crossmedia planer mediapack 2010 - vogelfiles.vogel.de/vogelonline/vogelonline/files/3020.pdf ·...

Crossmedia Planer

www.it-business.de

ONLINEPRINT

Mediapack

2010Price list no. 12

Publisher‘s imprint

W Publishing House

Vogel IT-Medien GmbHAugust-Wessels-Str. 27D-86156 Augsburgwww.vogel-it.de

W General Manager

Werner Nieberle

W Bank Details

Dresdner Bank WürzburgSorting code 790 800 52Account number 309 771 700

W IT-BUSINESS

Publishing schedule every two weeksDay of publication MondayPrinted circulation 29.279 Ex. (IVW QIII/2009)Distributed circulation 28.768 Ex. (IVW QIII/2009)Area of circulation GermanyInternet www.it-business.deISSN 1864-0907

W Phone numbers & contact

Co-Publisher

Ljiljana Kos - 300E-Mail [email protected]

Account Management editorial part

Besa Agaj (International Accounts) -112E-Mail [email protected]

Stephanie Steen (Key Accounts) -211E-Mail [email protected]

Ursula Gebauer (Assistance) -217E-Mail [email protected]

Hannah Lamotte -193E-Mail [email protected]

Sandra Schüller -191E-Mail [email protected]

Editoral

Harry Jacob (Managing Editor) - 206Christian Träger (Managing Editor, CvD) - 180E-Mail [email protected]

Disposition

Dagmar Schauer - 202E-Mail [email protected]

Technical Support Print

Albert Petrich - 179E-Mail [email protected]

Technical Support Online

Julia Mattern - 123E-Mail [email protected]

W Memberships

Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.

International Federation of the Periodical Press

Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Würzburg. Since 1991 the publisher releases business media for decision-makers who are in charge of production, procurement or application of information technology. In addition to print & online media the publisher also offers a wide-ranging portfolio of events. The most important publisher’s offers are IT-BUSINESS, eGovernment Computing, SearchNetworking.de, SearchSecurity.de, SearchStorage.de, SearchDataCenter.de, SearchSoftware.de.

3

The integrated cross-media concept for your

successful marketing in the ICT channel

With IT-BUSINESS Media you reach the decision ma-kers in the ICT-trade intermedial and effectively in the most important phases of the decision process:

Print – StrategyOnline – ResearchEvent – Face-to-face contactService – Contacts

The flexible concept of IT-BUSINESS media enables you to attain your successful and measurable marketing targets.

In the process you obtain the best possible backup of a professional and service oriented consulting team.

The Media sections

• The trade magazine IT-BUSINESS provides biweekly thoroughly researched background information of the IT channel and strategic relevant business and technol-ogy knowledge.

• The information website IT-BUSINESS.de offers all necessary information that should be immediately and in high quality at the partners’ disposal: news, whitepa-pers, webcasts and case studies as well as an exten-sive manufacturer and distributor database.

OnlinePrint

ServiceEvent

• The IT-BUSINESS Akademie imparts with its events the necessary hard & soft skills to a wide spectrum of trading partners. The target is to successfully position yourself in the market and to foster business contacts. Apart from management and sales trainings IT-BUSI-NESS Akademie organizes the business summit IT-BUSINESS Executive Summit and solution-oriented multivendor roadshows named „Partner Solution Days“ concerning the topics virtualization, storage, security, UCC etc.

The IT-BUSINESS-Media

4

Mediapack 2010 | Concept

IT-BUSINESS offers tailor-made campaign planning with high coverage, certified quality (IVW, IVW EDA) and integrated lead generation. To reach your communication goals, IT-BUSINESS takes hold of an extensive portfolio of crossmedia communication formats (print, online, event, service). You benefit from a perfect mixture of innovative and established communication formats (examples see diagram)

The fitting advertising format for each target

Advertising formats &

services

Your selected communication targets

PRINT ONLINE EVENT SERVICE

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Image/Brand-Awareness • • • • • • • • • • • • • • •Product & Solution Competence • • • • • • • • • • • • • • •Partner Recruitment • • • • • • • • • • • • • •Direct increase in sales • • • • • • •Face-to-face marketing • •Lead generation • • • • • • •High qualified coverage • • • • • • • • • • • • • • •• •Perfectly suitable Well suitable

5

The IT-Channel magazine

Content-Print

Profile

Reader analysis

Topics & Dates

Formats & Rates

IT-BUSINESS Market

Job market

IT-Solution Guide

Special forms of advertising

Special Publications

Advertorials

Channel combination

Switzerland

Technical Specifications

6

Mediapack 2010 | Print

IT-BUSINESS – Common success in the IT channel

IT-BUSINESS informs in a quick, competent and precise way. Thoroughly researched facts, practical back-ground reports and the „ITC Channel Index“, a cooper-ation with GfK turns it into a top source of information for decision makers in the IT market.

IT-BUSINESS offers market penetration at highly attrac-tive conditions. It‘s the power plattform for efficient and economical market communication in the IT channel. Exactly here is the place to convince your dealers – both old and new – of your products, solutions and con-cepts!

IT-BUSINESS readership is known to be the most at-tractive and qualified auditorium of the market. IT-BUSI-NESS is modern and based on the target group. Clear-ly structured in sections it condenses reliably all important information for IT business partners.

W Companies – IT-BUSINESS persuits and forecasts all market developments, dealing with manufacturers, distributors and trading partners and hence reports about the real background of news. W Cover story – Where is the market heading? Who or what drives the business? In a detailed report channel concepts, sales strategies and portfolio planings of in-dividual companies or whole market segments are pre-sented, questioned, commented and discussed over with the top decision-makers of this industrial sector.W Business – Together with GFK, IT-BUSINESS exclu-sively publishes the „ITC Channel Index“, a quality indi-cator for business performance in the ICT-market. In ad-dition, it provides the trading partner with key data figures of the sectors law and management that are im-mediately applicable in daily business.W Technologies – The IT market won’t be worthwhile without new interesting products. Of special interest is: How big is the sales potential of the different products? Whether business solution or consumer product: IT-BUSINESS reports the specific, relevant information for decision making bluntly in the business partner`s language.

