college of business - melbourne australia...ccr : 1/07/2019 re-accreditation expiry date : 1/07/2020...

To the University Community

The following Courses, Units or Unit Sets listed in the table below have been placed for consultation and can also be accessed through the Course Consultation Board via the following link: https://www.vu.edu.au/node/56389#goto-pending-

amendments=1

College of Business

Code Title Rationale Consultation End Date

BMMK BMMK Master of Business (Marketing)

"Change the course structure to include BHO6001 Electronic Marketing.

The Marketing Discipline Group with the support of the college Director Teaching & Learning and Post Graduate Director, unanimously approved the change of title of the unit BHO5501 Digital Marketing to BHO6001 Electronic Marketing, to better reflect the overall nature of the unit topic content, in today's market environment."

11 April

Should you propose to challenge the final approval of any submission, please email your comments to Ruth Aitken ([email protected]) within 5 working days. Challenges should pertain to this particular version. All challenges to any course must clearly enunciate the rationale for the challenge.

https://www.vu.edu.au/node/56389#goto-pending-amendments=1

https://www.vu.edu.au/node/56389#goto-pending-amendments=1

mailto:[email protected]

HE COURSE INTERNAL REPORT BMMK-3 (Consolidated - Latest Version) 1

HE COURSE INTERNAL REPORT

VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 2141

COURSE TITLE : Master of Business (Marketing)

COURSE CODE : BMMK

CRICOS CODE/S : 083291G (City Flinders)

VERSION : 3

STATUS : Consultation

COURSE LEVEL : Postgraduate

AQF TYPE : Masters (Coursework) Degree

PROPONENT : Maxwell Winchester

FIRST OFFERED DATE : 1/07/2014

DATE OF EFFECT : 1/01/2017

CCR : 1/07/2019

RE-ACCREDITATION EXPIRY DATE :

1/07/2020

NEW AWARD : Yes

NEW AWARD TITLE : Master of Business (Marketing)

NEW AWARD POSTNOMINAL : MBus(Mkt)

COLLABORATIVE QUALIFICATION :

No

DOUBLE QUALIFICATION : No

SUPERSEDED COURSE CODE :

BMBK - Master of Business (Marketing)

FIELD OF EDUCATION : Broad Field : 08 - MANAGEMENT AND COMMERCE Narrow Field : 0805 - SALES AND MARKETING Detailed Field (ASCED) : 080505 - Marketing

TARGET MARKET : Domestic International On-Shore

COURSE COORDINATOR : Senior Lecturer - Marketing Dr Maxwell Winchester Campus: City Flinders E-mail: [email protected]

TYPE OF PROPOSAL : Major Amendment

RATIONALE FOR DEVELOPMENT :

Change the course structure to include BHO6001 Electronic Marketing. The Marketing Discipline Group with the support of the college Director Teaching & Learning and Post Graduate Director, unanimously approved the change of title of the unit BHO5501 Digital Marketing to BHO6001 Electronic Marketing, to better reflect the overall nature of the unit topic content, in today's market environment.

CRICOS INFORMATION

NUMBER OF STUDENTS Location International Domestic

City Flinders 1 1



DURATION IN WEEKS : 104

MAX % DISTANCE/ONLINE : 0%

TUITION FEES (AUD) : 43520

NON-TUITION FEES (AUD) : 0

FOUNDATION PROGRAM STUDIES :

No

PARTNERSHIP ARRANGEMENTS :

No

WORK PLACEMENT/WORK TRAINING COMPONENT :

No

ER/PA : No

COMMENTS : NA

EDUCATIONAL RATIONALE :

The course’s redesign includes a significant research component, which ensures that it is now AQF compliant. This change in the course also ensures that students are qualified to move onto the next higher level qualification, as is required under the AQF guidelines. The purpose of The Master of Business (Marketing) is to qualify individuals to apply an advanced body of knowledge for professional practice, or scholarship as a pathway to doctoral studies in the field of marketing. As a result of their studies, graduates will meet both the AQF level 8 criteria where graduates at this level will have advanced knowledge and skills for professional or highly skilled work and / further learning and the AQF level 9 criteria where graduates at this level will have specialised knowledge and skills for research, and/or professional practice and/or further learning. The course commences with a semester of units selected to equip students with essential business knowledge in preparation for subsequent specialised marketing knowledge. The remaining semesters not only provide this knowledge, but contextualize it through professional marketing practice and critique the knowledge and practice through reflection and analytical, investigative research techniques. Research is a major part of core studies in this course. To address the AQF requirement of a significant research component being part of the qualification, the option of either a Business Research Project or a research thesis has been added along with units in Research Methods and Marketing Research

COURSE LEARNING OUTCOMES :

On successful completion of the BMMK course, graduates will be able to: 1. Critically reflect upon theoretical approaches by evaluating their application to effective marketing

practice. 2. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the

resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.

3. Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic and new contexts.

4. Evidence accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges.

5. Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision making.

6. Communicate effectively with specialist and non- specialist audiences including multi-disciplinary teams, diverse cultural communities, business and other professional organisations.

7. Exemplify professional leadership in a dynamic 21st century work environment, acting consistently,


ethically and in a socially responsible manner. 8. Plan and execute a substantial research based project to generate and evaluate complex ideas and

concepts at abstract and practical levels.

WORK INTEGRATED LEARNING :

LiWC is a key feature in the assessments for the BMMK course, with activities such as major industry based projects and development of strategic business plans that require students to relate their findings to theories and concepts in a critical professional report.

GRADUATE CAPABILITIES :

GC1 Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information. c) Effective communication using known and yet to be develop tools in many contexts. d) Using effective interpersonal skills, collaborate with and influence, their personal, work, and community networks locally and globally. GC 1 is underpinned by many of the assessments and activities within the BMMK course. A number of units, such as Marketing Research or the Thesis, require students to access, evaluate

and analyse information. There are other units, such as Consumer Behaviour in which students are expected to identify,

anticipate and solve problems ranging from simple to important, complex and unpredictable. Many of the units have team assessments and presentations to ensure students learn to use

effective interpersonal skills, collaborate with and influence, their personal, work, and community networks locally and globally.

GC 2 Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning. a) Understanding of the role of culture, values and dispositions in affecting achievement of goals. b) Understanding how to initiate and develop new ideas. c) Planning and organising self and others. d) Decision making. GC 2 is underpinned by assessments and activities in the BMMK course that encourage teamwork and group interaction activities to ensure students learn how to Understand of the role of culture, values and dispositions in affecting achievement of goals. There

are units specifically designed to help students understand the significance of the two way interaction between culture and marketing.

Understand how to initiate and develop new ideas. A number of units present theories in a critical manner, challenging students to consider new ways of approaching marketing problems.

GC 3 Responsible and ethical citizens who use their inter-cultural understanding to contribute to their local and global communities. a) Respecting and valuing diversity. b) Developing capacities required to contribute to a more equitable and sustainable world, including courage and resilience. c) Understanding the workings of local and global communities and individual’s responsibilities within these. d) Understanding the intricacies of balancing individual and public good. GC 3 is underpinned by many activities within the BMMK course: A number of units such as Global Marketing and Integrated Marketing communications consider

marketing across cultural boundaries, to enable students to learn to respect and value diversity and


understand the workings of local and global communities and individual marketer’s responsibilities within these.

In particular the Ethics and Sustainability unit ensures students consider how they may contribute to a more equitable and sustainable world and understanding the intricacies of balancing individual and public good.

