cinema media kit -...

CINEMAMEDIA KIT

THE CINEPLEX MEDIA ADVANTAGE

SPRING 2018

Modified May 15, 2018

Cineplex Media provides the venue and platforms to achieve all of the big “e”s — engagement, entertainment and effectiveness — with one simple media buy.

Cineplex.com delivers targeted, relevant consumers on a consistent basis. Given that movies change every week, our consumers keep coming back time and time again!

our Interactive Media Zones encourage guests to play, learn and occasionally win right in our lobbies!

also located in high-traffic areas of our lobbies you’ll

find our fully dynamic 84” Digital Posters. Combine with the integrated movie content and advertising of our Digital Lobby Show for superior engagement.

Cineplex Magazine (the #1 magazine in Canada for P12-54) gives our guests the inside scoop on current and upcoming movies.

Comfortable in their seats, our guests are now in a distraction-free zone and are ready to enjoy the Pre-Show, which entertains with movie content, games, ads and custom-developed content for our partners!

Engagement. Entertainment. Effectiveness.

The Cineplex Media Advantage

2 CiNePLeX Media | CINEMA MEDIA KIT - SPRING 2018

Modified May 15, 2018

It’s The Cineplex Media Advantage!

The Moviegoer Cycle

from home to cinema, and home again

eXiTiNG THe CiNeMa• Lobby Show

• Digital Posters• Interactive Media Zone

• Special Media • Sampling

MoRe CiNeMa aT

HoMe• Cineplex Magazine

aRRiVe iN aUdiToRiUM

• Pre-Show• TimePlay

• Show-Time

aRRiVe iN CiNeMa

• Lobby Show• Digital Posters

• Interactive Media Zone• Cineplex Magazine

BefoRe CiNeMa

• Cineplex.com• Cineplex

Mobile

Contact [email protected] www.cineplexmedia.com

Toronto – Head office416-539-8800102 Atlantic Ave.Toronto, ONM6K 1X9

Atlantic902-401-8152

Quebec514-868-0005

Ottawa613-440-1358

Southwest Ontario519-725-3733 x5025

Manitoba/ Saskatchewan204-396-3044

Calgary403-264-4420

Edmonton780-919-3011

British Columbia604-689-3068

BC Extended Markets604-761-9508

CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 3

4 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018

MOVIE 6 PREVIEWIt’s another great year for movies, but which months are best for your campaigns?

CINEMA 12 OVERVIEW Your quick look at why cinema is the best place for your advertising dollars in 2017

SHOW-TIME 14Imagine your ad on the big screen with immersive sound, brilliant visuals and huge impact, just before the trailers and movie are about to start

INTERACTIVE 28 MEDIA ZONEThe centrepiece of our cinema lobbies, there’s so much advertisers can do with the IMZ

ONLINE 36 & MOBILEConnect with moviegoers as soon as they start researching their theatre visits

CINEPLEX 32 MAGAZINEGet your ad into Canada's favourite movie magazine and reach 4 million readers each month

CINEPLEX MEDIA is the one-stop shop for all of your advertising needs. Whether you’re looking to build a broad, integrated campaign or pinpoint a specific audience, your quest starts here

CONTENTS CINEMA MEDIA KIT 2018


DIGITAL OUT-OF-HOME CINEMA LOBBY 24Surround our guests with your messages as they linger in our vibrant lobbies

CINEPLEX 20 TIMEPLAYOur interactive gaming platform lets you have fun with consumers, and share deals

SPECIAL 41 EVENTSWe’re so much more than movies. Reach fans of the Met Opera, Bolshoi Ballet and more

CINEPLEX 40 WORLDGAMINGTake advantage of the eSports phenomenon by getting in on the gaming action

PRE-SHOW 16Work your brand into Cineplex’s fun mix of pre-movie content and advertising and reach moviegoers who are excited and in a good mood

THEATRE 42 LISTINGSYour handy guide to every cinema, in every theatre, we offer from coast to coast

CINEPLEX MEDIA is the one-stop shop for all of your advertising needs. Whether you’re looking to build a broad, integrated campaign or pinpoint a specific audience, your quest starts here

CONTENTS CINEMA MEDIA KIT 2018

2018 MOVIE HIGHLIGHTS

and embarks upon a series of odd jobs to buy it. But when the book is stolen, it’s up to Paddington and the Browns to unmask the thief.

MAZE RUNNER: THE DEATH CUREJANUARY 26In the epic finale to the Maze Runner saga, Thomas (Dylan O’Brien) leads his group of escaped Gladers on their final and most dangerous mission yet. To save their friends, they must break into the legendary Last City, a WCKD-controlled labyrinth that may turn out to be the deadliest maze of all. Anyone who makes it out alive will get answers to the questions the Gladers have been asking since they first arrived in the maze.

Black Panther

FEBRUARYFIFTY SHADES FREEDFEBRUARY 9Actors Jamie Dornan and Dakota Johnson return as Christian Grey and Anastasia Steele in Fifty Shades Freed, the third chapter based on the worldwide bestselling "Fifty Shades" phenomenon. Expanding upon events set in motion in 2015 and 2017's blockbuster films, the new installment arrives for Valentine's Day 2018.

BLACK PANTHERFEBRUARY 16Marvel Studios’ Black Panther follows T’Challa (Chadwick Boseman) who returns

JANUARYTHE POST JANUARY 5Steven Spielberg directs Meryl Streep and Tom Hanks in The Post, a thrilling drama about the unlikely partnership of Katharine Graham (Streep), the first female publisher of The Washington Post, and its driven editor Ben Bradlee (Hanks), as they race to catch up with The New York Times to expose a massive cover-up of government secrets that spanned three decades and four U.S. Presidents. The two must overcome their differences as they risk their careers — and their very freedom — to bring long-buried truths to light.

PADDINGTON 2JANUARY 12Following the worldwide hit Paddington, one of the most successful family films of all time, this much-anticipated sequel finds Paddington (Ben Whishaw) happily settled with the Brown family in London, where he has become a popular member of the local community, spreading joy and marmalade wherever he goes. While searching for the perfect present for his beloved Aunt Lucy’s hundredth birthday, Paddington sees a unique pop-up book in Mr. Gruber’s antique shop, home to the isolated,

technologically advanced African nation of Wakanda to become king, but when a powerful old enemy reappears, T’Challa’s mettle as king — and Black Panther — is tested when he is drawn into a formidable conflict that puts the fate of Wakanda and the entire world at risk.

GAME NIGHTFEBRUARY 23Jason Bateman and Rachel McAdams star as Max and Annie, whose weekly couples game night gets kicked up a notch when Max’s charismatic brother, Brooks (Kyle Chandler), arranges a murder mystery party, complete with fake

thugs and faux federal agents. So when Brooks gets kidnapped, it’s all part of the game…right? But as the six uber-competitive gamers set out to solve the case and win, they begin to discover that neither this “game” — nor Brooks — are what they seem to be.

Paddington 2

Maze Runner: The Death Cure

Game Night


2018 MOVIE HIGHLIGHTS | CINEPLEX MEDIA 7CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 7

MARCH RED SPARROW MARCH 2Dominika Egorova (Jennifer Lawrence) is many things. A devoted daughter determined to protect her mother at all costs. A prima ballerina whose ferocity has pushed her body and mind to the absolute limit. A master of seductive and manipulative combat. When she suffers a career-ending injury, Dominika and her mother are facing a bleak and uncertain future. That is why she

finds herself manipulated into becoming the newest recruit for Sparrow School, a secret intelligence service that trains exceptional young people like her to use their bodies and minds as weapons.

TOMB RAIDER MARCH 16Lara Croft (Alicia Vikander) is the fiercely independent daughter of an eccentric adventurer who vanished when she was scarcely a teen. Now a young woman of 21 without any real

focus or purpose, Lara navigates the chaotic streets of trendy East London as a bike courier, barely making the rent. Advised to face the facts and move forward after seven years without her father, even Lara can’t understand what drives her to finally solve the puzzle of his mysterious death. Leaving everything she knows behind, Lara goes in search of her dad’s last-known destination: a fabled tomb on a mythical island that might be somewhere off the coast of Japan.

READY PLAYER ONEMARCH 29From filmmaker Steven Spielberg comes the science-fiction action adventure Ready Player One, based on Ernest Cline’s bestseller of the same name, which has become a worldwide phenomenon. The film is set in 2045, with the world on the brink of chaos and collapse. But the people have found salvation in the OASIS, an expansive virtual reality universe created by the brilliant and eccentric James Halliday (Mark Rylance). When Halliday dies, he leaves his immense fortune to the first person to find a digital Easter egg he has hidden somewhere in the OASIS, sparking a contest that grips the entire world.

APRILA QUIET PLACE APRIL 6In this moody horror film co-written and directed by John Krasinski and co-starring his wife Emily Blunt, a family lives an isolated existence in utter silence, communicating by sign language and trying not to step too loudly or break anything for fear of an unknown threat that follows and attacks at any sound.

CHAPPAQUIDDICK APRIL 6Jason Clarke transforms into a young Senator Ted Kennedy for this drama that explores the disturbing 1969 incident in which Kennedy drove off a bridge in Chappaquiddick, Massachusetts. He escaped the sinking car, but his passenger, Mary Jo Kopechne (Kate Mara) did not, and questions abound about Kennedy’s actions in the moments, and hours, after the incident.

