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CONSUMER NEWSSteffen Crul

15/04/2023

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Crul Steffen

WHAT CONTAINS CONSUMER NEWS?

Everything what relates to consumers New gadgets Prices …

15/04/2023

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Crul Steffen

CONSUMERS

Respond to new influences Buying, information, research

Have to adapt quickly Fast development

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Crul Steffen

DIGITAL FUTURE, NEW CONSUMER GADGETS

Do-it-all simple to use devices Challenge: building ever-smaller

devices + long battery life + sufficient features

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Crul Steffen

BEEBEEP.TV

New feature: the ability to set up and pay for an advert on a recurring basis via mobile

Co-founder: “We want to give our users the best possible service and value for money”

By adding more payment choices -> increasing customer base

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Crul Steffen

DIGITAL FUTURE, NEW CONSUMER GADGETS

How will we power these devices of the future? “Consumers don’t want to think about

power. They want a device they can use whenever they want, for as long as they want.”

Forecast experts: new form factors in batteries and in recharging technology

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Crul Steffen

CONSUMERS

Spend as the economy

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Crul Steffen

COCA-COLA

Plans to double it’s business as middle class in emerging market expands Growth in countries like India and China

Forecast: more consumers in middle class, urban areas

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Crul Steffen

CONSUMERS

Expect more and more of companies

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Crul Steffen

DEMANDING CONSUMER

Own indentity, values and beliefs They expect that companies do the

same Coca-Cola: highlight its environmental

efforts

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Crul Steffen

COMPANIES

Maximize consumershare Positive publicity A lot of advertisement …

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Crul Steffen

POSITIVE PUBLICITY

BeeBeep.Tv gets free advertisement New gadget, innovation

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Crul Steffen

Thank you for your attention