copywriting & art direction

47
COPYWRITING BOOK By Vicky Chang

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Page 1: Copywriting & Art Direction

C O P Y W R I T I N G B O O K

By Vicky Chang

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ADV 604 CopywritingVicky Chang 02357126

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Long’s Horseradish 01

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Promote Young GenerationTo Vote

02

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03 Grupo TACA Airlines

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03 Grupo TACA Airlines---extra campaign

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04 Luden’s Cough Drops

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05 Zelco FoodTool

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06 Stress Eraser

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07 Big Red

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08 Harry & David

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09 Coppertone sun protection

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10 Straus Organic Creamery

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Copywriting is like telling stories, it makes peolpe get into the ads,then buy that product eventually. ---Vicky Chang

FIN