Topics + Dates Formats + Rateseditorial sector

IT-BUSINESS Market

Job Market


Special Publications AdvertorialChannel combination

Switzerland

Technical Data

7

Profile

Reader analysis

Readership profile of IT-BUSINESS

Distribution of readership

according to business focus

Position of recipient

(multiple naming)

Management

Account Management

Purchasing Management

Marketing Management

Development Management

Technology/Support/Service 2.8 %

3.3 %

7.6 %

21.2%

26 %

60 %

Product segments

(multiple naming)

CE (Consumer Electronics)

IT (Information Technology)

TK (Telecommunication)

81.4%

30.4%

25.0%

Consulting

Product Management 1.1 %

1.9 %

Source: IVW EDA circulation certificate II/2008 – I/2009

Specialized trade 28,4 %

Manufacturers10,4 % ISV/Softwarehouse 2.5%IT service

provider 8,7 % Distributors/Wholesalers 4.6 %

Others 3.3 %

System Houses/VAR 33,6 %

Technical department store 2.1 %ISP/Internet Service Provider 2.1 %

Mail-order business/E-Tailer 1.0 %Large size retail trade 0.8 %Other sectors 0.2 %Sector not raised 1.4 %

8


Iss. Features Date of Publication

Advert. Deadline

Deliverables Specials Date of Publication

Trade Fairs & Events

1 Project & sales financing for IT partners

11/01/10 04/01/10 05/01/10 07/01 - 10/01 CES, Las Vegas

2 Desktop virtualization and thin client computing

25/01/10 18/01/10 19/01/10

3 Digital engineering (CAD, CAM, PLM) 08/02/10 01/02/10 02/02/10

4 USV & energy efficiency 22/02/10 15/02/10 16/02/10

5 Data & video beamer 01/03/10 22/02/10 23/02/10 02/03 - 06/03 CeBIT, Hannover

6 ERP solutions for s/m sized businesses 15/03/10 08/03/10 09/03/10 Guide „Networking & Business Communications”

March 16/03 - 25/03 UCC & MobilityPartner Solution Days

7 Computer centre (planning, facilities & services)

29/03/10 22/03/10 23/03/10

8 Business mobility (notebooks, remote access)

12/04/10 01/04/10 06/04/10

9 Physical security, Video surveillance

26/04/10 19/04/10 20/04/10 Guide „Storage” April 20/04 - 06/05 Storage & ArchivingPartner Solution Days06/05 - 07/05 Community36, Zurich

10 Display technologies and solutions 10/05/10 03/05/10 04/05/10

11 Sourcing and E-Business for IT-Partner

25/05/10 17/05/10 18/05/10 01/06 - 05/06 Comptex Taiwan, Taipeh

12 PIM (Business smartphones and business models)

07/06/10 31/05/10 01/06/10 Guide „Virtualization & Cloud-Computing”

June 15/06 - 01/07 Virtualization & Cloud ComputingPartner Solution Days

Topics + Dates 2010Subjects to change without notice

Profile

Reader analysis

Formats + Rateseditorial sector

IT-BUSINESS Market

Job Market



Switzerland

Technical Data

9

Topics + Dates

Subjects to change without notice

Iss. Features Date of Publication

Advert. Deadline

Deliverables Specials Date of Publication

Trade Fairs & Events

13 Business printer(Networking & Multifunctional Printer)

21/06/10 14/06/10 15/06/10

14 Professional security solutions(Firewall, AV, Authentification)

05/07/10 28/06/10 29/06/10

15 Business Intelligence & Data Mining 19/07/10 12/07/10 13/07/10 Guide „Printers & Supplies”

July

16 Unified Communication & Next Generation Network

02/08/10 26/07/10 27/07/10

17 Business Continuity ( HA-solutions) 16/08/10 09/08/10 10/08/10 18/08 - 22/08 Gamescom, Cologne25/08 - 29/08 Games Convention, Leipzig

18 Sharepoint & ECM-solutions 30/08/10 23/08/10 24/08/10 03/09 - 08/09 IFA, Berlin

19 Saving in network (SAN, NAS, Storage)

13/09/10 06/09/10 07/09/10 Guide „IT-Security” September 16/09 - 28/09 IT-Security & CompliancePartner Solution Days21/09 - 23/09 DMS Expo, Cologne21/09 - 26/09 Photokina, Cologne

20 Digital Signage 27/09/10 20/09/10 21/09/10 06/10 - 07/10 CRM-expo, Nurnberg

21 Cloud Computing & Virtualization 11/10/10 04/10/10 05/10/10 19/10 - 21/10 IT-SA, Nurnberg 19/10 - 21/10 Discuss & Discover, Munich

22 Periphery, Keyboards, Mice, Remote Controls

25/10/10 18/10/10 19/10/10 26/10 - 27/10 SNW Europe, Frankfurt26/10 - 28/10 It & business, Stuttgart

23 Managed Printing Services (Hardware, Supplies & Service)

08/11/10 29/10/10 02/11/10 09/11 - 12/11 Electronica, Munich

24 Server & Blades (Architectures & Components)

22/11/10 15/11/10 16/11/10

25 CRM providers and solutions 06/12/10 29/11/10 30/11/10 Yearplanner 2011 06/12/10

26 IT compliance & Managed IT-Security services

20/12/10 13/12/10 14/12/10 IT-BUSINESS 2011 – Portrait of an industrial sector

20/12/10

10


Advertising formats

2 x 1/2 page panorama, above compoundType area: 426 x 137 mmTrim size: 460 x 146 mm

