close more business with linkedin sales navigator

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Ethan Hamilton Customer Success Manager, LinkedIn Sales Solutions Close More Business with LinkedIn Sales Navigator An overview of the standalone platform, purpose-built for sales

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Page 1: Close More Business with LinkedIn Sales Navigator

Ethan HamiltonCustomer Success Manager, LinkedIn Sales Solutions

Close More Business with LinkedIn Sales NavigatorAn overview of the standalone platform, purpose-built for sales

Page 2: Close More Business with LinkedIn Sales Navigator

Conventional Sales Tactics are Limiting Pipeline and Losing Deals

Page 3: Close More Business with LinkedIn Sales Navigator

Why do reps lose deals?

Lacking Credibility

Losing Touch with Prospects

Missing Critical Players

Page 4: Close More Business with LinkedIn Sales Navigator

Missing Critical Players

people are involved in the average buying decision

6.8

of decision makers change roles every year20%

Page 5: Close More Business with LinkedIn Sales Navigator

of buyers don’t believe sales reps understand their business and don’t think they can help.

77%

LackingCredibility

Page 6: Close More Business with LinkedIn Sales Navigator

Losing Touchwith Prospects

of forecasted deals go dark.

24%

Page 7: Close More Business with LinkedIn Sales Navigator

How to overcome these challenges

Understand your prospects and

their businesses

Engage throughout the deal cycle

Target the right buying

committee

Page 8: Close More Business with LinkedIn Sales Navigator

members500M

countries & territories200

Harness the Power of LinkedIn

Page 9: Close More Business with LinkedIn Sales Navigator

Social SellingA modern approach to sales that utilizes information from social

networks to grow your business

Page 10: Close More Business with LinkedIn Sales Navigator

To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience

Today: your personal

network

All that LinkedIn has to offer

YOU

Just what you need for sales

Page 11: Close More Business with LinkedIn Sales Navigator

Target the right buyers and companies

• Advanced Search • Lead Recommendations• CRM sync

Page 12: Close More Business with LinkedIn Sales Navigator

Target the right buyers and companies

Page 13: Close More Business with LinkedIn Sales Navigator

Target the right buyers and companies

Page 14: Close More Business with LinkedIn Sales Navigator

Target the right buyers and companies

Page 15: Close More Business with LinkedIn Sales Navigator

Target the right buyers and companies

Page 16: Close More Business with LinkedIn Sales Navigator

Understand what buyers value

• Sales Updates

• CRM Widgets, Sales Navigator for Gmail & mobile app

• Notes & Tags

Page 17: Close More Business with LinkedIn Sales Navigator

Understand what buyers value

Page 18: Close More Business with LinkedIn Sales Navigator

Understand what buyers value

Email

Mobile

Gmail

Page 19: Close More Business with LinkedIn Sales Navigator

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Understand what buyers value

Page 20: Close More Business with LinkedIn Sales Navigator

Engage buyers with personalized outreach

• TeamLink

• PointDrive

• InMail

Page 21: Close More Business with LinkedIn Sales Navigator

Engage buyers with personalized outreach

Page 22: Close More Business with LinkedIn Sales Navigator

Engage buyers with personalized outreach

Page 23: Close More Business with LinkedIn Sales Navigator

Engage buyers with personalized outreach

Page 24: Close More Business with LinkedIn Sales Navigator

You can’t manage what you can’t measure

Page 25: Close More Business with LinkedIn Sales Navigator

Measure and Manage with usage reporting

Page 26: Close More Business with LinkedIn Sales Navigator

• Social Selling Index (SSI)• Unique daily log-ins• Saved leads• Accounts saved• Searches performed• Profiles viewed• InMail™ messages sent• Messages sent• Unique connections• Sort by tag

Measure and Manage with usage reporting

Page 27: Close More Business with LinkedIn Sales Navigator

Measure and Manage with usage reporting

Page 28: Close More Business with LinkedIn Sales Navigator

Our sales reps rave about how their prospects actually respond to them on

LinkedIn, where an email would likely be ignored.

31

Social Media Marketing Manager, XO Communications

Page 29: Close More Business with LinkedIn Sales Navigator

Sales Navigator Helps You Sell Smarter

Target

• Find the right people faster and more easily

• Prioritize the right companies

• Qualify new people at your accounts

Understand

• Keep track of leads and existing relationships

• Stay up-to-date on contacts and accounts

• Research prospects wherever you work

Engage

• Engage with prospects and customers through your network

• Reach your prospects directly with the right context

• Send sales content and track view activity

Buyers with personalized outreach

The right buyers and companies

What buyers value

Page 30: Close More Business with LinkedIn Sales Navigator

Choose the Sales Navigator Edition That’s Right For You

Page 31: Close More Business with LinkedIn Sales Navigator

Q&A

Page 32: Close More Business with LinkedIn Sales Navigator