marketing and creativity-4 marketingplannow
DESCRIPTION
Before presenting solutions, proving mind limitations: we can't predict the future, we prefer to use others' existing ideas, we don't tend to realize another dimension to the "obvious" and we act like herds.TRANSCRIPT
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Marketing & Creativitywww.marketingPlanNOW.com1
Creativity& Mkng
Proving Mind LimitationsPresentation 4 out of 7
Danny AbramovichMarketing Plan Specialistwww.marketingPlanNOW.com
4.1
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Presentation Structure
1. Welcome to Creativity test ü2. Creativity - Vocab & theory ü3. Human Brain, introduction ü4. Proving Mind limitations5. Overcoming Mind limitations
◄
2presentations
2presentations
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4. Proving Mind limitations
Please slightly lift your right foot offthe ground and move it in circlesAs in the direction of the clock.
Now in parallel, draw the number“6” in the air with your right hand –your foot will automatically move inthe opposite direction: a bug in the sys!
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4. Proving Mind limitations. WE
1. are unable to predict the future!2. appreciate & adapt others’ ideas!3. can hardly realize another
dimension to the “obvious”!4. often act like a herd!5. like to see and understand the
whole picture!
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4. Mind limitations
4.1. The f i r s t Mind limit
We are unable to predict the future, we are expertsin analyzing the past!
k
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4. Mind limitations
4.1. The f i r s t Mind limit
Tasseography - a fortune-telling method that interpretspatterns in tea leaves, coffee grounds, or wine sediments! k
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4. Mind limitations
4.1. The f i r s t Mind limitJanuary 1, midnight 4.6 b.y.a. formation of the earth
early to mid-March 3.5-3.8 b.y.a. first life on earth
early-May 3 b.y.a. photosynthesis; blue-green algae
mid-November 570 m.y.a. first eukaryotic cells; shelled animals
Thanksgiving 400 m.y.a. Fish, vertebrates, land plants
December 7 300 m.y.a. Large swamps (coal), insects, reptiles
December 11 250 m.y.a. Beginning of the age of reptiles
December 15 200 m.y.a. Dinosaurs
December 20 130-140 m.y.a.Dinosaurs, fish, flowering plants
December 25 65 m.y.a. Mass extinction of dinosaurs
December 31, 4 pm 4 m.y.a. Earliest fossils of genus Homo
11:58:30 12,000 y.a. All of recorded history
11:59:46 2,000 y.a. Christian Era
Time7
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4. Mind limitations
4.1. The f i r s t Mind limitEinstein’s theory of special relativity:If one could travel faster than light, one could also go back in time.
Time8
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4. Mind limitations
4.1. The f i r s t Mind limitHawking’s paradox:Where are all the time travelers from the future?
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4. Mind limitations
4.1. The f i r s t Mind limit
“I think there is a world marketfor maybe five computers.”
Thomas J. Watson, Chairman of IBM, 1943
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4. Mind limitations
4.1. The f i r s t Mind limit
“There is no reason anyone wouldwant a computer at home.”
Ken Olson, Founder of Digital, 1977
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4. Mind limitations
4.1. The f i r s t Mind limit
“640K ought to be enough foranybody.”
Bill Gates,Founder of Microsoft, 1981
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4. Mind limitations
4.1. The f i r s t Mind limit
watch industry has lost its global market
share after rejecting thequartz technology (1970s).
k
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4. Mind limitations
4.2. The s e c o n d Mind limit
We appreciate “good” ideas originated by others!
We adapt “good” ideas originated by others!
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4. Mind limitations
4.2. The s e c o n d Mind limitWe appreciate
ideas…
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4. Mind limitations
4.2. The s e c o n d Mind limitWe adapt ideas…
Greenland-100C
Canada-20C
Ø
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4. Mind limitations
4.3. The t h i r d Mind limitWe can hardly realize anotherdimension to the “obvious”!
-----
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4. Mind limitations
4.3. The t h i r d Mind limitThe relationship between:
KAYAK & RACE CAR?
Palindrome
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4. Mind limitations
4.3. The t h i r d Mind limitEnglish > “Madam, in Eden I'm Adam.”
Spanish > “La ruta nos aporto otro pasonatural” (The route provided us withanother natural passage).
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4. Mind limitations
4.3. The t h i r d Mind limitanother dimension…-----------------------------------------------------------------------------------------------------------------------------------------------
The relationship between the terms: Same difference, All alone,Plastic glass, Work party, M-L?
Oxymorons – www.oxymoronlist.com
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4. Mind limitations
4.3. The t h i r d Mind limit
We can hardly realize anotherdimension to the “obvious”!
