Put away the credit cardA look at alternative payment methods

@jtdowney 1

@jtdowney 2

Why credit cards?

@jtdowney 3

• Ubiquitous (in the US)

• Accepted by most merchants

• Issued by most banks

• Anti-fraud systems

• Chargeback process

• You have an option if you want money back

@jtdowney 4

Why alternatives?

@jtdowney 5

• Lower fees

• Privacy

• Pseudonymity

• Security

• Ubiquitous (outside the US)

• Not tied to credit

@jtdowney 6

Bitcoin

• Typically lower fees (adjustable)

• Some association with criminal activities

• Offers pseudonymity

• Lackluster sales performance

• No chargebacks

@jtdowney 7

Direct Debit• Much lower fees

• Drawn directly from your bank account

• Not tied to credit

• Expected way to pay

@jtdowney 8

Direct Debit• Automated Clearing House [ACH] (US)

• Elektronisches Lastschriftverfahren [ELV] (Germany)

• Single European Payments Area [SEPA]

• iDEAL - Netherlands

• "Direct Debit" in other places (UK, etc)

@jtdowney 9

Digital Wallets• Security by abstraction

• Often built on existing Credit Card or Direct Debit rails

• Familiarity

• Often see increase in conversion

• Lower the purchase barrier

@jtdowney 10

Digital Wallets• PayPal

• Alipay (huge in China)

• Apple Pay

• Google Wallet

• Pay with Amazon

• <Social Network> Pay

@jtdowney 11

✔ Give your users options

@jtdowney 12

⚠ Don't overwhelm them

@jtdowney 13

It is increasingly expected of a

Global business

@jtdowney 14

Photos• https://flic.kr/p/kkUu3B• https://flic.kr/p/gGQRbT• https://flic.kr/p/dtsf7h• https://flic.kr/p/dTUAhR

@jtdowney 15