1/1 pageType area:200 x 281 mmTrim size:230 x 300 mm

2/1 pageType area: 426 x 281 mmTrim size: 460 x 300 mm

Junior page panorama, above compoundType area: 308 x 205 mmTrim size: 308 x 215 mm

Junior pageType area:141 x 205 mmTrim size: 154 x 215 mm

1/2 page horizontalType area:200 x 137 mmTrim size: 230 x 146 mm

IT-BUSINESSType area200 x 281 mm (3 columns)

Magazine Trim Size230 x 300 mm(please add min. 3 mm bleed)

1/2 page verticalType area:100 x 281 mmTrim size: 117 x 300 mm

1/3 page horizontalType area:200 x 92 mmTrim size: 230 x 101 mm

1/3 page verticalType area:67 x 281 mmTrim size: 84 x 300 mm

1/4 page verticalType area:100 x 137 mmTrim size:117 x 146 mm

1/4 pagehorizontalType area:200 x 70 mmTrim size:230 x 79 mm

Your Marketing Benefit:

9 Image & Brand Awareness

9 Product & Solution Competence

9 Partner Recruitment

9 Direct increase in sales

9 High qualified coverage

Profile

Reader analysis

Topics + Dates IT-BUSINESS Market

Job Market



Switzerland

Technical Data

1111

Formats + Rateseditorial sector

Fractional size Basic price 3 x 6 x 9 x 12 x 25 x

ad

ve

rtis

em

en

t 4

c 1/1 page 10,000 9,500 9,000 8,500 8,200 8,000

2/1 page 18,900 17,955 17,010 16,065 15,498 15,120

Junior page 7,000 6,790 6,650 6,300 5,950 5,740

Junior page panorama 13,200 12,804 12,540 11,880 11,220 10,824

1/2 page 6,000 5,820 5,700 5,400 5,100 4,920

1/2 page panorama 11,000 10,670 10,450 9,900 9,350 9,020

1/3 page 4,600 4,462 4,370 4,140 3,910 3,772

1/3 page table of contents 6,500 6,305 6,175 5,850 5,525 5,330

1/3 page editorial 6,500 6,305 6,175 5,850 5,525 5,330

1/4 page 3,600 3,492 3,420 3,240 3,060 2,952

Quantity Discount – whole page formats

3 pages 5%

6 pages 10%

9 pages 15%

12 pages 18%

18 pages 20%

25 pages 25%

Rates editorial section

The stated discounts of the basic rate are valid for purchase on orders for one year.All rates are quoted in € excl. VAT

Cover pages Basic price 3 x 6 x 9 x 12 x 18 x

4c 2nd Cover page 12,000 11,400 10,800 10,200 9,840 9,600

3rd Cover page 11,000 10,450 9,900 9,350 9,020 8,800

4th Cover page 13,000 12,350 11,700 11,050 10,660 10,400

Discounts

Series Discount – page proportionately formats

from 3 x 3%

from 6 x 5%

from 9 x 10%

from 12 x 15%

from 18 x 18%

from 25 x 25%

12


IT-BUSINESS Market – the powerful purchasing reference book

€





W The IT market is characterized by a high variety of products and dynamic of rates

W The IT market is indicated of a variety ofThe IT market is indicated of a variety of products and brands. This is why the IT trade needs a source of information that is able to deliver a complete overview of the latest offers.

W IT-BUSINESS Market offers this overview.IT-BUSINESS Market offers this overview. Compact and efficient – as an integral market part inside IT-BUSINESS.

W This is how to reach the decision-makers inThis is how to reach the decision-makers in the IT market directly, quickly, uncomplicated and under conditions, which allow generous advertisement for a small budget.

Profile

Reader analysis




Switzerland

Technical Data

1313

IT-BUSINESS Market

Job Market

DiscountsFormats & Rates

Fractional size Basic price 3 x 6 x 9 x 12 x

4c 2/1 page 3,200 3,104 3,040 2,880 2,720

1/1 page 1,700 1,615 1,530 1,445 1,394

1/2 page 1,000 970 950 900 850

Cover page (230 x 230 mm) 3,000 – – – –

The stated discounts of the basic rate are valid for purchase on orders for one year.All rates are quoted in € excl. VAT

Magazine Trim Size: 230 x 300 mm (please add min. 3 mm bleed)

Quantity Discounts - whole page formats

from 3 pages 5%

from 6 pages 10%

from 9 pages 15%

from 12 pages 18%

from 18 pages 20%

from 25 pages 25%

Series Discount – page proportionality formats

from 3 x 3%

from 6 x 5%

from 9 x 10%

from 12 x 15%

from 18 x 18%

from 25 x 25%



1/2 page horizontalType area: 200 x 137 mmTrim size: 230 x 146 mm

1/2 page verticalType area: 100 x 281 mmTrim size:117 x 300 mm

14


IT-BUSINESS job market

You are looking for qualified employees?

Run the search with IT-BUSINESS – on the direct way to the professional of the IT sector. Right within the ed-itorial surrounding you approach a highly qualified au-dience with your recruitment advertisement.

Your Cross-Media benefit:

Your advertisement appears in IT-BUSINESS and is au-tomatically present for 4 weeks on it-business.de, the information website in the IT channel.

Additionally your job application is hosted on all web-sites of Vogel Media within the respective online job market.

SearchSecurity.de

SearchStorage.de SearchNetworking.de

SearchDatacenter.de

laborpraxis.de

maschinenmarkt.de process.de

elektronikpraxis.de automobil-industrie.de

kfz-betrieb.de

Due to our cooperation with Jobware you have the possi-bility to place your advertise-ment on the complete Job-ware network.

