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CROSS MEDIA PLANNER 2012 Cross Media Planner 2012

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Page 1: Cross Media Planner 2012 - Vogelfiles.vogel.de/vogelonline/vogelonline/files/4405.pdfCover wrap, 4-color 12,750 (around front cover and back cover, motif of back cover not hidden)

CROSS MEDIA PLANNER 2012

Cross Media Planner 2012

Page 2: Cross Media Planner 2012 - Vogelfiles.vogel.de/vogelonline/vogelonline/files/4405.pdfCover wrap, 4-color 12,750 (around front cover and back cover, motif of back cover not hidden)

CROSS MEDIA PLANNER 2012

Information Do you help shape developments in the automotive industry? Do you want to demonstrate your know-how? Do you want to profile your company?Do you have something to say?

CommunicationWe offer five cross-media modules that allow you to quickly, easily, and effectively present topics to your partners in the automotive industry.

Combine:

Your topicsare our content.

Print Online Cell Events Services

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CROSS MEDIA PLANNER 2012

Your message is well received.Automobil Industrie turns to technical and commercial management in the automotive business, from OEMs and suppliers, to service providers and outfitters along the entire value-added chain.

We get your message across.

Current premium addresses for

theme-selective targeted dispatch.

Freshly compiled for every issue!

Electromobility Drives Chassis Light-

weight construction Light Batteries Air condi-

tioning Interiors Bodywork Electrics & electro-

nics Development Services Safety In-vehicle IT

IT in production Materials Production Quality Uni-

versities and colleges Air conditio-

ning Interiors Bodywork Electrics & electronics

Development Services Safety In-vehicle

IT IT in production Materials Production

Quality Universities and colleges Materials

Distribution:Registered recipients 52,765Total circulation 9,766 copies

Extra and exclusive.The magazine is received not only by its established reader base, but also by experts in various areas who are selected based on the topics and content covered in specific issues. This ensures that your message is recei-ved by automotive industry, as our name implies!

Sectors of industry of readers‘ companies

Manufacturers/OEMs

Suppliers

Equippers

Service providers

Other

10 20 30 40 %

34,3

45,1

7,6

8,1

4,9

Position of readers in the companies

Owners, directors, management 24,4%

Purchasing, sales, marketing directors 12.9%

Production managers, project engineers 17.7%

Development managers, construction managers 21.4%

Other 23,6%

23,3 24,4

12,9

17,7

21,4

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CROSS MEDIA PLANNER 2012

»Automobil Industrie« works.Use the cross-media approach for your information and advertising needs.

Readers, users Media Advertising customer

Competent source of information Print You leverage a wide reach for your message.

News and special interest Online You acquire leads; advertising impact can be measured.

Always up to date Cell You also reach your readers on the go.

Network meeting point for experts Events You position yourself in the industry.

Sustained communication Services You build on the value of the brand.

Print Online Cell Events Services

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CROSS MEDIA PLANNER 2012

Cross-media advertising for maximum impact.

The newsWebAcquire leads! Increased reach Progress checks Lead generation

The newsWeb

Cell phones & TabletsAdvertising on the go Any time, anywhere High level of

recognition Quick responses

Cell phones &

Lightweight concept summitWhere the experts gather! Prominent position

for sponsor Presentation areas Contacts

& networking

Lightweight

Strategic partnershipsTake advantage of the topic offense! Special issues in all

languages Webcast & live

transmission YouTube & pre-

sentations in 3D

Strategic

The magazineProfit from increased reach! Brand building Image Awareness

The magazine

5

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6

CROSS MEDIA PLANNER 2012

Dates and Topics 2012

66

OnlineOnline MobileMobile EventsEvents ServicesServicesPrintPrint

Issue Dates Feature Topics Special Report On Trade Fairs / Conferences

1/2 Jan./Feb. DOP: 2/1ACD: 1/10PMT: 1/19

ElectronicsInfotainment, telematics

SafetyActive and passive

InteriorControls, seats

Detroit Auto Show N.A.I.A.S., Detroit (1/9 – 1/22)Embedded World, Nuremberg (2/28 – 3/1)CeBIT, Hanover (3/6 – 3/10)Int. Automobilsalon, Geneva (3/8 – 3/18)Automobil Industrie Lightweight Design Summit, Wuerzburg (3/13 – 3/14)

