competitor keyword research for seo
TRANSCRIPT
B R O U G H T T O Y O U B Y S E M R U S H
P R E S E N T E D B Y : N I C K
E U B A N K S
#KEYWORDRESEARC
H
WELL HELLO
Agenda for the Webinar
• How to excavate your competitors keywords for gems
• How to evaluate the results to select highly productive keywords
• How to export and sort the results for rapid assessment of value
• How to apply semantic analysis to examine your site's current content for relevant pages to work on
• How to select more than phrases, but questions to answer and transactional queries for maximum ROI
• What to do with those keywords for maximum effect
#KEYWORDRESEARC
H
A BIT ABOUT ME
• Original spam campaign at Morgan Stanley while sophomore in college.
• Entered real estate, closed $15.8M deal at 23.
• Startup software company (AlignAlytics)
• Started CMS tools company, grew to $1M in 18 months.
• Raised $1M (Factor Media), built Toshobako.jp and sold it.
Partner at: Traffic Safety Store (and subsidiaries) I’m From The Future Factor Media Sports Pick Predictions YourListen Support Insights
#KEYWORDRESEARC
H
SCAN AND SELECT 3 COMPETITOR WEBSITES
What to Pay Attention To:
• High count of common
keywords
• High count of SE
keywords
• High overall SE traffic
#KEYWORDRESEARC
H
DIVE INTO INDIVIDUAL SE KEYWORDS
• Export to Excel
• Create and Name New
Sheets
• Create New
“Competitor” Column
• Tag all Rows
• Can combine into one
sheet – whatever your
preference
#KEYWORDRESEARC
H
TAGGING FOR INTENT
Commercial
InvestigationTransaction
al- Best
- Plans
- Price
- Pricing
- Reviews
- Speed
- Security
- Versus or
vs
- Buy
- Coupon
- Discount
- Purchase
- Plans
- Promo
- Sale
- Upgrade
ANALYZE YOUR RANKINGS VS YOUR COMPETITORS
• Where are you close?
• Where is there opportunity
for high conversion keywords
• Where are you far away?
Why?
Next Steps
• Find Outdated Content
http://www.greenlaneseo.com/outdated-content-finder/
• Conduct a Content Gap Analysis
http://strategiccontent.com/map-the-gap/
#KEYWORDRESEARC
H
RANKING OPPORTUNITIES
Organic
- low page competition
- high link volume low domain competition
- high domain competition + low page competition (opportunity to rank domain)
Paid
- CPC under $1
#KEYWORDRESEARC
H
ONE LUCKY WINNERRandom Drawing from among
SEMrush Webinar Attendees…
PRIZE: ONE FREE COURSE:
Master Keyword Research in 7 Days
#KEYWORDRESEARC
H
OFFERSSpecial Offer for SEMrush Webinar Attendees
50% OFF Master Keyword Research in 7 Days
USE PROMO CODE SEMRUSH50
FREE TRIAL! SEMrush 30-Day Guru Plan
Use for your Keyword Research as shown
http://bit.ly/SEMrushFREE30-Eubanks
#KEYWORDRESEARC
H
Q&AFollow Nick on twitter for daily updates and bad jokes:
@nick_eubanks
Check out Nick’s blog for details on his processes and tests:
SEONick.net
Contact your host:
[email protected] - @RadioMS
#KEYWORDRESEARC
H