CONSULTATION - EXTERNAL :

In 2012 there were a number of meetings with the School of International Businesses’ Programme Advisory Committee. The structure of the proposed BMMK was presented to the committee and feedback was sought on the content and structure. In addition to the engagement with industry, a review of literature was conducted to gain an understanding to the major skills and knowledge sought by employers of marketing graduates. Informal discussions have also been held with members of the Australian Marketing Institute on skills and knowledge their members expect from marketing graduates. The eight units finally included in the specialisation were based on this analysis. References include: Gray, Ottesen, Bell, Chapman, & Whiten (2007) What are the essential capabilities of marketers? A comparative study of managers’, academics’ and students’ perceptions Marketing Intelligence & Planning, 25(3), 271-295. McClymont, Volkov, Gardiner Lecturer, Behjat, Geoghegan, (2005). Employer (Dis)Satisfaction With Australian Marketing Graduates: The Development Of A Research Framework, ANZMAC.

CONSULTATION - INTERNAL :

The new course structure was reviewed by all members of the Marketing Discipline, the previous Head of School of International Business, the MBA Director and the Faculty Manager. Internal moderation was undertaken for best practice, based on other master degree courses. In addition, a questionnaire was given to all students in the Marketing Management core unit to gain an understanding of which units were most desired in a Master of Business (Marketing) course. The final structure of the course has been designed in consideration of this internal feedback. In late 2012 a focus group was conducted with current and past students of the BMMK to get their feedback on the course. This feedback was taken into consideration in redesigning this course. In addition to this discussion with students, a consultant was hired to help redesign the course in partnership with the members of the marketing discipline teaching into the course. This feedback has also been taken into account when redesigning the course.

CROSS COLLEGE UNITS :

NA

TRANSITION ARRANGEMENTS :

Current students of the 1.5 year BMBK course will complete the structure listed when they first enrolled in that course unless they choose to transfer to the new course prior to graduation. All units in the current BMBK have been incorporated in the new course, which allows students to complete the BMBK. Replacement units will be offered in cases where the unit is no longer offered (e.g., students enrolled prior to 2012).

COURSE ACTIVE : Yes

INCLUDE IN COURSE FINDER :

Yes

COURSE TEACHING OUT : No

COURSE SUSPENDED : No

COURSE FOR EXIT ONLY : No

COURSE CREDIT POINTS : 192


COURSE FINDER ENTRY

HIGHER EDUCATION

COLLEGE OF BUSINESS

COURSE LEVEL : Postgraduate

COURSE TITLE : Master of Business (Marketing)

COURSE CODE : BMMK

CRICOS CODE/S : 083291G (City Flinders)

INTRODUCTION :

Studying the Master of Business (Marketing) offers graduates a critical overview of marketing theory and marketing science, while also learning the skills to practically apply such knowledge in a business setting. Graduates will be provided with the knowledge, competencies and processes necessary to implement and evaluate marketing strategies and initiatives that can be applied to profit and not-for-profit businesses operating in local and global contexts.

ADMISSION REQUIREMENTS - BACHELOR/HONOURS DEGREE :

N/A

ADMISSION REQUIREMENTS - INTERNATIONAL :

In addition to satisfying the entry requirements for mature age admissions listed below, international applicants must also provide evidence of a minimum proficiency in the English language as demonstrated by: International English Language Testing System - overall score of 6.5 and no individual band score less than 6 or equivalent.

ADMISSION REQUIREMENTS - TAFE/VET :

N/A

ADMISSION REQUIREMENTS - MATURE AGE :

To qualify for admission to the course an applicant must have completed •A Bachelor Degree (AQF 7) in any field; OR •A Graduate Certificate or Diploma (AQF 8) in any field and a minimum of three year relevant professional experience. This experience is assessed by the Course co-ordinator

ADMISSION REQUIREMENTS - OTHER :

NA

CAREER OUTCOMES :

Skills developed in this course will equip you for senior roles in marketing and management.

COURSE LOCATION :

This course is available on City Flinders Campus.

MODE OF STUDY :

This course is available by Full Time or Part Time mode.

MODE OF DELIVERY :

This course is available in the following mode of delivery - Face to Face.


COURSE DURATION :

This course is 2 years.

COURSE COMPLETION RULES :

To attain the Master of Business (Marketing), students will be required to complete 192 credit points (equivalent to 16 units) consisting of: 72 credit points (equivalent to 6 units) business core units 84 credit points (equivalent to 7 units) professional core units

Plus either OPTION 1 12 credit points (equivalent to 1 unit) capstone unit (Business Research Proposal); and, 24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units

from across the University (subject to availability). Please check any pre-requisite requirements prior to enrolling.

OR OPTION 2 12 credit points (equivalent to 1 unit) thesis proposal unit; and, 24 credit points (equivalent to 2 units) minor thesis unit.

Year 1, Semester 1 Category Credit Points

BEO5539 Business Statistics Core (Tagged) 12 College BEO6600 Business Economics Core 12 BHO6505 Marketing Management Core 12 BMO6506 Work and Organisation Systems Core 12


BMO5501 Business Ethics and Sustainability Core 12 BMO6630 Business Research Methods Core 12 BHO6001 Electronic Marketing Professional

Core (Tagged) 12 College

BHO5503 Marketing Communication Professional Core

12


BHO5583 Marketing Research Professional Core

12

BHO5525 Marketing Strategy Professional Core

12

BHO5574 Consumer Behaviour Professional Core

(Tagged) 12 College

Research Component Option 1 BGP7730 Business Research Project 12 OR Research Component Option 2 BGP7711 Business Research Proposal 12


BHO5504 Brand and Product Management Professional 12


Core BHO6666 Global Marketing Management Professional

Core 12

Research Component Option 1 Elective 1 from any of the university postgraduate courses (unit offering is subject to availability) Elective 2 from any of the university postgraduate courses (unit offering is subject to availability) OR Research Component Option 2 BGP7712 Business Research Thesis 24 Students will not normally be permitted to commence the minor thesis component of the course until they have satisfied requirements in at least four specialist units of study and two research units (BMO6630 and BHO5583 or equivalent units)

CREATED BY : Ruth Aitken - 30/03/2016 3:16:55 PM

UPDATED BY : Ruth Aitken - 31/03/2016 1:39:55 PM

FOR INTERNAL USE ONLY


HE UNIT INTERNAL REPORT

VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 1826

UNIT TITLE : Business Statistics

UNIT CODE : BEO5539

VERSION : 6

STATUS : College

UNIT LEVEL : Postgraduate

PROPONENT : Michelle Fong



ASCED CODE : 010103

LOCATION : City Flinders VU Sydney

LOCATION INTERSTATE/OFFSHORE :

Lithan Hall Academy Sunway College Kuala Lumpur

UNIT COORDINATOR : Senior Lecturer Dr Michelle Fong Campus: Footscray Park E-mail: [email protected]

TYPE OF PROPOSAL : Minor Amendment


Update unit coordinator details, breakdown of class contact hours, introduction, learning outcomes, assessment, T & L Strategies and required text.

CREDIT POINTS : 12

MODE OF DELIVERY : Face to Face

BREAKDOWN OF CLASS CONTACT HOURS :

Equivalent to thirty six hours per semester normally to be delivered as lecture and tutorial or a delivery mode as approved by the College of Business. Unit equal to 12 credit points.

INTRODUCTION :

This unit develops practical skills in statistical and mathematical techniques commonly used in business decision making. It draws on fundamental business statistics and quantitative analysis theories with contemporary computational skills to critically evaluate complex business problems and to cross-examine them through computer technologies.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Discriminate between statistical analysis technique to solve a given business problem; 2. Exhibit, interpret and critique business and economic data by graphical and numerical statistical

methods;

3. Apply sampling theory in statistical inference: estimation and hypothesis testing; 4. Model and test business and economic relationships using linear regression; 5. Critically assess alternative statistical techniques for identifying methods appropriate for the purpose and



condition of an analysis; 6. Conduct business forecasting using time series data and evaluate forecasting performance; and 7. Optimise statistical analysis using a statistical tool.

