creativity in marketing communication

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Marketing Communication Tools Branding & Creative Corporate Communication Use of creativity in marketing communication, locally Presented to Ms. Hildegard Liebl Group 7: Farzan Sheikh Zauraiz Ahmed Ali Akbar

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Post on 24-Apr-2015

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This was a short presentation prepared for Branding and Corporate Communications course in June 2012. The task was to highlight use of creativity in marketing communications, in our city. The slides were discussed by the presenter, and the cooking oil TV commercial was played to point out to the audience a misplaced use of sex appeal.

TRANSCRIPT

Page 1: Creativity in Marketing Communication

Marketing Communication ToolsBranding & Creative Corporate Communication

Use of creativity in marketing communication, locally

Presented to Ms. Hildegard Liebl

Group 7:Farzan Sheikh

Zauraiz AhmedAli Akbar

Page 2: Creativity in Marketing Communication

Coke’s Live Billboard

Page 3: Creativity in Marketing Communication

Cadbury’s Creative Billboard

Page 4: Creativity in Marketing Communication

RedBull’s Car Wrap & Activation

Page 5: Creativity in Marketing Communication

Kashmir Banaspati TV Commercial

Page 6: Creativity in Marketing Communication

Home Express Direct Mail

Page 7: Creativity in Marketing Communication

Pepsi TVC, Social Media Engagement