CFN Services This document is confidential and is intended solely for the use and information of the client to whom it is addressed. 1

End-to-End Cloud Performance

and Availability Best Practices

February 16, 2011

Mark Casey President & CEO

CFN Services 2

FiberSource®

Network Optimization

Carrier MarketsGlobal Financials

Global High Performance Cloud

Global Enterprise

High performance network and application delivery solutions for real-time, mission critical applications

CFN Services

CFN Services

Broad Experience in the Capital Markets

CFN Services

Public Cloud Adoption in the Capital Markets

4

CFN Services

A Roadmap for Mission Critical Enterprise Apps

5

The “Actual” NYSE Stock Market

CFN Services

Performance & Availability = ? in the Capital Markets

6

CFN Services

Evolution of Capital Markets & Electronic Trading

7

CFN Services

The Rise of Electronic Trading

8

CFN Services

The Fragmentation of Liquidity

Financial Market Deregulation via Reg NMS and MiFID has Fractured Global Financial Markets Liquidity

CFN Services

Current Electronic Trading Landscape

14.61ms

141.84ms

127.19ms

32ms

100ms 44ms 66ms

88.99ms

10.69ms 9.61ms

109ms

79.78ms .472ms

65.06ms

8.73ms 9.21ms

80.24ms

74.29ms

Seoul

NJ/NY

Frankfurt

London

Slough

Toronto

Chicago

Singapore

Tokyo

Sao Paulo

Sydney

Hong Kong

65.53ms

D.C.

14.09ms

3.65ms

CFN Services

HotSpot FX

BATS

NASDAQ

European Gateway

Backoffice Backtesting

Direct Edge

OTC

NYSE SFTI UBS FX

NYSE SFTI

101us

85us

198us

368us

64us

173us

74us

116us

79us 103us

421us

403us

321us

303us

246us

158us 174us

130us

114us

42us

316us

272us

335us

379us

236us

306us

44us

Currenex

SunGard

99us

329us

Reuters FX

CFN Node

397us

210us

Key New York Market Equities, Options, and FX Exchanges

CFN Services

Slough UK

472us London UK

Frankfurt Germany Madrid

Spain

Zurich Switzerland

Stockholm Sweden

Milan Italy

19.55ms

8.45ms

5.1ms

29.38ms

22.57ms

14.22ms

9.21ms

19.96ms

24.3ms

3.6ms

22.57ms

9.43ms

17.71ms

Moscow Russia

40ms 52ms

New York USA

65.05ms

European Markets

CFN Services

Singapore Tokyo Japan

Seoul Korea

Sydney Australia

Hong Kong China

Taiwan ROC

35ms

45ms 100ms

32ms 67ms

99ms

152ms 32ms

112ms

Shanghai China

25ms

Chicago USA

127.19ms

166ms

New Jersey USA 14.61ms

Emerging Asian Markets

CFN Services

The Road to High Performance

High Performance = Speed + Proximity - Internet

14

CFN Services

The Road to High Availability

15

High Availability = 99.999% to 100% Uptime

CFN Services

Internet

Traffic Manager

VMs

Hypervisor

Network

Storage

Autoscale v2.0 Based on business rules, can scale vertically and horizontally in

an enterprise. Predictive/Suggestive, scriptable & API enabled.

Dynamic Allocation Resource allocation to tune hypervisor for enabling high

performance applications. Reservations to increase

performance, dynamic changes to VM.

Network v4.0 Advanced multi-tenancy architecture built to be PCI and HIPAA

compliant. Virtual load balancers, isolated environment,

persistent VPN connections.

Dynamic IO

Enterprise intelligent storage platform that scales dynamically.

Pay for capacity separate from performance, 3 copies of data (2

local one remote), SSD, intelligent provisioning.

Improving Public Cloud Performance: Best Practice

Courtesy of

CFN Services

• SLA backed: 99.999% SLA across entire system

• High Availability via provisioning across clusters with separate ESX hosts

• Business Continuity/Disaster Recover built in.