InformationsportalMagazin

sueddeutsche.de heiseonline kress

hüthig w&v Fachverlag

weka huss karriereführer

freiepresse.de schimmel media kalaydo.de

and others…

Profile

Reader analysis




Switzerland

Technical Data

15

IT-BUSINESS Market

Job Market


1/2 page horizontalType area: 200 x 137 mmTrim size: 230 x 146 mm



1/4 page horizontalType area: 200 x 70 mmTrim size:230 x 79 mm

Fractional size Basic price 3 x 6 x 9 x 12 x

4c 1/1 page 2,900 2,755 2,610 2,465 2,378

1/2 page 1,700 1,615 1,530 1,445 1,394

1/4 page 1,200 1,164 1,140 1,080 1,020

The stated discounts of the basic rate are valid for purchase on orders for one calendar year.All rates are quoted in € excl. VAT

Crossmedia Options Basic price

Online job market on IT-BUSINESS.de free

Online job markets on all Vogel websites free

Jobware complete network 995

Formats & Rates Job market

Are you looking for a new

Team?Search with us!

IT-BUSINESS will help you to find a professional collegue in the IT channel.

16



Loose Inserts

Printed matter (e.g. sheets, cards, mailing leaflets, prospects) which are enclosed in carrier publication.

Min. format 105 x 148 mmMax. format 220 x 290 mm (larger formats on request)

Max. thickness 4 mmWeight Min. 5 g, Max. 50 gSpace booked total circulationGuideline delivery in end format,

folded and trimmedPrice p/1000 loose inserts up to 25g: 280 € each additional 10g: 30 € raise raise for selection 120 €

Affixed printed matters

i.e. postcards, flyers, CDs, samples, post-its that have to be sticked.Price on request

Gatefolder

The page folding out to the left is stuck to the magazine cover (3 pages). Price on request

Belly Band

Price on request

Altarfold Front page

Price on request

All rates are quoted in € excl. VAT

Your marketing benefits:

9 Image/Brand Awareness


Bound Insert

Several pages of printed matter, fixed tightly in carrier publication.

Min. format 148 x 115 mmMax. format 230 x 300 mmMax. thickness 2 mmWeight 2 pages min. 100g/qm, 4 pages

min. 80g/qm, more than 8 pages min. 50g/qm

Guideline: Insert in notebook format: Trimm 5 mm (all sides), fold 10mm.

File smaller than notebook: Bottom and on the sides trimm at the end.

On the top addition of 5mm trimm Placement always at the top. More than 4 pages in total: On the

top put together; folded in cross.Rate 4 pages 17,800 € 6 pages 22,800 € 8 pages 26,800 €

Profile

Reader analysis


IT-BUSINESS Market

Job Market


Switzerland

Technical Data

17


Guidelines for special forms of advertising

Date of orderDeadline see topics + dates (page 8-9)

Date of withdrawlOne week prior to Deadline

RatesPrices for all special forms of advertising as well as technical costs are not able for discount. All prices in € plus VAT, posting fees included.

Technical specificationsSpecial forms of advertising should be processed by machine. In case of process difficulties because of loose inserts, files or stickers, priority is given to com-pletition.

SampleAt deadline of advertisement a binding sample (5 issues) has to be submitted to the publisher and at least one layout sample with details about size and weight.

Amount of deliveryCurrent print circulation plus 2% in addition. Only the complete circulation can be booked.

LiabilityDamages occurred because of disregard of the techni-cal requirements for processing special forms of adver-tising are to be replaced to the publisher.

DeliveryThe delivery has to be done on Euro-pallets. Every sing-le pallet has to be marked with details to the amount and the note “IT-BUSINESS issue number …” Please note the dates of deliveryLoose inserts 3 days prior deadline of

advertisementBound Inserts/ 5 days prior deadline ofStickers advertisementYou receive the detailed delivery modalities after order invoice.

Postal Delivery AdressVogel Druck und MedienserviceWarenannahme/IT-BUSINESS (Issue no.)Leibnizstr. 5D-97204 Höchberg

PrintingIf requested the publisher takes over the printing of loose inserts, bound inserts or stickers for extra charge. The delivery of digital, print able data (see technical data/digital data delivery, page 21) is required.

18



Channel Guides

The Channel Guides of IT-BUSINESS supply an extensive channel relevant presentation of the most important in-formation on a specialized, important product area. Ad-ditionally to basic facts and trends, it also contains a num-ber of overviews, highlights and concrete sales assistance. Because of their reference character the Guides related to certain topics are only released once a year.

Size 40 pagesFormat DIN A4Circulation 35,000 copiesDistribution Readership of IT-BUSINESS,

Trade Fairs and Events

Ad pages Formats Rate

4c 1/1 page 210 x 297 mm + 5 mm bleed 7,100

Cover pages 2-4 210 x 297 mm + 5 mm bleed 8,700

1/2 page vertical 100 x 297 mm + 5 mm bleed 4,260

IT-BUSINESS MediaUpdateYou need some information about current media offers and publishing dates of our guides?Order our IT-BUSINESS media newsletter for free: [email protected]






Topics Publishing month

Networking & Business Communication March 2010

Storage & Archiving April 2010

Virtualization & Cloud Computing June 2010

Printer & Supplies July 2010

Security September 2010

Profile

Reader analysis


IT-BUSINESS Market

Job Market


AdvertorialChannel combination

Switzerland

Technical Data

19


Year Planner 2011Do you want to be in the field of vision in the office of your trade partner? Then make use of the IT-BUSINESS Year Planner 2010! It is of high quality, decorative and contains a variety of additional information useful for the complete year.

Format 870 x 580 mmCirculation 35.000 copiesDistribution Readership of IT-BUSINESS

Year Book 2011“IT-BUSINESS 2011 – portrait of an industrial sector” is the high-quality Year Book of manufacturers, distri-butors, cooperations and associations within the IT channel. On over 100 pages companies present their company profile, history, business partners product portfolio and contact persons in an attractive presen-tation. It is the extensive overview with high circulati-on of the players in the German IT channel.

