a&co. press kit 2015/16
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ÂTRANSCRIPT
–Press Kit 2015
Press Kit | 2015
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We’re Sally Pottharst and Jodie Fried.
Six years ago we founded Armadillo&Co when we discovered what we had in common was our search
for the uncommon.
Where were the honest and earthy rugs we wanted for our own homes? No existing product matched
our passion. So what we couldn’t f ind, we decided to make. We combined forces not only with each
other, sharing 30 years’ experience in design and textiles, but with what we now consider our
extended family of artisans in India.
For us, it’s all about combining aesthetics with ethics. Armadillo&Co products are 100% handmade,
using Fair Trade practices with natural and sustainable f ibres.
Every purchase:
•Provides employment and helps sustain an industry of ancient craftsmanship
•Supports education and local schools in our weaver’s villages
•Builds brighter futures for children in underprivileged communities
Our rugs lie lightly on this earth.
Introduction
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Collaboration is our inspiration.
We work intently with each other, our artisans and our clients.
We follow our instincts, get excited and combine thinking to let ideas unfold, expand and evolve.
These ideas come from little things. Perhaps a shadow, a tile, a piece of folded paper. To big themes,
like travel, memories and family.
They also come from aiming to better what our weavers do best. Adding our unique aesthetic to their
innate understanding combines their craft skills with our artistic vision.
Yes, we do get all goose-bumpy when we’re crouched down on the f loor for a month in India with our
makers (which we do regularly!). We adore our ‘dye master’. We know our weavers’ families. And we
always keep it real when it comes to production.
Beyond anything, we expect the unexpected.
How We Work
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Armadillo&Co’s Collections include several different weaves, shapes and sizes which are all hand
woven by traditional weavers in local village communities.
Our Product
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Our Earth Collection is where it all started.
Hand crafted from all natural f ibres, these pieces offer rich texture and inviting warmth paired with a
muted palette to celebrate the weave itself.
Always the hero, each traditional hand loomed weave style provides durability, and unmatched
structural beauty. The signature of our artisan’s hands is what makes each rug in this core collection
an individual.
Earth Collection
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Intricate hand stitched details and geometry bring our Perennial collection to life. Natural colour
and texture provide softness while thoughtful designs bring strength to any room.
Decorative yet bold, every coil of our signature Flower Weave has been carefully crafted by our
artisans for a precise and exquisite result.
Perennial Collection
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Bold, traditional pattern and explosive colour are the cornerstones for our Latitude Collection.
The Kilim Weave is our take on an ancient style in three dynamic designs: Pilgrim, Nomad and
Caravan.
The simplicity of our weave mixed with rich Argentinian wool allows the striking lines and brilliant
colour of each pattern to shine.
Latitude Collection
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Set the stage for any playtime with our exclusive Junior Collection. With a wide range of designs to
choose from, our Junior Collection is sure to inspire and excite children’s spaces.
Plush hemp and pure wool f ibres stay soft under feet and durable enough for any kind of ruckus.
Just for kids, these playful patterns and colours keep imaginations running wild.
Junior Collection
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Always a warm welcome, our Entrance Mat Collection is the perfect addition to any doorway.
Thoughtfully proportioned and made from hearty hemp, they are available in a generous single door
size as well as our unique slimline double French door size.
Pair with polished wood or tiled f loors for an eye-catching entrance every time.
Entrance Mat Collection
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From a fancy dinner party to casual outdoor brunches or a home cooked meal, our Table Top
Collection is an appropriate setting for any occasion.
Carefully detailed placemats, coasters and
table runners have been crafted by our artisans to provide the perfect f inishing touch to your
table top.
Finely woven hemp brings texture and warmth, while intricate design adds just the right amount
of refinement.
Table Top Collection
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Our exclusive Designer Collection is all about you.
Be bold or stay subtle, opt for eye catching or just let the texture speak for itself. We invite you to mix
and match to custom create a bespoke woven rug that f its your space perfectly.
Collaborate with us on your personalised piece, crafted from our palette of designs, colours and sizes.
With limitless combinations, your imagination is our inspiration.
All rugs are hand crafted from 100% pure New Zealand wool in a classic f lat weave.
Designer Collection
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Our Marle Collection uses colour blocking to create artful dimension in a f lat weave rug.
This new collection starts off with three contemporary designs as a canvas - Fold, Tuck and Pleat.
Using f ine Argentinian wool to create our marled tones, each colour is woven with natural yarn to give
an overall soft and tonal effect.
Create bold and dynamic designs with colours that contrast and pop, or keep it monochromatic with
a soft, natural palette.
Either direction, the f inished composition is always one of a kind.
Marle Collection
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Introducing our Indoor Outdoor Collection.
Launching with three classic designs – Dune, Harvest and Safari, our range of Indoor Outdoor rugs
are multipurpose, hard wearing and perfect for everything from poolside settings to picnics and
porches.
Woven to keep our signature look and feel, these rugs are made from carefully sourced recycled
polyester f ibres [PET]. Our Indoor Outdoor collection is incredibly soft under foot and crafted to
handle rain, hail or shine.
Our collections have always been inspired by nature, but now they can really be amongst it.
Indoor Outdoor Collection
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Natural & Sustainable
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At Armadillo&Co one of our key values is environmental responsibility.
We strive for our products and processes to leave as little impact on the earth as possible, while using a
‘reuse, reduce and recycle’ philosophy. We are continuously working to conserve and reduce our resources
and energy consumption as we grow.
The materials for our products are carefully sourced and we use natural, recycled and sustainable f ibres.
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100% Handmade
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From the hands of those who spin and dye our yarns, to the hands of the artisans who weave and
f inish our rugs, each one of our products are infused with the rich history of ancient craftsmanship.
Every Armadillo&Co product is 100% handmade by our extended family of artisans using Fair Trade
practices.
Our artisans are integral to their local community’s livelihood and most importantly, they are carrying
on a lineage that deserves preservation.
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Socially Responsible
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At Armadillo&Co, we believe in giving back. It’s the best way we can support those who give so much to us.
We are passionately committed to social responsibility and community involvement. It is vitally important to
our brand to support local schools in our weavers’ villages, as well as The Anganwadi Project’s preschools in
poverty stricken slums.
Every purchase helps provide employment to our extended family of artisans, as well as education support
to local schools in their villages and helps build brighter futures for children in underprivileged communities.
We are ardent supporters and members of Care & Fair, an initiative against illegal child labour in the carpet
production industry in India, Nepal and Pakistan. Absolutely no children are in any way employed in the
making of our products.
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Press
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We are very media friendly and always encourage input and involvement.
If you are a media professional, we invite you to register for access to our online and secure picture library
where you can download high resolution images for press and editorial use.
Please do not hesitate to contact us for supply of rugs for photo shoots or styling purposes, as well as access
to the online media library and press releases.
+61 2 9698 4043
www.armadillo-co.com
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Sydney Showroom
Suite 305, Level 3
19A Boundary St
Rushcutters Bay
NSW 2011 Australia
+61 2 9698 4043
by appointment only
Olivia Bardot
Marketing Manager
Claire de Luca
Social Media &
Marketing Coordinator
Media Enquiries
+61 2 9698 4043
Melbourne Showroom
72 Young St
Fitzroy
VIC 3065 Australia
+61 3 9416 3328
by appointment only
Company Contacts
Head Office: Marketing & Communication Department
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