3 March DOP: 3/15ACD: 2/22PMT: 3/2

Logistics/SCM

Development service providers

Materials

E-mobilityElectric motorsBattery technology

VDI Kunststoffe im Automobil (VDI plastics in automobiles), Mannheim (3/21 – 3/22)

4 April DOP: 4/12ACD: 3/19PMT: 3/28

ManufacturingAutomation,Sustainable production

Powertrain and exhaust systems

Portrait: The new BMW 3 Series

ChassisActive suspensions

Hannover Fair/Mobilitec (4/23 – 4/27)SAE International, Detroit (4/24 – 4/26)Vienna Motor Symposium, (4/26 – 4/27)Car und Sound, Friedrichshafen (4/28 – 5/1)PCIM, Nuremberg (5/8 – 5/10)Control, Stuttgart (5/8 – 5/11)Safety Week, Aschaffenburg (5/8 – 5/10)

Special issue DOP: 4/12 ACD: 3/20 PMT: 3/29 Automotive career guide Booklet format DIN A5, glued into issue 4

5 May DOP: 5/14ACD: 4/19PMT: 4/30

SafetyActive and passive

Body/materialsLight engineering

Portrait: The new Porsche Boxster

ElectronicsFairs/checking/testing

Sensor + Test, Nuremberg (5/22 – 5/24)AMI, AMITEC, AMICOM, Leipzig, (6/2 – 6/10Automotive Testing Expo, Stuttgart (6/12 – 6/14) BAIKA Annual Congress “Innovative suppliers“, Ingolstadt (7/4)

Special issue DOP: 5/14 ACD: 4/20 PMT: 5/2 Development service providers Booklet format DIN A5, glued into issue 5

6 June DOP: 6/11ACD: 5/15PMT: 5/25

Networked vehicle

Data management/IT

Portrait: The new Audi A3

InteriorDisplay systems, Operating systems,Seats

Auto Shanghai (6/12 - 6/15)VDI congress on transmissions in vehicles (6/19 – 6/20)

7 July DOP: 7/17ACD: 6/25PMT: 7/4

Manufacturing

E-mobility

Electronics

Portrait: The new VW Beetle Convertible

PowertrainHybrid drives,gasoline and diesel engines,alternative drives Advertising copy test

Specific advertisement offers and prices apply for special issues. These will be announced in good time.

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CROSS MEDIA PLANNER 2012

7

Dates and Topics 2012

7

OnlineOnline MobileMobile EventsEvents ServicesServicesPrintPrint

Specific advertisement offers and prices apply for special issues. These will be announced in good time.

Issue Dates Feature Topics Special Report On Trade Fairs / Conferences

8 August DOP: 8/7ACD: 7/16PMT: 7/25

OEM Partners 2012 Product report andcompany profiles

The annual standard work:Products, procedures, and services in theauto-motive industry

9 September

DOP: 9/6ACD: 8/14PMT: 8/24

Lightweight construction

Powertrain and exhaust systems

Data management/IT

Portrait: The new Mercedes A-Class

IAA Commercial Vehicles fair

Messeausgabe

Automechanika, Frankfurt (9/11 – 9/16)IAA Commercial Vehicles, Hanover (9/20 – 9/27)FachPack, Nuremburg (9/25 – 9/27)Int. Automoblilsalon Paris, (9/29 – 10/4)MOTEK, Stuttgart (10/8 – 10/11))

Special issue DOP: 9/6 ACD: 8/10 PMT: 8/22 Lightweight construction DIN A4, dispatched with issue 9

10 October

DOP: 10/5ACD: 9/12PMT: 9/21

Electronics

Interior

Safety

Portrait: The new Focus Electric

IZB

eCarTec

Messeausgabe

IZB, Wolfsburg (10/10 – 10/12))Aachener Kolloquium, Aachen (Oct.)eCarTec/MATERIALICA, Munich (10/23 – 10/25)electronica, Munich (11/13 – 11/16)MIDEST, Paris (Nov.)SPS/IPC/Drive, Nuremberg (11/27 – 11/29)

Special issue DOP: 10/5 ACD: 9/13 PMT: 9/24 Automotive career guide Booklet format DIN A5, glued into issue 10

11/12 Nov./Dec.

