comission group final

7/31/2019 Comission Group Final

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Exhibition Pitch

Changing Faces

Christy Brocklesby-WellerEmily AdamsCassie FosterJaime McDonnell


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Our Concept

Our concept for our exhibition piece titledChanging Facesfocuses on the

destruction and insignificant nature of objects that were once deemed animportant aspect of society but now have become irrelevant, left over time towaste away.

Their facehas changed.

So why an exhibition?

We felt our work fitted in with the style of the exhibition genre rather than a newspaper ormagazine, as we thought that our images would not work as an article, rather installation piecesthat worked on a common theme, as a single image that also worked as a group. We decided ourtarget audience will be people from our generation and slightly older (20-30) to make them aware

of the issues in society relating to waste.

Why the Location?

We chose Fort Amhurst rather than the other two options, as it had a barren, isolated feeling to itthat linked in with the our concept of a subject losing its value and worth over time. Left to wasteaway.


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Group Roles

Christy Brocklesby-Weller Paper/size of prints

Positioning of prints Room sketches Promotional poster

Emily Adams Scale 3D model Floor plan Lighting Budget

Cassie Foster

Press release Promotional Flyers

Jaime McDonnell Gallery Labels Lighting Research


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Location Choice

Entrance to Top Floor

Upper Floor corridor

2x Upper floor rooms(exactly the same size next to one

another)

At the top of the stairs

on the top level

The staircase fromupper to lower floor

Lower floor rooms (x2)and the corridor

The Entrance Hall

The extra room


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Location

So why this location?

The sole purpose of the design and building of Fort Amhurst was to defend and protect the River Medway afterthe 1667 attack by the Dutch.HOWEVER.The fort was never used in battle and in 1820 was declared obsolete due to better artillery equipment in theVictorian ages.

This sense of abandonment, of the role of the fort being wasted away over time, is a theme all of our images

relate so we thought the setting would reflect the tonal value of our images. The underworld of the labyrinth oftunnels and passages lead the audience further underground, the atmospheric quality isolates the setting ( likewe want to create with lighting and the layout of the rooms).

The lack of human interaction and the passage of time has changed the perception and usage of this settingand we wanted to highlight this quality in the presentation of our own images.


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Space we are using

Floor plan: Colour labeled

Floor PlanCircle part is where our exhibitionwill take place

So why these two rooms in Fort Amhurst?

We chose the these two rooms because we felt that the space upstairsmirrored the sense of a forgotten place, it had been left to age. The tworooms that were the same in dimensions were used as a partition for the twoseparate themes. There was one theme, but two separate subject matters.Cassie and Jaime focused on human waste, whereas Christy and Emilyfocused on industrial waste so worked better in the same room.We felt that the work should be contained as we didnt want a break up ofthe narrative.

3.40m widex2.67m highx

4.70m long


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Sketches of ideas for room design

Before we started to look at references for our room design, Christy just sketched some quick ideas about

the layout of the room keeping in mind three things

Relatable to WasteConnect with the setting but with a modern, contemporary lookConnect with the overall theme of waste
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Design Influence

Wanted to produce a setting thatmimicked the idea of TIMEWASTING AWAY by havingdiscarded objects in a heap similarto the ones shown in the images.

These objects are relatable to thesubject of the images, and thereforecome to symbolise the loss ofimportance of these icons, the effectof time and technology advancing

and their services no longerneeded, therefore left to wasteaway.

In each room there would be twoseparate piles of trash to coincidewith the theme in the room; so inroom one trash associated withindustry (Emily and Christy) and inthe other trash associated withhumans (Cassie and Jaime)

From the sketches drawnof different sets we

Chris Jordan

Edward Burtynsky

Christian Boltanski
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Design Influence/Props

In the second room of the exhibition displaying the work of Cassie Fosterand Jaime McDonnell, we wanted to create an interactive space in whichthe audience could touch and see the elements which surround bothseries themes.

There will be a washing line kris crossing at different angles in the roommade out of shredded material, with the images being held by pegs.The washing line and the pegs represent the content of Cassies imagesand further more represent the connection between the images and theexhibition space.

Similar to the washing line representing recycling of clothes throughsecond hand stores, we thought along the floor under the photographscould be crumpled book pages that would represent Jaimes theme of thewaste of the human body and youth in todays societies.

Props

Pick axe Helmet Coal Shovel Chains Ropes Makeup Mirrors Helmet lights Bird Cage


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We did look into different methods of framing but we found that contemporary frames wouldnot work in the space because of the context of the building. We will instead use spotlights toframe the images to demonstrate the sense of isolation and disregard.

Whereas the other two members of the group are placing their images on the wall, Cassie andJaime liked the idea of using a washing line to hang their images from, as their themes ofwork focused on human waste (Cassie with the disregard of clothes and Jaime with hertheme that focused on the wasting away of humans and youth)

SET DESIGN

Cassiesphotographs

Jaimesphotographs

Pile of discardedclothes and humanhair that is built upto the wall

Washing linemade out of

rope

Pile of rubbish.Placed up againstthe wall, spill outonto the floor.

