cobone.com presentation at ioeti
DESCRIPTION
Cobone.com presentation at IOETI. Cairo, EgyptTRANSCRIPT
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Who we are
The Egyptian Commitment
• Fully registered local business
• Over 30 staff
• Local authority on business direction
• Local budgets
• Global business commitment to the
Egyptian country, people and
economy
• Vision to become the on-line portal
of choice for all e-commerce needs
Company Profile
• Launched in September 2010
• Over 100 employees
• Offering live deals in 5 countries & 10 cities
• Largest group buying company in MENA
• Sold over 350,000 vouchers globally
• Saved consumers over 150 million EGP
• Monthly site traffic over 2 million visitors
• Arabic & English mobile application available
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Targeting Cities Across the MENA Region
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What we do
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What we do
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What we do
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A New Way of Marketing
• Google AdWords
• Facebook ads
• Affiliates & Display Ads
• Refer a friend
• Social media strategy
• Complements your existing strategy
• No Set-up Fee
• Performance based
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Cairo Statistics
159,990,197 EGP
500,250
MONEY SAVED
COBONE’S SOLD MENA
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Demographics (updated July „11)
Gender BreakdownLanguage Breakdown
Active Registered Users:
Cairo 390,000Total 1,300,000
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Payment Options
Onecard empowers users to
shop securely online
Simple steps through your bank or
the nearest retailer to you that is a
member of the Fawry Network
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The Voucher
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Key Points
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The Deal Page
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Telecom Operator Partnership
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+ Package Components (Spa, Meals) : USD 100
Added-Value: Hotel Package Example
Room Price / Night : USD 100 ( Retail / Bar rates).
+ +
= USD 200 Package Price Offered on Cobone.com at USD 99
Cobone Destinations - Market Share In number of Vouchers Cobone Destinations - Market Share in Revenue - NOV 2011
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Voucher Reduction Example
Service Price: 650 USD pp sharing
Reduction: 200 USD pp sharing
Voucher price: 9 USD pp
http://goo.gl/Xyvpw
Service Price: 300 USD
Reduction: 50 USD
Voucher price: 5 USD
http://goo.gl/URsGD
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Hilton RAK Hotel
Cobone‟s Sold: 332Revenue AED 298,468
• 600,000 unique users saw the deal• Extensive post campaign report
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Yas Island Rotana and Ferrari World
Cobone‟s Sold: 149Revenue AED 148,940
• Best Things come in 2 : Breakfast, Tickets for Ferrari world, 30 min massage treatment and 2 Beverages at Aquarius Pool bar all for 2 people
• 52% Discount
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Desert Palm Resort
Cobone‟s Sold: 111Revenue over AED 218,000
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Golden Tulip Khatt Springs + Iceland park
Cobone‟s Sold: 720Revenue AED 242,458
• Iceland waterpark tickets for up to 2 adults and 2 children
• One night stay in double room at Golden Tulip Khatt Spring resort
• Breakfast included• Valid all days of the week• Children below 12 years go for free
when accompanied by their parents• An Incredible 720 COBONE‟s SOLD
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Jebel Hafeet Mercure Hotel
Cobone‟s Sold: 390Revenue AED 115,542
• Cool Climate for Summer, greenery of The Garden city Al Ain from atop of Jebel Hafeet
• The Hili Fun City Park is 25 km from the hotel
• Visit the Al Ain Oasis and Al Ain Wildlife Park with a great variety of animals – a great day out for the whole family
• The spacious rooms at Mercure Grand Jebel Hafeet Al Ain
• Variety of three restaurants offering French, Moroccan, Italian cuisine and Oriental finger food can be tasted at the Orient Café
• Total 390 Cobone‟s SOLD
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Fragrant Nature Resort Kerala
Cobone‟s Sold: 78Revenue AED 142,000
• One hour day cruise through ParavurLake and Ithikara River
• Use of all resort facilities like swimming pool, Jacuzzi, health club, recreation facilities and fishing spot
• Visit to elephant shelter• Visit to Varkala beach• One rejuvenating full body massage of
45 minutes per person during the stay of 3 nights at PRANA wellness spa
• Breakfast, lunch and dinner included• Sunset cruise and bird watching in
country boat • Up to 1 Child below 5 can stay free of
charge sharing existing bedding
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What our merchants are saying
“Cobone was a tremendous success on
so many levels. It truly exceeded our
expectations. We are especially happy to
report that 95% of the buyers are new!
This is indeed fantastic news. It is a brand
new audience for us.”
~ Dhow Cruise (Ultimate Charter)
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Our Key Partners
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Thank you!
Twitter: @CoboneCairo & @CoboneDest
Facebook: Cobone Cairo & Cobone Destinations
Email: [email protected]