DOP: 12/7ACD: 11/15PMT: 11/26

ManufacturingSustainable production

Chassis

Development service providers

Portrait: The new VW Golf VII

Networked vehicle VDI conference on electronics, Baden-Baden (Nov.)VDI conference on commercial vehicles, A-Steyr (Nov.)

Special issue DOP: 12/07 ACD: 11/14 PMT: 11/23 The Top 20 OEM platforms DIN A4, Poster included, dispathed with issue 11/12

1/2 Jan./Feb.2013

DOP: 2/4ACD: 1/11PMT: 1/22

ElectronicsInfotainment, telematics

Safetyactive and passive

InteriorControls, seats

Detroit Auto Show N.A.I.A.S., January 2013CeBIT, Hanover (3/5 – 3/9, 2013)

Trade fair issue

Trade fair issue

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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012

Advertisement formats

1/2-page

94 x 270Bleed

104 x 297

1/8-page

46 x 134

1/8-page 190 x 32

1/4-page

94 x 134

1/8-page94 x 66

1/3-page

62 x 270Bleed

72 x 297

1/3-page

190 x 88Bleed

210 x 102

1/1-page190 x 270 Bleed

210 x 297

9/16-page(junior page)136 x 190 Bleed

149 x 210

1/4-page190 x 66Bleed 210 x 82

1/2-page

190 x 134Bleed

210 x 148

1/4-page

46 x 270Bleed

56 x 297

Delivery of bleeded ads:

Including 3 mm trim allowance per bleed edge!

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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012

Reductions (Bei Abnahme innerhalb eines Jahres)

Series contract 3 × 6 × 12 × 24 ×

5 % 10 % 15 % 20 %

Space contract 1 page 3 pages 6 pages 12 pages

5 % 10 % 15 % 20 %

Technical services are not subject to discounts.

Surcharges Color charges (in €) (not subject to discounts), special colors available

on request: For each additional color (Euro scale) (prices in €):

1/1-page 1/2-page 1/3-page 1/4-page and smaller

2nd Color 560 410 390 3603nd Color 560 410 390 3604nd Color 560 410 390 360

4-color 1,680 1,230 1,170 1,080

Rates for preferred placementOf base price (b/w) + 10 %

Prices for special formats in € (subject to discount)(for printing costs and technical costs please inquire)Front cover with window fold, 4-color 13,570

(= can be folded out into a double-page) 2 consecutive pages recto/verso, 4-color 6,400

Cover wrap, 4-color 12,750(around front cover and back cover, motif of back cover not hidden)

Front cover package band, 4-color 13,130

Rates for format advertisements.

Format Width x Height in

mm

Base Price, S/W

2-Color 3-Color 4-Color

2/1-page 8,540 9,660 10,780 11,900

1/1-page 190 × 270 4,270 4,830 5,390 5,950

Juniorpage 136 × 190 2,660 3,070 3,480 3,890

1/2-page 190 × 134 94 × 270 2,135 2,545 2,955 3,365

1/3-page 190 × 88 62 × 270 1,420 1,810 2,200 2,590

1/4-page 46 × 270 94 × 134 190 × 66 1,170 1,530 1,890 2,250

1/8-page 46 × 134 94 × 66 190 × 32 590 950 950 950

Prices are quoted in €, excluding V.A.T.

9

Specific advertisement offers and prices apply for special issues. These will be announced in good time.

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10

OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012

Bound inserts • loose Inserts • postcards

Bound inserts (rates in €):Paper Weight 2-Page 4-Page 6-Page 8-Page

To 135 g/m2 4,270 6,405 8,540 10,675Fr. 136–150 g/m2 4,690 7,035 9,380 11,725Fr. 151–180 g/m2 5,340 8,010 10,680 13,350Over 180 g/m2 6,405 9,600 12,810 16,010

Under 90 g/m2 upon request, with sample; the same applies to bind-ins with more than 8 pages.

Discounts: According to series contract or space contract; also in conjunction with advertisements.

Basic: 1 sheet = 1 advertising page 3 sheets = 2 advertising pages

2 sheets = 1.5 advertising pages 4 sheets = 2.5 advertising pages

A sample must be provided prior to order acceptance.Format: 216 mm wide, 306 mm high including 6 mm head and 3 mm

outer trim per edge. Bound inserts with four or more pages must be delivered already folded.