AVENGERS: INFINITY WAR DISNEY, MAY 4As the Avengers and their allies have continued to protect the world from threats too large for any one hero to handle, a new danger has emerged from the cosmic shadows: Thanos (Josh Brolin). A despot of intergalactic infamy, his goal is to collect all six Infinity Stones, artifacts of unimaginable power, and use them to inflict his twisted will on all of reality.

Tomb Raider

Ready Player One

A Quiet Place


Incredibles 2

Solo: A Star Wars Story

MAY LIFE OF THE PARTY MAY 11When her husband suddenly dumps her, longtime housewife Deanna (Melissa McCarthy) turns regret into re-set by going back to college…landing in the same class and school as her daughter, who’s not entirely sold on the idea. Plunging headlong into the campus experience, the increasingly outspoken Deanna — now Dee Rock — embraces freedom, fun and frat boys on her own terms, finding her true self in a senior year no one ever expected.

DEADPOOL 2 MAY 18The official synopsis is that “after surviving a near fatal bovine attack, disfigured cafeteria chef Wade Wilson (Ryan Reynolds) struggles to fulfill his dream of becoming Mayberry’s hottest bartender while also learning to cope with his lost sense of taste. Searching to regain his spice for life, as well as a flux capacitor, Wade must battle ninjas, the yakuza, and a pack of sexually aggressive canines, as he journeys around the world to discover the importance of family, friendship, and flavour finding a new taste for adventure and earning the coveted coffee mug title of World’s Best Lover.” But, this is Deadpool, so, yeah, take that with a gallon of salt.

SOLO: A STAR WARS STORY MAY 25Explore the adventures of Han Solo and his trusted Wookiee friend Chewbacca before the events of Star Wars: A New Hope, including their early encounters with that other card-playing rogue from a galaxy far, far away, Lando Calrissian. The cast includes Alden Ehrenreich as Han Solo, Woody Harrelson and Donald Glover as Lando Calrissian.

JUNEOCEAN’S 8 JUNE 8The tide has turned and it’s a whole new “Ocean’s” when eight women plan and execute a heist in New York. Oscar winner Sandra Bullock stars in the title role, alongside Oscar winners Cate Blanchett and Anne Hathaway, Mindy Kaling, Sarah Paulson, Awkwafina, with Rihanna and Oscar nominee Helena Bonham Carter. Oscar-nominated filmmaker Gary Ross is directing. INCREDIBLES 2JUNE 15In this sequel to the hit 2004 animated feature, Helen (Holly Hunter) is in the spotlight, while Bob (Craig T. Nelson) navigates the day-to-day heroics of “normal” life at home when a new villain hatches a brilliant and dangerous plot that only the Incredibles can overcome together.

JURASSIC WORLD: FALLEN KINGDOMJUNE 22It's been four years since theme park and luxury resort Jurassic World was destroyed by dinosaurs out of containment. Isla Nublar now sits abandoned by humans while the surviving dinosaurs fend for themselves in the jungles. When the island's dormant volcano begins roaring to life, Owen (Chris Pratt) and Claire (Bryce Dallas Howard) mount a campaign to rescue the remaining dinosaurs from this extinction-level event.

Life of the Party



more of the same in this sixth pic that welcomes back director Christopher McQuarrie (Mission: Impossible – Rogue Nation) and familiar cast members Ving Rhames, Simon Pegg and Michelle Monaghan, as well as series newbies Henry Cavill and Angela Bassett.

more than $600-million around the world, you are invited to return to the magical Greek island of Kalokairi in an all-new original musical based on the songs of ABBA. With the film's original cast (including Meryl Streep, Amanda Seyfried and Colin Firth) returning and new additions including Lily James as the young Donna (Streep’s character), the musical comedy goes back and forth in time to show how relationships forged in the past resonate in the present.

MISSION: IMPOSSIBLE 6 JULY 27The Mission: Impossible franchise is the gold standard when it comes to sticking to a formula that works. Since its debut with 1996’s Mission: Impossible, the fast-paced spy series has showcased Tom Cruise at his risky business best, allowing the megastar to perform many of his own breathtaking stunts. Expect

AUGUSTTHE MEGAUGUST 10A deep-sea submersible has been attacked by a massive creature, previously thought to be extinct, and now lies disabled at the bottom of the deepest trench in the Pacific…with its crew trapped inside. With time running out, expert deep sea rescue diver Jonas Taylor (Jason Statham) is recruited by a visionary Chinese oceanographer (Winston Chao), against the wishes of his daughter Suyin (Li Bingbing), to save the crew—and the ocean itself—from this unstoppable threat: a pre-historic 75-foot-long shark known as the Megalodon.

WHITE BOY RICKAUGUST 17

Set in 1980s Detroit at the height of the crack epidemic and the War on Drugs, White Boy Rick

is based on the moving true story of a blue-collar father and his teenage son, Rick Wershe, who became an undercover police informant and later a drug dealer, before he was abandoned by his handlers and sentenced to life in prison.

THE HAPPYTIME MURDERS AUGUST 17Set in the underbelly of Los Angeles where puppets and humans co-exist, The Happytime Murders tells the comedic tale of two clashing detectives, one human and the other a puppet, who are forced to work together to solve the mystery of who is brutally murdering the former cast of The Happytime Gang, a beloved classic puppet show. Melissa McCarthy plays lead detective Connie Edwards opposite longtime Henson puppeteer Bill Barretta who performs Phil Phillips, the puppet detective. JULY

ANT-MAN AND THE WASP JULY 6From the Marvel Cinematic Universe comes a new chapter featuring heroes with the astonishing ability to shrink. In the aftermath of 2016's Captain America: Civil War, Scott Lang (Paul Rudd) grapples with the consequences of his choices as both a superhero and a father. As he struggles to rebalance his home life with his responsibilities as Ant-Man, he’s confronted by Hope van Dyne (Evangeline Lilly) and Dr. Hank Pym (Michael Douglas) with an urgent new mission. Scott must once again put on the suit and learn to fight alongside The Wasp as the team works together to uncover secrets from their past.

MAMMA MIA! HERE WE GO AGAIN JULY 20Ten years after Mamma Mia! grossed

Ant-Man and the Wasp

Mamma Mia! Here We Go Again

The Meg


SEPTEMBERALPHA SEPTEMBER 14An epic adventure set in the last Ice Age. Europe, 20,000 years ago. While on his first hunt with his tribe’s most elite group, a young man (Kodi Smit-McPhee) is injured and left for dead. Awakening to find himself broken and alone he must learn to survive and navigate the harsh and unforgiving wilderness. Reluctantly taming a lone wolf abandoned by its pack, the pair learns to rely on each other and become unlikely allies, enduring countless dangers and overwhelming odds in order to find their way home before the deadly winter arrives.

NIGHT SCHOOLSEPTEMBER 21Star Kevin Hart and producer Will Packer, who partnered for the hit Ride Along and

Think Like a Man series, bring their signature style to Night School. Based on a story by Hart, the comedy from director Malcolm D. Lee (Girls Trip) follows a group of misfits who are forced to attend adult classes in the long-shot chance they'll pass the GED exam.

SMALLFOOTSEPTEMBER 28An animated adventure for all ages, with original

OCTOBERVENOMOCTOBER 5 Venom, another entry in Sony’s Marvel Universe, stars Tom Hardy as Eddie Brock, also known as Venom, a human host for an alien symbiote, which gives him great superpowers. Michelle Williams co-stars as Eddie’s wife, Anne Weying, who may have powers of her own, and Riz Ahmed steps in as Dr. Carton Drake in this spinoff from the Spider-Man film franchise.

A STAR IS BORNOCTOBER 5A Star is Born stars four-time Oscar nominee Bradley Cooper and multiple award-winning, Oscar-nominated music

music and an all-star cast, Smallfoot turns the Bigfoot legend upside down when a bright young Yeti (voiced by Channing Tatum) finds something he thought didn’t exist — a human. News of this “smallfoot” throws the simple Yeti community into an uproar over what else might be out there in the big world beyond their snowy village, in an all new story about friendship, courage and the joy of discovery.

superstar Lady Gaga, in her first leading role in a major motion picture. Cooper also helms the drama, marking his directorial debut.In this new take on the tragic love story, Cooper plays seasoned musician Jackson Maine, who discovers — and falls in love with — struggling artist Ally (Gaga). She has just about given up on her dream to make it big as a singer…until Jack coaxes her into the spotlight.

FIRST MANOCTOBER 12On the heels of their six-time Academy Award-winning smash La La Land, Oscar-winning director Damien Chazelle and star Ryan Gosling reteam for First Man, the riveting story of NASA's mission to land a man on the moon, focusing on Neil Armstrong and the years 1961-1969. A visceral, first-person account, based on the book by James R. Hansen, the movie will explore the cost — on Armstrong and the nation — of one of the most dangerous missions in history.

Venom

A Star is Born

Alpha

Smallfoot



NOVEMBER MULANNOVEMBER 2In this live-action feature film based on Disney's Mulan, Chinese actress Yifei Liu plays the young Chinese maiden who disguises herself as a warrior in order to save her father. Niki Caro, the Australian writer and director behind the 2002 indie hit Whale Rider, steps behind the camera to tell this tale of bravery.

