community comms 26th oct first session final
Post on 19-Oct-2014
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On Monday 26th October Jude Habib ran an opening session at the Media Trust's Community Communications Training Day at Peckham Library. The event was run under the Learning Revolution Festival.TRANSCRIPT
Community CommunicationsCommunity Communications
Tools for Community GroupsTools for Community Groups
Monday 26Monday 26thth October 2009 October 2009 Jude, Mark, Eric
sounddelivery
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Who are we?Who are we?
Between us we’ve got over 23 years of BBC and Commercial experience
BBC – Social Action Campaigns across the BBC – radio / TV online
LBC/BBC Radio Cambridgeshire other Passionate about communications
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sounddelivery is a dynamic training production and communications agency.
Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to
find new and exciting ways to get their stories heard.
Work closely with the Media Trust to deliver practical training
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Tools for Community GroupsTools for Community GroupsSession overviewSession overview
A shift in the communications landscape How do you communicate Essential Communications Traditional Communications Reaching out to new audience using Social Media Sharing best practice
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Who are you trying to reach?Who are you trying to reach? Funders Donors Trustees Staff Volunteers Media Partners Corporate Sector People Who Don’t Know Who You Are Global Reach ……..
And how are you
communicating with them?
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One Size Doesn’t Fit allOne Size Doesn’t Fit all
You are all unique
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What’s changed?What’s changed?
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The Changing Media ClimateThe Changing Media Climate
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What does this mean for us?What does this mean for us?What skills are required to make an What skills are required to make an
impact? impact?
My story of Ring Around Carers Disinterest Not on government agency Why relevant for our audience? Challenge to bring the story to life.....
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sounddelivery sounddelivery Our own communications mix in no particular order:
Monthly Enewsletter with relevant info tips etc
Face to Face – networking
Building personal relationships for example with journalists via telephone, meeting people for a coffee
Write occasionally for Third Sector
Website/which is a blogsite
Twitter, Facebook Fan page/Group/YouTube/Vimeo
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Website/which is a blogsite
Twitter, Facebook Fan page/Group/YouTube/Vimeo
Branding overall look and feel colours
Emails / our email signature
Database on an excel spreadsheet – split into different categories
Staff of 2 people pretty much full time and 1 x part time
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Peer to Peer support EG UK Press List – free forum for PR and journalism
professionals
Charity Web Forum/Yahoo group
Third Sector Charity PR and Communications Network Membership Networks – SEL
Other: Google Alerts Events
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Communications is a key part of what we doand enables us to punch
above our weight
We use a mix of traditional/non traditional comms methods
Most of the ways we communicate are free or low cost
All you need to decide is the right mix of communications for you
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What’s changed?What’s changed?
RSS-fed
You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.
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Its up to you to figure out what the *something* is!
These are the tools that allow
you to do something
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What has changed?What has changed?
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What hasn’t changed?What hasn’t changed?
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ChallengesChallenges
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Are you talking their language?Are you talking their language?
It doesn’t matter what type of communications you use
Content is Key Get it right and people will be interested Continue to listen/read/subcribe/interact Join in the conversation through traditional/non
traditional methods Get involved – Tell their friends Find out more about you!
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Just because we can…Just because we can…
Doesn’t mean we should….
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Tips for creating a successful Tips for creating a successful communications strategycommunications strategy
Why? What? Who? Where? When?
...and then how.....
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Tips for creating a successful Tips for creating a successful communications strategycommunications strategy
Listen to podcasts, audio content, read blogs, explore social networking sites, watch vodcasts, read wikis – see what other organisations andhow they are communicating what they do
Involve your staff, supporters, volunteers - get their opinions & ideas,find out how they want to be communicated with.
Be yourself - don’t try and copy what’s already out there. Be innovative.
Share the responsibility if a small organisation ask team memberwhat they would like to do.
Create your own comms strategy – taking all factors into consideration
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Talk to us throughout the dayTalk to us throughout the day
If you would like these slides or more information, contact
For the best communications resourceshttp://www.mediatrust.org/training-events/training-
resources/online-guides-1#