Loose inserts (rates in €):Not subject to discounts, insert prices per thousand.

2-4 pages 8 pages 12 pages über 12 pages

Up to 25 g 290 295 300 305

For each additional 5 g in total: € 15.00 per thousand.

The width and height of the loose insert must each be at least 10 mm smaller than the trimmed size of the magazine.

Maximum size: 200 mm wide × 287 mm tall, Minimum size : 148 mm wide × 105 mm tall.

A complication surcharge of € 16 per thousand is applied for partial circulations (minimum circulation 3,000). A sample must be provided prior to order acceptance.

Pasted postcards: Mechanically pasted postcards (attached parallel to the gutter, no oblique positioning) size DIN A6, maximum weight 5 g, in conjunction with a 1/1 page advertisement or bound insert.

33 % of the gross page rate b/w or the 2-page bind-in rate plus pasting costs of € 35.00 per thousand (not subject to discounts). Placement possibilities must be checked in advance.

Pasting in of brochures, CDs, and sample products, etc. on request.

Delivery address for loose inserts and bound inserts: Free to:

Vogel Druck und Medienservice, Leibnizstrasse 5, 97204 Höchberg, Germany

(citing Automobil Industrie and the issue number) Delivery to adverti-sing copy deadline.

Prices are quoted in €, excluding V.A.T.

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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012

Lend what you have to say an editorial flair! We will adapt your content to our layout.

Advertorial Communication in magazine style.

Junior pageJunior-page panorama, through gutter

1/1-page2/1-pageFormat Width× Hight

in mm4-color

2/1-page 420 × 270 11,900

1/1-page 190 × 270 5,950

Juniorpage Panorama

312 × 190 7,780

Juniorpage 136 × 190 3,890

Prices are quoted in €, excluding V.A.T.

11

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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012

Job marketThe professionals you are looking for: our readers, our users

Format Width × Height in

mm Price B/W€ 3.16

mm Price, 4-C € 4.40

1/1-page 190 × 270 3,416 4,760

1/2-page 190 × 134 94 × 270

1,708 2,380

1/4-page 46 × 270 94 × 134 190 × 66

854 1.190

1/8-page 46 × 134 94 × 66 190 × 32

427 595

Prices are quoted in €, excluding V.A.T.

Reductions

Series contract 3 × 6 × 9 × 12 x 5 % 10 % 15 % 20 %

Technical services are not subject to discounts.Want-ads (employment): mm/1 = € 2.00

Online placement on www.automobil-industrie.de free of charge:Reine Online-Platzierung: 150 €Run time: 4 weeksBox no. charge: 11 €2012 Automotive Career Guide

You profile your company; we leverage your potential:

• Skilled personnel and managers

• Young professionals

• University graduates

Two-page recruiting ad € 3,900Booklet in DIN A5 format, incl. online presence, free prints, special distribution Details in timetable, pages 6 & 7.

II• I

Recruiting with online videos

Successful personnel management begins with a video that presents the company as an attractive employer to applicants.

We want to hear from you!Details in timetable, pages 6 & 7.

Will be sent to approx. 2,000 personal addresses at all technical colleges!

12

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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012

Company portrait in the product report

Special feature: Specially edited company portrait in the respective product group.Format: One double-pageComponents: Color photo, company logo, accompanying text about the company, all key data, complete address. Company por-traits are drawn up in close consultation with the editorial office.

One double-page € 4,950

Print advertisements1/1-page, 4-c € 5,9501/2-page, 4-c € 3,365

Standard company profile

Placement on a text page Uniform format, 1/16 page (94 mm x 32 mm) Includes: Logo, address data, phone, fax, e-mail, web

address, product range

Per entry and product group € 399

The annual standard work for the automobile industry.Products, processes, and services for buyers, planners, and developers.

High market coverage among decision makers in the automotive industry

Perfect combination of print and online presence Recognized as a standard work

Company portrait in the product report

»OEM Partners« Products & profilesBuyers’ guide for the automotive industry

13

Prices are quoted in €, excluding V.A.T.

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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012

Banner – always in view.

Preise zzgl. MwSt.

