coco cubano has been one - world franchise centre · coco cubano was born in the inner city streets...
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COCO CUBANO HAS BEEN ONE OF THE FASTEST GROWING FRANCHISE HOSPITALITY GROUPS IN AUSTRALIA.A Cuban Inspired Cantina open early till late, serving everything from morning espresso to moonlight mojitos, world famous Cuban Sandwiches & all things in between. Coco Cubano’s appeal spans a variety of age groups and demographics. There are plenty of reasons and occasions that drive visitation for different audiences.
THE CONCEPT
THE OPPORTUNITY
THE COCO CUBANOCONCEPT WASINSPIRED BYAVRIL AND TONYMELHEM’S DREAMLIKEEXPERIENCE INHAVANA, CUBA.
They began their journey to build a successful licensed cafe business model that captured the exciting Cuban experience. Inspired by Havana, Coco Cubano was born in the inner city streets of Potts Point - Sydney, Australia in 2008.
Soon after the first doors opened, the Coco Cubano way of life spread and as a result franchising began in 2012. Coco Cubano has now grown to 12 locations across Australia.
The business has been one of the fastest growing franchise groups in Australia.
Coco is a unique business concept and nothing like this has existed before in Australia. With an all day product mix, Coco Cubano caters to numerous demographics. The multiple business formats available to franchisees allow for targeted venues that suit the location and the customers.
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LET’S TALK FORMAT
BENEFITS
Coco Cubano began as a Café/Bar, and has since been developed into two models;
CUBANITA (KIOSK/IN LINE STORE)
The Cubanita Kiosk is the newest format, designed to be located within higher foot traffic areas. Being the smallest, the lowest cost and the most scalable format, the Cubanita is the easiest Coco Cubano to run and manage. Coco Cubano’s first Cubanita opened in October 2016 in the newly redeveloped Pacific Fair shopping centre (Gold Coast, QLD).
The Cubanita Kiosk offers counter service and features a new smaller menu. Developed to fit the faster pace and more casual environment of a kiosk shop. The Cubanita provides an easy escape and a good meeting place within shopping centres making coffee and a quality pastry cabinet integral to the mix.
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CAFÉ/RESTAURANT/BAR (CRB)
The ‘Café/Bar’ model provides a range of light café meals, tapas, gourmet sandwiches (made on site), barista made coffee, drink, cocktails and desserts. There is an option to license alcohol if the market or country permits it.
Café/Bars provide semi - table service, and are typically located in high traffic areas like malls, shopping centres or dinning strips. They attract both breakfast, lunch crowds and dinner crowd.
The two models have each been developed to suit a variety of site locations. Coco Cubano is for everyone, and everywhere, and you will find us in:
SHOPPING CENTRES, RESTAURANT PRECINCTS, OUTDOOR DINING DESTINATIONS, HIGH STREETS, STAND-ALONE LOCATIONS, TRANSPORT HUBS
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Open for that morning espresso hit, or lounging for a late night cocktail, Coco Cubano has a universal appeal. Every age group and every demographic can find something at Coco Cubano – everyone is welcome!
SHOPPERS & WEEKEND SOCIALS: A quick casual visit at any time of the day. They meet for coffee, a bite to eat, or maybe a cocktail or two, or three, or four!
WORK COLLEAGUES: For breakfast on the go, we’re the place to get a caffeinated hit. We know how to cater for a long team lunch or happy hour drinks after work. Here for dinner? How about some share plates?
LA FAMILIA: We’ve got activity sheets and high chairs for the rugrats. With a broad range of dishes, including a kids menu, we’ve got a combination of meals the whole family will enjoy.
GROUPS & CELEBRATIONS: We know how to throw a celebration at Coco Cubano – the Cuban way. From Birthdays, Christmas parties and end of season dinners we have group menus and cocktail jugs.
STUDENTS: Dining on a budget? We’ve got you covered! They love a special and the best value dishes and keep them coming back for more.
TOURISTS: Our unique Cuban inspired experience is the perfect pitstop for tourists to recharge and to treat themselves to some fun and relaxation.