Size 150 pagesFormat DIN A4Circulation 35,000 copiesDistribution Readership of IT-BUSINESS, Trade Fairs and EventsDate of publication 20/12/2010

Ad pages Formats Rate

4c Company portrait 2 pages Standard Layout 6,900

1/1 page DIN A4 + 5 mm bleed 5,900

Cover pages 2-4 DIN A4 + 5 mm bleed 8,700

We take over the design of your company portrait with a standardized layout. You only deliver text and picture contents. Please ask your account manager for additional information regarding the process and dates.

Logo Formats Rate

4c 70 x 40 mm 1,500

110 x 65 mm 3,000

DeliverablesSend logo as vector file (Illustrator or Freehand) or TIF in 300 dpi resolution via eMail to your responsible Account Manager.


Dates Date of Publ. Advert. Ddl. Deadline for Deliverables

Year Planner 2011 06/12 22/11 23/11

20


Advertorial – Advertisement in magazine style

Surely you have information about topics that are not really suitable for a classic advertisement. Just use this information in an advertorial!The professional IT-BUSINESS team sets your content into a layout appropriate to the magazine and the neut-ral design attracts the particular attraction of the reader.

1/1-SeiteType area:200 x 281 mmTrim size:230 x 300 mm


Junior page panorama,above compoundType area: 308 x 205 mmTrim size: 308 x 215 mm

Junior pageType area:141 x 205 mmTrim size: 154 x 215 mm

Example IBM-Advertorial

IBM Lösungen für den Mittelstand

Security Services und Datensicherung mit IBMViele mittelständische Unternehmen sind sowohl personell als auch inhaltlich mit der Aufgabe überfordert, die Firmendaten wirkungsvoll vor externen Angriffen und internem Datenverlust zu schützen. Die Lösung: professionelle Services von IBM.

Im modernen Kommunikationszeitalter

müssen Vertraulichkeit, Integrität und Ver-

fügbarkeit der Firmendaten rund um die

Uhr gewährleistet sein. Ein ausgereiftes

Sicherheitsmanagement erfordert hoch

qualifi ziertes und damit kostenintensives

Personal. Mittelständler mit ihrem schma-

len IT-Budget können diese Kosten häufi g

nicht schultern. Die Dienstleistungen von

IBM bieten sowohl einen professionellen

Schutz der Firmendaten vor Angriffen aus

dem Internet als auch eine zuverlässige

Lösung zur Datensicherung – und das

zu einem Bruchteil der Kosten, die für fi r-

meneigene Lösungen anfallen würden.

Flexibler Schutz rund um die UhrDie Managed Security Services von IBM

Internet Security Systems (ISS) stellen die

Infrastruktur, die kompetenten Experten

und das Know-how bereit, das Unterneh-

men für den Schutz ihrer Systeme vor An-

griffen aus dem Internet brauchen.

Das IBM Virtual-Security Operations Cen-

ter (Virtual-SOC) bildet die Grundlage aller

Managed Security Services. Es kombiniert

die Kompetenz von acht globalen SOCs

(Security Operations Center) mit ausge-

reiften Analyse- und Korrelationsfunktio-

nen, künstlicher Intelligenz, ausgewiese-

nem Sicherheits-Know-how und einem

effektiven webbasierten Managementpor-

tal in einem einzelnen, einheitlichen Sys-

tem. Mithilfe des webbasierten Manage-

mentportals können Führungskräfte den

Status von sicherheitsrelevanten Ereignis-

sen, einschließlich unbefugter Zugriffsver-

IT-Services

Live-WebcastZusammen mit den Partnern IT-BUSINESS, IT-BUSINESS Akademie, SearchStorage.de und SearchDataCenter.de veranstaltet IBM einen Live-Webcast zum Thema „Bieten Sie Ihren Kunden mehr Sicherheit mit IBM“.

Mehr Informationen und die

Anmeldung fi nden Sie unter:

Advertorial

Termin: 2. November 2009

Die professionellen IBM Services für den Mit-telstand entlasten sowohl die IT-Abteilung als auch das IT-Budget. Dadurch können sich die Mitarbeiter wieder voll und ganz den ge-schäftskritischen Aufgaben widmen. IBM bie-tet folgende Services an:

Sourcing Services für den Mittelstand

IT-Strategie und IT-Architektur

Middleware Services

End User Services

Integrated Communication Services

Business Continuity und Resiliency

Internet Security Services

Site und Facilities Services

Server Services

Storage und Data Services

Maintenance und Technical Support

Nähere Informationen zu den IBM IT-Services

für den Mittelstand erhalten Sie unter:

INITIATIVE FÜR DEN MITTELSTAND

IBM Lösungen für den Mittelstand

Security Services und Datensicherung mit IBMViele mittelständische Unternehmen sind sowohl personell als auch inhaltlich mit der Aufgabe überfordert, die Firmendaten wirkungsvoll vor externen Angriffen und internem Datenverlust zu schützen. Die Lösung: professionelle Services von IBM.

Im modernen Kommunikationszeitalter

müssen Vertraulichkeit, Integrität und Ver-

fügbarkeit der Firmendaten rund um die

Uhr gewährleistet sein. Ein ausgereiftes

Sicherheitsmanagement erfordert hoch

qualifi ziertes und damit kostenintensives

Personal. Mittelständler mit ihrem schma-

len IT-Budget können diese Kosten häufi g

nicht schultern. Die Dienstleistungen von

IBM bieten sowohl einen professionellen

Schutz der Firmendaten vor Angriffen aus

dem Internet als auch eine zuverlässige

Lösung zur Datensicherung – und das

zu einem Bruchteil der Kosten, die für fi r-

meneigene Lösungen anfallen würden.

Flexibler Schutz rund um die UhrDie Managed Security Services von IBM

Internet Security Systems (ISS) stellen die

Infrastruktur, die kompetenten Experten

und das Know-how bereit, das Unterneh-

men für den Schutz ihrer Systeme vor An-

griffen aus dem Internet brauchen.