Format Size (px) Prices

Leaderboard 728 x 90 € 100

2 Skyscraper 160 x 600, 120 x 600 € 100

Hockeystick 728 x 90 + 160 x 600 € 130

Wallpaper Size upon request € 200

Content Ad 300 x 250 € 150

Teaserbox Solo150 x 150 Pixelmax. 200

€ 150

Video Ad € 150

Business-paper € 150

PagePeel Size upon request € 200

Wrap-around sleeve Ad

Transparent, size upon request

€ 295

Page peelWrap-around sleeve ad

87

Teaser box,

6

WallpaperHockeystick

43

SkyscraperLeaderboard

21

The Automobil Industrie Web site (www.automobil-industrie.de) boasts an entire range of modern online ad-vertising formats. Detailed success checks can be down-loaded at any time from the online customer center through-out the duration of the advertisement.

Prices per thousand contacts in €, exclusive of VAT.

video ad,business paper

Max. data size: 50 kb

14

Content Ad5

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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012

The Automobil Industrie newsletter reports on top industry news three times per week. Number of subscriptions: 20,000 1), potential contacts/week: 60,000 1)

Newsletter advertising Get personal!

Newsletter sponsoringExclusive sponsoring of a newsletter dispatch including:

Co-branding with logo and “sponsored by” claim

Sponsor advertisements only

Prize: € 2.000 per dispatch for the booked period

5

Format Size (px)

Prize per dispatch for the booked period

Price per week

Price per month

Full-size banner (top placement) 2)

468 x 60 600 1,200 4,800

Full-size banner(interm. placement)3)

468 x 60 520 1,040 4,160

Skyscraper 160 x 600 680 1,360 5,440

Text Ad 4) – 950 – – 1) Based on number of subscriptions in 09/20112) Placement: Initial newsletter advertisement: One banner preceding and following top news3) Placement between messages4) Your topic packaged as a message teaser

Five lines with link to your company’s homepage. Limit: 1x per week. Label “Anzeige” (advertisement).

Prices are quoted in €, excluding V.A.T.

15

5

Newsletter reach officially verified.

Themen-NewsletterLightweight construction KW 11

New BMW 3 Series KW 15

Hannover Fair KW 17

Careers/HR KW 18

Electric mobility KW 29

IZB KW 41

Career/personnel KW 4215

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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012

Präsentation.pdf

Live Webcast – interactive TV on the PC.With leads guarantee.

Offer• One live broadcast• Possible participation as presenter/host• Participation reminder via e-mail• Placement of the recording in the Webcast database

for registered users (runtime: 3 months)• Link to relevant topic field at www.automobil-industrie.de• 5 free registration questions (for marketing purposes)• All leads in the booking period

Promotion• (Co-branded) e-mail advertising• Teaser box at the home level of

www.automobil-industrie.de as „Webcast of the Week“

Total prize: € 6.900 Euro

OptionalLeads after the booking period at € 50 per lead

Display area for accompanying sketches and animations, photos, and films

Presentation

Chat function for online dialog

Chat function

Speakers

Up to 4 speakers

Live broadcast of the results of a parallel survey with download option

Surveys and downloads

Prices are quoted in €, excluding V.A.T.

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CROSS MEDIA PLANNER 2012

Topic sponsoringOccupying an entire topic channel

Promotes:

Presentation of customized editorial content, range, awareness, brand building, image, presentation in editorial context, generation of high-quality contact data (provided that corporate Webcasts/whitepapers were booked)

Online SpecialYour company and products as an integral part of www.automobil-industrie.de

Initial setup Navigation Graphical design Entry of editorial content Premium company entry in the “OEM Partners” database Production, online advertising media

Price: € 5,000

Monthly services Content maintenance Accompanying advertising measures:

– Banner on www.automobil-industrie.de– Text advertisements in the Automobil Industrie newsletter- Teaser on the online special homepage

Reporting: range & leadsPrice: € 7,000 (minimum runtime of 3 months)

Double bonus: »Automobil Industrie« magazineOne promotional advertisement in 1/1, 4-c formatOne editorial promotion (advertorial) in 1/1, 4-c format

17

OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint

Promotes:

Reach, awareness, brand building, image, and presentation in an editorial context

Integration of logo in the respective topic channel or editorial topic special with “sponsored by” claim and corresponding link

I5,000 co-branded banners on www.automobil-industrie.deEditorial homepage teaser (“InfoBox”)Wallpaper underlay or full use of all available banner formats in the topic channel

ILink to online specials (if available)Price: € 4,900/month

17 Prices are quoted in €, excluding V.A.T.

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CROSS MEDIA PLANNER 2012

Your cross-media campaign as focused on ...reach (example).