THE GRINCHNOVEMBER 9For their eighth fully animated feature, Illumination and Universal Pictures present The Grinch, based on Dr. Seuss's beloved holiday classic. The Grinch tells the story of a cynical grump (voiced by Benedict Cumberbatch) who goes on a mission to steal Christmas, only to have his heart changed by a young girl's generous holiday spirit. Funny, heartwarming and visually stunning, it's a universal story about the spirit of Christmas and the indomitable power of optimism.

FANTASTIC BEASTS: THE CRIMES OF GRINDELWALDNOVEMBER 16At the end of the first film, the powerful Dark

DECEMBER SPIDER-MAN: INTO THE SPIDER-VERSEDECEMBER 14Phil Lord and Christopher Miller, the creative minds behind The Lego Movie and 21 Jump Street, bring their unique talents to a fresh vision of a different Spider-Man Universe, with a groundbreaking visual style that’s the first of its kind. Spider-Man: Into the Spider-Verse introduces Brooklyn teen Miles Morales, and the limitless possibilities of the Spider-Verse, where more than one can wear the mask.

AQUAMAN DECEMBER 21DC's Aquaman is the reluctant ruler of the underwater kingdom of Atlantis, caught between land dwellers that are always polluting the globe and his own people who are ready to invade the surface. Jason Momoa

plays Aquaman alongside Academy Award winner Nicole Kidman as Atlanna, Amber Heard as Mera, Willem Dafoe as Nuidis Vulko, Patrick Wilson as Orm/Ocean Master and Yahya Abdul-Mateen II as Black Manta.

MARY POPPINS RETURNSDECEMBER 25Drawing from the wealth of material in P.L. Travers’ eight Mary Poppins novels, the story will take place in Depression-era London (when the books were originally written) and follows a now-grown Jane and Michael Banks, who, along with Michael’s three children, are visited by the enigmatic Mary Poppins (Emily Blunt) following a personal loss. Through her unique magical skills, and with the aid of her friend Jack (Lin-Manuel Miranda), she helps the family rediscover the joy and wonder missing

in their lives.

wizard Gellert Grindelwald (Johnny Depp) was captured by MACUSA (Magical Congress of the United States of America), with the help of Newt Scamander (Eddie Redmayne). But, making good on his threat, Grindelwald escaped custody and has set about gathering followers, most

unsuspecting of his true agenda: to raise pure-blood wizards up to rule over all non-magical beings. In an effort to thwart Grindelwald’s plans, Albus Dumbledore (Jude Law) enlists his former student Newt Scamander, who agrees to help, unaware of the dangers that lie ahead.

The Grinch

Fantastic Beasts: The Crimes of Grindelwald Mary Poppins Returns

Going to the movies is a top leisure activity among Canadians

LEISURE ACTIVITIES PARTICIPATED/ATTENDED IN PAST 12 MONTHS

(% OF POPULATION)

Vividata 2018 Spring, Total Canada

HHI $100K+ MOPES BACHELOR'S OR HIGHER

• Engaged and attentive audience

• Sought-after demographics

• Uncluttered media environment

• Light TV viewers, enabling brands to extend to a unique audience

• Cinema has the lowest ad avoidance of all media as cinemagoers perceive the ads as part of the overall experience

• Relaxed, excited and expectant audience is focused on the big screen

• Average advertising impact in cinema is greater than TV

• 3D cinema campaigns have proven higher recall/entertainment

Cinema Benefits

Vividata 2018 Spring, HHI, Occupation, and Education are based on A18+, Total Canada,

Moviegoers in the Past Month

Average Monthly Reach

29%

CINEMA OVERVIEW

The movies reach affluent, highly educated and well-employed Canadians efficiently and effectively

32%37%

26%30%

34%39%

MOVIEGOERS 18+ (COMP%)POPULATION (COMP%)

A driving force behind culture, movies will always shape, inform and entertain. Movies hold a special place in everyone’s hearts. Each person has a favourite, everyone has their own set of classic, must-see, funniest, and scariest titles. Each list varies but the constant is the passion everyone has for those titles. Movies are fresh, engaging and leave lasting effects on our guests. What better environment in which to talk, one on one, with your consumers? No distractions, happy and engaged people.

Cinema works. Let it work for you.

Why Cinema Works

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60%

40% 39%32% 29% 28%

23%18%


Moviegoer composition by age groupThe movies deliver audiences of all age groups with a balanced male/female split.

Vividata Spring 2018, Total Canada, Moviegoers in the Past Month, Index Based on Population

Target audience by movie genre with unique compositional strengthAVERAGE DEMO COMPOSITION BY MOVIE GENRE (INDEXED TO POPULATION)

Vividata Spring 2018, Total Canada, Moviegoers Composition (Seen Any Genre in Past Year) Indexed to Population

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MOVIES % REACH OF CANADIAN POPULATION

ALL 12+

ALL 12-17

ALL 18-24

ALL 25-34

ALL 35-49

ALL 50-64

ALL 65+

Movies reach Canadians of all age groupsCanadian moviegoers have an average movie-going frequency of 1.5 per month and 5 per year.

51%MEN

49% WOMEN

12 MONTHS1 MONTH 3 MONTHS

Vividata Spring 2018, Total Canada

14%AGE 18-24

(INDEX 136)

10%AGE 12-17

(INDEX 130)

17%AGE 25-34

(INDEX 109)

ACTION/ ADVENTURE ANIMATED COMEDY DRAMA

FAMILY/ CHILDREN FOREIGN HORROR

SCIENCE FICTION

MALE 109 96 94 88 79 98 102 118

FEMALE 91 104 106 112 121 102 98 82

AGES 12-17 130 139 136 78 114 146 202 116

AGES 18-24 121 132 129 108 105 132 169 137

AGES 25-34 113 131 115 103 127 113 142 127

AGES 35-49 112 129 106 98 146 101 102 113

AGES 50+ 78 59 78 101 62 79 49 71

29% 48% 60%

38% 59% 73%

39% 57% 67%

32% 53% 64%

31% 53% 66%

24% 42% 55%

22% 36% 47%

24%AGE 35-49

(INDEX 105)

20%AGE 50-64(INDEX 82)

15%AGE 65+

(INDEX 77)


It Doesn’t Get Bigger Than ThisBlockbuster movies, huge screens and sound that rocks your seats. There is no better, bigger or more effective place to talk to your consumers than in our cinemas. Your Show-Time ad is placed just prior to the big, bold movie trailers our guests look forward to and enjoy. There are zero distractions (no other screens competing for consumers’ attention here), just our guests watching your commercial the way it was meant to be seen, driving recall and awareness.

Don’t miss out on the impressive lineup of great 2018 movies. Our guests will be there, will you?

SHOW-TIME

Cinema Show-Time Ad Awareness

AD RECALL IN CINEMA

AND OTHER MEDIA

74%

26%

AD RECALL IN CINEMA ONLY

(DO NOT RECALL FROM ANY

OTHER MEDIA)

Canadian Cinema Show-Time Equals Ad Effectiveness

Likeability38%

Advertising Awareness

73%Correct Brand

Association

85%Cinema Advertising Show-Time Impact Study 2017Cineplex Insights via Vision Critical.

73%AVERAGE CINEMA

SHOW-TIME AD AWARENESS

Cinema Advertising Show-Time Impact Study 2017 (Amongst 6 Campaigns Across 5 Categories) Cineplex Insights via Vision Critical.



More information is available at cineplexmedia.com, or simply reach out to your account manager

Imagine your brand up on the big screen as guests settle in to enjoy their movie night.

A combination of well-placed ads and exclusive content that ranges from behind-the-scenes interviews with movie stars to one-on-one chats with Canadian musicians to trivia and home entertainment news, the Pre-Show provides an efficient and effective way to be on the big screen.

Pod 1 delivers your ad mingled amongst entertaining content within 75 seconds of the start of Cineplex TimePlay. In theatres without Cineplex TimePlay, Pod 1 immediately precedes Show-Time. Pod 2, the most efficient method of getting on the big screen, delivers your message between 21 and 15 minutes to the start of Cineplex TimePlay.

Your Ad On The Big Screen

PRE-SHOW

Canadian Cinema Pre-Show Equals Ad Effectiveness

Likeability39%


58%Correct Brand

Association

86%

Cinema Advertising Impact Study 2010-2014 +2016 Strategic Marketing Counsel (SMC)


Our Cineplex VIP Cinemas offer guests an intimate and sophisticated night out with luxurious reserved seats, great food and exceptional service.

With only the Pre-Show and limited Show-Time ads available in these exclusive theatres your message truly stands out and reaches a highly targeted, affluent adult audience.

From experiential campaigns like wine tastings and special nights to more traditional advertising, the VIP experience not only caters to our guests, but our valued advertising partners as well.

Target Lovers Of Luxury With VIP

PRE-SHOW

The Pre-Show Is Perfect For Your Local Market!• The Pre-Show provides a custom entertainment

environment that puts your message amongst the biggest titles from Hollywood.

• Low Cost! This big-screen opportunity is designed to drive local market sales for clients.

• Select your theatre(s), movie(s) or genre(s) to reach your target.

• Short lead-times for booking and creative.

• In-house creative team (if required) to help you look good.

• Strongest ad receptivity* and the lowest ad avoidance** vs. radio, OOH and newspaper = better ROI.