Das IBM Virtual-Security Operations Cen-

ter (Virtual-SOC) bildet die Grundlage aller

Managed Security Services. Es kombiniert

die Kompetenz von acht globalen SOCs

(Security Operations Center) mit ausge-

reiften Analyse- und Korrelationsfunktio-

nen, künstlicher Intelligenz, ausgewiese-

nem Sicherheits-Know-how und einem

effektiven webbasierten Managementpor-

tal in einem einzelnen, einheitlichen Sys-

tem. Mithilfe des webbasierten Manage-

mentportals können Führungskräfte den

Status von sicherheitsrelevanten Ereignis-

sen, einschließlich unbefugter Zugriffsver-

IT-Services

Live-WebcastZusammen mit den Partnern IT-BUSINESS, IT-BUSINESS Akademie, SearchStorage.de und SearchDataCenter.de veranstaltet IBM einen Live-Webcast zum Thema „Bieten Sie Ihren Kunden mehr Sicherheit mit IBM“.

Mehr Informationen und die

Anmeldung fi nden Sie unter:

Advertorial

Termin: 2. November 2009

Die professionellen IBM Services für den Mit-telstand entlasten sowohl die IT-Abteilung als auch das IT-Budget. Dadurch können sich die Mitarbeiter wieder voll und ganz den ge-schäftskritischen Aufgaben widmen. IBM bie-tet folgende Services an:

Sourcing Services für den Mittelstand

IT-Strategie und IT-Architektur

Middleware Services

End User Services

Integrated Communication Services

Business Continuity und Resiliency

Internet Security Services

Site und Facilities Services

Server Services

Storage und Data Services

Maintenance und Technical Support

Nähere Informationen zu den IBM IT-Services

für den Mittelstand erhalten Sie unter:

INITIATIVE FÜR DEN MITTELSTAND

Example Citrix-Advertorial





The stated discounts of the basic rate are valid for purchase on orders for one calendar year.All rates are quoted in € excl. VAT

Citrix Geek Speak ist eine neue, informelleund effektive Veranstaltungs- und Kommu-nikationsplattform für alle technisch versier-ten Mitarbeiter des IT-Channels sowie Fir-menkunden, um Know-how interaktiv aus-zutauschen und sofort in die Community zuverbreiten. Citrix Experten, ausgesuchte Mit-arbeiter der Fachdistribution, autorisierteCitrix Technology Professionals (CTP), SBC-und IT-Consultants sowie Gastmoderatorenausgesuchter Hersteller moderieren dieGeek Speak Veranstaltungen.Auf den Citrix Geek Speakswird Wissen nicht einseitig prä-sentiert – Moderatoren und Teil-nehmer kommen stattdessenmiteinander interaktiv ins Ge-spräch und diskutieren überaktuelle technologische Her-ausforderungen und Lösungs-ansätze. Jeder Teilnehmer kannso zum Erfolg der Veranstaltungbeitragen, wenn er bereit ist,sein Wissen zu teilen und vonanderen zu lernen.Neu an Citrix Geek Speak ist,dass Social Media ein festerBestandteil der Community ist.Die Diskussionen, die auf dem Event entste-hen, werden live in ausgewählten SocialMedia Kanälen veröffentlicht und anschlie-ßend weiter fortgeführt.

Citrix Geek Speaks sind offen für alletechnisch versierte Mitarbeiter von:

allen IT-Fachhändlern (mit und ohne CitrixAutorisierung)Firmenkunden

Citrix Geek Speak Diskusssionsthemen:Client Virtualisierung verändert den Desk-top der Zukunft – und damit auchArbeitswelt?Desktop Virtualisierung Myth Busters –Hype oder Allheilmittel?

Citrix Geek Speak das „etwas andere“ Event – Smartphones und PDAs bitteNICHT ausschalten!Das Citrix Geek Speak startet „top down“– das bedeutet: Citrix gibt vorab einegrobe Themenrichtung vor, welche sichdann vor Ort „bottom-up“ in diese Rich-tung weiterentwickelt oder eine andereRichtung einschlagen kann – in jedem Fallaber in die Richtung, die die Mehrheit deranwesenden Teilnehmer interessiert.Damit wir inhaltlich flexibel, aber dennochfundiert reagieren können, sind immer eineReihe von Experten (Moderatoren) ausunterschiedlichsten Fachgebieten vor Ort

– das können Mitarbeiter von Citrix aberauch Spezialisten aus der Communitysein, die mit den technischen Themenbestens vertraut sind.Auf eine große Leinwand im Veranstal-tungsraum werden die Live-Diskussionenaus Social Media Kanälen wie Xing, Face-book, Twitter und Blogs projiziert – aktuelleKommentare und Diskussionen fließen di-rekt in die virtuellen Kanäle ein. Sie könnendamit sofort miterleben, wie die generiertenInhalte der Teilnehmer um die Welt gehen

und online weiter diskutiert werden. Selbst-verständlich können Sie auch direkt vonder Veranstaltung aus per Notebook oderSmartphone Inhalte in Ihren bevorzugtenWeb-Communities posten – Citrix stellteigens hierfür ein kostenloses Wireless-LAN für alle Teilnehmer zur Verfügung.Die Atmosphäre ist entspannt, die Teilneh-mer diskutieren und vernetzen sich in derKaffeepause oder bei einem Bier nach derVeranstaltung mit den anderen Teilneh-mern.

