COLIBRICARDMarket LAUNCH CASEMarket LAUNCH CASE

PRODUCT

• Pre-Paid Physical Mastercard

• Use in shops, ATM machines and Online

• A card for everyone (no check or bank obligations)

• Ubiquity

Specific target groups• Second card for safe shopping online

• safe, easy, controlled budget, can be topped up

• People without access to credit cards

• Youngsters

• Advantages: Intra-family transfer

• Card to card transfers

CAMPAIGN

• Who are we ...

• Market insights

• Colibri Platform

• Launching Colibri in Belgium, NL/FR/ENG

COLIBRICARD

• Why colibri?

• Pre-paid = safe, easy, controlled budget, can be topped up

• Physical card = trusted concept, gives confidence

• Easy management = Online, Mobile, SMS

• Card To Card transfers : Person to Person

CAMPAIGN

• COLIBRICARD Online Campaign : FaceBook

• COLIBRICARD Online Campaign: Google Content Network

• National Dutch Radio Spots for 14 days

• Nationwide Press Activation

STRATEGY• CONVERSION

• Lead Funnel Monitoring was primary

• Testing of 3 creative radio spots

• Adaptation of the mediaplan in the second phase depending of the best scoring spot

Radio Spot

SMS call to action

Unique voucher back by

sms

Enroll on Website

RESULTS

• Campaign Results

• 28 slots of spot for 30s

• 2.890 sms request by sms

• Online conversion 683 new clients

• Budget : 31.000 EUR

PR Coverage

GOOGLE / FACEBOOK ads

Contact

• Sven BallyVrijwilligerslaan 19B-1060 Brussel+32 473 54 10 65

• sven.bally@colibricard.eu