cityscape jeddah 2010 post show report (lres)

8/3/2019 Cityscape Jeddah 2010 Post Show Report (Lres)

1/11

POS-SHOW REPOR2010

THANK YOU TO OUR CITYSCAPE JEDDAH 2010 SPONSORS AND SUPPORTERS.

PrincipalSponsor

OVERVIEWCityscape Jeddah 2010, the largest real estate investment and development event in SaudiArabia concluded on 9th June 2010 and was widely acknowledged as a huge success. Underthe patronage of HRH Prince Mishaal bin Majed bin Abdulaziz, the Governor of JeddahProvince and supported by the Jeddah Chamber of Commerce, Cityscape Jeddah once againpushed the boundaries in terms of professionally organized exhibitions within the Kingdom.

Focused on networking and creating the perfect platform to conduct business, theinternational, regional and local real estate industry descended on the Jeddah Centerfor Forums and Events with over 9,500 participants from over 43 countries attending.Participants included: government bodies, master and private developers, architects,

consultants, real estate investors, developers, financiers, corporate end users, major retailers,to name but a few.

Te three days proved to be an unrivalled opportunity for the Saudi real estate communityto showcase developments and services in the first and only worldclass real estate eventin Jeddah. Cityscape Jeddah 2010 offered an unparallel opportunity to meet and establishrelationships with key players in the industry. Tis year was no exception and included thefollowing functions:

w Cityscape Jeddah Exhibitionw Real Estate Investment and Development Conferencew Cityscape Awards for Real Estate in Saudi Arabiaw Investor Round ables

Cityscape Jeddah has established itself as the only must attend real estate event in Jeddah,and along with Cityscape Riyadh has provided the Saudi real estate community events withinthe Kingdom that are recognized internationally. As development plans and investmentcontinues to occur unabated within the Kingdom, Cityscape will continue to support themarket through value orientated exhibitions and other networking events.

Silver Sponsor ConferenceInvestmentSponsor

Supportedby

Awards Sponsor Organized by In cooperationwith

Venue

Under the patronage of, and inaugurated byHRH Prince Mishaal Bin Majed Bin Abdul Aziz,Governor of Jeddah, Cityscape Jeddah 2010featured projects linked to the comprehensive20-year re-development programme inJeddah city involving development andrehabilitation work on Jeddahs central andhistoric districts.

Numbers of years show has run2 years

VenueJeddah Center for Forums and Events

Date7 9 June 2010

Event Floor Space occupiedOver 10,000 sqm

Number of Exhibitors94

Number of Participants9,526

Average Days Attended1.6

SHOW PROFILE


2/11

POS-SHOW REPOR2010

EXHIBIOR PROFILE EXHIBIORS BY COUNRY

Real Estate Developers:ResidentialOfficeCommercialHotel & LeisureRetailIndustrial

Real Estate Investors:

Banks

Financial Institutions

Investment Companies

Pension Funds

REIs

Venture Capitalists

Insurance Companies

Hedge Funds

Fund Management Companies

Asset Management Companies

Sovereign Wealth Funds

Private Investors

Cities and Regional Authorities:Investment Promotion Agencies

Economic Development Authorities

City Promotion Agencies and Authorities

Location Marketing Agencies

Regional Development and Investment Zones

Inward Investment Organisations

Real Estate Owners

Property Advisors

Real Estate Solution Providers

Real Estate Development Consultants

Architects

Designers

Urban Planners

Consulting Engineers

Contractors

Construction Companies

Project Management Companies

Corporate End Users

Retailers

Reasons for Exhibiting:

100 % o meet new clients

69 % o raise profile of company/organization

50 % o establish a presence in a newmarket

44 % o show completion and deliveryof your projects

38 % o look for investors

31 % o meet partners for jointventures

Success of Exhibitors:

88 % of exhibitors would recommendexhibiting at Cityscape Jeddah

82 % of exhibitors considered CityscapeJeddah to be the leading event of itskind in the country

82 % of the exhibitors rated the quality ofvisitors to be very good

58 % of exhibitors stated that byexhibiting at Cityscape Jeddah,their business prospects in theregion or internationally improved

Te number of attendees exceeded ourexpectations and they were more customer-and industry- centric. We surpassed ourhousing finance booking, reservation and

application targets by 200 per cent. We willdefinitely come back for Cityscape Jeddah 2011.

Saleh Al Humaid,Marketing and Communications,Amlak International

We were able to achieve 50 per centbooking and sales applications for our Te Rabwa inMakkah and Dorat Al Sharayi projects via CityscapeJeddah. We benefitted from the targeted audiencethe event brought in.

Eng. Abdulhadi Mohammed Al Rasheedi,General Manager,

Aqarat Real Estate Development (Alesayi Group)


3/11

POS-SHOW REPOR2010

Institutional InvestorsBanks and Financial InstitutionsReal Estate Investors

High Net Worth IndividualsCommercial Residential Real Estate Dev.