Effective media mix comprising magazine, Web site, and online newsletter

High reach, high advertising impact Placement of advertising formats in a defined topic environment Reach guarantee: min. of 80,000 dispatches

Offer Price Benefit

2 x ½ page, 4-c ad in »Automobil Industrie« Circulation: approx. 10,000 copiesRe-ach: approx. 20,000 dispatches

6,516.50 Placement in topic environment

Topic channel sponsoring, with teaser box on the www.automobil-industrie.de homepage, in the respective topic envi-ronmentRuntime: 3 months

4,900.00 Corporate profiling in prominent areas

Exclusive sponsoring of online newsletter3 online newsletters on www.automobil-industrie.de, with logo and “sponsored by” claim, reservation of all advertising spaces, 20,000 newsletter subscriptions, 60,000 dispatches

6,000.00 Corporate pre-sentation among exclusive users/experts

Total price 17,416.50

Offer Price Benefit

1 whitepaper or 1 webcastat automobil-industrie.deRuntime: 3 months

1,500.00 Lead generation as direct path to specialist audience

Co-branded ad in »Automobil Indus-trie« magazineJunior page format, 4-c Circulation: 10,000 copies

3,890.00 Corporate profile in distinguished form

Teaser box on www.automobil-industrie.de homepage20,000 dispatches guaranteed

3,000.00 Increased reach with placement in news

Co-branded banner in defined topic environmentScyscraper format, www.automobil-indus-trie.de20,000 dispatches guaranteed

2,000.00 Increased reach for corporate profile

Co-branded stand-alone online newsletterScyscraper format, www.automo-bil-industrie.de20,000 dispatches guaranteed

2,500.00 Exclusive aware-ness for improved lead opportunities

Total price 12,890.00

...leads (example).

Effective media mix comprising magazine, Web site, and online newsletter

High awareness: min. of 70,000 dispatches of your company name, including a whitepaper/Web cast preview

Lead guarantee: min. of 60 qualified contacts

Prices are quoted in €, excluding V.A.T.

18

OnlineOnline CellCell EventsEventsPrint

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ServicesServicesServicesServicesServicesServicesPrintPrintPrintPrint

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CROSS MEDIA PLANNER 2012

Products and know-how from skilled partners in the automotive business.

Fast access to search functions You create your own profile and update content at any time

Free standard entryBrief profile with address data, contact(s), and product assignment

Premium entry with online features Substantial upgrade of the standard entry, with communi-

cation data, company photo and portrait, company news, dates, product showroom, and links

Higher reach thanks to top placement before the standard entries in the listing view

Exclusive: premium entries are also displayed on “www.automobil-industrie.de” in the context-based environment (search engine logic)

Base price per month € 82.50(minimum booking period of 12 months)

Show your profile!Components

Base packageAddress data:Company name, post office box, street, zip code, town/city Number of contacts: Any Product assignment: Unlimited num-ber of links to defined product categories (no link to company homepage)

PremiumAdditional features such as:

Corporate photos and brief portrait Logo Contact information: phone number,

fax number, e-mail address, Web site Profile data: Number of employees,

sales, founding year, branches, parent/subsidiary companies, owner-ship structure, certifications, refe-rence customers

Company news Dates Product showroom and

individual links Download area for

company information

Components

Base packageAddress data:Company name, post office box, street, zip code, town/cityNumber of contacts:Product assignment:

Logo

Firmennews, Termine, weiteres

Infomaterial

Produkte

Unter-nehmens- fotos und

Kurzportrait

ber of links to defined product categories (no link to company homepage)

PremiumAdditional features such as:

Product assignment:ber of links to defined product categories

www.oem-partners.de

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CROSS MEDIA PLANNER 2012

Mobile InternetThe newcomer in B2B marketing

Modern smartphones have allowed the “mobile Internet” to also reach the world of B2B and are already becoming more popular than the PC in many areas of communication.

