Sajeeth SharoofArt Direction / Graphic Design

PORTFOLIO OF

sharoof.anim@gmail.com+973 399 91468

Advert Design (Billboard) Bahrain BayRole: Concept/ Art Direction/ Retouch

Awareness campaignRole: Concept/ Art Direction/ RetouchMinistry of Interior (Road safety)

Awareness campaignRole: Art Direction/ RetouchMinistry of Interior (Road safety)

DESTINY IS IN YOUR HANDSLOW DOWN, SPEED KILLS

Awareness campaignRole: Concept/ Art Direction/ RetouchMinistry of Interior (Road safety)

Advert DesignMeem bankRole: Art direction/ Retouch

Creative campaign

Role: Art Direction/ RetouchCreative Campaign for Bahrain international airport,shortlisted for the nal round.

BrandingArt Direction / Creative Direction

RebrandingClient: Delmon Bakery, BahrainRole: Creative concept and designThe all new rebrand-mark is a fresh and modern brandmark with a new look and feelinspired by the latest design trends to exceed clients expectations and draw their attentionand curiosity to the new look. The logo expresses the familys heritage, pride and passion thatdid not fade along the years but went strong and powerful through generations.

Event brandingClient: Ministry of Justice, BahrainRole: Creative concept and designLooking at the brand mark, many ideas positively connect the brand mark with the objectivesand the true meaning of the event.

Tree of LifeThe brand icon outlines the tree of life. The tree of life, a prominent monument/symbol of Bahrainis used to provide a nationalistic element to the brand.

HumanityAn indirect approach was taken for the humanity element. An outline of human faces were used tocreated the borders of the tree in a subtle manner so as to give it a humanitarian depth but stillkeeping the tree real.

World MapBeing a destination where all civilisations come to life having different nationalities, religions and countrieswill unite for the event, the white outline of the world map was used to create the association in a subtlemanner. At the same time, looking from afar, the world map appears to be the space between the treebranches, therefore supporting the illustration of the tree of life plus the transparency within the tree,reecting Bahrains approach to the world with full transparency.

14 CONFERENCE

BrandingClient: IndulgencesRole: Creative concept and designA clean, fresh, & bright option. A perfectly laid plate with knife, spoon and forkready to be served. The typography is incorporated in the shape and can be readas the word IN-which portrays the key word of the name as well asthe theme of the business model

Cover DesignCover Design for a variety of clients.

Cover DesignRole: Creative concept, Art direction and illustration

Cover Design for a digital agency. rst created through

mere illustration and transformed into a digital artwork.

Event ThemeingRole: Concept/ Art Direction

Geometric Landscape DesignPersonal work.

Sajeeth sharoofsharoof.anim@gmail.com | +973 399 91468

Work Experience

Advertising & Media Company Trime Media, Kingdom of BahrainArt Director/ Sr. Graphic Designer...........................................................................Aug 2013 - Present

Responsible for developing and executing creative concepts.

Duties-My tasks include Developing excellence through innovative & creative concepts across all media..Develop and frame creative concepts according to creative brief requirements.Communicating design visions and rationale clearly to clients and design teams.Involved in developing the clients culture and quality standards.Brieng and supervision of external graphic productioncompanies, illustrators, lm production companies, 3D and sound specialists.

Advertising & DigitaI Media Company Bluegrass studios, India Sr.Graphic Designer/ Visualizer.............................................Feb-2011- Sep-2013

ATL and BTL advertising using Print and Digital Media. Responsible for concept and execution of ad campaigns anddigital media solutions for several major clients like NIKE, CISCO, Saint-Gobain and many other clients.

Advertising & Media Company Kreative pool, India Graphic Designer.............................................Feb-2010- Jan-2011

Created brand identities, ad campaigns and was responsible for Campaign Planning and branding for all our clients.

Curruculum Vitae

EducationBachelor in Fine Arts (Applied Arts)Diploma in Multimedia