CRM, SOCIAL MEDIA, AND PROSUMER

Fernando 1100007241

Hendrik 1100036462

Martin Hartanto 1100007254

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects

Prosumer is a portmanteau formed by contracting the word producer with the word consumer, which means that the consumer would become a producer with electric technology.

Social media are media for social interaction, using highly accessible and scalable publishing techniques.

CRM

E - CRM

SOCIAL MEDIA

E-CRM, SOCIAL MEDIA, AND PROSUMER