communication
TRANSCRIPT
Communication
Passing of information, exchange of ideas between a sender and a receiver
Communication Process
The person or organization that has information to share with another person or group of people
Encoding
The process of selecting words, symbols, pictures and the like to
represent the message that will be delivered to the receivers is called
Encoding. It involves putting thoughts, ideas or information into
symbolic form
is the meaning that the source
hopes to convey
The Channel is the method by which the communication travels from the source/sender to the receiver
CHANNEL OF COMMUNICTAION
Decoding
Process of transformation the senders message back into act.
Receiver
Individual or Groups with whom the sender shares information or
thoughts
RESPONSE
The receivers set of reactions after seeing, hearing
or reading the message
The part of receiver’s response that is
communicated back to the sender
noise
Unplanned Factors that distort or interfere the message reception
Marketing CommunicationProcess
Company
Promotional Mix
Media
Target AudienceInterpret
ation
Consumer
Source
encoding
channel
decoding
receiver
Feed Back- Market Research
Response-sales