• Intentionally provisioned to <50% capacity for BC and performance.

• Multiple copies mirrored locally/replicated to alternate data center automatically, preserving a rolling 14-day backup.

• Storage architecture delivers increased reliability via multiple vendors and our own mitigation technologies. We don’t have data loss.

• Security via secure multi-tenancy, Private VLAN and VPN connections.

• Compliance and audit-ready policies and monitoring. SAS 70 Type II audited, support for HIPAA and PCI compliance, SSAE16 and ISO 27001 underway.

• Enterprise grade infrastructure (DC, HW, SW).

Improving Mission Critical Availability: Best Practice

Enterprise-class platform with QoS built in. Architected with a focus on risk mitigation, high availability, and business continuity.

Courtesy of

CFN Services

Proximity: Rackspace Global Data Center Footprint

18

CFN Services

Proximity: AWS Global Data Center Footprint

19

CFN Services

Proximity: Cotendo / Equinix Global Footprint

20

CFN Services

Business requirements are mature and well understood

Enterprise shared services should be best practice for many functional areas

But, for many firms...

Duplication, complexity, and point-to-point solutions persist

Application maintenance is hard….

Innovation is harder

Current Reality in Capital Markets

Current Reality in Capital Markets

CFN Services

Migration of Trading Applications to the Cloud

10/6/2011 Proprietary to SunGard and CFN Services 22

Rebalancing

Trade Capture

Market Data

Services

Back-Testing

Research &

Analysis

Virtual

Physical

Private

Workload Deployment

Model

Exchange Hosted

CFN Services

Thomson Reuters Global Elektron Platform

23

CFN Services

The Big Bang: NYSE Launches First Public Cloud

24

June 2011

CFN Services

The NYSE Capital Markets Community Cloud

25

Bridging

Hybrid Cloud

Cloud Service Providers

Public Cloud

Enterprises

Private Cloud Community Cloud

CFN Services

Drivers for Community Cloud Platform

Why a Community Cloud for Financial Services?

Public Clouds:

Security concerns

Not industry focused

Application ‘unaware’

Private Clouds:

Far from the source of market data and trading services

No room to ‘burst’ – typically built for 100% capacity

Requires focus on infrastructure, not business

26

CFN Services

NYSE Community Cloud Offerings

27

• Dedicated blade servers

• Managed up through the OS

• Pre-provisioned for SFTI services

• Deploy in days

Compute on Demand:

Physical Edition

• Dedicated managed servers, storage, networking

• Tailored to customer needs

• Deploy in weeks

Managed Infrastructure

Solutions

• Managed virtualized computing cloud

• Pre-provisioned resources with SFTI access

• Deploy in minutes

Compute on Demand:

Virtual Edition

CFN Services 28 28

• Away Markets

• Remote Sites

Networks:

• SFTI IP

• SFTI LCN

Markets:

• NYSE

• ARCA Equities

• ARCA Options

• AMEX Equities

• AMEX Options

SaaS: • SuperFeed • RMG • FIX MarketPlace • Third Partyd

Market Data:

• Consolidated Tape

• OPRA

• Trade & Quotes etc.

Compute:

• Colocation

• Compute On Demand

Hig

h S

pee

d, H

igh

I/O

Co

nn

ecti

vity

The Capital Markets Community Platform

Mahwah Data Center

Limitations – Narrow Focus, Closed Community

CFN Services

The Holy Grail of Performance & Availability

29

CFN Services

Alpha Platform™: High Performance Global Trading

Integrates Best of Breed COTS Trading Applications

Low-Latency Market Data Delivery Worldwide

Best Trade Execution

Rapid Deployment

IaaS, PaaS, SaaS Options

Physical or Virtualized

30

The 1st High Performance Cloud for Global Electronic Trading

CFN Services

Thank You!

Mark Casey

mark.casey@cfnservices.com

703.788.6634

Who has the first Question?