creang%new%sources%of% from%research%%revenue%for ... · 9/13/2016 · from%research%to%revenue%%...
TRANSCRIPT
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From Research to Revenue
Crea1ng New Sources of Revenue for Associa1ons by Developing Knowledge Products
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From Research to Revenue
Knowledge products, created from solid survey research, offer associa1ons new sources of revenue and market leadership.
• They are a proven revenue generator
• Posi1on an associa1on as the premier source of business informa1on
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Revenue Opportuni1es
1. High value reports that can be provided to members/sold to non-‐members
2. Single/mul1ple sponsor/adver1ser opportuni1es
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Sponsor Supported Research -‐ Benefits
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! Provides a plaPorm for the sponsor to provide thought leadership, engage with the industry/ profession and create good will that will transfer into business opportuni1es.
! Gives an associa1on the opportunity to approach a sponsor with a unique opportunity.
! Sponsors can shape the research and ask their own set of proprietary ques1ons.
! Sponsors will receive mul1ple exposures across plaPorms e.g. roundtable, print, online, ar1cle reprints, conferences.
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Types of Surveys
1. Market surveys 2. Industry outlook 3. Benchmarking and best
prac1ces 4. Compensa1on and benefits 5. Brand awareness and
percep1ons
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1. Market Snapshot Surveys – Current condi1ons
Market Surveys:
• Topics typically relate to current condi1ons within a given market or industry e.g. employment issues, profits, produc1vity, challenges and opportuni1es
• Findings are promoted in the associa1on publica1on/roundtable discussions/conference presenta1ons
Revenue Opportuni4es: • One or more sponsors
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1. Recent Market Surveys
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2. Industry Outlook
Industry Outlook:
1. Outlook for your business in the upcoming year
2. Revenue expecta1ons
3. Key challenges / constraints to growth
4. Biggest areas of opportunity
5. Growth strategies • Findings are promoted in the associa1on
publica1on, in roundtable discussions/conference presenta1ons
Revenue Opportuni4es:
• One or more sponsors
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2. Recent Industry Outlook Surveys
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3. Benchmarking and Best Prac1ces
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Special Reports -‐ Benchmarking/Best Prac4ces:
• Report buyers can compare their performance with other similar opera1ons
• Typically the overall findings are promoted by the associa1on – Members can go online to order a
custom report that will allow them to make specific comparisons e.g. size of opera1on or region
Revenue Opportuni4es:
• Members/non-‐members and sponsors
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Topics of Inquiry Typically Include
Topics of Inquiry Include:
1. Demographic profile
2. Number and type of projects completed
3. Staffing
4. Gross billings and average profit/loss
5. Billing rates for specific posi1ons
6. Salaries 7. Marke1ng efforts
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Recent Benchmarking/Best Prac1ce Surveys
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4. Compensa1on and Benefits Surveys
Compensa4on and Benefits:
• As well as compensa1on and benefits the survey typically examines topics such as job responsibili1es and sa1sfac1on, professional development, work/life balance
• Findings are promoted in the associa1on publica1on/conference presenta1ons/ online salary calculator
Revenue Opportuni4es:
• Typically a single sponsor
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4. Recent Compensa1on Surveys
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5. Brand Awareness and Percep1ons
Brand Awareness and Percep4ons:
• Awareness and familiarity with key brands
• Ra1ng of brands on specific a`ributes e.g. value, quality, innova1on, reliability, likelihood of recommending
• Reports made available to sponsor(s)
Revenue Opportuni4es:
• Individual or mul1ple sponsors
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4. Recent Brand Awareness and Percep1ons
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In Conclusion…
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Research–based “knowledge products” deliver valuable, proprietary informa1on that can be customized to the needs of specific industries.
These knowledge products typically fall into two categories:
• High value reports e.g. benchmarking/best prac1ces research that can be offered/sold to members/non-‐members.
• Research-‐based studies that can be turned into content across mul1ple plaPorms e.g. roundtable, print, online, ar1cle reprints, conferences genera1ng adver1sing and sponsorship dollars
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From Research to Revenue – We Can Help
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Bramm Research
With our extensive experience across a wide range of industries, Bramm Research can help you evaluate and develop knowledge products for your market.
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Profile of Gerald Bramm
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For more than 20 years Gerald Bramm has operated Bramm Research (www.brammresearch.com) a firm specializing in marke1ng research assignments primarily for publica1ons, associa1ons and b2b clients.
He has worked in dozens of markets both in Canada and the U.S. and has a broad experience in all manner of survey research, from large-‐scale online surveys to focus groups and individual interviews.
Gerald has been a member of the MRIA (Marke1ng Research and Intelligence Associa1on) for 26 years. He holds the CMRP designa1on (Cer1fied Marke1ng Research Professional).
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Contact Us Today for a Free Consulta1on
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Bramm Research Inc.
phone: (905) 465-‐3578
email: [email protected]
website: www.brammresearch.com