• Actual audience numbers based on ticket sales. ***Based on non-Cineplex TimePlay Theatres Ticket Sales 2017.

Your customers arrive early to get the best seats for Hollywood’s blockbusters.

It’s the perfect time to get on the big screen!

guests per year61 millionPOD 1

guests per year***

30 millionPOD 2


canaDa’S #1 porE striP braNd*

Let’s chat!

2X As efFectiVe as A

LeadiNg poRe clEanseR at

GettiNg riD of BlackHeads

DEEP CLEANSINGCHARCOAL PORE STRIPS8

CHARCOAL!

SorryblAckheaDs,

Get thEdidn’tyoU

*Nielsen, National All Channels, $ Vol 2018

part

BioreAd_Cineplex_Production_File.indd 1 2018-02-07 2:01 PM

Create Custom ContentMove beyond a simple ad with custom content! Cineplex Media is happy to work with you to create content that integrates your product into the entertainment experience. Whether it’s a specially scripted segment in the Pre-Show, a skinned Cineplex.com microsite, Cineplex Magazine advertorial or a trivia quiz in Cineplex TimePlay – all of which can be supported via our social channels – Cineplex’s in-house production studio will see your project through from concept to final edit.



TimePlay App Download Update Stats Jan 2, 2016–October 20, 2017 Moviegoers in the Past Month Vividata Spring 2018

Do You Want To Play A Game?

MOVIEGOERS

TIMEPLAY APP DOWNLOAD PROFILE

TIMEPLAY PLAYERS

Cineplex TimePlay Player Demographic Profile

A18-24 A25-34

14%17%

32%

34%

IND

EX

22

9

IND

EX

213

As Cineplex TimePlay grows, new games and ways to utilize our guests’ smartphones keep the experience fresh and new. Advertisers’ offers are delivered directly to the MyStuff folders on players’ phones based on participation and performance — a real-time measurement!

With two Cineplex TimePlay options, advertisers can be placed within the Pre-Show's Cineplex TimePlay Content (:75 seconds) or during the Cineplex TimePlay segment (4 minutes) between Pods 1 & 2, allowing for both a premium position and a very affordable way to get your game on!

Guests can boast about their results, wins or advertising offers via their social media networks, where they can also take advantage of additional offers, such as bonus contest entries, via likes and shares.

We work with clients to adapt existing games or develop new games from scratch that deliver on a brand’s goals. Yes, that’s right, we’re bragging about the success of Cineplex TimePlay.

CINEPLEX TIMEPLAY


91%PLAYED

79%NOT

PLAYED

TimePlay App Download Update Stats Oct 2016

5 millionDownloads

Cineplex TimePlay Effectiveness

BRAND ASSOCIATION

RECALLED THE OFFER OR REWARD

Ad EntertainmentAD “VERY ENTERTAINING/

ENTERTAINING”

46%

PLAYED THE CLIENT-SPONSORED TIMEPLAY GAME

GAME AWARENESS

WOULD LIKE TO PLAY IN THE FUTURE

45%ALL

AGES

55%A18-24

INDEX 124

93%PLAYED

48%NOT

PLAYED

100%PLAYED

74%NOT

PLAYED

69%PLAYED

40%NOT

PLAYED

Higher play rate among younger audience.

Cineplex TimePlay Delivers

50%MALE

50%FEMALE

AVERAGE


86%AVERAGE

Correct Brand Association

84%AVERAGE

TimePlay Ad Impact Study 2012 & 2014 & 2016, SMC and Online Survey via Vision Critical



CINEPLEX TIMEPLAY

Guests use their devices to interact with and influence outcomes on secondary screens and engage with a brand!

• Custom intro, gameplay, leaderboards, outro, mobile interface

• Includes MyStuff call to action and link to social media

• Activation and redemption reporting

• +8 weeks of production

Customized Experience1 MINUTECreate a truly unique and custom brand experience.

• One game with all elements is tailored to meet your brand strategy



• 6 - 8 weeks of production

Integrated Experience – Sponsored Template1 MINUTE

Sponsor existing Power Play modules with your brand presence.

• Includes sponsor intro, brand colours throughout and branded outro/call to action



• 4 - 6 weeks of production

Exclusive Title Sponsorship – The Whole Segment3 MINUTES

Title Sponsorship – Unique Game2 MINUTES

OR

Cineplex TimePlay Interactive Options


Additional Call to ActionAt the height of the experience and engagement, provide a simple on-device mechanism to drive purchase or activation.

Call to action button drives the guest to the App Store or URL. Some examples:• app or game download• calendar invite• brand website• video

MyStuff Offers

Interactive StorytellingCineplex TimePlay empowers consumers through two-way communication.

• Interactivity through polling questions or gamification creates a stronger connection that engages guests and invites them to be part of the branded story

• Uses the brand ad as a jumping-off point

• Based on the majority of players’ results, the end experience can be a branched video to linear media

MyStuff delivers immediate offers, information and rewards through a one-click action. It provides a unique channel that will increase brand awareness and loyalty beyond the cinema experience.

• New Feature: Cineplex TimePlay will send notifications to players when they receive a MyStuff offer and when the offer is about to expire


• Reward offers can include couponing, contests, sampling, opt-in for additional brand offers, calendar invites, informational offers, SCENE points or concessions

• Two weeks of production• Drives the path to purchase

and ROI



Larger than life and located in the highest-traffic areas, big, bold digital signage dominates our theatre lobbies. When our screens change colour, the entire lobby changes colour. They’re hard to miss!

Light Up Our Lobbies!

Cinema Ad Impact Online Study, English Canada, 2017, Based on patrons who spent time in lobby.

ACTIVITIES IN CINEMA LOBBY

77% CONCESSIONS

73% BUYING OR PICKING UP TICKETS

59% ABLE TO RECALL DIGITAL SIGNAGE OR SCREEN14 Before

Movie

AVERAGE TIME SPENT IN LOBBY (MINUTES)

4After Movie

On average, moviegoers spend enough time to see two full Lobby Show loops and up to six repetitions of the Digital Poster loop!

Guests Love Our Lobbies

DIGITAL OUT-OF-HOME CINEMA LOBBY


Interactive Media Zone

Digital Lobby Show Digital Posters


Digital PostersOur 84” Digital Posters are dynamic screens that display full-motion ads in bright, impactful HD quality. The five-minute loop keeps the content fresh and timely, ensuring as many eyes as possible see your ad, whether it runs from coast to coast or in a local execution.

Booked on a daily basis Creative due date: 7 days prior to campaign start date

DIGITAL OUT-OF-HOME CINEMA LOBBY

Theatres140


Our network of in-lobby digital signage surrounds guests with movie content and ads running in a 10-minute loop on screens placed at all angles throughout the lobby to ensure maximum visibility.

Digital Lobby Screens



Available in 44 of our theatres from coast to coast, Cineplex’s Interactive Media Zones offer a wide range of ways for clients to engage with our guests in theatre lobbies.

Choose to run existing creative on the massive 84” side screens or 112” centre screen, provide sponsored games and trivia, or work with us to create a one-of-a-kind experience that invites guests to interact with your brand.

Screens utilize touch and motion, full audio play and record, video, and can connect with guests’ mobile devices and link to their social networks.

And we capture it all! Metrics from the IMZ include impressions, awareness, attention time, dwell time, male/female and age demographics, as well as the number of started and completed interactions. We’ll work with you to develop a custom reporting structure and timeline.

Wall-To-Wall Consumer Interactions

INTERACTIVE MEDIA ZONE


Top Popper Challenge

Average Attention Time

As kernels of popcorn, along with obstacles like cell phones and 3D glasses, fall from the top of the screen, guests have to tap the popcorn to earn points and become champion!

Guest Conversion Rate

SECONDS

30,000OV ER

OVER

1.4 MILLIONPlays to Date

12% 48of Dwell

Time

SECONDS 99

Plays on Launch Weekend


INTERACTIVE MEDIA ZONE

CASE STUDY

Kubo and the Two Strings Experience JULY 29 – SEPTEMBER 1, 2016

Summary and ObjectivesCineplex’s Interactive Media Zones were used to execute an awareness campaign for eOne’s film Kubo and the Two Strings. The objective was to get Cineplex guests engaged with the storyline in order to broaden their movie experience and prompt ticket sales.

ExecutionAn existing web app game called “Street Showdown” was adapted into an interactive touch experience for the IMZ. The main IMZ screen was split in half and featured two individual runs of the game to accommodate multiple players at once and allow for maximum playtime. Guests were prompted to touch the main screen repeatedly, and with well-timed strikes, to

engage Little Hanzo in a street showdown against oncoming paper foes. The 84” portrait screens ran a loop of motion creative and the film’s theatrical movie trailer. The 55” header screen featured a static loop that showed Kubo and the Two Strings launch timing and key messaging.

In addition, the IMZs were wrapped with the movie’s graphics. The stunning imagery of the wall wrap attracted guests to play the game.

ResultsThe campaign ran on six IMZs across major markets for four weeks delivering the following results:• 530K Opportunities to See (OTS) • 32K impressions• Total watchers were 55% male, 45% female


CASE STUDY

Global Goals CampaignSEPTEMBER 25 – OCTOBER 29, 2015

Summary and ObjectivesThe Global Cinema Advertising Association, also known as SAWA, announced its first global cinema initiative to support “Project Everyone,” a campaign to communicate the United Nations’ revised Global Goals, on September 25, 2015.

