cracking the code of emerging social media communications

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Cracking the Code of Emerging Social Media Communications Scott Rickard @scott_rickard Social Media Communications & Collaborative Intelligence

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Page 1: Cracking the Code of Emerging Social Media Communications

Cracking the Code of Emerging Social Media Communications

Scott Rickard @scott_rickard

Social Media Communications & Collaborative Intelligence

Page 2: Cracking the Code of Emerging Social Media Communications

Michael Arrington & Tech Crunch Integrity

Page 3: Cracking the Code of Emerging Social Media Communications

Eliminating Investigative Journalism – @kajlarsen

Page 4: Cracking the Code of Emerging Social Media Communications

Media “Literacy”

Page 5: Cracking the Code of Emerging Social Media Communications

Americans Average 35 Hours / Week Television “Programming” (10% Online)

Bread and Circus – Sports, Entertainment, Gaming

Propaganda, Disinformation and Censorship Edward Bernays Council on Foreign Relations Operation Mocking Bird Falsified Media Media Suppression Cursory Algorithms Censorship

Page 6: Cracking the Code of Emerging Social Media Communications

Americans Average 35 Hours / Week Television “Programming” (10% Online)

Main stream media outlets often repeat falsified "news" reports from AP, UPI, BBC, Reuters, and AFP networks to linguistically perpetuate propaganda and condition their subscribers, thus creating the illusion that there are multiple sources. Much like training parakeets, it's a very simplistic form of psychological operations and conditioning. Unfortunately, many people in western societies have been exposed to a lifetime of propaganda and PSYOPS.

Page 7: Cracking the Code of Emerging Social Media Communications

Google “Transparency” Report Government User Data Requests

Page 8: Cracking the Code of Emerging Social Media Communications

Google “Transparency” Report Government Content Removal Requests

Page 9: Cracking the Code of Emerging Social Media Communications

Google “Transparency” Report Government Content Removal Reasoning

Page 10: Cracking the Code of Emerging Social Media Communications

Farewell U.S. Constitution & the Fourth Amendment

Page 11: Cracking the Code of Emerging Social Media Communications

Farewell U.S. Constitution & the Fourth Amendment

Page 12: Cracking the Code of Emerging Social Media Communications

“Breaking The Set” – Challenging 20th Century Media Monopolies

Social media communications simplify and strengthen content collaboration and the quality and extent of verifiable sources and gathering techniques.

Google Alerts / YouTube / Google+ Trapit / EverySignal / Yotify Facebook / Graph Search Twitter / Twilert LinkedIn Banjo Klout

Page 13: Cracking the Code of Emerging Social Media Communications

100 Billion Galaxies each with 100 Billion Stars – Carl Sagan

Page 14: Cracking the Code of Emerging Social Media Communications

Machine learning algorithms that enable predictive analysis for social diffusion events using predetermined network-based predictive metrics.

2012 Sandia Lab case study focused on early warning analysis of large-scale protest events and politically-motivated cyber attacks.

Social Diffusion Analysis & Stochastic Hybrid Dynamical Systems (S-HDS)

Page 15: Cracking the Code of Emerging Social Media Communications

Cyberspace Freedom DenialUSCYBERCOM (NSA) Mission

Since 2010, U.S. Cyber Command plans, coordinates, integrates, synchronizes and conducts activities to: direct the operations and defense of specified DOD information networks and; prepare to, and when directed, conduct full spectrum military cyberspace operations in order to enable actions in all domains, ensure US/Allied freedom of action in cyberspace and deny the same to our adversaries.

Page 16: Cracking the Code of Emerging Social Media Communications

In-Q-Tel, CIA, NSA, & Cyber Warfare ISR

Cyber Warfare Intelligence, Surveillance & Reconnaissance

Keyhole – Satellite ReconVisible Technologies – Social Media CrawlerAttensity – Grammer Based Metadata AssemblyMarkLogic – Data Analysis, Visualization & ReportingGuidance Software – Covert Network Threat ID & RecoveryNetWitness – Real-time Reputation Based Network Analysis & ModelingRecorded Future – Relational Spatial, Temporal & Sentiment Event Analysis

Page 17: Cracking the Code of Emerging Social Media Communications

Bessemer, Endgame Systems, CIA/CNAS, Bonesaw, & NSA

Bessemer appointed former head of CIA think tank (CNAS), Nathaniel Fick, to lead Endgame Systems, the developer of Bonesaw, a “cyber targeting application” that globally monitors and maps servers and routers.