GRADE SET : Graded

ASSESSMENT :

Item Assessment Graded LO Alignment Grad Caps Alignment

Test Class Test 10% 1,2,3 1a,1b

Report Individual project report 20% 1,2,3,4,5,7 1a,1b,1c

Report Group project report 20% 1,2,3,4,5,7 1a,1b,1c,1d

Examination Final Exam 50% 1,2,3,4,5,6,7


In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to students developing the capabilities needed to be: GC 1 Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information. c) Effective communication using known and yet to be developed tools in many contexts. d) Using effective interpersonal skills, collaborate with and influence, their personal, work, and community networks locally and globally. Feedback is provided to students both formally and informally via assessment, peer and teacher discussion.

TEACHING & LEARNING STRATEGIES :

This unit will be delivered as a 2 hour lecture and 1 hour tutorial per week. It is expected that students will spend at least ten hours per week studying this unit (including lecture and tutorial time). Through lectures and tutorials, students will be exposed to a diverse range of statistical concepts and methods, their assumptions and applications, and alternatives for business decision-making and solving business related problems. In addition, students will also have an opportunity to develop practical statistical skills using contemporary statistical software and data management tool. Through assignments (undertaken individually and in group), students will experience the process of carrying out real statistical data investigations which includes collecting relevant data from accredited secondary sources; exploring and analysing data by applying appropriate statistical methods through computer technologies; interpreting computer output; and reporting the findings from data in context.


No

REQUIRED TEXTS :

Black, K., Asafu-Adjaye, J., Burke, P., Khan, N., King, G., Perera, N., Sherwood, C., Verma, R. and Wasimi, S. (2013) Australian Business Statistics 3rd John Wiley & Sons Australia Ltd.

UNIT ACTIVE : Yes

CREATED BY : Michelle Fong - 14/03/2016 3:37:37 PM




VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 1841

UNIT TITLE : Business Economics

UNIT CODE : BEO6600

VERSION : 7

STATUS : Final Version

APPROVAL DATE : 12/11/2014


PROPONENT : Romana Garma


ASCED CODE : 091901



Sunway College Kuala Lumpur

EQUIVALENT TO : BAO5534 - Business Finance

UNIT COORDINATOR : Associate Professor Aspr Theo Papadopoulos Campus: Footscray Park E-mail: [email protected]



Clarify unit objectives and learning outcomes, update unit coordinator, identify graduate capabilities underlying principles

PRE-REQUISITE : Nil.

CREDIT POINTS : 12



Equivalent to thirty-six hours per semester normally to be delivered as a combination of lecture and tutorial or a delivery mode as approved by the College of Business.

INTRODUCTION :

This unit develops an evidence-based approach to economic decision-making in a dynamic market environment and critically examines the rationale for and effectiveness of government policy and regulation. Microeconomic topics include an analysis of the competitive environment facing firms, including: pricing, market structure, market failure and transaction costs. Macroeconomic topics include a review of significant national and international economic challenges, including: business cycles, inflation, unemployment and international competitiveness. These will be examined from the perspective of government stabilisation policies and strategies to enhance productivity, international competitiveness and economic growth.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Identify, explain and synthesise core and advanced economic concepts, including recent developments

in the discipline;



2. Frame and critically analyse business problems by applying economic reasoning and analytical skills to make informed judgements and decisions;

3. Ability to utilise economic data to address economic problems, apply appropriate empirical techniques and interpret results;

4. Communicate complex ideas clearly and coherently, in written form and interactive oral form to expert and non-expert audiences; and

5. Reflect on and evaluate the nature and implications of assumptions and value judgements in economic analysis and policy.

GRADE SET : Graded

ASSESSMENT :


Assignment Structured Assignments 30%

Test Mid Semester Test 20%

Examination Final Examination 50%

The above assessments have a total equivalent word count of 6000 to 7000 words.


In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to students developing the capabilities needed to be: 1. Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information. d) Using effective interpersonal skills, collaborate with and influence, their personal, work, and community networks locally and globally. 2. Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning a) Understanding of the role of culture, values and dispositions in affecting achievement of goals. b) Understanding how to initiate and develop new ideas. c) Planning and organising self and others. d) Decision making. 3. Responsible and ethical citizens who use their inter-cultural understanding to contribute to their local and global communities. a) Respecting and valuing diversity. Students will receive structured feedback on their experience of the above VU Graduate Capabilities within this unit of study.


Equivalent to 3 hours per week. Normally delivered as two hours of lectures and one hour of tutorials, workshops or modules or a delivery method as approved by the College of Business. Learning is supported through lectures, tutorials and on-line learning materials. The method of teaching will be learner-centred and will incorporate peer discourse as the basis for sharing and validating information and experiences. Web-based learning support will provide links to resources necessary for planning and conducting research. Students are expected to spend at least 10 hours per week of reading, researching, working on activities and group work. Links Between Assessments and Learning Outcomes


Assessments Unit Learning Outcomes Graduate Capabilities

Assignments 1-5 1d, 2a,b,c,d,3a

Test 1-5 1a,b

Examination 1-5


No

REQUIRED TEXTS :

Readings will be recommended; Lecture notes, tutorials and additional materials will be provided by or referred to by lecturer and be supported by the VU e-learning system.

UNIT ACTIVE : Yes

CREATED BY : Theo Papadopoulos - 9/09/2014 10:00:28 AM

UPDATED BY : Leisa Franklin - 27/10/2015 1:56:02 PM




VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 16680

UNIT TITLE : Business Research Proposal

UNIT CODE : BGP7711

VERSION : 2





ASCED CODE : 080399



Lithan Hall Academy Sunway College Kuala Lumpur Other

LOCATION INTERSTATE/OFFSHORE OTHER :

Yangon, Myanmar.

EQUIVALENT UNIT CODE : BGP7700 - Thesis (Full-Time)

UNIT COORDINATOR : Senior Lecturer Dr Romana Garma Campus: St Albans E-mail: [email protected]



Addition of Yangon, Myanmar and Lithan Hall, Singapore to the location field.

PRE-REQUISITE : BMO6630 - Business Research Methods

CREDIT POINTS : 12



Research students will have regular supervision sessions with allocated supervisors along with nine hours of class contact and/or online learning across the semester or a delivery mode as approved by the College of Business.

INTRODUCTION :

The Business Research Proposal provides students with an opportunity to apply and modify investigative, analytical and critical skills gained and developed through the coursework units to the resolution of a business problem. Established theories to different bodies of knowledge or practice will be critiqued in the context of a scoped investigation contextualised to a specified community/organisation in an ethical and socially responsible manner. The research proposal provides the preliminary stages of the research for the completion of the minor thesis. Students will also complete an Ethics Application form to be assessed by the University’s Ethics Committee. The thesis topic must be approved by the course co-ordinator.



LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Identify and scope an academic research problem to prepare a research plan to investigate the issue

through analysis, critical review and/or interpretation of relevant data;

2. Critically reflect on a range of conceptual and empirical materials and justify conclusions; 3. Apply evaluative and critically reflectively research techniques and professional judgement to plan for

rigorous, defensible, ethical and socially responsible research;

4. Elucidate potential ethical problems and implement ethical research processes under supervision; 5. Mount a defensible argument to communicate propositions to specialist audiences; and 6. Advocate for the development of scholarly inquiry across the range of business and organisational sub-

disciplines.

GRADE SET : Graded

ASSESSMENT :


Literature Review Reviewing the literature relevant

to the topic of study 30% 1,2,5 1

Assignment Developing a comprehensive research proposal with the guidance of the supervisor

50% 1,2,3,4,5,6 1,2

Other Complete and submit ethics application to be reviewed by VU's ethics committee

20% 2,4,5 1

During the first part of this unit students will learn, under supervision, by doing the preliminary steps of the research process to allow time for data collection in the intervening period. Each assignment is designed as separate research/learning milestones for students to work towards the research thesis. Feedback will be provided in each research milestone to prepare students for the final thesis submission of 15,000-20,000 words by the end of BGP7712 Business Research Thesis.

RESOURCES FOR UNIT :

Appropriately qualified research supervisors.