Start am 27.10. 2009

in Heidelberg mit einem

Intel-Experten

Print Media Academy

Anmeldung unter:

www.citrix.de/geek-speak

Snackbar-Sponsor:

Technik-Diskussion 2.0 – live & virtuell

Weitere Informationen zum Konzept, Termineund Orte finden Sie unter:

www.citrix.de/geek-speak

© K

urha

n –

Foto

lia.c

om

Fractional size Basic price 3 x 6 x 9 x 12 x 25 x

4c 1/1 page 10,000 9,405 8,910 8,415 8,118 7,920

2/1 page 18,900 17,860 16,920 15,980 15,416 15,040

Junior Page 7,000 6,693 6,555 6,210 5,865 5,658

Junior Page Panorama 13,200 12,707 12,445 11,790 11,135 10,742

Profile

Reader analysis


IT-BUSINESS Market

Job Market


Special Publications Technical Data

21

AdvertorialChannel combination

Switzerland

+Channel combination Switzerland

Germany and Switzerland are the top markets for infor-mation technologies in central Europe. Attain the deci-sion makers of the IT specialized trade in Germany and Switzerland by using the Channel combination. Vogel Business Media owns IT-BUSINESS in Germany and the trade magazine SWISS IT-RESELLER in Switzerland.

With IT-BUSINESS and SWISS IT-RESELLER with in total38.000 published copies you reach the decision makers in the swiss and german IT Channel and CE market.

Please ask your Account Manager for individual combi-nation offer.


22

Source: Reader Analysis Fachpresse Welle 2/2008 IHA-GfK AG

14% IT specialized trade

13% IT-Consultant

13% Intern. Software-/Hardware manufacturers/developers

13% Distributors

10% System integrators

10% Swiss software-/hardware manufacturers/developer4% Media, communication3% Value Added Reseller (VAR)

3% Outsourcer, Datacenter, Application Service Provider

2% Retailer, consumer retailer

2% Internet Service Provider1% Online specialized trade/online shop

8% Miscellaneous

2,0% No facts

1% CE-UE specialized trade1% Web architect, webdesign

W SWISS IT-RESELLER, CH, DISTRIBUTION ANALYSIS

The distributed circulation of SWISS IT-RESELLER addresses VARs, specialized trade, manufacturer, system integrators, OEMs, consultants, distributors and retailer in the swiss and german ICT market.

Distributed circulation:4.500 copies, personally addressed to managing personel of swiss IT and CE companies.

Profile

Reader analysis


IT-BUSINESS Market

Job Market



Switzerland

2323

Technical Data

W By mail Please send your data carrier along with the name

of file, sender details and a binding proof/printing proof to:

Vogel IT-Medien GmbHAnzeigendisposition IT-BUSINESSAugust-Wessels-Str. 27D-86156 AugsburgTelephone: +49 821 2177-202

W Data delivery1. Label the file/folder as follows:ITB_Client_Issue (Example: ITB_IBM_2209)

2. Transmission of data:• by E-Mail [email protected]• FTP Server ftp://80.81.28.7

Login: ftpuser Password: vit

W File formats Please send print optimized pdf files or open mac/

pc files of current layout or illustration software.

Data deliverySpecifications

W Colour composition Maximum exhaustive sum for four colours is for

neutral picture areas 290%.

W Colour separation Coloured pictures have to be made in CMYK, special

colours (HKS or Pantone), DCS2-formats and duplex, triplex, quadroplex have to be separated in CMYK.

W Picture resolution 60 raster units, 300 dpi

W Printing colours Only use printing colours of the european colour

scale (Euro scale) for offset print in DIN 16539. Only use original control stripes for copies and print in all colours, which correspond to the BVD-Fogra-standard.

W Proof The proof should be made on circulation paper or

paper with similar surface and colouring. Corrections without proof are to be marked

W Increase of tone quality The tolerances of increase of tone quality in print are

40%-area +/-3% 80%-area +/-2%

W Format IT-BUSINESSMagazine format 230 x 300 mmType area 200 x 281 mm (3 columns)

W Format special publicationsMagazine format DIN A4 (210 x 297 mm)All formats only in side-cut

W Printing specificationsPrinting method Rotary offset (Heatset)Paper LWC glossary

W File construction A trim of 3mm is required for advertisements printed

in sloping way. Please note that important features of your advertisement are not placed next to the mar-gins (5 mm trim tolerance).

W Printing symbols Symbols for margin, folding and cutting vave to be 3

mm outside the picture margin, the thickness of prin-ting symbols should not exceed 0,1 mm.

W Fonts Do not use system scripts or fonts electronically writ-

ten by the layout program. The minimum font size for negative font and raster font is 7 point.

W Lines and FramesMinimum thickness of line is 0,3 point or 0,1 mm

25

The information Portal for the IT-Channel

Content-Online

Profile IT-BUSINESS.de

Lead generation

Classic Online Advertising

Content Sponsoring

Infoboard & Turbo Advertising

Provider’s Profile

Webcast

Whitepaper

Partner Zone

Advertorials


26

Mediapack 2010 | Online www.it-business.de

IT-BUSINESS.de – Online advertising from classic to multimedia

IT-BUSINESS.de, the information website in the IT mar-ket is the platform where IT partner, manufacturers and distributors meet for information exchange.

Visitors find context relevant contents that are prepared quickly, currently, precisely and structured. The suc-cessful method of the Vogel Business Efficiency Portals (see graphic design below) provides exactly the infor-mation which users are looking for.

IT-BUSINESS.de provides advertising customers with innovative forms of lead generation and additionally the complete media portfolio of a modern and target group orientated online offer.

Now you have the choice between classic banner for-mats, effective newsletter advertisement, outstanding sponsorings and innovative multimedia formats.

Lead Generation

Lead Generation is developing into an important basic element for successful B2B online marketing. It offers you the possibility, with a broad offer of promotional ele-ments, to get into direct contact with potential custo-mers. That way you can support your sales department and reinforce your market position.

IT-BUSINESS.de is IVW certified

27

ClassicOnline Advertising

Content Sponsoring Infoboard & Turbo-Advertising

Provider‘s Profile

Webcast Whitepaper

Partner Zone

Technical SpecificationsBusiness Effizienz PortalIT-BUSINESS.de

On IT-BUSINESS.de information is transformed into relevant special interest knowledge. Every portal is a turning point where IT business partners meet.

Here, Only Relevant Contents Count.

