1. Co-Registration

2. Industrys Most Advanced System Real-Time Data Hygiene Dynamic Offer Targeting/Optimization Secondary Questions & B2B Support XML or HTTP Post Support Real Time Auto-Responder Quality Website Partners Best practices on data ownership, privacy, regulatory compliance Overview 3. Consumer registers at an Affiliate site. Registration data is posted toTRLplatform. Name, address, phone, e-mail and other data components verifiedand standardized in real-time. Targeted offer page served to consumer. Consumer selects offer (possibly answers secondary questions)and opts-in to receive information from marketer. Opt-in captured Auto-responder is immediately sent to the consumer. Consumer is directed to publisher-specified page. Consumer information is sent to Advertiser. Process Overview 4. Registration Page is Shown To Viewer Data is Standardized & Verified Person Enters Information Registration page is shown to viewer 5. Offers Served Based on TargetingRegistrant checks box nextto offer of interest. Offer Display 6. Custom Question SurveysWhen Yes is selected offerexpands to reveal questions in-line. In-Line Custom Questions 7. Registration & Opt-In Process CompleteUser is returned to landingpage upon completion ofregistration and opt-in. Partner-Spec Landing Page 8. E-mail is sent to registrant within 30 seconds of opt-in to confirm address, provide additional info on offers, and allow opt-out. Auto-Responder Email 9.

DATA IN

Targeted

Leads

Requested

Fields

DATA OUT

Validated

Customized

IP Address & Timestamp Various Data Formats (.xls, .txt, .csv) Real-Time Post or Batch File Historical Record Lookup For Opt-In Verification Complete Customization Complete Customization Lead Delivery to Advertiser 10. NETWORK Premier Network 11. Data QualityValidation/Correction Offer Targeting Reporting Data Extract & Transfer Additional Features Product Features/Benefits 12. USPS Validation Regulations Address Rejection Receiving quality data is critical for advertisers, and minimizes bad data credits for publishers. OnlyTRLperforms a complete suite of real-time data quality checks. Entered to Site as: John Doe 100 mane Dallas, Texas Delivered to Client as: John Doe W. 100 Main Street Dallas, TX 75208-1928 Invalid Record Received: Mickey Mouse 123 Disney Lane Fantasyland, CA Output: Invalid Address Product Features/Benefits 13. Email Validation Performs a syntactical check on the input email address and flags if invalid.Invalid emails, i.e. bounces, arecaptured once auto responders are sent. Scans All Input Data Checking For Noise Words Appending of Address-Level Latitude/Longitude for RadialTargeting. Phone Validation Performs syntactical check on phone number, as well as verification of area code and prefix. Data Normalization Ensures maximum flexibility of integration topublisher sites. Data Quality Checks 14. DEMOGRAPHIC FILTERS Zip Code/SCF Radial Pulls City State Age Gender VALIDATION FILTERS Postal Address Telephone Number eMail Address Targeting Option 15.

Real-Time or Batch Mode

Real-Time Extracts Data can be sent to Advertisers in real-time via

a URL post or via a The Right List web service.

Scheduled Batch Extracts Batch extracts can occur at given

intervals: daily, weekly, monthly.

Option of sending raw consumer data or only enhanced data, i.e.

standardized data.

Data can be sent based on various criteria: (eg.)

• First and Last Name must exist

• Email valid and/or exists

• Phone valid and/or exists

• Valid postal address

Data Extract & Transfer 16. Call today for more information John Foster SVP MarketingThe Right List Tel (800)697-5977 x112 Fax (877)-571-4876 [email_address] Global Media Solutions