In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to students developing the capabilities needed to be: GC 1 Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information. c) Effective communication using known and yet to be developed tools in many contexts. d) Using effective interpersonal skills, collaborate with and influence, their personal, work, and community networks locally and globally. GC 2 Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning. a) Understanding of the role of culture, values and dispositions in affecting achievement of goals. b) Understanding how to initiate and develop new ideas. c) Planning and organising self and others.


d) Decision making. Feedback is provided to students both formally and informally via assessment, peer and teacher discussion.


Students are encouraged to be independent learners, under the supervision of an academic, by critically reviewing the relevant literature and research methods and preparing a research proposal which demonstrates their ability to plan a substantial research-based project. The methods of teaching will be learner-centred and will incorporate classroom activities, workshops, inquiry activities, on-line discussion and peer discourse as the basis for sharing information and experiences. Students will work individually to review literature; design data collection instruments construct an ethics application for a published research paper. Web-based learning support will provide links to resources necessary for planning and conducting business research.


No

REQUIRED TEXTS :

Academic journal articles relevant to the research investigation.

UNIT ACTIVE : Yes

CREATED BY : Kate Smith - 3/04/2014 1:19:32 PM





VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 16681

UNIT TITLE : Business Research Thesis

UNIT CODE : BGP7712

VERSION : 2





ASCED CODE : 080399





Yangon, Myanmar.

EQUIVALENT UNIT CODE : BGP7700 - Thesis (Full-Time)




Updating the assessment word count. Change the weight of thesis to 80% as suggested by the Office of Research. Addition of Yangon, Myanmar and Lithan Hall, Singapore to locations.

PRE-REQUISITE : BMO6630 - Business Research Methods BGP7711 - Business Research Proposal

CREDIT POINTS : 24



Research students will have regular supervision sessions with allocated supervisors.

INTRODUCTION :

The minor thesis of pure or applied research provides students with an opportunity to apply and modify investigative, analytical and critical skills gained and developed through the coursework units to the resolution of a business problem. Established theories to different bodies of knowledge or practice will be critiqued in the context of a scoped investigation and recommended solutions will be contextualised to a specified community/organisation or discipline in an ethical and socially responsible manner. The research thesis of publishable quality is based on the proposal developed in the unit of study BGP7711 Business Research Proposal. The thesis topic must be approved by the course co-ordinator.



LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Design and implement a research to investigate the issue through analysis, critical review and

interpretation of relevant data;

2. Conceptually map the intersection between theory and practice; 3. Devise creative solutions in response to academic theory; 4. Extrapolate and interpret research implications to a broad audience and generate future responsive

directions for research to contribute to the well-being of their local and global communities;

5. Present research findings to academic and/or industry and community audiences; and 6. Troubleshoot and manage the research project to successful completion.

GRADE SET : Graded

ASSESSMENT :


Presentation Present preliminary findings to academics at the College Research Seminar Series

10% 3,4,5 1,2

Thesis Completion of the research

thesis (12,000-15,000 words) 80% 1,2,3,5,6 1,2

Presentation Present findings at the University

Research Symposium 10% 3,4,5 1,2

Students are required to submit a completed research thesis (12,000-15,000 words) by the end of this unit and present the findings to an academic audience.


Appropriately qualified research supervisors.


In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to students developing the capabilities needed to be: GC 1 Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information. c) Effective communication using known and yet to be developed tools in many contexts. d) Using effective interpersonal skills, collaborate with and influence, their personal, work, and community networks locally and globally. GC 2 Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning. a) Understanding of the role of culture, values and dispositions in affecting achievement of goals. b) Understanding how to initiate and develop new ideas. c) Planning and organising self and others. d) Decision making. Feedback is provided to students both formally and informally via assessment, peer and teacher discussion.



Students are encouraged to be independent learners, under the supervision of an academic, by critically reviewing the relevant literature and research methods and preparing a minor thesis which demonstrates their ability to plan and execute a substantial research-based project.


No

REQUIRED TEXTS :

Academic journal articles relevant to the research investigation.

UNIT ACTIVE : Yes

CREATED BY : Angela Utomo - 28/03/2014 3:23:19 PM





VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 16578

UNIT TITLE : Business Research Project

UNIT CODE : BGP7730

VERSION : 3





ASCED CODE : 080301





Yangon, Myanmar.




Elimination of one unit learning outcome deemed low-level/unnecessary

PRE-REQUISITE : BMO6630 - Business Research Methods

CREDIT POINTS : 12

MODE OF DELIVERY : Face to Face On-line


Students are supervised through research projects by an academic member of staff. Scheduled, face-face or online, meetings between students and supervisors occur on a weekly basis for the duration of the project.

INTRODUCTION :

The project provides students with the opportunity, either individually or in teams to apply an advanced body of knowledge and skills to an approved, consultancy-based task. Proposals for projects will normally be developed in conjunction with the unit of study Business Research Methods (BMO6630). Each project should lead to business innovations or potential entrepreneurship development. Research may include analysis and anticipation of user or business needs; business scenario development and business case studies; the study of existing business practices and solutions, and innovative business models development.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to:



1. Systematically identify user or business needs and contextualise them within the current literature; 2. Generate, critically evaluate and defend both existing and new solutions to client needs such as

technology, process and tools in the study field of choice;

3. Articulate and critique the link between entrepreneurship and innovation; 4. Apply theoretical frameworks and disciplinary knowledge and skills to complex problem solving in their

chosen area of study in business solutions or entrepreneurship;

5. Persuasively argue propositions, findings, conclusions or recommendations to professional peers; and 6. In collaboration with others, demonstrate responsibility and accountability for own learning and all

aspects of the work or functions required by a team.

GRADE SET : Graded

ASSESSMENT :


Project Project 60% 1,2,3,4,5,6 1,2,3

Presentation Project multimedia presentation 20% 1,2,3,4,5,6 1,2

Other Documented progress and

reflection 20% 6 2


In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to students developing the capabilities needed to be: GC 1 Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information. c) Effective communication using known and yet to be developed tools in many contexts. d) Using effective interpersonal skills, collaborate with and influence, their personal, work, and community networks locally and globally. GC 2 Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning. a) Understanding of the role of culture, values and dispositions in affecting achievement of goals. b) Understanding how to initiate and develop new ideas. c) Planning and organising self and others. d) Decision making. GC 3 Responsible and ethical citizens who use their inter-cultural understanding to contribute to their local and global communities. a) Respecting and valuing diversity. b) Developing capacities required to contribute to a more equitable and sustainable world, including courage and resilience. c) Understanding the workings of local and global communities and individual’s responsibilities within these. d) Understanding the intricacies of balancing individual and public good. Feedback is provided to students both formally and informally via assessment, peer and teacher discussion.


Students will undertake a current and relevant project that may involve the development of a research proposal or an applied project based on a business situation or in some cases a combination of the two. The focus of the


project, its research methodology and processes will be agreed to in consultation between student, academic supervisor and, in the case of applied projects, an external supervisor. The student is expected to have completed Business Research Methods and be studying their final course elective units before undertaking the research project to provide the theoretical and research approach required.


No

REQUIRED TEXTS :

A comprehensive list of readings will be provided to students to support project preparation.

UNIT ACTIVE : Yes






VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 1928

UNIT TITLE : Marketing Communication

UNIT CODE : BHO5503

VERSION : 4




PROPONENT : Paul Whitelaw


ASCED CODE : 080505


UNIT COORDINATOR : Senior Lecturer C Dr Gavin Lees Campus: Footscray Park E-mail: [email protected]



Replacing reference to Faculty with College of Business and addition of VU sydeny to locations for BGMK


CREDIT POINTS : 12



Equivalent to thirty six hours per semester normally to be delivered as a combination of lecture, seminar, tutorial and or/workshop or a delivery mode as approved by the College of Business. Unit of study equal to 12 credit points.

