1. Social science is a broad field.2. Research is used to buildknowledge in the social sciences.
Understanding these twoimportant assumptions might helpbetter understand the nature andscope of the social sciences andhow social science researchmight be conducted.
Second Questions : What are the goals of social science
research? Why we do social science research?
To predictTo find relationshipsTo describe.
Traditional social science research- generate valid, reliable, andobjective knowledge- generalizable across populations,sett ings, and history..
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Again, the goal is not to produceobjective knowledge, but to createknowledge that is socially
constructed by the researchparticipants.
Goal: To understandSocial scientists study the socialworld in its natural setting,immersing themselves in thelifeworlds of their participants,interpreting them.
Some research scientists have given upthe goal of producing objective andgeneralizable knowledge acrosspopulations and settings.
They endeavored to build/createknowledge that might true only to specificpopulations, culture, and/or setting.
Objective knowledge vs. sociallyconstructed knowledge
Any ideas?
How they might inform ourresearch design?
Some social researchscientists . Questions the objective and socially
constructed knowledge that we have builtthrough the years.
Knowledge we built have taken for grantedpopulations outside the norm. Have expanded our understanding of what
counts as knowledge in the socialsciences
Critical research
. Paolo Friere, in his book, the Pedagogy ofthe Oppressed, have contended that theknowledge we produced have served thepurpose of those who are in the position ofpower, wealth, and privilege.
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Feminist research
Rosemary Tong and Patti Lathey have
been working hard to re-create knowledgethat caters to womens perspectives, therise of feminism so to speak.Critical and feminist theories have beenused by progressive social scientists toemancipate certain sectors of our societythrough participatory action research.
Deconstruction Research
Postcolonial, poststructural, and
postmodernism theories have recentlygained popularity aimed at deconstructingpreviously known knowledge, resulting tochanges in research paradigms informingsocial science research.
Research Design: Definition, Components, andScope
Talk with a seatmate:What is your understanding of the terms
research design?If you were to write a research article with a
subheading, research design, what shoulddo you expect to find in the discussion?
What s hould be included in the discussion ofresearch design?
What is a research design?
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Research design is the structure thatprovides the glue, holding the researchproject together. address the central research questions. plan for collecting and utilizing data so thatdesired information can be obtained withsufficient precision (Trochim, 2006).
The research design
ensures that the evidence obtained
enables us to answer the initial question provides a logical structure of the inquiry. is an integral part of the research process describes what the researcher did evaluate if the findings and conclusions
made from the study are trustworthy.
Research Methodology more encompassing in describing theresearch design. subsumes both quantitative andqualitative designs.
Research participants/respondents/
subjects Selection criteria and sampling procedure Qualitative researchsnapshot of
research participants biographicalinformation relevant to the study.
What else do we find in researchmethodology?Setting of the studyContexts of the studyProcedure and study design
Instruments/data gathering toolsData analysis/Statistical tools
/
If you were to conduct a study, whatinforms you in planning your researchdesign?
In other words, what are majorconsiderations will you look into inplanning/selecting your research design?
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Research questions
Epistemological and theoreticalperspectives (research paradigm).
The research question is the most centralcomponent in planning the researchdesign of a study
Informs how we collect data, analyze data,and represent data
What methods will I use to collect data? How do I analyze my data? What can I learn from the data? What form will the representation of my
data take? Who is my audience? \How might I
represent my participants?
Research paradigm refersto the epistemology andtheoretical perspectives ofthe study.
The epistemology andtheoretical researchperspectives are twoover arching frameworksthat info rm the researchmethodolog y and methods
Epistemology is a branch of philosophythat deals with the theory of knowledge,particularly the nature and scope ofknowledge.
Epistemology is the study or theory ofkno wledge especially with reference to itslimits a nd validity (New CollegiateDictionary, 1981, p.381).
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What is knowledge?
How is knowledge acquired? What do people know? How do we know what we know?
Three Epistemological Stances
Objectivism
Constructionism Subjectivism.
Social reality exists as meaningful entitiesindependently of consciousness andexperience
Truth and meanings reside in social realityas objects
We can obtain the objective truth andmeaning about this object
We can obtain an objective knowledge ofthat social reality.
Objectivism Roots in ancient Greece Objective truth/objective knowledge/objectivereality. Foundation of Western science Bases for social research, particularlyquantitative methodologies
Two popular research perspectives: positivism post-positivism
Positivist research provides a theoreticalbasis in conducting quantitative researchmethodologies Experimental research, causal-comparative research, correlational research sur vey.
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Goal To Predict
Reality (Ontology) Concrete, objective Absolute, fixed,determinable,measurable
Knowledge Neutral, value- free(Epistem ology )
Researcher Scientist
Methodologies Quantitative Method scientific,
deductive,hypothesis testing
Purpose Predict
(B , G , & , 2003, . 13)
Positivist Science
Aims of research Universal knowledgeTheory building and testing
Type of knowledge Acquired UniversalCovering law
Nature of data Context free
Validation Logic, measurementConsistency of prediction and control
Researchers role Observer
Researchers relationship tosetting
Detached, neutral
Meaning is not in objects themselves. Meanings occurs when engaged by
consciousness Meanings are dependent on the
consciousness of the perceiver We are the ones who give meanings to the
objec ts in the social world.
