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Erin Michele Mattingly Art Director Sandwich Enthusiast Massive Nerd

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My fourth year Art Direction portfolio.

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Page 1: Art Direction Portfolio

Erin Michele MattinglyArt Director

Sandwich Enthusiast

Massive Nerd

Page 2: Art Direction Portfolio
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Raid is a line of insecticides produced by SC Johnson, that provides bug killer products for roaches, ants, spiders, scorpions, flies, crickets, etc. These ads were created to showcase the user’s ability to harness the deadly power of Mother Nature with the product.

RAID MAXINSECTICIDE SPRAY

National AddyGold Fort Worth AddySilver District AddyAccepted in Creative Summit

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KILLER INSTINCT IN A CAN

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KILLER INSTINCT IN A CAN KILLER INSTINCT IN A CAN

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Wahl is a beard trimmer manufacturer. The focus of these ads is the un-intentional things people’s beards say about them. The campaign reaches across print, outdoor and ambient where beards in the same illustration style would be placed on mirrors in restrooms and in barbershops to make it seem like the person looking into the mirror actually had a beard.

WAHLBEARD TRIMMER

Illustrator: Erin Mattingly

Bronze Fort Worth AddyFeatured on the CMYK Blog

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Share Our Strength (SOS) is an organization dedicated to ending childhood hunger in the United States by 2015. The Dine Out program is a national event where participating restaurants have a portion of the proceeds of ev-ery meal sold donated towards the SOS. These are large format posters that would be put in bus shelters and in subways. Each poster has a QR code that, when scanned, would give the user a list of participating resturants.

SHAREOUR STRENGTH

Copywriter: Zach Cornwell

Photographer: Tiffiany Milow

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TAKE HUNGER OUTScan the code to find a participating resturant near you and help us combat childhood hunger in America.

Page 15: Art Direction Portfolio

TAKE HUNGER OUTScan the code to find a participating resturant near you and help us combat childhood hunger in America.

TAKE HUNGER OUTScan the code to find a participating resturant near you and help us combat childhood hunger in America.

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Barnum’s Animal Crackers are made by Nabisco. They’re sweetened crack-ers made in the shapes of animals you would find in a zoo or circus. These ads were created to show that you don’t just a snack inside each box of crackers, but a whole story.

BARNUM’SANIMAL CRACKERS

Copywriter: Brian Collins

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The Chevy Volt is an electric car that has a gas powered generator that is automatically switched to when the battery dies. The ads were created to show the ease in which the Volt automatically switches over to its gas powered generator compared to a regular electric car.

VOLTELECTRIC CAR

Copywriter: Zach Cornwell

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YOU WOKE UP FOR WORK AND REALIZED YOU FORGOT TO CHARGE YOUR ELECTRIC CAR.

Do you have a Volt?

Would your boss believe a well-rehearsed

swine flu excuse?

Anything important to do at work today?

Besides surfing YouTube?

Do you enjoy cramped surroundings

at high speeds?

Do you enjoy riding with strangers?

Do you feel a drunken confession

coming on?

Are you a serial killer?

Would you like to be serial killed?

Underground?

How about SARS?

HITCHHIKESTAY HOME TAKE A CAB RIDE THE BUS TAKE THE SUBWAY

YOU, SIR, ARE SMART. YOU MAY EVEN DESERVE

A PROMOTION

Introducing the Chevy Volt, a game-changing new way to travel electrically. It has a small, gas-powered generator to keep you rolling when the battery runs dry, not to mention it looks great. You might just forget you’re saving the world with every mile.

Page 25: Art Direction Portfolio

YESNO

YOUR DATE’S ELECTRIC CAR

JUST DIED

Does he have a Volt?

Is he hot?

GOD, YES

Is he funny?

Unintentionally?

What’s bigger, his brain or his

biceps?

Does he like to read?

What’s his favorite book?

Of Mice and Men

Harry PotterIs he 12?

Is he trying to restart the car with a spell?

How many obscure movie references has

he made?

Does he keep referring to them

as “guns”?

Are you missing one of your

shows for this?

Do you have a fictional dog that needs feeding?

Sick relative?

You’re too nice

HE SWEATS PRETTY PROFUSELY, YEAH

BICEPS

BRAIN

YES

YES

NO

NO

YES

You might have bigger problems

than being stranded

NO

YES

NO

YES

OH YEAH

NO

YES

NO

YES

NO

Mein Kampf

HIS FAUX HAWK CERTAINLY

INDICATES A SENSE OF HUMOR

WHO IS DOLF LUNDGREN?