INTRODUCTION :

This unit of study critically examines managerial decision-making skills in all aspects of promotion through the praxis of theoretical propositions and contemporary professional practice. The challenges of strategy development and implementation in advertising will be addressed through a variety of lenses: personal selling, publicity, public relations, direct response marketing and customer service. Critical examination and challenges will be informed by analysis and theorising about developments that contribute to enhanced professional practice and scholarship in this dynamic field of study.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Compare and contrast the strong and weak theories of marketing communications; 2. Devise effective marketing strategies and programmes; 3. Formulate appropriate marketing communications strategies to practical business objectives; 4. Distinguish and justify different creative and media execution; and 5. Evaluate a company's marketing and promotional programme.



GRADE SET : Graded

ASSESSMENT :


Presentation Individual Presentations and

Theory led Discussion 20%

Report Group Report (individual or pairs) 40%

Examination Examination 40%



In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to students developing the capabilities needed to be:

1. Adaptable and capable 21st century citizens, who can communicate effectively, work collaboratively, think critically and solve complex problems

2. Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning

Students will receive structured feedback on their experience of the above VU Graduate Capabilities within this unit of study.


The unit will be delivered in the form of a two-hour lecture and a one-hour tutorial. Key concepts, themes and issues are raised in the lecture, whilst the tutorial provides an interactive environment where students discuss and apply the material presented in the lecture. Assessment Links with Learning Outcomes and Graduate Capabilities:

Assessments Unit Learning Outcomes Graduate Capabilities

Individual Presentations and Theory led Discussion 1, 4 1

Group Report 2, 3, 4, & 5 1, 2

Examination 1 & 4 1


No

REQUIRED TEXTS :

Belch, George E. and Michael A. Belch (2009), Advertising and Promotion: An Integrated Marketing Communications Perspective (Eighth Edition), McGraw-Hill/Irwin, New York.

UNIT ACTIVE : Yes






VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 1929

UNIT TITLE : Brand and Product Management

UNIT CODE : BHO5504

VERSION : 6







ASCED CODE : 080505


UNIT COORDINATOR : Senior Lecturer - Marketing Dr Maxwell Winchester Campus: City Flinders E-mail: [email protected]

TYPE OF PROPOSAL : Minor Modification


Update Text book from 3rd to 4th edition.

CREDIT POINTS : 12




INTRODUCTION :

The unit of study is aimed at introducing graduate students to aspects related to the design of marketing of products and services in the marketplace. It will provide students with skills necessary in developing and administering policies and strategies for both the company's existing and new products with a competitive edge. The topics covered in this unit of study, would include: a framework for product management structure in an organisation; an overview for the need for introducing new products; the importance of an innovation policy; new product strategy, a productive new product development process; market appraisal for opportunity identification; the design process, a focus on importance of the consumer, product positioning, testing and improving new products to meet competition, product introduction and profit management; implementing the new product development process: the imperative need for customer and after-sale service as a competitive edge strategy in both domestic and foreign markets.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Compare and contrast the elements of a managing a product and managing a brand;



2. Critique the different measures of brand equity, including brand salience; 3. Debate communication strategies by justifying the measures of valuation formation that are based on

consumer perception;

4. Appraise the rationale behind new product development and new services development processes, including innovation, research, and testing; and

5. Assess and develop differing brand and product portfolio management strategies.

GRADE SET : Graded

ASSESSMENT :


Presentation Individual 15% 1,2,5 1

Essay Individual 35% 2,3 1

Report Group Report 30% 1,4,5 1,2

Presentation Group 20% 1,4,5 1,2





The classes take the form of a two hour lecture/seminar and a one hour tutorial, which involves presentations and discussions. Extensive reading of the prescribed text and other relevant material is expected. Additional reading will be set during the course and some of this material is made available to students via web-based learning management system. Students are expected to regularly check the learning management system for lecture notes and any important notices. Lecture notes will be available for download at least a day prior to the lecture.

WORK INTEGRATED No


LEARNING :

REQUIRED TEXTS :

Kevin Keller. (2012). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition, Pearson Publishing.

UNIT ACTIVE : Yes

CREATED BY : Angela Utomo - 24/03/2016 9:57:07 AM

UPDATED BY : Ruth Aitken - 31/03/2016 11:32:46 AM




VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 1936

UNIT TITLE : Marketing Strategy

UNIT CODE : BHO5525

VERSION : 5






ASCED CODE : 080505


UNIT COORDINATOR : Senior Lecturer Dr Leanne White Campus: Footscray Park E-mail: [email protected]



Add statement on how feedback will be provided to students.

CREDIT POINTS : 12



Equivalent to thirty-six hours per semester normally to be delivered as a seminar or a delivery mode as approved by the College of Business. Unit of study equal to 12 credit points.

INTRODUCTION :

This unit reviews the theoretical underpinnings of marketing strategies. The unit is presented in a critical manner, ensuring students contextualise theoretical propositions, and the use of evidence-based corroboration allows the student to use empirical knowledge to develop the most appropriate strategies in practice.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Critique whether formal planning procedures assist organisations in developing better marketing

strategies and present this through individual and group based tasks;

2. Critically evaluate strategic management philosophies including the assumptions behind segmentation, targeting and positioning and outline these in both individual and group based work;

3. Generate and evaluate a range of alternative strategies in meeting the organisation's objectives; 4. Formulate a marketing strategy based on justifying and interpreting theoretical propositions in evidence-

based professional decision-making; and

5. Defend and justify the implications of alternative theoretical frameworks associated with applying alternative strategic marketing plans and elucidate these through individual and group-based assignments.



GRADE SET : Graded

ASSESSMENT :


Test Questions and Case Study 15%

Essay Individual Assignment 25%

Presentation Group Presentation 20%

Report Group Assignment 40%

The above assessments have a total equivalent word count of no less than 7000 words.







The subject will be taught as a three hour seminar. A variety of presentation techniques will be used including lecture slides, audio-visual material, case studies and individual research. Student participation in tutorials is essential for the successful completion of the subject. Tutorial discussions will be based on material covered in the lecture, case studies at the end of each chapter and other relevant material. Students are expected to engage in the discussion fully by reading the text and gathering theoretical and practical material from a variety of sources such as academic journals, daily newspapers, industry publications, the Internet and personal or work experience. Links Between Assessments, Learning Outcomes, and Graduate Capabilities Class Test LO 3 GC 1 Essay LOs 1, 2 & 4 GC 1 Presentation 4 & 5 GC 1 & 2 Report LOs 2, 3, 4 & 5 GC 1 & 2


No

REQUIRED TEXTS :

Hooley, G, B. Nicouland and N. Piercy (2011) Marketing Strategy and Competitive Positioning (Fifth Edition) Pearson, Essex.

UNIT ACTIVE : Yes





VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 1940

UNIT TITLE : Consumer Behaviour

UNIT CODE : BHO5574

VERSION : 6

STATUS : College


PROPONENT : Michael Edwardson



ASCED CODE : 080500





Change Required Text. Change weighting of two assessments; reduce individual reflection by 5% and increase team report by 5%.


CREDIT POINTS : 12



Equivalent to thirty-six hours per semester normally to be delivered as a combination of lecture, seminar, tutorial and or/workshop or a delivery mode as approved by the College of Business. Unit of study equal to 12 credit points.

INTRODUCTION :

This interdisciplinary unit of study discusses the consumer as the focus of the marketing system. The unit of study emphasises the use of knowledge about consumer behaviour in marketing decisions and insight for innovation. The contribution of the disciplines of anthropology, sociology, psychology, and economics to the understanding of consumer buying behaviour is highlighted. Specific area of focus are consumer needs, motives, perceptions, attitudes, personality, the socialisation process, group influences (family, social groups, culture and business) and culture. Theoretical and conceptual consumer behaviour frameworks are applied to purchasing decision-making, buying and the use of goods and services in both Australian and a global context.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Reflect critically upon theoretical approaches and practice-based innovations in the key academic

literature by evaluating their application to the field of consumer behaviour;

2. Appraise cognitive modes including cultural, social and psychological influences and present these through individual and group based activities;



3. Deconstruct consumer behaviour though the application of behavioural models including double jeopardy, duplication of purchase law and dirichlet theory;

4. Evaluate the strategic and tactical implications associated with alternative consumer behaviour theories and explain these through individual and group based activities; and

5. Question the value of traditional marketing practice and reflect on how the different approaches impact the marketing profession.