The objective of the “We Have A Plan” campaign was to build instant awareness of the ambitious Global Goals targets to end extreme poverty and tackle climate change for everyone by 2030.

Cineplex Media participated by not only airing the spot on-screen during our Show-Time segment, but going a step further to create an interactive experience for our IMZ which brought the campaign to life by engaging guests with the Global Goals and providing an opportunity to share their goals of choice on social media.

ExecutionThe 84” side screens included icons for 17 Global Goals. Guests were invited to touch the goal that meant the most to them to share the goal on social media. They were then asked to pose for a photo in front of one of the cameras. Their photo was included in a frame with the icon of the goal selected.

The guest could forward the photo to a device via sms or email. The link they received included their name and a statement regarding their chosen goal, thanked them for contributing, and included a link to visit globalgoals.org. Facebook, Instagram, Twitter, text or email links on the photo enabled guests to immediately share their Global Goal via social media or with their direct contacts.

When shared, the post included the

message #GlobalGoals #WeHaveAPlan #TellEveryone. The guest’s image along with their goal was also placed on the IMZ’s main screen in a collage, which showed all the goals and images of people who stepped up to voice their support.

ResultsThe campaign ran on 27 IMZs for 5 weeks delivering the following results:• 2.5 million Opportunities to See (OTS),

1.5 x total attendance of 1.9 million• 191K watchers spent an average

1.4 minutes in front of the Global Goals execution, 196K interactions

• 49% male, 51% female• 7.4K Global Goals sent to guests for sharing• The Global Goal "Life Below Water" was

most shared followed by “No Poverty”

IMZ AwarenessCineplex Media also conducted an online research study during the campaign period to measure additional attitudes and awareness of the Global Goals IMZ execution:• 31% of respondents who spent time in

the cinema lobby were aware of the IMZ Global Goals campaign

• Of those respondents, 19% claimed to have interacted with the execution and an additional 15% watched others play with the wall



Everybody’s Reading ItCineplex Magazine is the most popular entertainment magazine in Canada. With 3.8 million readers per issue, it’s also Canada’s #1 magazine with readers age 12 to 54!

Why the big numbers? Cineplex Magazine

features exclusive interviews with many of Hollywood’s biggest stars, beautiful photos, behind-the-scenes movies scoops and movie release schedules.

Readers can pick it up in theatre lobbies or get it in their Globe and Mail newspaper.

3.8 millionAverage Issue Readership Vividata 2018 Spring, Total Canada

Print Circulation656,500Readers per Print Copy

5.8Entertainment

Magazine in Canada

#1

CINEPLEX MAGAZINE The most-read magazine

in Canada for readers

under 55!


Vividata 2018 Spring, Total Canada

Vividata 2018 Spring, Total Canada, Print – Average Issue Readership, Rank Among All Magazines in Vividata

Vividata 2018 Spring, Total Canada, Print, Index Based on Average Issue Readership Composition vs. Population

Vividata 2018 Spring, Total Canada, Based on A18+, Print, Index Based on Average Issue Readership Composition vs. Population

Cineplex Magazine Reader Profile

DUPLICATED CINEPLEX EXCLUSIVE

Exclusive Reach Over 70% of our readers are Cineplex exclusive and not duplicated vs. other top magazines in Canada.

CINEPLEX MAGAZINE DUPLICATED AND EXCLUSIVE READERS AVERAGE ISSUE READERSHIP (000)

P12-17 A18-49A18-34 BACHELOR'S DEGREE+

MOPESWHITE COLLAR

HHI $100K+

Cineplex Magazine delivers the most sought-after age groups and demographics, including parents, educated, affluent and well-employed adults, with a balanced male/female split.

POPULATION AND CINEPLEX MAGAZINE AVERAGE PRINT ISSUE READERSHIP COMPOSITION (%)

Rank

FOR AGES 12-54

#1

50%Male

50% Female

CINEPLEX MAGAZINE

POPULATION

7% 10%

27%30%

49%57%

34%

46%

52%

26%28%

32%35%

Vividata 2018 Spring, Total Canada, Average Issue Readership, Rank Among All English Magazines in Vividata

Third Most Read Magazine in CanadaTOP-10 MAGAZINES - PRINT AVERAGE ISSUE READERSHIP (000)

35%

READER'S DIGEST

LIVE BETTER

CINEPLEX MAGAZINE

CANADIAN LIVING

CANADIAN GEOGRAPHIC

MACLEAN'S

CHATELAINE

CAA MAGAZINE

PEOPLE

FOOD & DRINK

3,778

4,325

3,853

3,241

3,126

3,031

2,993

2,988

2,154

2,050

VS. READER'S DIGEST749

VS. LIVE BETTER990

VS. CANADIAN LIVING613

VS. CANADIAN GEOGRAPHIC700

VS. MACLEAN'S619

VS. CHATELAINE589

VS. CAA MAGAZINE551

VS. PEOPLE635

VS. FOOD & DRINK495

3,029

2,788

3,165

3,078

3,159

3,189

3,227

3,143

3,283

A25-54

51%47%


Editorial CalendarSeveral times each year, a portion of Cineplex Magazine is given over to a special, timely section. Designed to pique consumer interest and help our advertisers reach their consumers in relevant and engaging ways, these editorial sections deliver the goods.

FEBRUARY: Academy Awards

MARCH/APRIL: Summer Movie Preview & Spring Fashions

AUGUST: Back to School

SEPTEMBER: Toronto International Film Festival Guide

OCTOBER: Fall Fashions & Holiday Movie Preview

NOVEMBER & DECEMBER: Holiday Gift Guides

CINEPLEX MAGAZINE


SPOTLIGHT CANADA: Monthly interview with a Canadian actor or director

SNAPS: Candid celebrity shots from around the globe

IN BRIEF: Short movie-world updates and entertainment news

IN THEATRES: The month’s full slate of new releases, with detailed synopses

TOTAL 656,500

NEWFOUNDLAND & LABRADOR

2,760

PRINCE EDWARD ISLAND 1,800

NOVA SCOTIA 15,240

NEW BRUNSWICK 8,250

QUEBEC 8,700

ONTARIO 409,560

MANITOBA 22,215

SASKATCHEWAN 12,470

ALBERTA & NWT 70,815

BRITISH COLUMBIA & YUKON

104,420

National Circulation Cineplex Magazine 2018 Production Schedule

MONTH IN THEATRES SPACE DEADLINE MATERIAL DUE

JANUARY December 29 November 29 December 1

FEBRUARY January 31 January 4 January 8

MARCH/APRIL March 8 February 6 February 8

MAY April 23 March 27 March 29

JUNE May 23 April 30 May 2

JULY June 20 May 28 May 30

AUGUST July 18 June 25 June 27

SEPTEMBER August 20 July 25 July 27

OCTOBER September 19 August 23 August 27

NOVEMBER October 24 September 27 October 1

DECEMBER November 21 October 29 October 31

JANUARY 2019 January 7 December 4 December 6Reported to CCAB May 2018

In Every Issue

CASTING CALL: Our insider’s look at the stars' upcoming roles

ALL DRESSED UP: Celebrities show off their red-carpet looks

Our regular sections are the backbone of each issue of Cineplex Magazine. Readers look forward to opening a new copy and finding their favourites.

INTERVIEWS & FEATURES: Up close and personal with the world’s biggest stars

CINEPLEX STORE: The month’s best new movies to download at home



Maximize Your Reach With Cineplex DigitalCineplex Online and Mobile deliver an average of 5 million unique unduplicated visitors per month, which ranks in the Top-15 entertainment properties in Canada!

A Top-15 Entertainment Digital Property In Canada 9.5 Average

Monthly Visits

40Average

Monthly Views

41 Average Monthly Time Spent (In Minutes)

Average Monthly Digital (Online And Mobile) Unique Visitors

5.0MILLION

MILLION

MILLION

MILLION

Average Monthly Reach16%

ONLINE & MOBILE


Maximize Your Reach With Cineplex Digital

comScore Media Metrix, Multi-Platform, March 2016-February 2017

comScore Media Metrix, Multi-Platform,

March 2016-February 2017

AVERAGE MONTHLY UNIQUE VISITORS (000)

Cineplex Digital vs. Competing Entertainment Properties

Only 12% duplicated visitors between the online and mobile platforms, much lower compared to other top entertainment sites

Cineplex Digital (single brand) reaches more unique visitors than leading entertainment properties, which may contain more than one entertainment brand

Average MonthlyOnline Unique

Visitors

1.7MILLION

Average MonthlyMobile Unique

Visitors

3.9MILLION

VIACOM DIGITAL

TMZ

ITUNES

SPORTSNET

DAILYMOTION

MSN ENTERTAINMENT

TSN/ROS

CINEPLEX DIGITAL 4,993

4,905

4,521

3,853

3,280

3,122

3,037

2,999


1.76%

Average Monthly Unique Visitors

Average Monthly

Reach

13Average

Monthly Visits

203.2Average Page Views Monthly

Average Monthly Time Spent Online (In Minutes)

comScore Media Metrix March 2016 - February 2017 comScore Media Metrix, March 2016 - February 2017, Index Based on Cineplex.com UVs Composition vs. Population

Cineplex.com Demographic ProfileCineplex Online Is The Top Canadian Movie Website! Cineplex.com delivers the most sought-after demographics

efficiently, with a balanced male/female split

CINEPLEX.COM UNIQUE VISITOR COMPOSITION OF POPULATION (INDEXED TO POPULATION)

POPULATION CINEPLEX.COM

AGES 18-34 AGES 18-49 AGES 25-54

MILLION

MILLION

MILLIONMILLION

Cineplex.com: The First Stop For MoviegoersOften the first step in our guests’ movie-going experiences, Cineplex.com can also be the first opportunity for you to interact with them.