Christyspictures

Emilys pictures
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Lighting

As a group, we decided that we wanted to use hard,directional spotlights as our main lighting source on ourimages. Through this technique we wanted to create an

effect of isolation, of being looked over and discarded.Through this effect, these once anonymous subjects areexposed and

forcing the eye to look at thesubject, the detail, the colour, thefixed focal point. For a time these

subjects are brought back intothe conscious, remembered untilonce again time moves on andthey once gain get forgotten.

In respect to the lighting used inthe pile of litter, this will be lit atthe base to show the varying

levels and textures of thediscarded, valueless pile ofhuman waste
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Final Room Plan andLighting

Wall of broken glass: 1.70m

in at both side- centre to

the back wall

Pile of rubbish

from the wall of

broken glass out

and scattered on

the floor

Middle picture

one we have used

in advertising

2.35 m in

Jamies

pictures

Cassies

pictures

Key:

Come to a

stop at

2.35m

Come to

a stop

at 3m

Pile of

rubbish

from the

wall comes

down in

heap and

scatters on

the floor

Christys

Pictures

Emilys

pictures

Pictures:1.6m

apart

Pictures:1.6m

apart

3.40m long

Pictures at

different

lengths

apart

cold:

truly

waste

Warm:

regeneration

Spotlights

from above

Base

lit

Lit at base with a

normal spotlight

Upwards

Spotlights


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Christys Images LeftWall

Cassies Images

Jaimes ImagesEmilys Images-

Right Wall The idea of psychologically damaging of yourhealth or mind through substance abuse ordue to the modern age is a very unclear

subject

Layout of the Images (Left to Right- natural lookingdirection)

Document what happens to our householdwaste once it is taken from our homes. She

captures the people and the settings that dealwith it.

1st room2nd Room

Regeneration of waste land

focusing on an old mine field

Produce a series of images that focused on thedecaying and wasteful nature of the numerous

vessels and boats that dot the Medway Maritime

shoreline.


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Paper1. Emily, Cassie and Jaime all want size A3 matte paper for their prints.A3 sizes are normally 40x297mm / 16.5x11.7inches.They want to print on Fuji Crystal Archive Matt .

A3 is big enough that the audience stop, look and reflect the message but it not so big that the eye glances over it. We want theaudience to really go into the photograph, to look at each part of the composition, the lighting, the tonal range, for example inCassie Fosters series to notice up close in detail the textures and colours of the fabrics and in Jaime McDonnell's images to beable to notice the texture of the skin, hair and book pages.

Christy on the other hand wants to print 20X30mm. This size means that the prints create a intimate feeling, an interaction withthe audience. A size that reflects the isolation and wasting away. A size that creates an interaction with the audience, to make

them really look in to the frame, the detail, the composition. Too smaller of a print and too larger print, would in some cases beworse as people skim over the picture and not really go in and examine the composition.

In respect to framing, as a collective group, we decided that having frames would not suit the setting of the Fort, as a lot of themare contemporary and modern and the set is old and wasting away. We would still like to mount our images but just on a thinfoam board because we want to create a sense that the image , like the set is becoming insignificant and forgotten. Thereforewe liked the use of foam board. There is no need for framing yet there is definition that allows the print to come away from thewall without having any other distracting issues.

Framing/Mounting


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So why Matte?The neutral tones of matte paper produce a finish that is subtle, natural looking and does notreflect light. The dull quality of the paper would work well with the setting of Fort Amhurst; thecoldness, isolation and a sense of being forgotten works well with the printing quality of thepaper, it too through its subtle colours is sometimes overlooked and therefore the little detailsbecome insignificant. The natural looking paper would work well with the lighting and the wall

texture, it looks clean yet a little contemporary with the slight shine, meaning the lightingwouldnt produce a light glare

So why Giclee paper (semi matte) paper?It has a professional quality, a refined and detailed finish that I think would work with myimages as the composition is made up of detail and depth, issues I want the audience to reallylook closely at. The semi matte finish links in with the rest of my group so there is a

continuous narrative, also it links in with the idea that these prints are forgotten and discarded.


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Phillip Toledano 'The Days

with My Father'

Gillian Wearing 'Signs'

All American Rejects song 'Dirty

Little Secret'


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We decided that we didnt want any writing besides our images, creating this sense of being anonymous, of having no real value. We wanted ourimages to stand alone to be looked at as single pieces of work ( we would have the name of the photographer and type of print etc.)

The type of font we are after is a style that is faded and almost absorbs into the background. This would work well with the setting of the fort, thecrumbling walls and the lettering would create this effect that reflects the setting- almost become irrelevant and forgotten like the subjects in thepictures.

Instead of words about our work, we thought having quotes relatable to each rooms theme would suit the theme of our work- anonymous yet create alinking narrative. These would have to be put on a wall on top of the original wall because it is a grade 2 listed building so we cannot do anything thatwill damage the structure.