Real Estate OwnersReal Estate Advisors

Investment Promotion AgenciesArchitects and Designers

Real Estate Portfolio ManagersReal Estate Solution Providers

Project Managers and DirectorsMunicipal & Regional Govt. Authorities

Construction Companies

Senior Executives of key

organisations involved in the

design and construction of:

Hotel and Leisure Developments

Office owersResidential Developments

Marina and Waterfront ProjectsDevelopment Projects

Government and Civic BuildingsLeisure and Teme Parks

VISIOR PROFILE VISIORS BY COUNRY

What were the prime reasons for attendingthis event?

87% Keep up to date with projects andplayers in the market

62% o seek business & investmentopportunities

54% o meet service providers (architects,consultants, project managers, etc.)

33% Meet potential/new business partners

18% o establish joint ventures

Tere is no doubt that there are enormous opportunities available in theSaudi property market, given the strong response to Cityscape Jeddah this year. Teimplementation of the much-awaited mortgage law will have a positive impact on realestate and their values and will give a boost to more affordable housing, which is in high

demand locally. Tere is a need, though, for the private and public sector to come upwith new ideas and solutions to realize broader construction of affordable homes, andCityscape Jeddah provided a platform for them to initiate discussions in this regard.

Jurgen Herre, Head of Hines - MENA

Interesting Statistics

95% of visitors intend to visit again nextyear

89% of visitors stated that the eventattracts high-quality/industry-

leading exhibitors

82% stated that the event is a prestigiousand leading event in the real estate

industry

77% of visitors feel the event enhancestheir work and knowledge

VISIOR FEEDBACK

Algeria, Australia, Bahrain, Belgium, Canada, China, Cyprus, Egypt, Finland, France, Germany, Hong Kong, Hungary,India, Indonesia, Ireland, Italy, Japan, Jordan, Kuwait, Lebanon, Malaysia, Netherlands, Nigeria, Norway, Oman,Pakistan, Portugal, Qatar, Saudi Arabia, Singapore, South Africa, Spain, Sudan, Sweden, Switzerland, Syria, urkey,U.A.E., U.K., U.S.A., Yemen


4/11


5/11


6/11

POS-SHOW REPOR2010

Cityscape JeddahConference250 delegates representing the whos whoof Saudi Arabias real estate investment anddevelopment communities gathered at theJeddah Hilton Hotel for 3 days.Tis strategic affair proved to be the mosthigh-level gathering of the Kingdoms real

estate scene and attendees discussedand debated the sectors requirements,capitalised on opportunities, forged businesspartnerships and created strategies foraligning real estate market growth with SaudiArabias economic development.

Some of the notable speakers included:

Abdulgader Amir, Former Vice Mayor ofJeddah and VP Jeddah Development andUrban Regeneration CompanyAbdullah Al Howaish, MD of AmlakInternationalAbdulrahman Alharthi, CEO and MD of the

MENA Financial GroupAhmed Al-Khateeb, CEO and MD of JadwaInvestmentAyedh Farhan Al-Qahtani, Chairman ofSumou Real EstateDr. Saleh Jameel Malaikah, Chairman ofRUSD GroupHasan Al Jabri, Board Member, Chairman andMD Investment Banking of NCB CapitalJan Willem Plantagie, of Standard & PoorsMiddle EastKhalid Al Othman, CEO of Saudi MubadaraOmar Jaroudi, CEO of Shuaa CapitalSulaiman Al Assaf, CEO of Middle East

Investment CompanySultan Ahmed Faden, Head of FoundingGroup - Saudi Green Building CouncilWalid Al Murshed, Country Manager and Sr.Investment Officer MENA from InternationalFinance CorporationYasser Abu Ateek, General Manager of Dar Alamleek

Cityscape Awards for RealEstate in Saudi ArabiaTe Awards rewarded excellence in the Saudireal estate industry by recognising projectsthat have shown outstanding designs,performance, vision and achievement in theregion. Industry professionals attended tocelebrate and acknowledge those who havealready set high standards of the industry.

Te winners of the 2010 coveted CityscapeAwards for Real Estate in Saudi Arabia were:

Best Waterfront Development (Future)Esmeralda Village,King Abdullah Economic City by EmaarCommercial & Retail Project Award (Built )Hayat Mall by Alandalus Property CompanyCommercial & Retail Project Award (Future )Khozam Palace Regeneration Project bythe Jeddah Development & Urban

Regeneration Co.Residential Project Award (Future)Jeddah Gate Project by Emaar Middle East

Best Urban Design & Master Planning AwardJeddah Gate by Emaar Middle East

Investor RoundablesAcross the three days of CityscapeJeddah 2010, senior level local, regionaland international real estate investors anddevelopers participated in the exclusiveInvestor Round able forums and discussedissues, opportunities and challenges in the

Saudi real estate market.