Cineplex.com has up-to-date times and dates for screenings across the country, movie trailers, custom content and, more often than not, a great contest or two! Given the movie industry’s weekly rotation, our guests come back time and time again to research a big night out. Why don’t you join them?

We offer page dominations, skins, pre- and post-roll and targeting capabilities that allow you to reach exactly who you want.

49%Male

51% Female

ONLINE & MOBILE

27%

34%

49%

64%

47%

59%

IND

EX

12

9

IND

EX

13

0

IND

EX

12

5


58% Female

3.919%

Average Monthly Unique Visitors

AverageMonthly

Reach

2.7

Among Most Popular Mobile Apps

in Canada

Among Top-100

“Most-Mobile” Properties

comScore Media Metrix, Total Canada March 2016 -February 2017

Cineplex Mobile Is A Top Mobile App In Canada!

comScore Media Metrix, March 2016-February 2017, Index Based on: People Who Visited Cineplex Mobile Phone or Tablet vs. Total Mobile Population

Cineplex Mobile Demographic ProfileCineplex Mobile delivers the most sought-after demographics efficiently and effectively.

35%46%

66%

80%

52%59%

CINEPLEX MOBILE UNIQUE VISITOR COMPOSITION (VS. POPULATION)

POPULATION CINEPLEX MOBILE

AGES 18-34 AGES 18-49 AGES 25-49

Average Monthly Mobile Browser Unique Visitors

MILLION

MILLION

Comscore Mobilens Plus Dec 2016, Total Canada,

Index Based On People Who Visited Cineplex Mobile Via Mobile Phone Or Tablet Vs.

Total Mobile Population

48% Experienced Display Ads

On Their Mobile Device

INDEX 136

77% Use Social NetworksINDEX 131

35% More Likely To Scan A QR/Bar Code At Least Once A Month

INDEX 135

34% Experienced

Video Ads On Their Mobile

DeviceINDEX 142

54% Download Apps In A

MonthINDEX 140

CINEPLEX MOBILE

VISITORS ARE YOUR TARGETS

TOP-10 TOP-20

Cineplex Mobile: On The Go? We're With YouCineplex patrons are people on the go, and Cineplex Mobile lets you to keep up with them. Our Top-20 app keeps pace with our busy guests, and allows our advertising partners to engage moviegoers by the millions.

IND

EX

12

0

IND

EX

114

IND

EX

13

1

42%Male



eSports is the big game in town and Cineplex is its new home in Canada!

From epic, 10- to 13-week national tournaments that culminate in the crowning of the next Cineplex WorldGaming National Champion, to one-night-only events, leagues and even collegiate tournaments, Cineplex WorldGaming brings the best of the eSports world to Canada.

The events are strongly promoted across all of our platforms. Plus, all partnership packages include brand ads to ensure your campaigns are associated with every aspect of the biggest Canadian gaming events, including titles like the Call of Duty franchise, the Street Fighter franchise, CS:GO and more!

Cineplex is not only the home of great movies, now it’s also the home of eSports in Canada!

Game On!SPECIAL EVENTS


CINEPLEX WORLDGAMING

SPECIAL EVENTS

Since its launch in 2006, Cineplex’s annual Metropolitan Opera LIVE in HD series has been a grand success. The program is beloved by opera fans across Canada who are given access to groundbreaking productions direct from the MET stage at New York’s Lincoln Center to our theatre screens live in HD.

Clients have the opportunity to become a part of the experience both on-screen and as part of Cineplex Magazine's coverage of the MET's long and lavish season.

Cinema EventsBolshoi Ballet in Cinema Stars and StrollersFlashback Film FestivalFamily FavouritesClassic FilmsSensory Friendly ScreeningsNational Theatre Live

The Met Opera


THEATRE LISTINGS

ID # LOCATION NAME MARKETSHOW-TIME

DIGITAL VIP PRE-SHOW TIMEPLAYINTERACTIVE MEDIA ZONE

DIGITAL SIGNAGE CINEMA LOBBY

DIGITAL BACKLITS

NEWFOUNDLAND

8124 Cineplex Cinemas Millbrook Cornerbrook 2 2

8122 Cineplex Cinemas Mount Pearl St. John's 6 6

8126 Scotiabank Theatre St. John's St. John's 12 12 12 1 1 3

TOTAL NEWFOUNDLAND 20 20 12 1 1 3

NOVA SCOTIA

Halifax

5145 Cineplex Cinemas Dartmouth Crossing l Dartmouth 12 12 1 1 2

5130 Scotiabank Theatre Halifax Halifax 17 17 17 1 1 5

5143 Cineplex Cinemas Park Lane Halifax 7 7 1 2

5119 Cineplex Cinemas Lower Sackville Lower Sackville 7 7 1 1

Total Halifax 43 43 17 2 4 10

Balance of Nova Scotia

5141 Cineplex Cinemas Amherst Amherst 3 3

5133 Cineplex Cinemas Antigonish Antigonish 1 1

5104 Cineplex Cinemas Bridgewater Bridgewater 7 7 1 1

5114 Cineplex Cinemas New Glasgow New Glasgow 7 7 1 2

5132 Cineplex Cinemas New Minas New Minas 7 7 1 1

5103 Cineplex Cinemas Sydney Sydney 10 10 1 2

5140 Cineplex Cinemas Truro Truro 7 7 1 1

5134 Cineplex Cinemas Yarmouth Yarmouth 5 5 1 1

Total Balance of Nova Scotia 47 47 6 8

TOTAL NOVA SCOTIA 90 90 17 2 10 18

PRINCE EDWARD ISLAND

6160 Cineplex Cinemas Summerside Summerside 5 5 1 1

6161 Cineplex Cinemas Charlottetown West Royalty 8 8 8 1 2

TOTAL PRINCE EDWARD ISLAND 13 13 8 2 3

NEW BRUNSWICK

Saint John/Moncton

6110 Cineplex Cinemas Dieppe Dieppe 8 8 8 1 1 2

6109 Cineplex Cinemas Trinity Drive Moncton 8 8 1 2

601 Vogue Sackville (Moncton) 1

6107 Cineplex Cinemas Saint John Saint John 10 10 10 1 1 2

Total Saint John/Moncton 27 26 18 2 3 6

Cinema Theatre Listings


Drive-In locations not included – open seasonally from approximately May to October. Contact your account manager for more information.