GRADE SET : Graded

ASSESSMENT :


Essay Individual Essay (at risk) - 1000

word 15% 1,2 1

Presentation Presentations (Teams) 20% 1,2,4 1,2

Report Team Report 35% 1,3,4 1,2

Other Reflection 2500 words 30% 1,2,4,5 1




The unit will be delivered in the form of a two-hour lecture and a one-hour tutorial. Key concepts, themes and issues are raised in the lecture, whilst the tutorial provides an interactive environment where students discuss and apply the material presented in the lecture.


No

REQUIRED TEXTS :

J. Paul Peter & Jerry C Olson. (2010). Consumer Behavior and Marketing Strategy. 9th Edition. McGrawHill Publisher.

UNIT ACTIVE : Yes



VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 1942

UNIT TITLE : Marketing Research

UNIT CODE : BHO5583

VERSION : 4






ASCED CODE : 080505

LOCATION : City Flinders




Add statement on how feedback will be provided to students.

CREDIT POINTS : 12




INTRODUCTION :

This unit of study develops students’ ability to critically evaluate different research approaches and techniques used in solving practical market research problems. The importance of research in strategic and competitive marketing planning is highlighted through a focus on the research insights required for effective decision making and innovation based on the management decision problem. Students will review the holistic marketing research process. They will examine relevant and emerging research methodologies for the consumer market, industrial market and service market, and critique alternative data collection procedures for rigour, access and tractability. Discipline-specific research issues will be investigated; challenges such as evaluating the need for qualitative or quantitative research methods, experimentation in marketing, valid experimental designs and examination of various research techniques and industry ethics and codes of conduct will be critiqued. In addition foundational tool development including designing forms and scales for collecting data; designing the sample and data collection method will be examined.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Discriminate between the different paradigms of research, including positivism and interpretivism, and

theorise how they inform research practices;



2. Justify the inclusion of quantitative and qualitative research methods given the specific research problem; 3. Appraise and substantiate the scope of research problems, objectives, questions or hypotheses in order

to underpin the research design into innovative solutions;

4. Critically evaluate different research approaches and techniques in solving specific research questions; 5. Develop and defend coherent substantial research plans linking aims, design, and methods of data

collection; and

6. Debate the modifications to research plans required to adapt an evidence-based investigation for local, national or global markets that illustrate an appreciation of the role of culture, values and dispositions in achieving a contextually relevant plan.

GRADE SET : Graded

ASSESSMENT :


Report Individual – Management and

Research Problem 15%

Essay Individual – Research

Approaches and Design 30%

Presentation Group – Research Proposal 25%

Examination Final examination 30%








This Unit of Study will be delivered as a 3 hour seminar per week. It is expected that you will spend at least ten hours per week studying this Unit of Study (including seminar time). This time should be made up of reading, research, working on exercises and group work. In periods where you need to complete assignments or prepare for tests, the workload may be greater. Links Between Assessments, Learning Outcomes and Graduate Capabilities Report - LOs1, 3 GC 1 Essay -LOs 1, 2, 3, 4 & 6 GC 1 Presentation - LOs 2, 3, 5 & 6 GC 1 & 2 Examination - LOs 1, 2, 3 & 4 GC 1


No

REQUIRED TEXTS :

Bryman, A. and Bell, E. 2011 Business Research Methods 2011, 3rd edition , Oxford University Press, Oxford


UNIT ACTIVE : Yes






VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 18459

UNIT TITLE : Electronic Marketing

UNIT CODE : BHO6001

VERSION : 1

STATUS : College


PROPONENT : Hafizul Islam



ASCED CODE : 080505



Other


SIC-Singapore.

EQUIVALENT UNIT CODE : BHO5501 - Electronic Marketing

UNIT COORDINATOR : Lecturer - Marketing Dr Hafizul Islam Campus: Footscray Park E-mail: [email protected]

TYPE OF PROPOSAL : New Unit


The Marketing Discipline Group with the support of the college Director Teaching & Learning and Post Graduate Director, unanimously approved the change of title of the unit BHO5501 Digital Marketing to BHO6001 Electronic Marketing, to better reflect the overall nature of the unit topic content, in today's market environment.

CREDIT POINTS : 12

MODE OF DELIVERY : Blended Face to Face

SINGLE UNIT : No


Equivalent to thirty-six hours per semester normally to be delivered as a seminar or a delivery mode as approved by the College of Business. Unit of study equal to 12 credit points.

INTRODUCTION :

The unit of study critically reviews many facets of electronic marketing with particular reference to its application for direct marketing and online advertising. Students will engage with the unit material through an established framework for an electronic marketing plan so that they will be able to utilise their theoretical knowledge and understanding on how to deploy digital technology to stay competitive in a dynamic business environment. Students will plan, evaluate and implement electronic marketing strategies in order to transform traditional



marketing and business models.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Elucidate on how the Internet is changing existing marketing models and the role of new models and

strategies to effectively exploit the medium;

2. Evaluate the different elements of the Internet environment that impact on an organization’s ethical and socially responsible Internet marketing strategy;

3. Illustrate an ability to analyse business cases and develop innovative electronic solutions to fulfil identifiable needs, justifying and interpreting theoretical propositions in evidence-based decision making;

4. Creatively apply insights and to formulate strategic recommendations on new and emerging e-business and e-commerce models technologies, products and services; and

5. Critically analyse e-marketing case-studies and advocate conclusions and proposals effectively in written and oral form.

GRADE SET : Graded

ASSESSMENT :


Case Study Written analysis of business case

A 15% 1,3,4,5 1,2

Case Study Written analysis of business case

B 15% 1,3,4,5 1,2

Report Internet Strategy Report 35% 1,2,3,4,5 1,2

Examination Final Examination 35% 1,3,5


In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to students developing the capabilities needed to be: GC 1 Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information. c) Effective communication using known and yet to be developed tools in many contexts. d) Using effective interpersonal skills, collaborate with and influence, their personal, work, and community networks locally and globally. GC 2 Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning. a) Understanding of the role of culture, values and dispositions in affecting achievement of goals. b) Understanding how to initiate and develop new ideas. c) Planning and organising self and others. d) Decision making.

In this unit students will receive feedback on their development of key aspects of the above graduate capabilities through feedback on performance in case study analysis and report. Feedback is provided to students both formally and informally via assessment, peer and teacher discussion.



This Unit of Study will be delivered as a three hour seminar per week. It is expected that students will spend at least ten hours per week studying this Unit of Study. This time should be made up of reading, research, working on assessments and group work. In periods where you need to complete assignments or prepare for tests, the workload may be greater. This unit involves two assessments that relate to Learning in the Workplace (LiWC) where students will assist an organisation of their choice in the Google On-line Marketing Challenge. Students will be expected to present the results of this both orally and written as part of a team.


Yes

WORK INTEGRATED LEARNING ASSESSMENT :

Other

WORK INTEGRATED LEARNING ASSESSMENT OTHER :

Learning in the workplace activities that will be included in this Unit of Study will be an “Internet Strategy Report” for a selected company/organization.

