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Creativity& Mkng

Human Brain, IntroductionPresentation 3 out of 7

Danny AbramovichMarketing Plan Specialistwww.marketingPlanNOW.com

http://www.marketingPlanNOW.com



Creativity& Mkng

What do the letters in black represent?A strong correlation between (the words):

Creativity & Marketing



Presentation Structure

1. Welcome to Creativity test ü2. Creativity - Vocab & theory ü3. Human Brain, introduction4. Proving Mind limitations5. Overcoming Mind limitations

◄

2presentations

2presentations



3. Human Brain, introduction

Intr

oduc

tion1




Intr

oduc

tion2




Intr

oduc

tion3




Greatminds discuss

ideas; Average mindsdiscuss events; Small

minds discussPeople.



1.5 gr

30 gr

580 gr

7800 gr

1400 gr3. Human Brain, introduction

Within the first three years of our life, three-quarters of our brain is being completed!

Humpback whale

you can see this image in motion Creativity8-annexa ppt file




The brain is still a mystery:1400 grams, soft, pink-gray, covered by a firm skin, lies in a backbone liquid, enveloped by a rough bone.




The brain is the last andgrandest biological frontier,the most complex thing we have yet to discover in our universe.James Watson, 1992, Discovering the Brain



3. Human Brain, introductionThough the brain mayrepresent less than 2%of your body weight,it uses 25% of theoxygen you breatheand 70% of yourglucose supply.




ü BrainüüCerebrumü Gray matterü Frontal lobeü Creative

thinking



WholeBrain

Thinking



3. Human Brain: the Cerebrum

ü Largest brain structure.üü Divided into two hemispheres.ü In charge of most sensory, motor &

cognitive processes.ü Surrounded by “Gray Matter”, a

collection of several thin layers ofcells.



3. Human Brain, introductionHuman Information Processing - HIPS



3. Human Brain, “Hemispheres”



3. Human Brain, two hemispheres

Brain-lateralization DominanceClassification by Springer & Deutsch, 1993

Global perception,

Subjective…

Analytic, Serial, Logical &

Objective…

Right BrainThinking

Left Brain Thinking




Problem-solving Techniques Classification by Huitt, 1992

Holistic, parallel, more emotional, intuitive, creative & more visual.

Linear, serial,more rational, analytical & more goal-oriented.

Creative ThinkingCritical Thinking



Test the quality of your right hemisphere.

Can you identify the head of a man among those coffee beans?

3. Human Brain



3 seconds:Extremely developed!

1 minute:Rather normal!

3. Human Brain



If you see this lady turning in clockwiseyou are using your right brain.

If you see it the other way, you are using left brain.

Some people do see both ways, but most people see it only one way.

If you try to see it the other way and if you do see, your IQ is above 160 which is almost a genius.

Then see if you can make her go one way and then the other by shifting the brain's current.

BOTH DIRECTIONS CAN BE SEEN

This was proved at Yale University , over a 5-year study on the human brain and it's functions. Only 14% of the US population can see her move both ways.

you can see this image in motion Creativity8-annex a ppt file



3. Human Brain: the Cerebrum

ü Largest brain structure.ü Divided into two hemispheres.ü In charge of most sensory, motor &

cognitive processes.üü Surrounded by “Gray Matter”, a

collection of several thin layers ofcells.



3. Human Brain: “Gray Matter”Gray

matterò

Frontallobeò

Creative thinking



3. Human Brain, Summary

HeadBrain

CerebrumGray matterFrontal lobe

Creative thinking



3. Human Brain, SummaryThe Secret Life of the Brain



Presentation Structure

1. Welcome to Creativity test ü2. Creativity - Vocab & theory ü3. Human Brain, introduction ü4. Proving Mind limitations5. Overcoming Mind limitations2

presentations

2presentations



Creativity& Mkng

Human Brain, IntroductionPresentation 3 out of 7 is over!

Danny AbramovichMarketing Plan Specialist

End ofchapterLast slide


Marketing & Cre8iVT

Chapter 4

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