These are some possible quotes

brought those landscapes in our conscious-Edward BurtynskyThese ships carry a great metaphor connecting us through the seasall the materials we experience comes through ships so theyhave become the

kind of reason globalisation is the portions it is Edward BurtynskyBooks are but waste paper unless we spend in action the wisdom we get from thought - asleep. When we are weary of the living, we may repair to

the dead, who have nothing of peevishness, pride, or design in their conversation.- William Butler YeatsBeauty can be seen in all things, seeing and composing the beauty is what separates the snapshot from the photograph. Matt HardyI have always looked upon decay as being just as wonderful and rich an expression of life as growth- Henry Miller

So why these quotes?

Making the audience fully understand the impact of their actions bringing it back to their consciousness so that these once discarded objects areremembered and are looked at.


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ADVERT

ISE

MEN

T

Started to look at designs

of exhibition posters

(colour, composition,writing)


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Promotional Poster

Postcard


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Press Release


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Gallery Labels

Emily Adams

Origins

March 2012

Looking into the history of areas where mines once existed, photographer Emily Adams explored the concept ofthe regeneration of

wastelands focusing on areas where just over 2 decades ago stood fully functioning mining factories. Betteshanger Colliery that has since

been regenerated into a nature reserve for the local community to enjoy and benefit from was the main subject for Adams series.

Researching artist Oliver Bishop-Young who modifies old skips into new recreational spaces for the public to use and Photographer John

Stezaker, who creates interesting and unique images by layering old and new photographs to create a new idea, Adamshas

photographed and created a series which holds significant importance in terms of its concept but also a piece of history observing the past

of Betteshanger Colliery by compressing the negatives of old maps and photographs of the site before it was adapted underneath her own

photographs taken of the reserve as it remains today.

Christy Brocklesby-Weller

The journey may be over but the walls still stand

March 2012

Photographer Christy Brocklesby-Weller chose to focus on the Medway Maritime shore exploring the vessels and boats in their stances of decay

and waste as they have been abandoned along the shorelines for passersby to experience the textures and fading colors of their bodies.

Brocklesby-Weller took much of her inspiration from Tomasz Gudzowatys series entitled Shipwreckers where Gudzowaty focused on

decommissioned boats and oil tankers being stripped and their materials being recycled whilst also looking at Ricarda Roggans work for research

into her visual choices.

When referring to the series, artist Christy Brocklesby-Weller describes the series as explosions of wood in a juxtaposition with the serene and

endless atmosphere created in the black and white image standing between the rest of the series.


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Cassie Foster

What's mine is yours

March 2012

Photographer Cassie Foster has created a very aesthetically pleasing series looking at the concept of societies materialistic wastes beingrecycled back into the system as someone elses great find.

After exploring different paths and locations in which waste is recycled such as skip yards, markets and charity shops, Foster chose to focus on

one particular 2nd hand shop using the clothing and accessories as the main theme.

The series together creates a very dreamlike, beautiful atmosphere with the washed out colors and delicate materials seen in the backgrounds

of the photographs, promising the audience the opinion that although every item of clothing and accessory in the shop is second hand, it is

represented and displayed in the most appropriate, beautiful manner.

Foster researched the work of Pieter Hugo and Melissa Moore as inspiration for background and photographic choices, using Hugos way of

caging in the subject around the waste they deal with as a very influential factor.

Jaime McDonnell

Recklessness of Youth in Contemporary Society

March 2012

Photographer Jaime McDonnell developed a concept surroundingthe degradation of the human body and mind, focusing on the recklessness

of youth in contemporary societies, exploring mainly issues dealing with the mind and parts of the body taken for granted due to their ability to

replenish themselves.

The series hung together stands very disjointed and peculiar as the tones and lighting choices of each photograph constantly juxtapose each

other however the effects of such juxtapositions deepen the concept of unpredictable journeys through the eyes of todays generations.

McDonnell took great inspiration from Chris Jordan in terms of his work dealing with materials shown in mass amount to educate the audience

in their consumption statistics, but mostly from Ulrich Geberts work for the presentation of the series in forcing the audience to question the

links between each photograph.


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BUDGET


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Evaluation

What have we learnt?

We have learnt to give and take personal opinions about work, to create an exhibition that had been made in a constructivemanner and that everyone felt they contributed to.Emily felt that she struggled with communicating her ideas at times, whilst Christy felt that perhaps she took control over thingstoo much.Cassie feels she has a better understanding of how testing it can be to work in a group of people that have tocompromise each others personal preferences. Jaime felt she struggled with engaging with the given task and therefore wasn table to fully communicate her personal opinions however learnt to work within a group to build an exhibition that involved differentseries of work.

What could of gone better?

As a group there was some issues with communication and reliability, although there was numerous opportunity for teammembers to get in contact and perhaps this was not utilized.

How about Management?Considering the time period and the absence of some team members, the project went well, we completed all tasks to a goodstandard.

Significant Challenge?The most significant challenge was lack of physical communication in places and the equal balance of jobs.

How did we overcome this?We set up Facebook groups to exchange information, however there was a significant unbalance of jobs between group memberswhich left more responsibly on others.

comission group final

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