When Vogel Business Media conducted a survey among B2B decision makers, they discovered that 65 percent use a mobile end device for business!

Most popular infos: news (37 %) and newsletters (32 %)

Mobile advertising with »Automobil Industrie«. Act now!

Mobile BannerAdvertising for cell phones

http:mobil.automobil-industrie.de

For smartphones and tablet PCs, system-neutral, without a „store diversion“. Automatic browser detection for optimal display.

8,000 ad impressions,08/2011.And rising!

Cell(16.2 %)

BlackBerry(16.5 %)

iPhone(22.3 %)

Smartphone(27.3 %)

17.7 % reported using other devices such as PDAs or eReaders.

Format Size (px) PlavementPrice per Month

Mobile banner1) 216 x 36 Run of site2) € 300o 1) File size: 3 KB as a .gif or .jpg file (no Flash or animated files). 2) - On the homepage (“Home”): after the second news item - In the detailed article viewing area: after the third paragraph- In the image gallery: after the second image and under the caption- In the topic areas: above the imprint Prices are quoted in €, excluding V.A.T.

Reach officially verified.

OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint

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CROSS MEDIA PLANNER 2012

Spice up your advertisement with a kiosk.

The kiosk appThe kiosk app from Vogel Business Media allows iPad users to download a digital version of Automobil Indus-trie. Simply enter “Vogel Business Media Kiosk” in the Apple Store search field and navigate to the automotive section (“Automobil”) in the app.

Highlight: A digital issue (rich media paper) can beenriched with multimedia effects, from link to movie.

Format Product scope Prize

Multimedia display

Print advertisement with added multimedia content such as:• Links• Video files• Audio files• Picture galleries

€ 490*

Sponsoring of an issue

• Sponsor logo• Additional page• Enrichment with e.g.: Links,

video files, audio files, picture galleries

On request

*Price in €, exclusive of VAT; excludes price for a print advertisement

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CROSS MEDIA PLANNER 2012

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The two-day event focuses on constructive dialog between manufacturers, suppliers, and service providers:• Strategies and sustainability• Components and technologies• Experience and perspectives

Have your say!

Platinum package, € 12,500 Gold package, €8,500 Silver package, € 5,500Platinum package, € 12,500 Gold package, €8,500 Silver package, € 5,500

• Speaker slot for convention

• Podium position for discussion

• Exhibition and media package

• Guest tickets at a reduced price

• Webcast production

• Speaker slot for convention

• Exhibition and media package

• Guest tickets at a reduced price

• Speaker slot for convention

• Exhibition package and logo presence for media and event

• Guest tickets at a reduced price

Organizer:

13. und 14. März 2012VCC, Würzburg

The networking event for experts.

The „Leichtbau-Gipfel” (lightweight design summit), together with the »Automobil Industrie«, provides you with a print, online, and event-based communications platform that allows you to convey your topics to partners in the automotive business very efficiently.

Prices are quoted in €, excluding V.A.T.

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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012

Special issues (magazine) Online topic pages Events in the “Vogel Convention Center” Live online transmission

Webcast production YouTube product channels 3D product presentations

Talk with us.

Special issues Online topic pages Webcast & YouTube, live & 3D

Automobil Industrie – your strategic partner.Let us help you!

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Ideas are borne through discussion.

Publisher: Vogel Business Media GmbH & Co. KG, Automotive Media

Address: Automobil Industrie, D-97064 WürzburgTel.: +49 (0) 931 418-2049Fax: +49 (0) 931 418-2779

All prices mentioned in the Cross-Media Planner are net prices excluding VAT.The general terms & conditions of Vogel Business Media GmbH & Co. KG apply: www.automobil-industrie.de/media_abo

A detailed version of the media data is available at:www.automobil-industrie.de/media_abo

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Claus-Peter KöthEditor-in-Chief+49 (0) 931 [email protected]

Christine GeistKey-Account-Manager+49 (0) 931 [email protected]

Peter VoigtProduct Marketing Manager+49 (0) 931 [email protected]

Susanne SeehuberKey-Account-Manager+49 (0) 931 [email protected]

Florian FischerCEO+49 (0) 931 [email protected]