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4. Mind limitations
4.3. The t h i r d Mind limit
We can hardly realize anotherdimension to the “obvious”!
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4. Mind limitations
4.3. The t h i r d Mind limit
We can hardly realize anotherdimension to the “obvious”!
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4. Mind limitations
4.3. The t h i r d
We can hardly realize anotherdimension to the“obvious”!
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4. Mind limitations
4.3. The t h i r d
anotherdimension to the“obvious”
Xu Bing, Calligrapher
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4. Mind limitations
4.3. The t h i r d Mind limitWe can hardly realize anotherdimension to the “obvious”!
-----
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4. Mind limitations1 X 9 + 2 = 11
12 X 9 + 3 = 111
123 X 9 + 4 = 1111
1234 X 9 + 5 = 11111
12345 X 9 + 6 = 111111
123456 X 9 + 7 = 1111111
1234567 X 9 + 8 = 11111111
12345678 X 9 + 9 = 111111111
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9 x 9 + 7 = 8898 x 9 + 6 = 888
987 x 9 + 5 = 8888
9 x 9 + 7 = 8898 x 9 + 6 = 888
987 x 9 + 5 = 8888
1 X 1 = 1
11 X 11 = 121
111 X 111 = 12321
1 X 8 + 1 = 9
12 X 8 + 2 = 98
123 X 8 + 3 = 987
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4. Mind limitations
4.3. The t h i r d Mind limit
Can U continuethe next line?
11121
1211111221312211Ø
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4. Mind limitations
4.3. The t h i r d Mind limit
Can U add a “1” to the following formula in order to make it right ?
5 + 5 + 5 = 5501
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4. Mind limitations
4.3. The t h i r d Mind limit
022578
151025255050
100Balance
99 100
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4. Mind limitations
4.3. The t h i r d Mind limit
101,000
201,000
301,000
401,000Balance
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4. Mind limitations
Magic Number = 142857142857 X 1 = 142857142857 X 2 = 285714142857 X 3 = 428571142857 X 4 = 571428142857 X 5 = 714285142857 X 6 = 857142
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4. Mind limitations
Magic Number = 142857142857 X 7 = 999,999
142+857 = 99914+28+57 = 99
1428572 = 20,408,122,44920,408+122,449= ?
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4. Mind limitations
4.3. The t h i r d Mind limit
Can you reach 24 by using the following numbers: 8, 8, 3, 3by using + - : X?
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4. Mind limitations
4.3. The t h i r d Mind limit
Can you reach 24 by using the following numbers: 8, 8, 3, 3by using + - : X? 8
3- 83
= 24
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4. Mind limitations
4.3. The t h i r d Mind limitWe can hardly realize anotherdimension to the “obvious”!
-----
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4. Mind limitations
4.3. The t h i r d Mind limit
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4. Mind limitations
4.3. The t h i r d Mind limitHow would you arrange six matches to form four equilateral triangles?
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4. Mind limitations
4.3. The t h i r d Mind limitFour equilateral triangles!
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4. Mind limitations
4.3. The t h i r d Mind limitHow manyrectanglescan you see?
2
3
5
6
more?
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4. Mind limitations
4.3. The t h i r d Mind limit
We can hardly realize anotherdimension to the “obvious”!
ê
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5. Mind limitations
Do we really understand…Forever & 99.999999999?
Do we really understand…101%?
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5. Mind limitationsWho created God?
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Argentina
Brasil
Paraguay
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4. Mind limitations
4.4. The f o u r t h Mind limit
We act like a herd!- C o m m o n sense.- G r o u p pressure.- Difficult to be d i f f e r e n t.
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4. Mind limitations
4.4. The f o u r t h Mind limit
Common sense:Eggplant, pineapple, French fries, English muffins. Ship by truck.Boxing rings are square…
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4. Mind limitations
4.4. The f o u r t h Mind limit
Common sense:100 Years’ War (1337-1453)116
The October Revolution (7th Nov.)The black box Q
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4. Mind limitations
4.4. The f o u r t h Mind limit
Commonsense:
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Should I be different?
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4. Mind limitations
4.4. The f o u r t h Mind limit
Many managers make it difficult to be different!When listening to a new idea their appearance may be…
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4. Mind limitations
4.4. The f o u r t h Mind limit
…and their reactions may beas follows:- Your idea is…- Your idea is not…
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4. Proving Mind limitations. WE
1. are unable to predict the future!2. appreciate & adapt others’ ideas!3. can hardly realize another
dimension to the “obvious”!4. often act like a herd!5. like to see and understand the
whole picture!
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Marketing & Cre8iVT
Chapter 4
2 B continued …