PERCENTAGE OF WORK INTEGRATED LEARNING :

35%

REQUIRED TEXTS :

Chaffey, D, Ellis-Chadwick, F, 2012 Digital Marketing: Strategy, Implementation and Practice, 5th edition, Harlow/Pearson

UNIT ACTIVE : Yes

CREATED BY : Ruth Aitken - 30/03/2016 2:53:19 PM





VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 1961

UNIT TITLE : Marketing Management

UNIT CODE : BHO6505

VERSION : 9




PROPONENT : Hafizul Islam


ASCED CODE : 080505




UNIT COORDINATOR : Lecturer - Marketing Dr Hafizul Islam Campus: Footscray Park E-mail: [email protected]



Evaluation of unit content and assessment tasks with introduction of new lecturer Integration of concepts and applied content to better meet the needs of post graduate students Integration of applied assessment tasks to enhance student graduate capabilities and learning outcomes Utilization of an updated text book which is appropriate for the post graduate level study


CREDIT POINTS : 12



Equivalent to thirty six hours per semester normally to be delivered as a seminar mode as approved by the College of Business. Unit of study is equal to 12 credit points

INTRODUCTION :

This unit of study aims to critically review the major decisions faced by marketing decision makers in their efforts to harmonize the organization’s objectives, capabilities, and resources with marketplace needs and opportunities. This unit allows students to evaluate contemporary practices of marketing: the creation of value for customers and firms and the strategies and methods marketers use to successfully operate in today's dynamic environment. The unit reflects on the major trends in the managerial practice of marketing and the teaching pedagogy is crafted around applied learning content, case study analysis, collaborative decision making and reflective reasoning.



LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Analyse and exemplify how the key elements of the marketing mix influence management practices

within their profession;

2. Contextualise and evaluate marketing management principles across industries and within profit, governmental and ‘not-for-profit’ organisations;

3. Critically analyse marketing theory and literature to current disciplinary practice in order to reflect how organizations can better deliver value to their customers and stakeholders;

4. Apply knowledge of marketing perspectives, decision tools, strategic practices and frameworks to formulate strategic marketing decisions and plans; and

5. Extrapolate from theoretical concepts and principles to propose and justify courses of action which facilitate decision making in a variety of marketing management contexts, both locally and globally.

GRADE SET : Graded

ASSESSMENT :


Case Study Written analysis of case

questions 15% 2,3,4,5 1,2

Presentation Topic presentations (group work) 15% 1,2,3 1,2

Report Preparing a marketing plan

(group work) 35% 1,2,3,4,5 1,2

Examination Final examination 35% 1,4,5 1,2


In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to students developing the capabilities needed to be: 1. Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. 2. Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning. These Graduate Capabilities are developed and assessed in both the reports and seminar presentation. Teacher feedback is provided on the development of these capabilities.


This Unit of Study will be delivered as a 3 hour seminar with blended learning approaches. The theoretical aspects of the unit are taught using face-to-face, interactive modes of delivery, and group discussion. Students are required to access, evaluate, and analyse content information and strategies and work collaboratively to formulate strategic marketing decisions and plans for class based group assessments. Effective communication skills are developed through critique and assessment of current theory and practices, case analysis, team work, report writing, class discussions and presentations.Case studies and videos on local and global companies and brands are extensively utilised to assist learning and to encourage reflection and debate on marketing practices and choices. A commitment of at least 10 hours per week of study time is required for reading, consolidation of class work, preparation and assignment (including seminar time). This time should be made up of reading, research, working on case studies and assignment group work. In periods where you need to complete assignments or prepare for exams, the workload may be greater.


Yes



Project/s in or for a workplace Other


Learning in the workplace activities that will be included in this Unit of Study are: Assessment 3 – which involves the preparation of a marketing plan which is an applied learning in a workplace setting. This will be discussed in the first two lectures. Students can elect to prepare a marketing plan for the organisation in which they are employed.


35%

REQUIRED TEXTS :

Iacobucci, Dawn (2015) Marketing Management 1 Cengage Learning

ISBN-10: 1285429958 | ISBN-13: 9781285429953

UNIT ACTIVE : Yes

CREATED BY : Hafizul Islam - 19/01/2015 11:32:53 AM

UPDATED BY : Leisa Franklin - 30/10/2015 8:31:36 AM




VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 1962

UNIT TITLE : Global Marketing Management

UNIT CODE : BHO6666

VERSION : 5






ASCED CODE : 080505

LOCATION : City Flinders

UNIT COORDINATOR : Lecturer In Marketing Dr Thuy Huong Truong Campus: Footscray Park E-mail: [email protected]



Update assessment and unit coordinator details.


CREDIT POINTS : 12




INTRODUCTION :

This unit of study critically reviews strategies, processes and skills necessary for effective marketing management career and leadership in Australian organisations operating internationally, including subsidiaries of transnationals based in Australia and within the Pacific Region. In particular the unit will allow students to consider the cultural implications associated with extending promotion and product strategy internationally.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Design and implement cultural adaptation in marketing programmes and corroborate a cultural and

cross-cultural understanding;

2. Critically review different predispositions consumers have towards foreign products, domestic products and products produced in particular countries;

3. Interpret and evaluate appropriate strategies for marketing products in international markets including the most appropriate communication strategy; and

4. Predict the key factors involved when marketing products and services in a global market based on an understanding of recent development in the discipline.



GRADE SET : Graded

ASSESSMENT :


Essay Written essays 40% 1,2 3

Presentation Individual presentation 20% 1,2 2

Examination Final examination 40% 3,4 1

The above assessments have a total equivalent word count of no less than 7000 words.




This Unit of Study will be delivered as 2 hours lecture and 1 hour tutorial per week. It is expected that you will spend at least ten hours per week studying this Unit of Study (including lecture and tutorial time). This time should be made up of reading, research, working on exercises and group work. In periods where you need to complete assignments or prepare for tests, the workload may be greater.


No

REQUIRED TEXTS :

deMooij, M. (2013) Global Marketing and Advertising: Understanding Cultural Paradoxes 4th ed SAGE


Publications, Inc., Thousand Oaks, California.

Keegan W. J. & Green M. C., (2012) Global Marketing, 7th ed New Jersey, USA: Prentice Hall International.

Journal articles and additional book chapters available from the online resources of the unit.

UNIT ACTIVE : Yes






VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 12235

UNIT TITLE : Business Ethics and Sustainability

UNIT CODE : BMO5501

VERSION : 6.01






ASCED CODE : 080301




EQUIVALENT UNIT CODE : ASD4008 - Management Ethics and Social Responsibility in Aged Services

EQUIVALENT TO : ASD4008 - Management Ethics and Social Responsibility in Aged Services


TYPE OF PROPOSAL : Admin Management


Adding an equivalent code.

CREDIT POINTS : 12

MODE OF DELIVERY : Burst Mode Face to Face


Three-hour weekly seminar. It is expected that students will spend at least ten hours per week studying this Unit of Study (including lecture and tutorial time). This time will be made up of reading, research, working on group exercises and group work. In periods where you need to complete assignments or prepare for tests, the workload may be greater.

INTRODUCTION :

This unit critically reviews the socio-cultural environment in which business operates. Ethical frameworks for decision making will be critiqued and students will construct the debates surrounding contemporary corporate responsibility and sustainable development as they impact on organisations in their local and global contexts. Emphasis will be on how new pressures on businesses arise, and how effective the various models that structure organisational responses are to these dynamic and emergent challenges.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to:



1. Discriminate between key western philosophical approaches to ethics; 2. Discriminate between ethics, legal requirements, and religious doctrine as they impact on contemporary

business and be able to critically comment upon the role of culture in ethical decision making;

3. Advocate a position on the ethical issues associated with the western capitalist business system through analysis, critique and the presentation of corroborating evidence;

4. Exemplify professional judgement in assessing alternative perspectives of corporate responsibility in the context of contemporary business issues;

5. Evaluate the sustainability agenda and justify assessment of the implications for business; 6. Evaluate and debate the role of social movements and institutional changes to business operations; and 7. Clearly communicate conclusions to inter-disciplinary audiences demonstrating a high level of personal

autonomy and accountability.

GRADE SET : Graded

ASSESSMENT :


Report Case Study Report 45%

Journal Reflective Journal 15%

Examination Final Exam 40%

The above assessments have a total equivalent word count of 6,000-8,000 words.


Staff approved by the College of Business lecture theatre and tutorial rooms.



1. Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems.

2. Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning.