We do not create meaning, but rather construct/co-contract meanings by working or living in theworld and the objects in the social world.
Meanings: individual construction and/or groupconstruction. We inherit a world of meanings from our
ancestors. We be come part of the on-going construction of
meanings in the social world.
Objectivism Constructionism Subjectivism
Reality Object Object-Subject Subject
Knowledge Objective Socially constructed BiasedResearcher Detached Interactive Subjective
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Central to interpretivism is the idea that all
human activity is fundamentally a socialand meaning-making experience, thatsignificant research about human life is anattempt to reconstruct that experience,and that methods to investigate thatexp erience must be modeled after orapprox imate it. (Eisenhart, 1988, p. 102)
It does not concern itself with the search
for broadly applicable laws and rules, butrather seeks to produce descriptiveanalyses that emphasize deep,interpretive understandings of socialphenomena (Scott, 2001, p. 2).
Denial of an objective reality independentof the frame of reference of the observer
Reality is mind dependent
Interpretive research thus generallyenables the researcher to gain adescriptive understanding of the values,actions, and concerns of the subjectsunder study. It also provides an avenuethrough which the researcher can offer athick description (Geertz, 1973) of thephenom ena at hand.
Symbolic interactionism Phenomelogy
Ethnography Grounded theory Phenomenology Narrative Inquiry Action Research His torical Research
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Interpretive Research Methodologies The goal is to understand
..the social world in its natural setting...from a holistic perspective
..confluence of multiple factorsGoes beyond describing.
The researcher looks into the personal
subjective world of each researchparticipant
Draws out a collective understanding ofthe social reality
Draw a socially constructed knowledgebase d from the multiple perspectives
socially constructed interpretations living with his research participants immersing in their life worlds conduct individual interviews or focus
group discussions Collect artifacts observe , and observe
Socially constructed knowledge Does not claim total objectivity Interpretations of the social world Biased, value-laden. The researcher is the instrument.
Did the researcher accurately representedhis/her research participants?
The burden of the proof: argue that findingand conclusions are accuraterepresentations of research participantsperspectives.
An epistemological stance assumes thatknowledge is purely dependent in the mindof the perceiver.
Decartes: I think, therefore I am.
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Meaning does not come out of the interplay
between the subject and object. (p. Crotty,2003, p.9). Meaning is imposed on the object by the subject. The object makes no contribution to the
generation of meaning. Me aning making is a subjective act essentially
indepe ndent of the object.
The subjectivist epistemology has
spawned so many recent theoreticalperspectiveswhich are quite popularnowadays in international researchcommunities that attempt to critic thestatus quo through deconstruction andemancipation.
Critical Theories Feminism Poststructuralism Postcolonialism Postmodernism Wh at will happen if r esearch is framed from any of these
perspe ctives?
Quantitative Research Design
Experimental research Correlational research Causal-comparative research Survey
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E
Attempts to influence a particular variable.
When used properly Can establish the cause and effect
relationships through hypothesis testing Most powerful type of research to prove
the cause and effect
(C C , 2002, . 224)
1. There is a comparison of treatments.
2. There is a direct manipulation of one ormore independent variables by theresearcher.
E
RANDOMIZATIONRandom assignment is the most important
ingredient for the best experimentaldesign. (Fraenkel & Wallen, 2006, p.300).
Control of Extraneous Variables
Randomization Holding certain variables constant Building variables into the design Matching Using subjects as their own controls Using the analysis of covariance.
Group Designs inExperimental Research
weak experimental designs true experimental designs quasi-experimental designs factorial designs.
Weak experimental designs
One-shot case study design One-group pretest-posttest design Static-group comparison design
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One-shot case study design
A single group is exposed to treatment or
event, and its effects are assessed. __________________________________
X OTreatment Observation
(Dependent variable) ________________________________
The One-Group Pretest-Posttest Design
___________________________________
O X OPretest Treatment Posttest
___________________________________
The Static-Group Comparison Design
_________________________________X O--------------------------------
O _________________________________
G D
_________________________________O X O
O O _________________________________
CG D
___________________________________Treatment group R X O
___________________Control group R C O
__________________________________
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CG D
___________________________________
Treatment group R O X O _______________________
Control group R O C O
__________________________________
F GD
___________________________________
Treatment group R O X O _______________________
Control group R O C O
Treatment group R X O _______________________
Control group R C O _____________________________________________
_________________________________
FG D
A
C CG D ,
___________________________________Treatment group M r X O
_______________________
Control group M r C O
__________________________________
CC G D ,
___________________________________Treatment group M r O X O
_______________________
Control group M r O C O
__________________________________
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E D
CG D
___________________________________
Treatment group M X O _______________________
Control group M C O
__________________________________
CG D
___________________________________Treatment group M O X O
_______________________
Control group M O C O
__________________________________
A C D
___________________________________Group 1 X 1 O X2 O X 3 O
____________________________________
Group 2 X 2 O X3 O X 1 O ____________________________________
Group 3 X3 O X1 O X 2 O
__________________________________
A B D
___________________________________O1 O2 O 3 O4 O 5 X O6 O7 O8 O9 O10 __________________________________
F D
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F GD
___________________________________
Treatment group R O X Y 1 O ______________________________
Control group R O C Y 1 O ______________________________
Treatment group R O X Y 2 O ______________________________
Control group R O C Y 2 O _____________________________________________
F D
Alternative Illustration
X CY1
Y2
FAC A DE G
A
C E A A E EA C
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C
,
( & , ,. )
C C (2002) A
. C
.