Te following Investor Round able forumstook place:

wSaudi residential market

wNavigating the legal landscape forinvesting in Saudi Arabia real estate

wHospitality and religious tourism

Te conference was an important

gathering of real estate specialists from

different sectors, including government,

banking, real estate development, consulting

and environment. Cityscape conferences

are premier regional summits on real estate

bringing together top specialists from different

industries.

Oscar Silva, Former Chief Executive Officer,GIB Financial

NEWORKING FUNCIONS


7/11

POS-SHOW REPOR2010

Cityscape Jeddah was more than just a three day event. Our marketing campaign began 12 monthsprior to the event and an extensive marketing plan was executed with precision. A wide variety ofmediums were used to further promote and enhance the presence of Cityscape Jeddah. Tis lead tosignificant media coverage prior, during and after the event. Te total marketing and PR campaignvalue for the year 2010 was valued at over $2,750,000

Television A key aspect of the overallCityscape marketing strategy is a

comprehensive pre-event advertisingcampaign on leading international andregional television channels, including CNNand Al Arabiya, with a guaranteed reachof over 269 million households. Onsite,the event was covered by recognisedinternational, regional and local newschannels ensuring strong event coverageduring and after the show dates.

Radio Cityscape Jeddah tied up with thecountrys most popular radio station MBC FM, catering to the Arabic speakingaudiences. Te radio campaign at MBC FM

helped in reaching out to 46% of the Saudipopulation and the events local targetaudience in the form of advertisements.

Email Cityscape has built an opt-indatabase of over 350,000 investorsand industry professionals spanning 160countries. Tey are kept updated with eventand industry information via e-bulletins,updates and reminders that are sent out on aregular basis.

423,675 emails were sent in variouspromotions including promotional emails

sent out by our media partners to theirsubscribers, individually targeting segmentsof the target audiences with customisedmessages to suit the viewers profile.

Te email campaign was further supportedby a viral marketing campaign, which not onlyallowed visitors to pre-register themselvesas a visitor, but also invited colleagues toattend the event through automaticallygenerated customised emails.

Print Advertising Te Cityscape Jeddahmarketing strategy consisted of a print

advertising campaign which extended itselfacross the leading local and regional tradepublications, magazines and newspapers. Atotal of 62 advertisements appeared as partof the event promotion campaign, covering38 of the regions most renowned titles witha cumulative circulation of 1,242,141. Some ofthe prominent titles that carried CityscapeJeddah 2010 advertisements included:

Newspapers:Al-Eqtisadiah, Arab News, Asharq Al Awsat,Al-Riyadh, Okaz, Al-Jazirah

Exclusive:Cityscape Jeddah newspaper supplementswere taken out by Al- Eqtisadiah, Asharq AlAwsat and Al-Riyadh guaranteeing reach toover 304,487

Magazines:

ACARI MagazineAl BenaaAl EqtisadiahAl ArabiyaAfaqArgaam

Al-Iktissad Wal AmalAmwalBusiness IslamicaBusiness Pioneer MagazineCapital MagazineCEOCIJDevelopers & Builder AllianceEMEAEmporisEurekahedge & Eureka Private EquityExecutive MagazineFIABCIISI Emerging MarketsMONEYworksMONEYworks Al ArabiyaOxford Business GroupOsool magazineProleadsRussian EmiratesSaneou Al Hadathrends

Postal Mailings Cityscape investsheavily on ensuring that every record onour database is updated regularly, helpingthe marketing team to reach out to morethan 350,000 unique records in a targetedand personalised fashion. Catering to theneeds of right segment of audiences withthe right message, Cityscape boasts oneof the worlds most advanced databasemanagement systems that supports thelargest portion of Cityscapes strategicmarketing campaign.

Te mailing campaign for the 2010 edition

of Cityscape Jeddah comprised a variety ofcollateral including Postcards, Visitor ticketsto local, regional and International audience,and personalized invitations :

wPostcard to internationals -Quantity: 2,058

wVisitor ickets Quantity: 26,573

wLetter to pre-registeredvisitors Quantity: 527

wPostcard inviting nonpre-registered Quantity: 8078

Te Conferences marketing campaignreached out to more than 58,951 individualsvia email, direct mail, print and onlineadvertising and in addition invitations weresent to partnering associations, sponsors,exhibitors and speakers to further distributeto their clients and add more prominence totheir participation at the show.

MARKEING & PROMOION


8/11

POS-SHOW REPOR2010

Website Te Cityscape website is one ofthe primary mediums through which theevent is promoted all year round. CityscapeJeddah website is updated on a daily basisand keeps visitors up to date with details ofthe event and has an average website visitorcount of 39,048 page views* per month,which includes 9773 unique visitors* in total.*source: Urchin

Online Advertising Te Cityscapemarketing team worked closely with leadingbusiness portals from around the globe toensure the event reached their subscribersand visitors through web advertising andtargeted email campaigns, contributing to507,632 page views the Cityscape Jeddahwebsite received in one year.