DIGITAL BACKLITS

Balance of New Brunswick

600 Apollo Bathurst 5

6111 Cineplex Cinemas Fredericton Fredericton 10 10 1 1

6112 Cineplex Cinemas Miramichi Miramichi 5 5 1 1

602 Atlantic Woodstock 3

Total Balance of New Brunswick 23 15 2 2

TOTAL NEW BRUNSWICK 50 41 18 2 5 8

QUEBEC

Montreal EMA

Q5 Cinéma Beloeil Beloeil 10

104 Cinema Carnaval Chateauguay 6

9153 Cinéma Cineplex Odeon Carrefour Dorion Dorion 8 8 1

CE03 Elysee Granby 8

Q8 Cinema Pine Sainte-Adèle 8

9190 Cinéma Capitol St-Jean St-Jean 6 6

Q1 St-Eustache St-Eustache 11

Q2 Galeries St-Hyacinthe St-Hyacinthe 8

Q3 Carrefour du Nord Saint-Jérôme 9

Total Montreal EMA 74 14 1

Montreal GMA

9203 Cineplex Boucherville Boucherville 10 10 1

9185 Cineplex Brossard & VIP l Brossard 16 4 16 16 1 1 5

9267 Cineplex Cavendish Mall Côte Saint-Luc 8 8 1 2

9407 Cineplex Cinemas Kirkland l Kirkland 12 12 12 1 1 4

9145 Cineplex Place LaSalle LaSalle 12 12 1 2

9195 Famous Players Carrefour Angrignon LaSalle 10 10 2

9408 Cineplex Cinema Laval l Laval 18 18 18 1 1 6

9109 Cineplex Cinemas Forum & IMAX l Montreal 22 22 22 1

9172 Cineplex Cinemas Quartier Latin Montreal 17 17 17 1 4

9401 StarCité Montreal l Montreal 17 17 17 1 1 5

9406 Cinéma Banque Scotia Montreal l Montreal 13 13 13 1 1 8

9143 Cineplex Saint-Bruno Saint-Bruno 11 11 1 2

CE06 Triomphe Terrebonne 10

Total Montreal GMA 176 4 166 115 6 10 40

Quebec City

9181 Cineplex Beauport l Beauport 16 16 1 1 4

9196Cineplex Cinemas IMAX Theatre aux Galeries de la Capitale

Quebec City 1 1 1

9177 Cineplex Ste-Foy l Sainte-Foy 14 14 1 1 4

Total Quebec City 31 31 2 3 8


l Cineplex UltraAVX Theatres

THEATRE LISTINGS




DIGITAL BACKLITS

Balance of Quebec

154 Complex J Gagnon Alma 6

150 Ciné-Centre Baie-Comeau 4

CE04 Odyssée Chicoutimi 8

Q7 Cinema Gatineau 9 Gatineau 9

9268 StarCité Gatineau l Hull 16 16 1 4

CE05 Jonquière (18+ only) Jonquière 2

152 Princesse Rivière-du-Loup 4

9188 Galaxy Sherbrooke Rock Forest 12 12 1 2

153 Paramount Rouyn-Noranda 5

151 Cine-Centre Sept-Îles 3

Q4 Place Biermans Shawinigan 8

CE01 Fleur de Lys Trois Rivières 9 1

CE02 Cinéma au Cap Trois-Rivières 7

155 Capitol Val-d'Or Val-d'Or 5

9186 Galaxy Victoriaville Victoriaville 7 7 1 3

Total Balance of Quebec 105 35 4 9

TOTAL QUEBEC 386 4 246 115 8 17 57

ONTARIO

Ottawa

7286 Cineplex Barrhaven Barrhaven 7 7 7 1 2

7428 Scotiabank Theatre Ottawa Gloucester 16 16 16 1 1 6

L509 Landmark Cinemas 24 & IMAX Kanata 24 24

L502 Landmark Cinemas 10 Orleans 10 10 1

7311 Cineplex Cinemas Lansdowne & VIP l Ottawa 6 4 6 1 1 6

7247 Cineplex South Keys Ottawa 11 11 12 1 3

7424 Cineplex Cinemas Ottawa l Ottawa 12 12 12 1 1 4

IC06 Imagine Cinemas Ottawa Ottawa 5

OI2 Algonquin Cinemas Pembroke 4 2

Total Ottawa 95 4 88 47 3 6 21

Toronto EMA

7248 Cineplex Ajax Ajax 10 10 1 2

7415Cineplex Cinemas Ancaster (formerly SilverCity Ancaster)