COUPLES: Whether it’s breakfast, date night or a romantic night cap we make sure each visit to Coco Cubano is special.
coco cubano is for everyone
BENEFITS
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We know a thing or two about marketing and we have developed a Coco Cubano marketing strategy to create targeted campaigns for our customers. Online is a big part of what we do. It’s the easiest way we can engage our existing customers and let them know what’s new with Coco Cubano. Coco Cubano lends itself to plenty of Instagramable and Facebook moments. We currently have over 50,000 Facebook followers and counting.
We’re big on partnerships and have strategically engaged with hospitality and delivery services to strengthen the Coco brand.
Our marketing efforts ensure our customers stay happy and stay connected with us. Through loyalty programs and the Coco Cubano App, guests can earn points on every visit on food and drinks.
marketingBENEFITS
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We don’t just believe we have a great and unique franchise opportunity, we have the award and accolades to prove it too. Coco Cubano has been recognised as one of Australia’s fastest growing franchises. We’ve won awards for our business opportunity and for our experience.
BRW FAST 100 AS ONE OF AUSTRALIA’S FASTEST GROWING COMPANIES. 2013, 2014, 2015
FINALIST IN THE FRANCHISE COUNCIL OF AUSTRALIA EMERGING FRANCHISOR OF THE YEAR. 2014, 2015
VOTED NSW’S FAVOURITE CAFE AND COFFEE IN FOXTEL LIFESTYLE FOOD. 2012, 2014
VOTED NSW’S FAVOURITE CAFE AND COFFEE IN I LOVE FOOD AWARDS – AUSTRALIA’S BIGGEST PEOPLE’S CHOICE AWARDS. 2012, 2014
awardsBENEFITS
am i a good fit?
WHILE EACH COCO CUBANO VENUE IS VIBRANT AND UNIQUE, IT’S THE PEOPLE THAT BREATHE LIFE INTO THE EXPERIENCE. COCO CUBANO IS A COMPLETE ATTITUDE.
You want to build and own a large business that is both successful and fun to operate. As a brand ambassador, your priority is to create a funky and fun environment. A place where people keep coming back for more. You know how to make your customers and staff feel good, feel special and important. Pressure doesn’t scare you, and you feel comfortable slinging out those cocktails and cuban delights like a pro. You’re a positive person who focuses on the solution and not the problem.
With a growth mindset, you know how to have fun, but you also know when to roll up your sleeves and get to work. Networking and marketing come naturally to you and you can identify new opportunities. Your staff look to you for inspiration and motivation, and your passion and enthusiasm brings everyone together.
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brand values
guest obsession
To give every guest the most positive and uplifting hospitality
experience possible.
Passion for hospitality
We are devoted to giving every single guest a positive & uplifting
experience.
act with integrity
Be true to yourself and do the right thing – even if no one is
watching you.
great team & working culture
Passion and work should be the same thing. Create an environment that people love
working in every day.
operational excellence
Passion and work should be the same thing. Create an environment that people love
working in every day.
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Q. What are the terms of the franchise agreement?
A. The total upfront fee ranges between US$150,000 and US$750,000 depending on the size of the region and gives you exclusive Master Franchise rights to the region for a minimum 10 years with a further 10 year option. The ongoing royalty fee is set as a percentage of net sales and per store opening franchise fee will be determined by the size of the market and development plan.
Q. What does the franchise fee cover?
A. Paying the franchise fee gives you the right to use the brand, signage, store design, cooking manuals and operations manuals. It also covers the cost of your upfronttraining (excluding travel and accomodation), legal costs incurred to draft the Master Franchise Agreement and support given by head office in providing market entry assistance. You will receive exclusive rights to operate the Coco Cubano brand in your country and sub-franchise rights.
Q. How long will the process take?
A. It will depend largely on how quickly the business plan and management meetings can be completed. before entering your first store the supply chain, training, design and construction takes anywhere from 6 to 12 months.
FAQ’S
Q. What makes a succesful application?
A. Coco Cubano are seeking well capitalised partners who are entreprenurial and have a strong knowledge of their market. Whilst now required, previous experience in the food and beverage industry is preferable.