Outdoor advertising Cityscape Jeddahmarketed to the public 24 hours a day,seven days a week prior to the event bythe use of outdoor advertising to createbrand awareness. Te unipoles and lamp

posts were strategically located on selectedlocations in Jeddah city which had highvolumes of traffic at all times.

Fax Based on the surveys conducted byCityscape, many of the Saudi investorsand senior real estate professionals in thisemerging market like to receive informationvia fax to be able to quickly access andresponse to the information sent. For thisreason we ensure that our information is alsosent via a series of timely fax broadcasts.

A proven, yet popular means of quicklycommunicating the message directly tothe right set of audience, the CityscapeJeddah 2010 message reached 5,535 uniquecontacts through the fax campaign in twostages, contributing significantly towards

increasing awareness, and resultantly gainingadditional visitor pre-registrations.

SMS Cityscape sends out regular updatesto its opt-in database of mobile phone usersvia SMS broadcasts. With research showing94% of all text messages sent are read, thecampaigns proved to be an effective tool forkeeping visitors up to date with the progressof the event. 8,608 messages were sent outreminding targeted audiences about theirparticipation at Cityscape Jeddah 2010.

Telemarketing Cityscape has a dedicated team of industryspecific, knowledge rich telemarketers thatpersonally invite key delegates and industryprofessionals to ensure their attendance.More than 3,500 top job titles, investors

and decision makers were contacted viatelephone prior to the event.

Social MediaSocial media sites have become extremelypopular in todays digital age. Capitalisingon this new, cost-free era, CityscapeJeddah has c reated a numbe r of groupson sites such as LinkedIn and witter tofacilitate discu ssion be tween senior-levelreal estate professionals and create brandawareness.

MARKEING & PROMOION


9/11

POS-SHOW REPOR2010

Cityscape employs one of the mostrecognised PR agencies in the Middle East.ogether with the help of their middle eastnetwork of affiliate offices they manage theevents local and regional press activities. Tetotal value of media coverage received by theevent in 2010 was SAR 11,096,800, with 1,720clippings, which included:

Interviews and features before and duringthe event in:

Al- EqtisadiahAsharq Al AwsatArab NewsAl-RiyadhAl JazirahAMEinfoCityscape V

Onsite presence of over 80 journalists andreporters to cover the event, representingleading names in print online and electronicmedia, including:

Acari MagazineAkhbar Al-ArabAl Arabiya VAl BayanAl Emarat Al YoumAl Eqtisadiah

Al FajrAl Hayat NewspaperAl JazirahAl KhaleejAl- Madina NewspaperAl RiyadhAl SeyassahAl Watan Daily

Al YaumAlbawabaAl-BiladAl-Eqtisadiah NewspaperAl-Majd VAl-RayahAl-Riyadh NewspaperAME InfoArab News

ArabianbusinessArchitect MagazineASDAAAsharq Al AwsatAsharq Al Awsat NewspaperCNBC Al ArabiaJordanLand MagazineOkaz NewspaperReal Estate VRofessionalsRotana KhaleejiSaudi GazetteShams NewspaperTomson Reuters

World ReportZawya

PRESS MEDIA RELAIONS


10/11

POS-SHOW REPOR2010

MEDIA PARNERS

Global Supporting Association Supporting Partners

International Broadcasting Partner Regional Broadcasting Partner

Official Media Partners

Official Arabic Newspaper

International Media Partners

Regional Media Partners


11/11

POS-SHOW REPOR2010

FUTURE DATES AND VENUE

11 13 June 2011Jeddah Center for Forums and EventsSaudi Arabia

CONTACT DETAILS

IIR Middle Eastel: +971 4 336 5161Fax: +971 4 335 1891Email: [email protected]: www.cityscapejeddah.com

ORGANISER

Research Compiled byAll figures have been independently compiledby MARCOM. MARCOM is the leading provider ofevent technology solutions for the exhibition &events industry in Saudi Arabia, supporting majorevent organisers in the region. MARCOM is a onestop service centre, providing solutions for allevent database management, registration andmarketing requirements, with over 10 years ofexperience working with the most recognisableevent organizers in the industry.

BLME became involved in Cityscape Jeddah with theobjective of widening our GCC contacts. Tis was achieved.

Te reason Cityscape Jeddah is an important platform tonetwork is because there are a good number of decisionmakers who attend.

Humphrey Percy, President, Bank of London and the Middle East

Cityscape Events

Other Related Events

Cityscape Products

cityscape jeddah 2010 post show report (lres)

Documents