Ancaster 10 10 10 1 4

7135 Cineplex Cinemas North Barrie l Barrie 8 8 1 2

7249 Galaxy Barrie Barrie 12 12 1 2

7409 Galaxy Cinemas Belleville Belleville 8 8 1 2

7411 SilverCity Brampton l Brampton 16 16 1 1 5

7250 Cineplex Odeon Orion Gate Cinemas Brampton 10 10 1 2

7413 SilverCity Burlington Burlington 12 12 1 4

L506 Landmark Cinemas 7, Bolton Caledon 7 7 1






DIGITAL BACKLITS

7269 Galaxy Cambridge Cambridge 9 9 1 2

7241 Cineplex Clarington Place Clarington 11 11 1

ML18 Rainbow Cinemas Cobourg Cobourg 3

7272 Galaxy Guelph l Guelph 10 10 1 3

L507 Landmark Cinemas 6, Jackson Square Hamilton 6 6

7296 Cineplex Cinemas Kitchener & VIP l Kitchener 7 4 7 1 2

IC1 Imagine Cinemas Frederick Kitchener 2

L501 Landmark Cinemas 12 & IMAX Kitchener 12 12 1

258 Century Lindsay 3

7285 Cineplex Cinemas Milton l Milton 8 8 1 2

7256 Cineplex Niagara Square l Niagara Falls 10 10 1 3

209 Film.ca Cinemas Oakville 5

7123 Cineplex Cinemas Winston Churchill & IMAX l Oakville 24 24 24 1 4

7273 Cineplex Cinemas Oakville & VIP Oakville 9 3 9 1 3

7270 Galaxy Orangeville Orangeville 7 7 1 2

7274 Galaxy Orillia Orillia 6 6 1 2

7289 Cineplex Oshawa l Oshawa 10 10 1 4

7263 Galaxy Peterborough l Peterborough 11 11 1 3

7117 Galaxy Pergola Commons South Guelph 8 8 1

L503 Landmark Cinemas 10, Pen Centre St. Catharines 10 10 1

7290 SilverCity Hamilton Mountain Cinemas l Stoney Creek 10 10 1 4

7268 Galaxy Waterloo l Waterloo 10 10 10 1 2

L500 Landmark Cinemas 10, Waterloo Waterloo 10 10 1

7206 Cineplex Odeon Seaway Mall Cinemas Welland 7 7

L510 Landmark Cinemas 24 & IMAX Whitby 24 24

Total Toronto EMA 325 7 312 44 1 27 59

Toronto GTA

7284 Cineplex Aurora l Aurora 10 10 1 4

7407 SilverCity Newmarket l East Gwillimbury 13 13 13 1 1 6

202 Albion Etobicoke 2

7213 Cineplex Cinemas Markham & VIP Markham 10 3 10 10 1 1 2

7122Cineplex Cinemas Courtney Park Mississauga & IMAX

Mississauga 16 16 16 1 2

7420 Cineplex Cinemas Mississauga & IMAX l Mississauga 13 13 13 1 1 4

7410 Famous Players Pickering 8 Pickering 8 8 1 3

205 York Cinemas Richmond Hill 6

7405 SilverCity Richmond Hill l Richmond Hill 14 14 14 1 7

IC12 Imagine Cinemas Elgin Mills Richmond Hill 10

7240 Cineplex Morningside Scarborough 11 11 1 3

7404 Cineplex Cinemas Scarborough l Scarborough 12 12 12 1 1 6

IC08 Imagine Cinemas Promenade Mall Thornhill 6

201 Woodside Toronto 3



THEATRE LISTINGS




DIGITAL BACKLITS

204 Humber Toronto 4

7293 The Beach Cinemas Toronto 6 6

7115 Cineplex Fairview Mall l Toronto 9 9 9 1 1 4

7130Cineplex Cinemas Yonge-Dundas VIP & IMAX l

Toronto 17 5 17 18 1 1 5

7298 Cineplex Cinemas Empress Walk & IMAX Toronto 10 10 10 1 2

7139 Cineplex Don Mills VIP Toronto 5

7403 FP Canada Square Toronto 8 8 3

7400 Cineplex Yonge-Eglinton VIP l Toronto 9 3 9 9 1 1 5

7406 Cineplex Yorkdale Toronto 10 10 10 1 1 5

7260 Cineplex Queensway & VIP l Toronto 15 5 15 15 1 1 6

7199 Cineplex Varsity & VIP Toronto 8 4 8 1 4

7253 Cineplex Eglinton T.C. l Toronto 16 16 16 1 1 4

7402 Scotiabank Theatre Toronto Toronto 14 14 14 1 1 8

IC07 Imagine Cinemas Woodbine Centre Toronto 7

IC09 Imagine Cinemas Market Square Toronto 6

IC10 Imagine Carlton Cinemas Toronto 9

7408 Cineplex Cinemas Vaughan & IMAX l Vaughan 19 19 19 1 1 8

Total Toronto GTA 301 25 248 198 12 19 91

Balance of Ontario

IC14 Imagine Cinemas Alliston Alliston 6

7291 Galaxy Brantford Brantford 8 8 1 3

7283 Galaxy Brockville Brockville 6 6 1 2

7297 Galaxy Chatham Chatham 7 7 1 2

7288 Galaxy Collingwood Collingwood 7 7 1 2

7262 Galaxy Cornwall Cornwall 7 7 1 2

7259 Cineplex Gardiner's Road l Kingston 10 10 1 3

L504 Landmark Cinemas 10 & Imax, Kingston Kingston 10 10 1

IC3 Imagine Cinemas Southpoint Leamington 3

262 Hyland - London London 1

260 Western Film Cinema - London London 1

7112 Cineplex Westmount London & VIP l London 8 3 8 8 1 3

7422 SilverCity London & IMAX London 12 12 12 1 5

IC11 Imagine Cinemas 7 London London 7

L508 Landmark Cinemas 8, London London 8 8

7271 Galaxy Midland Midland 7 7 1 2

259 Boulevard - Napanee Napanee 2

7265 Galaxy North Bay Mall North Bay 7 7 1 2

7264 Galaxy Owen Sound Owen Sound 7 7 1 2

7138 Galaxy Cinemas Sarnia l Sarnia 8 8 1 2

7266 Galaxy Sault Ste Marie Sault Ste. Marie 7 7 1 2

251 Strand Cinemas Simcoe 2






DIGITAL BACKLITS

7267 Galaxy St. Thomas St. Thomas 6 6 1 2

7429 SilverCity Sudbury l Sudbury 12 12 1 4

IC13 Downtown Movie Lounge Sudbury 6

7430 SilverCity Thunder Bay l Thunder Bay 12 12 1 4

252 Broadway - Tilsonburg Tilsonburg 3

IC2 Imagine Cinemas 6 Timmons 6

256 Centre - Trenton Trenton 3

7431 SilverCity Windsor & IMAX Windsor 12 12 1 3

7257 Cineplex Devonshire Mall Windsor 12 12 1 3

IC4 Imagine Cinemas Lakeshore Windsor 10

257 Gallery - Woodstock Woodstock 7

Total Balance of Ontario 230 3 173 20 0 19 48

TOTAL ONTARIO 951 39 821 309 16 71 219

MANITOBA

L400 Landmark Cinemas 9, Brandon Brandon 9 9 1

300 CountryFest - Dauphin Dauphin 4

L042 Garry - Selkirk Selkirk 1 1

L402 Landmark Cinemas 5, Winkler Winkler 5 5

2402 SilverCity St. Vital l Winnipeg 10 10 10 1 1 2

2112 Northgate Winnipeg 8 8

2403 Famous Players Kildonan Place 6 Winnipeg 6 6 2

2111 Cineplex McGillivray Cinema & VIP Winnipeg 8 3 8 1 2

2401 Scotiabank Theatre Winnipeg Winnipeg 14 14 14 1 1 6

L045 Towne - Winnipeg Winnipeg 8 8

L401 Landmark Cinemas 8, Grant Park Winnipeg 8 8

TOTAL MANITOBA 81 3 77 24 2 4 12

SASKATCHEWAN

4113 Galaxy Moose Jaw Moose Jaw 6 6 1 2

ML19 The Capitol Theatre, North Battleford North Battleford 1

4112 Galaxy Prince Albert Prince Albert 6 6 1 2

4114 Cineplex Normanview l Regina 10 10 10 1 4

4108 Cineplex Southland Mall Regina Regina 10 10 1 1

ML07 Golden Mile Cinema - Regina Regina 8

4109 Cineplex Centre Cinemas Saskatoon Saskatoon 7 7

4403 Scotiabank Theatre Saskatoon & VIP l Saskatoon 12 3 12 12 1 1 6

ML06 Roxy Theatre - Saskatoon Saskatoon 2

ML08 Rainbow Cinema - Saskatoon Saskatoon 7

350 Twin - Swift Current Swift Current 2

L040 Tower Theatre, Yorkton Yorkton 1 1

TOTAL SASKATCHEWAN 72 3 52 22 1 5 15



THEATRE LISTINGS




DIGITAL BACKLITS

ALBERTA

Calgary

BC1 Lux Cinema Centre - Banff Banff 4

3150 SilverCity CrossIron Mills & Escape Calgary 7 7 7 1 2

3142 Cineplex Sunridge Spectrum l Calgary 14 14 14 1 1 4

3401 Scotiabank Theatre Chinook l Calgary 17 17 16 1 1 8

3409 Cineplex Westhills 10 l Calgary 10 10 1 4

3138 Cineplex Crowfoot Crossing Calgary 12 12 12 1 1 3

3134 Cineplex Eau Claire Market Calgary 5 5 1 2

L200 Landmark Cinemas 10, Shawnessy Calgary 10 10 1

L204 Landmark Cinemas 16 & IMAX, Country Hills Calgary 16 16 1

L022 Roxy - Calgary Calgary (Airdrie) 2 2

3152 Cineplex Cinemas East Hills Calgary 7 4 7 1 3

Total Calgary 104 4 100 49 3 9 26

Edmonton

L054 Cardium - Drayton Valley Drayton Valley 3 3

3149 Cineplex Windermere & VIP l Edmonton 8 3 8 8 1 1 3

3151 Cineplex Manning Towne Centre l Edmonton 10 10 1 1

3147 Movies 12 Edmonton Edmonton 12 12 1

3403 Scotiabank Theatre Edmonton & IMAX l Edmonton 13 13 13 1 1 5

3143 Cineplex North Edmonton l Edmonton 14 14 14 1 4

3144 Cineplex South Edmonton l Edmonton 16 16 16 1 1 4

L201 Landmark Cinemas 9, City Centre Edmonton 9 9 1

ML16 Fort Cinema - Fort Saskatchewan Fort Saskatchewan 3

3146 Cineplex Sherwood Park l Sherwood Park 10 10 10 1 2

L202 Landmark Cinemas 7, Spruce Grove Spruce Grove 7 7

L207 Landmark Cinemas 8 - St. Albert St. Albert 8 8

Total Edmonton 113 3 110 61 3 8 19

Balance of Alberta

L020 Oasis Brooks 1 1

ML02 Duggan Cinemas Camrose 5

L014 Nova Edson 1 1

L055 Landmark 6 Fort McMurray 6 6

3141 Cineplex Grande Prairie Grande Prairie 10 10 1 2

H11 Park Theatre High Prairie 2 2

H20 Wales Theatre High River 1

H12 Lacombe City Cinemas Lacombe 3 3

3101 Galaxy Lethbridge Lethbridge 10 10 1 3

3140 Galaxy Medicine Hat Medicine Hat 10 10 1 3

ML01 River City Cinema Peace River 4

H21 Fox Theatre Pincher Creek 2





DIGITAL BACKLITS

455 Carnival Red Deer 8

3132 Galaxy Red Deer l Red Deer 11 11 1 3

H22 Rocky Mountain Cinemas, Rocky Mountain HouseRocky Mountain House

2 2

ML03 Elite Theatre St. Paul 3

L064 Sylvan LakeSylvan Lake (Red Deer)

3 3

ML04 Vista Theatre Whitecourt 1

Total Balance of Alberta 83 0 59 0 0 4 11

TOTAL ALBERTA 300 7 269 110 6 21 55

BRITISH COLUMBIA/TERRITORIES

Vancouver EMA

1148 Cineplex Abbotsford & VIP l Abbotsford 8 3 8 1

1408 Cineplex Metropolis l Burnaby 10 10 10 1 1 6

500 Cottonwood 4 Chilliwack 4

1144 Galaxy Cinemas Chilliwack l Chilliwack 8 8 1 2

1412 Cineplex Coquitlam & VIP l Coquitlam 15 5 15 15 1 5

504 Hollywood 3 Delta 3

H9 Gem Theatre Grand Forks 1 1

1146 Cineplex Westshore l Langford 7 7 1 2

1405 Cineplex Langley & IMAX l Langley 19 19 19 1 1 6

1407 SilverCity Mission Mission 12 12 1 2

1103 Cineplex Park & Tilford N. Vancouver 6 6 2

1141 Galaxy Nanaimo Nanaimo 8 8 1 2

L030 Avalon Nanaimo 8 8

L062 New Westminster New Westminster 10 10 1

1157 Cineplex Esplanade N. Vancouver 6 6

505 Hollywood 3 Pitt Meadows 3

1142 Cineplex Pitt Meadows l Pitt Meadows 10 10 1 2

1409 SilverCity Riverport & IMAX l Richmond 19 19 19 1 1 6

1136 Cineplex Strawberry Hill l Surrey 12 12 12 1 1 4

L100 Landmark Cinemas 12, Guildford Surrey 12 12

1149 Cineplex Fifth Avenue Cinemas Vancouver 5 5 1

1145 Cineplex Marine Gateway & VIP l Vancouver 8 3 8 1 2

1147 Cineplex International Village Vancouver 12 12 12 1 3

1422 Scotiabank Theatre Vancouver l Vancouver 9 9 9 1 1 6

1417 SilverCity Victoria & IMAX Victoria 10 10 1 1 5

1129 Cineplex Odeon Victoria Victoria 7 7 1 2

L101 Landmark Cinemas 4, University Victoria 4 4

IC5 Imagine Village 8 Cinemas Whistler 8

501 Hollywood Caprice - White Rock White Rock 4

502 Hollywood Rialto - White Rock White Rock 2

Total Vancouver EMA 250 11 226 96 6 18 57



THEATRE LISTINGS




DIGITAL BACKLITS

Balance of British Columbia/Territories

H1 South Cariboo Theatre - 100 Mile House 100 Mile House 1 1

H2 Beacon Theatre - Burns Lake Burns Lake 1 1

L039 Showcase - Campbell River Campbell River 5 5

L028 Rialto - Courtenay Courtenay 4 4

L052 Columbia - Cranbrook Cranbrook 5 5

L021 Center Cinema Dawson Creek 1 1

503 Caprice Twin, Duncan Duncan 2

H18 Vogue Theatre Fernie 2 2

L053 Aurora Fort St. John 5 5

H3 Golden Theatre Golden 1 1

1137 CPX Aberdeen Mall l Kamloops 8 8 1

L033 Paramount Kamloops 2 2

1410 CPX Orchard Plaza Kelowna 5 5 1 1

L036 Grand 10 Kelowna 10 10

L063 West Kelowna Xtreme Kelowna 8 8 1

L037 Encore Theatre - WestbankKelowna (Westbank)

5 5

L060 Penticton Penticton 7 7

L006 Paramount Port Alberni 1 1

1415 FP Prince George 6 Prince George 6 6 1 2

1414 FP Prince Rupert 3 Prince Rupert 3

H5 Salmar Theatres Salmon Arm 5 5

H6 Tillicum Theatres Terrace 2 1

H7 Royal Theatre Trail 1 1

1413 GLX Cinemas Vernon Vernon 7 7 1

H14 Towne Cinemas Vernon 1 1

L026 Yukon Whitehorse 2 2

L027 Quanlin Whitehorse 2 2

550 Capitol Yellowknife 3

TOTAL BALANCE BRITISH COLUMBIA/TERRITORIES 105 96 5 3

TOTAL BRITISH COLUMBIA/TERRITORIES 355 11 322 96 6 23 60

GRAND TOTAL NATIONAL 2318 67 1951 731 44 160 451

Cineplex Media Represents: Cineplex Entertainment, Alliance Cinemas, Ontario Cinemas, AdFilms, Landmark Cinemas, Quebec Independents, FilmAds, Magic Lantern


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