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COMPARATIVE ANALYSIS OF HDFC AND ICICI BANK

RESEARCH METHODOLOGY

Meaning of research

Research is defined as a scientific as A systematic search for pertinent informationon specific topic. it is an art of information .it is a systematized effort to gain newknowledge.

The objective of my study is research on comparative analysis of HDFC and ICICIBank. The study is qualitative.

Research methodology here includes:

main objective of the study

types of research

research problem

research design sources of data

method of data collection

analysis of data

limitation

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Main objective of study

To study the consumer satisfaction with ICICI and HDFC.

To know about the consumer spending pattern towards credit cards andpersonal loans.

To make comparative analysis of various privileges provided by HDFC andICICI Bank in case of personal loan and credit cards.

To undertake the comparative analysis of privatize banks (HDFC bank andICICI Bank) in saving accounts sector.

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TYPES OF RESEARCH

QUALITATIVE RESEARCH As it includes comparative analysis of various

privilege provided by bank.

DESCRIPTIVE RESEARCHAs it includes research research and the mostimportant purpose of descriptive is the description

Research problem

The first step while conducting any type of research is deciding of the problem onwhich the research has to be done. It refers to some difficulty which the researcher

experience in the context of either theoretical or practical situation and wants thesolution for the same. My research problem research problem is to knowcomparative analysis on various privilege provided by HDFC and ICICI bank towardscredit cards and personal loans.

Research design

A research design is the arrangement of conditions for collection and analysis ofdata in a manner that aims to combine relevance to research purpose with economyin procedure. Decisions regarding what, where, when, how much by what mean

concerning an enquiry or a research study constitute a research study constitute aresearch design.

Sources of data

The data collection begins after a research problem has been defined and researchdesign has been checked about the sources of data collection to be used for study,the research problem defines the nature of data.Basically, there are two types of data:

Primary data: primary data are those which are collected afresh and forthe first time. It may be described as those data which have beenobserved and recorded by researchers for the first time.

Secondary data: those data have been collected by someone else andwhich have already been gone through the statistical processe.g.literature, periodicals.

I have used primary and secondary data in my study

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Sampling unit

In my project I Basically used two sampling units that are:

Individual sampling unit.

Organization sampling unit.

Sample size

While doing my research regarding my project I have used a sample size of 100individual a done the comparative analysis

Types of sampling

The type of sampling that I used while doing my research is convenience sampling

Method of data collection

There are two methods

1. Primary source: observation method, interviews, questionnaires throughschedule etc.

2. Secondary source: annual reports of an organization newspaper published,records, magazines annual reports. I basically used questionnaire andpersonal interview