OH YEAH

ALMOST AS MANY AS ME

Do you have a friend ready to call about an

“emergency”?

NO

YES

NOPerhaps you feel a cold coming on?

NO

YES

Are you sure?

YES

NO

HE IS THE RUGGED EPITOME OF MANLY PREPAREDNESS,

MARRY HIM IMMEDIATELY

STICK IT OUT, YOU’LL HAVE A STORY FOR

YOUR FRIENDS

CALL A CAB AND GET THE HELL OUT

OF THERE

Introducing the Chevy Volt, a game-changing new way to travel electrically. It has a small, gas-powered generator to keep you rolling when the battery runs dry, not to mention it looks great. You might just forget you’re saving the world with every mile.

Page 26: Art Direction Portfolio

YOUR WIFE IS IN LABOR AND YOUR ELECTRIC CAR

IS LOW ON CHARGE

Do you have a Volt?How far along

is she?

She’s dilated

Oh my God, I can see the head

Her water just broke Are you sure

she didn’t just spill some Sprite

or something?

Hard to say Definitely baby goo

Does it smell lemony?

Is anyone else there for

support?

Are they, by chance, a Doctor?

Does a Dentist count?

Does she want you dead

right now?

It’s my Mother-In-

Law

Yeah, she does

Did you just come from the Optometrist?

Well that was close

Are you taping this?

How glad are you to be a man

right now?

Are you about to

throw up?

You probably shouldn’t have watched Alien earlier

Are you about to pass

out?

Any idea how to deliver

a baby?

Is there an App for

that?

Can you keep it together long

enough to make a call?

Maybe you should join a book club or something

Very You have no idea

That Y Chromosome

is my most precious

possession

HOPE THE BACKSEAT IS COMFORTABLE

CALL AN AMBULANCE WATCH YOUR HEAD

Introducing the Chevy Volt, a game-changing new way to travel electrically. It has a small, gas-powered generator to keep you rolling when the battery runs dry, not to mention it looks great. You might just forget you’re saving the world with every mile.

WITH ANY LUCK, THIS KID WILL BE HALF THE GENIUS

YOU ARE

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Half Price Books is a company that specializes in the buying and selling of used books. These ads were created to visually show that with a few dollars anyone can bring a story to life.

HALFPRICE BOOKS

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Suspense is a few bucks awayBig stories, little prices

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Find magic in your spare changeBig stories, little prices

Turn your dollars into adventureBig stories, little prices

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Etsy is an online service that allows people to buy and sell handmade crafts. These ads focus on the non-mass produced nature of all products you can buy, making each product more personal and unique.ETSY

HANDMADE CRAFTS

Photographer: Adam Fish

Bronze Fort Worth Addy

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WHO?!?!?

ACHIEVEMENTS

EDUCATION

EXPERIENCE

SKILLS

I am a recent graduate of the University of North Texas where I’ve learned that sleep is optional, you can never have too many typefaces and that everyone has a “time to design” playlist.

Outside of design, I am the undefeated champion of Star Wars Trivial Pursuit, I read enough comic books to be on a �rst name basis with the people that work at the comic shop and I have the largest selection of movies of anyone I know.

National Addy winner 2011Featured on CMYK blogDistrict Addys Silver winner 2011Fort Worth Addys Gold and Bronze winner 2011Creative Summit accepted

I am excellent in building mock-ups, working with others, keeping client time, brainstorming, working with deadlines, copywriting, illustration and I have perfected the �ne art of cooking bacon.

University of North Texas (2005-Present)Major:Minor:GPA:

Daisy Cleaners (2008-present)

Benolken and Everett PC (2006-2008)

Publicis Dallas (2011-present)

I managed a store in a small chain of Dry Cleaners and I learned I have a much higher tolerance for gross things than I thought I did.

I began as an of�ce runner and soon became a �le clerk and quasi-Paralegal. I learned how to read a map, do more than one job at a time and how to spread Christmas cheer the fastest.

I am an intern at Publicis where I have done every-thing from brainstorming for clients, writing lines and putting together ad comps to pitching ideas to Senior Creatives and carrying 2x4’s for a photoshoot.

Communication Design Journalism Advertising

3.65

214.499.8038Dallas, Texas

ERIN MICHELE MATTINGLYArt Director + Sandwich Enthusiast + Massive Nerd

[email protected]/erinmattingly

A comparative chart of my skills if they were one of the Star Wars movies

Empire

New Hope

Jedi

Prequel

INDES

IGN

PHOTO

SHOPIL

LUSTR

ATOR

OFFIC

E SUIT

E