3. Responsible and ethical citizens who use their inter-cultural understanding to contribute to their local and global communities.



This unit is taught on a seminar basis. The theoretical aspects of the unit are taught using face-to-face, interactive modes of delivery. E-learning and blende learning approaches will be used wherever possible to reinforce key learnings. Students are required to participate actively in class – by giving seminars and engaging in simulated business situations. Students are required to gather material that is specific to particular industries and use this to solve problems and to illustrate issues and considerations with other members of class. Links Between Assessments, Learning Outcomes and Graduate Capabilities Report: LO: 1, 2, 3, 4, 5, 6, 7 GC: 1, 2, 3 Reflective Journal: LO: 1, 2, 3, 4, 5, 6 GC: 1, 3 Examination: LO: 1, 2, 3, 4, 5 GC: 1, 3

WORK INTEGRATED Yes


LEARNING :


Simulated Environment Other


The LiWC activity is an industry-simulated project (Case Study Report). Students will be involved in a number of activities that simulate the ethical issues associated with business practice and will be required to evaluate questions of business responsibility and sustainability that characterise business situations.


45%

REQUIRED TEXTS :

A book of readings containing current and seminal journal articles will be provided to the students.

REQUIRED JOURNALS :

A current reading list will be provided at the commencement of the unit. Students are expected to be aware of current trends in the academic literature. Students are also expected to consult the following publications on a regular basis:

Journal of Business Ethics

Business & Society

Journal of Corporate Citizenship

Business, Strategy and the Environment

Organisations and Environment

REQUIRED WEB SITES :

A current list of useful web sites will be provided at the commencement of the unit.

UNIT ACTIVE : Yes

CREATED BY : Venkat Peteti - 3/09/2015 9:59:59 AM





VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 2181

UNIT TITLE : Work and Organisation Systems

UNIT CODE : BMO6506

VERSION : 7






ASCED CODE : 080307



Lithan Hall Academy Sunway College Kuala Lumpur

UNIT COORDINATOR : Senior Lecturer In Management Dr Keith Thomas Campus: Footscray Park E-mail: [email protected]



Make the final assessment a hurdle assessment and update assessment weighting.


CREDIT POINTS : 12



Equivalent to thirty six hours per semester normally to be delivered as a combination of lecture, seminar, tutorial and or/workshop or a delivery mode as approved by the College of Business.

INTRODUCTION :

This unit of study examines the major organisational system issues that managers need to understand and respond to in the context of significant changes in the world. These issues are considered in terms of the interaction between people and the organisational context within which they work. The unit of study emphasizes two approaches. First, to gain knowledge and understanding of human behaviour and organisational systems/structures through applied learning opportunities and, in the process, learn how to be a more effective leader and manager. Fundamental concepts about organisations, individuals and groups in relation to leadership and management are themes included. Second, because reflective practice is at the heart of critical thinking, students will be asked to take a critical approach to their practice, and the context in which they work.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Explain fundamental terms related to workplace and organisational systems such as leadership,

management, personality, job-fit, motivation, classical decision making;



2. Apply your understanding of these terms in view of contemporary issues such as knowledge workers, diversity, globalisation and culture facing organisations and managers in the working environment;

3. Critically evaluate the relationship between managerial strategies and effective organisational performance;

4. Develop reflective arguments that analyse and evaluate the work organisation using multiple perspectives and theories; and

5. Demonstrate enhanced knowledge (organisational theory applied to social and personal context), skills (such as presentation, critical and conceptual skills), and attitudes (such as ethical behaviour, collaborative work and continuous learning) that contribute to effective workplace behaviour in organisations.

GRADE SET : Graded

ASSESSMENT :


Essay Critical Thinking Essay 15% 1,2,3,4,5 1,2,3

Test Mid term test 15% 1 1

Presentation Present a Case Study 20% 3,4 1

Examination Final Examination (hurdle) 50% 1,2,3 1,2

To be eligible to pass the Unit, students must score a minimum of 40 percent (20 marks) in this final assessment.





This unit of study will involve one three-hour seminar each week, delivered as a combination of lecture, tutorial and workshop discussions. The theoretical aspects of the unit are taught using face-to-face, interactive modes of delivery. ELearning based discussion groups will be used wherever possible to reinforce key concepts and student interaction Students are required to gather data and information that is globally relevant and use this data and information in the solution to problems and to present the solutions to other members of the class. Case studies, videos and presentations are utilised to encourage debate on various issues. A commitment of at least 10 hours per week of study time is required for reading, consolidation of class work, preparation and assignment (including lecture and tutorial time). This time should be made up of reading, research, working on exercises and group work. In periods where you need to complete assignments or prepare for exams, the workload may be greater. For the LiWC component, you will be invited to undertake a workplace project in a private or public organisation, investigate, analyse and make recommendations on an issue or problem the organisation is currently experiencing. To be eligible to pass the unit, students must perform sufficiently well in their final assessment (a minimum of 40 percent or 20 marks).


No

REQUIRED TEXTS :

A list of readings will be provided at the commencement of the unit. A required text and set of required readings are indicated in the Unit Guide.

Judge, T & Robbins, S 2014, Essentials of Organizational Behaviour, 14th edn, Pearson Publishing, Upper Saddle River, N.J.

UNIT ACTIVE : Yes






VICTORIA UNIVERSITY

COLLEGE OF BUSINESS

TRACKING ID : 2195

UNIT TITLE : Business Research Methods

UNIT CODE : BMO6630

VERSION : 6






ASCED CODE : 091903





Yangon, Myanmar

EQUIVALENT UNIT CODE : BCO6671 - Information Systems Research and Writing




Add equivalent unit code BCO6671 Information Systems Research and Writing to reflect replacement unit in BMIE Master of Business (Information Systems and Enterprise Resource Planning Systems).


CREDIT POINTS : 12

MODE OF DELIVERY : Blended Face to Face



INTRODUCTION :

The purpose of the unit of study is to provide students with a firm foundation and understanding of business research methods and the research process. Instruction will be provided which will enable students to perform effective literature reviews. Students will be instructed in various research methodologies, the importance of ethical research conduct, and considerations of sampling and fieldwork to assist them with designing an appropriate method for their research. Students will be trained in the presentation of results, exposition of



processes and methods used and conclusions drawn.

LEARNING OUTCOMES :

On successful completion of this unit, students will be able to: 1. Review, analyse and critique discipline-based knowledge in businesses and organisations to identify and

interrogate complex problems and develop a broad perspective of discipline-related research undertakings, both in general and more specifically research within one or more sub-disciplines;

2. Critically review basic research construction and evaluation and demonstrate discipline-appropriate application of research terminology;

3. Justify the use of research methodologies as relevant to particular examples of social and business research investigations;

4. Conceptually map the research process, identifying researchable problems and developing a defensible conceptual framework for research;

5. Conduct critical reviews of research output; and 6. Discriminate theories relevant to the applicability and limitations of experimental, survey and case study

research.

GRADE SET : Graded

ASSESSMENT :


Literature Review Literature review & structured

abstract 30% 1,2,5 1a,1b,1c

Other Questionnaire development,

piloting & administration 40% 1,3,4,6 1a,1b,1c,2b,2c,2d

Examination Exam 30% 1,3 1b




This Unit will be delivered as a 3 hour workshop per week and blended learning sessions focusing on


specialised discipline specific research techniques and/or methods. Students are expected to read extensively the academic literature and to synthesise and critique models and research methods to assist them in the preparation of assessment tasks.


Yes


Simulated Environment


40%

REQUIRED TEXTS :

Articles and case studies.

Bryman, A., & Bell. E. (2011) Business Research Methods: A Managerial Approach 3rd ed Oxford University Press, Oxford

UNIT ACTIVE : Yes

CREATED BY : Ruth Aitken - 22/05/2015 8:15:16 AM



college of business - melbourne australia...ccr : 1/07/2019 re-accreditation expiry date : 1/07/2020...

Documents