Versus is a Television Channel dedicated to all forms of competition, and we will reinforce this position with cost effective, ambient signage.

VS. scoreboards will be placed in hamburgers at restaurants to signify the competition between the burger and the eater. They will also highlight the PBR (Pro Bull Riders) programming featured on the network.

EVERYTHING COMPETITION

Crosswalks will be made to look like tracks to highlight the competition in everyday events like crossing the street. They will also highlight the IAAF World Championships in Athletics programming featured on the network.

EVERYTHING COMPETITION

VS. shirts will be given out in pairs to be worn during pick-up games, and any other competitive activity featuring teams.

SKONS

Shurts

EVERYTHING COMPETITION

(back)

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(front)

IN-STORE PROMOTION

Floors and carts in hardware stores are modified to illustrate the

benefits of Toro’s Personal Pace®

self-propel system.

gravy

They gave us the ability to create whole albums in which we, the consumer, decided for ourselves what songs we wanted to hear and when we wanted to hear them. However, since the rise of mp3’s, this brand has become broken and irrelevant.

Gravy will revolutionize the way we create, record, and listen to music, making Maxell a relevant brand once again.

The Maxell brand was an early pioneer of blank tapes and blank cd’s.

Maxell will create an online identity to solve this problem.

gravyM A K E R

http //www gravy com

Every time you download a song from another profile, it gets broken into its components and stored in your Gravy Maker.

DOWNLOAD

UPLOADED VOCALS BECK DRUM MACHINE ROBERT DENIRO AUDIO UPLOADED RIFF SHARE

BECK DRUM MACHINE UPLOADED LIVE BAND SHARE

MOBB DEEP SNARE UPLOADED VOCALS BLACK IN BLACK RIFF SHARE

Major artists contribute audio samples ranging from hooks and drums, to guitar riffs and vocals. Such artists have their own profile and can interact within the community.

The Gravy Maker is a tool that allows you to take the raw parts from downloaded songs, your own uploaded music, and any other kind of audio, and mix it together to create original music. This is the essence of Gravy.

gravySTREET MONK2838

MY NEW HAIRCUT

ATOMIC JFK SPEECH

DIAMONDS SHINING

OUTKAST UNDERWATER

IRONIC SONG SON

THE SMASH POTATO

SUPER STUPID JAZZ

PANTHER DICK

MOONLIGHT SOCKS

BPM8809.3.002

grabrate

PLAYLIST

http://www.gravy.com

• Your profile displays the songs you’ve made.• Create a play list so other users can listen and download your music.• Search other profiles to download their music and leave feedback.

TR ET

F E E D B A C K

S MOOTH l ike ex lax baby !

S I KK , R igh t !? !

d id U here S KAPE’s new t rack?

U comin ’ ou t nex t WE E KE N D?

E’s new trac

h

MY NEW HAIRCUT

ATOMIC JFK SPEECHDIAMONDS SHINING

OUTKAST UNDERWATERIRONIC SONG SONTHE SMASH POTATOSUPER STUPID JAZZ...PANTHER DICKMOONLIGHT SOCKS

PLAYLIST

BPM8809.3.002

grabrate

TAKE “DIAMONDS SHINING”TO YOUR

GRAVY MAKER?

gravy

WHAT WOULD YOU LIKE TO DO TODAY?

http://www.gravy.comIcons and drop menus make it simple to navigate Gravy’s system.

The interface acts like an application, ensuring a creative experience.

my profile search profile featured profile

gravy

new project saved project

gravy gravy

upload

S T O R A G E

5Gb

You have 0.6 Gb of free storage left. Would you like to purchase more?

gravy

1Gb 5Gb 10Gb

$1.00 $4.00 $7.00

Gravy offers users 5 GB’s of free storage for music libraries, MP3 back up space, and demo recordings. When your storage is running low, a pop up menu will allow you to purchase more.

This is what completes Maxell’s transformation from a brand who pioneered music recording and storage on cassette tapes, to a brand that pioneers the storage of music, and the experience of music itself.

gravyL I B R A R Y

i P o dB A C K U P

M A S T E RD E M O

To perpetuate Rosetta Stone’s position as the most efficient language

learning software on the market, we will create

People learning the same language will be invited to a group

setting where they can enjoy complimentary beverages while

practicing their new language in a relaxed environment.

These public locations will be branded so other

patrons will associate Rosetta Stone with the diverse

group speaking in the same foreign language.

Start the Dialogue

ع ِ ح ح .

APPROVEDAPPROVEDAPPROVEDAPPROVEDAPPROVEDAPPROVEDDUNGEON MASTERDUNGEON MASTERDUNGEON MASTERDUNGEON MASTERDUNGEON MASTERDUNGEON MASTER