2020 SURVEY RESULTSCovid-19 – Tourism Industry Impacts and Relief Measures

August 21 – September 10, 2020

PROFILE OFRESPONDENTS

94 Respondents ● 96% NWT Tourism members● 17% are members of ITAC

PROFILE OF RESPONDENTS

MEMBER SATISFACTION IN NWTT’s ADVOCACY

91% rate advocacy as effective to some measure

59% say very or extremely effective

27%

32%

19%

13%

8%

0%

5%

10%

15%

20%

25%

30%

35%

ExtremelyEffective

Very Effective GenerallyEffective

Slightly Effective Not at allEffective

Member Advocacy Satisfaction

What MEMBERS SAID ABOUT ADVOCACY EFFECTIVENESS

Lots of Info from NWTT GRIT WAS A HUGE WIN

Lobbied for FREE leases and TOL’s and we got thathard work by NWTT staff

listenEd to our concerns and strong advocaCY VOICe for our needs

NWTT doing its best in A very difficult situation

ALWAYS a POSITIVE RESPONSE FROM STAFF

What THEY SAID WHEN ADVOCACY WAS NOT EFFECTIVE

Still not Allowed to OperateNot much help for sole proprietors

We have NO HELPWe don’t want govt hand outs – we

want to operateno help for home based businesses

MEMBER SATISFACTION IN NWTT’s CommunicatioN

97% rate our NWTT’s communcations as effective to some measure

78% say very or extremely effective

40%38%

12%

7%

2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

ExtremelyEffective

Very Effective GenerallyEffective

Slightly Effective Not at allEffective

Member Satisfaction

What THEY SAID ABOUT OUR COMMUNICATIONS EFFECTIVENESS

REGULAR EMAILS with UPDATES WE NeEDEDTIMELY AND DETAILED NEWS

COMMUNICATION WAS FAST AND TO THE POINTSpectacular NWT TEAM REALLY CARES

REGULAR COMMUNICATONS SO APPRECIATEDNeWSLETTERS ARE GREAT

INFORMATION IS FREQUENT AND DETAILEDGreat Job sendng out communications to

operators and doing follow-up

PROFILE OF WORKFORCE IN JANUARY 202064%are small business operators (less than 20 employees)

PROFILE OF BUSINESSCLOSURES

21% of businesses surveyed remained fully open

42% were either temporarily closed or permanently closed

“We are only open to NWT residents this summer with reduced services due to lack of employees - we do not have enough business to hire staff and we are down nearly 80% in sales revenues from 2019”.

PROFILE OF EMPLOYEES HIRED AND LAID OFF

57% of respondents confirmed they had laid off employees

22% of respondents confirmed they had hired employees

443

405

380

390

400

410

420

430

440

450

Full Time Jobs Lost Part Time Jobs Lost

Net Industry Lay Offs

REVENUEDECLINE

88% of respondents reported that their sales/revenues for the first 7 months have decreased

75% have seen sales/revenues decrease by over 50%

NWT RESIDENTS AS A PERCENT OF TOTAL SALES REVENUE INSUMMER OF 2019

63%of respondents

relied on non-NWT Residents for 90%

or more of their total revenue in

summer of 2019.

LOSSES IN ANNUAL SALES/REVENUES FROM NON-NWT RESIDENTS IN 2020

70%of Respondents indicated that their loss in annual sales for 2020 from non-NWT Residents represents a 76 to 100% decrease in total revenues.

ANNUAL SALES INCREASES FROM NWT RESIDENTS

Over 60%of respondents said they had no increase in estimated annual sales from NWT Residents in comparison to 2019 annual revenues from NWT Residents

NWT TOURISM NORTHERN STAYCATION PROGRAM25% did participate in NWT Tourism Staycation initiative

75% did not participate in NWT Tourism Staycation

NORTHERN STAYCATION CHANNELS –MEASURING EFFECTIVENESS

65% said the program was somewhat to extremely effective

25% said not effective and 10% don’t know if effective

Pageviews (web): 39,135

Video Views: 19,500

Total Clicks: 67,113

Media Platform Performance – which outlet performed best: ? (Most did not know where clients came from)

CHANGE IN SUMMER REVENUES OVERALL JUNE 1 TO AUGUST 30TH

71% of respondents indicated that summer revenues will be less than 50% of their revenues last summer*

*despite summer staycation marketing to assist in boosting NWT Resident sales

REASONS FOR NOT PARTICIPATING

48% of businesses that didn’t participate said they were closed for the summer or couldn’t get an exemption to operate

46% sited other reasons, which for the most part were about their products being designed and priced for clients outside of the NWT and not being able to make enough money to operate or costs to operate too high

ACTIONS TAKEN AS A RESULT OF COVID-19

“Other” included reduced rates to attract locals, worked on facility only, changed advertising to next summer season and applied for government funding to keep business alive

BUSINESS SURVIVAL WITHOUT ADDITIONAL SUPPORT FROM GOVERNMENT

40%of respondents are uncertain about the survivability of their business without additional government supports

37% can survive more than seven months

23% less than six months.

1. Borders Open

to visitors

2. Liquidity –Help covering

costs to remain viable

3. Help to reconfigure and

operate business to new normal (safe/less clients)

WHAT BUSINESSES SAID THEY NEED FROM GOVERNMENTS TOP THREE THEMES

GNWT GRANTS AND LOANS

Less than 10%of survey respondents have applied for and received GWNT Loans and Grants.

There was less than “1%” wait time for funding for those that applied for a loan or a grant, once the application was approved.

Why didn’t survey respondents apply for GNWT loans and grants?

FEDERAL GOVERNMENT FUNDING SUPPORTS

Why didn’t survey respondents apply for federal funding supports?

OTHER IMPACTS TO BUSINESSES

87%believe their business will recover

INDUSTRY RECOVERY & RESILIENCE

Thank you.We would like to send a big thank you to everyone who took the time to fill out the survey. 94 survey responses in total is fantastic! It gives us great confidence in the results and this information is helping NWT Tourism as we continue to advocate for our industry locally, and nationally.