.
C
B .
A . A ,
, .
C C
D F
C D C
?
C?
, ?
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1 2
A B C D E
: 30 (F &, 2006)
CC
0.35 0.40 0.60
0.65
0.85
Causal-ComparativeResearch
Causal-Comparative Research
Seeks to identify associations Attempts to determine the cause or
consequences of differences that alreadyexist
Begins with a noted difference, then lookfor possible causes for, or consequencesof , this difference
Causal-comparative vs correlationalresearch
Both seek to explore relationshipsCausal-comparative vs. experimental In experimental research, the group
membership variable is manipulated; incausal-comparative research, the groupdifferences already exists.
Three types of causal-comparative research Exploration of effects Exploration of causes Exploration of consequences
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Three types of causal-comparative research Exploration of effects (dependent variable)
caused by membership in a given groupQuestion: What difference in abilities are
caused by gender?Research hypothesis: Females have a
greater amount of linguistic ability thanmales.
Three types of causal-comparative research Exploration of causes (independent
variable) of group membership Question: What causes individuals to join
gang?Research hypothesis: Individuals who are
members of gangs have more aggressive personalities than individuals who are notmembers of gangs.
Three types of causal-comparative research Exploration of consequences (dependent
variable) of an interventionQuestion: How do students taught by the
inquiry method react to propaganda?Research hypothesis: Students who were
taught by inquiry method are more criticalof propaganda than those who weretaught by the lecture method.
Steps in Causal-comparative
Formulating a problem Identify phenomena Consider possible causes for or
consequences of these phenomena
Selecting a sample Define the characteristics Select groups that differ in characteristic
B C C D
Group IV DV ___________________________________(a) I C O
(Group posses (Measurement)characteristics)
----------------------------------------------------------------------------II -C O
(Group does not (Measurement)possess characteristics)
_______________________________________________
B C C D
Group IV DV ___________________________________(a) I C O
Dropouts Level of self -esteem
----------------------------------------------------------------------------II -C O
Nondropouts Level of self-esteem
_______________________________________________
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B C C D
Group IV DV
___________________________________(b) I C 1 O
(Group posses (Measurement)characteristics 1)
----------------------------------------------------------------------------II C2 O
(Group possess (Measurement)characteristics 2)
_______________________________________________
B C C D
Group IV DV
___________________________________(a) I C 1 O
Councilors Amount of job satisfaction
----------------------------------------------------------------------------II C2 O
Teachers Amount of job satisfaction
_______________________________________________
Threats to Internal Validity Two weaknesses: lack of randomization &
inability to manipulate variables Major threat: Subject characteristics Procedures to counter: matching subjects
on related variables, creatinghomogeneous subgroups, and statisticalmatching.
Other threats: location, instrumentation,and loss of subjects
Data analysis T-test ANCOVA
The results should be treated with cautionbecause they do not prove cause andeffect.
E E EA C
Characteristics of Survey Research
Collection of information From sample By asking questions
in order to describe some aspects of thepopulation of which the sample is a part.
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Purpose of Survey ResearchTo describe the characteristics of a
population
The sample is surveyed and adescription of the population is inferredfrom the sample.
Types of Surveys Two major types: Cross-sectional and longitudinal Longitudinal survey: trend studies, cohort studies, and
panel studies
Trend studydifferent samples from a population whosemembers change are surveyed at different points in time. Cohort study-- different samples from a population
whose members do not change are surveyed atdifferent points in time.
Panel study- the same sample of individuals is surveyedat different times over the course of the survey.
Steps in Survey Research
Focus of the study: unit of analysisTarget populationFour basic ways to collect data: by direct administration using a survey
instrument by mail By tele phone
By personal interviews
Steps in Survey Research
The sample should be selected randomly aspossible.
Common instrument used: questionnaire &interview schedule
Questions Asked in Survey Research
The nature of the questions, and the waythey are asked , are extremely important insurvey research.
Most surveys use some form of close-endedquestions.
The survey instrument must be pretested.Contin gency questions must be prepared.
(Follow up questions)
Threats to Internal Validity
Location Instrumentation Instrument decay Mortality
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QUALITATIVE RESEARCH
METHODOLOGIES
Ethnography
Grounded theory Phenomenology Narrative Inquiry Action Research Historical Research
Research Design: SomeIntegrative Thoughts