USCYBERCOM and other U.S. intelligence agencies combine Bonesaw global map and access point analysis to launch cyber warfare attacks against adversaries and threats.

Page 18: Cracking the Code of Emerging Social Media Communications

CNAS, CIA, Russian Mafia, Narcotics, Arms Trade

Center for a New American Security CIA Think Tank Robert Leslie Deak Laundered $6 Billion for Russian Mobster Semion Mogilevich.

Semion Mogilevich aka the Brainy Don was arrested in Moscow in January 24, 2008. Red Mafiya by Robert Friedman details the profitable and murderous career.

Page 19: Cracking the Code of Emerging Social Media Communications

New America Foundation, CIA, Google & Zero Dark Thirty

“Getting Bin Laden” (Zero Dark Thirty) was published in The New Yorker on August 8, 2011, and was written by Google CIA think tank, New American Foundation, Senior Fellow, Nicholas Schmidle, the son of USCYBERCOM Deputy Commander Lieutenant General Robert E. Schmidle

Page 20: Cracking the Code of Emerging Social Media Communications

OSINT – What A Ride! It's incredible how print, phone, radio, television and emerging media have improved prosperity and the quality of education, life, and valid Open Source Intelligence (OSINT).

Unfortunately, too many continue to be oppressed, exploited, and deprived of adequate access to nourishment, education, nurturing, accurate information, and verifiable resources.

Page 21: Cracking the Code of Emerging Social Media Communications

Plausible InvisibilityAmericans are subjected to unprecedented surveillance and monitoring, and continue to be inundated with diversionary and misguided media.

Most are unaware that American political and military global agendas result in the bloodshed of over 500,000 annually and contribute to nearly 10 million starvation deaths and 5 million malnutrition deaths annually of children under 5 years of age.

Page 22: Cracking the Code of Emerging Social Media Communications

Crystal BallWill western societies continue to repeat the negligence of 15th century gold conquests and more recent conquests that have invaded, colonized and exploited most of the world over the last half millenium?

Page 23: Cracking the Code of Emerging Social Media Communications

Crystal BallHow many games, consumer electronic gadgets, convenience applications, or economic, political and marketing strategies do we really need?

Is our amusement and entertainment more important than improving the nourishment, education, and nurturing of those less fortunate?

Page 24: Cracking the Code of Emerging Social Media Communications

Crystal BallWill we continue down the same path and inundate one another with meaningless “what's in it for me” consumer marketing, entertainment, sports, political, and news media?

Will advertising, games, entertainment and artificial news media continue to distract, mislead and promote the deception that most of us have become accustom to?

Page 25: Cracking the Code of Emerging Social Media Communications

An Indecent ProposalWhat about something that enables, simplifies and improves education, knowledge, human fellowship, compassion, intellect, empathy, verifiability and accountability?

How about something that markets, promotes or produces legitimate news media and educational materials, improvements in the capacity for knowledge, or the nourishment, encouragement, and nurturing of others?

Page 26: Cracking the Code of Emerging Social Media Communications

A Few Good MenOliver Stone: South of the Border

Del Walters: Apocalypse Africa: Made in America

Leah Bolger: Veterans for Peace @leahbolger www.veteransforpeace.org

Mickey Huff: Project Censored @ProjectCensored www.projectcensored.org

Doug Haddix: @DougHaddix @KipProgram @IRE_NICAR www.kiplingerprogram.org www.ire.org

rakontur: @rakonturmiami @billycorben, @alfredspellman, @davidcypkin Cocaine Cowboys, Square Grouper www.rakontur.com

Page 27: Cracking the Code of Emerging Social Media Communications

Thank You!Scott Rickard@scott_rickard