The Business Efficiency Portal IT-BUSINESS.de is an open information platform on the internet, focusing on the IT market. In a highly qualified editorial environment, vendors present their business activities and messag-es. The users find worthy information for their profes-sional demands: precise, fast, structured.

Every User Leaves A Trace

To retrieve these worthy information, the user has to register. That way, the vendors can exactly see, who acesses the documents they had provided. They receive valuable knowledge about the user and can take the next step to directly contact him or her.

That's the way how IT-BUSINESS.de works – the Business Efficiency Portal

User

• Relevant information• Solutions• Saving time

Don’t guess but know!

Company/advertiser

• 1:1 dialog• detailed knowledge about user• No waste of coverage• Optimization of media budget

Don’t guess but know!

Subject specialized

editorial team

THE BUSINESS EFFICIENCY PORTALS:

Offer the user an efficient way to get information Are a highly affine and targeted environment for advertisers

BUSINESSEFFICIENCY

PORTAL.de

BUSINESSEFFICIENCYPORTAL

28


Classic Online Advertisement – Formats

Skyscraper

The skyscaper is placed on the right hand side of the website and offers you another prominent opportunity to place your message on IT-BUSINESS.de.

• Size: 160 x 600 pixSize: 160 x 600 pix: 160 x 600 pix• Max. file size: 49KMax. file size: 49K: 49K• Formats: HTML, GIF, JPG, Rich MediaFormats: HTML, GIF, JPG, Rich Media: HTML, GIF, JPG, Rich Media

Fullsize Banner

The fullsize banner is the „workhorse“ in online advertising and is placed in the content areas of IT-BUSINESS.de. Due to its familiar measurements you can address the audience in a more confident way.

• Size: 468 x 60 pixSize: 468 x 60 pix: 468 x 60 pix• Max. file size: 49K Max. file size: 49K: 49K• Formats: HTML, GIF, JPG, Rich Media

Content Ad (Rectangle)

The content ad gives you the chance to advertise „in the middle of all happenings“. With an almost square format your strikingly and structured designed ad cre-ates a lot of awareness.

• Size: 336 x 280 or 300 x 250 pixSize: 336 x 280 or 300 x 250 pix: 336 x 280 or 300 x 250 pix• Max. file size: 49K Max. file size: 49K: 49K• Formats: HTML, GIF, JPG,Formats: HTML, GIF, JPG,: HTML, GIF, JPG,

Rich Media






Leaderboard Standard/Leaderboard Expandable

The leaderboard is a big format banner at the top of the website. It places your advertising message prominentely and offers you enough space (Expandable with “expand/close-buttons” for a visually inter-esting design.

• Size:Size::• – Standard 728 x 90 pix• – Expandable 728 x 90 pix und 728 x 210 pix• Max. file size: 49K Max. file size: 49K: 49K• Formats: HTML, GIF, JPG, Rich Media

29

Business Efficiency PortalIT-BUSINESS.de



Webcast Whitepaper

Partner Zone

Technical SpecificationsClassicOnline Advertising

Hockeystick/Wallpaper

The Wallpaper occupies the complete top and right adver-tising areas. By surface area it’s the biggest and most pro-minent possibility to advertise on the IT-BUSINESS infor-mation portal. The hockeystick is a combination of leaderboard and skyscraper and comprises only one part of the complete advertising area.

• Size: 728 x 90 pix on the top, 160 x 600 pix or 120 x 600 pix on the right

• Max. file size 2 x 49K• Formats: HTML, GIF, JPG, Rich Media

Video Ad

The Video Ad is a content ad which is filled with your ad-vertising film. Placed in between the content area you re-ach verifiable the high attention of a picture animated ad-vertising format.

• Size: 336 x 280 pix• Max. file: 49 K• Formats: swf

Peel Back

The Peel Back is an animated „dog-ear” which is embedded in the right top edge of the website and attracts the attention of the users via animation. As soon as the user clicks with his mouse on the edge, the Peel Back rolls back and shows off the hidden behind advertising area. When the user leaves the area, the Peel Back rolls back into the edge.

• Size: Please deliver a complete flash file with mouseover and integrated click tag125 x 125 pix, expanded 400 x 400 pix

• Max. file size: 49 K

Sticky Ad (Skyscraper)

The particularity of the sticky ad is that it always stays in the visual fo-cus of the user, even if the user scrawls down the website. This ad-vertising format reaches high awareness, as the placement of the ban-ner plays a decisive role for a high click rate.

• Size: 160 x 600 pix • Max. file size 49K• Formats: GIF, JPG, PNG, open flash file

Please note:When delivering a flash file please integrate a click-tag and deliver an additional GIF file.

30


• RON – Run of Network: Ad appears on all pages across the websites of Vogel IT-Medien, for example SearchSecurity.de, SearchStorage.de and SearchNetworking.de.

• ROS – Run of Site: Ad appears on all pages of IT-BUSINESS.de

• ROC – Run of Category: Ad appears on all channels and subchannel pages of the specified category of IT-BUSINESS.de you choosed.

Discount – AdImpressions per Campaign

50,000 5%

100,000 10%

200,000 15%

* Definite and exclusive placement in an optional area** Placements with CPM are subordinated to definite weekly

placements

Cost per CPM** ROS ROC RON

Fullsize Banner 95 105 85

Content Ad (Rectangle) 155 170 140

Skyscraper 130 140 112

Sticky Ad 140 150 120

Hockeystick/Wallpaper 220 235 205

Leaderboard Standard 120 130 110

Leaderboard Expandable 140 150 125

Page Peel 140 150 125

Video Ad 120 130 110

Price list Online

Discounts on request.

Cost per week* Homepage Channel Sub Channel

Fullsize Banner/Content Ad 1,800 1,500 1,000

Skyscraper 2,300 1,600 1,100

Sticky Ad 2,100 1,800 1,500

Hockeystick/Wallpaper 2,900 2,500 2,000

Leaderboard Standard 2,500 2,000 1,500

Leaderboard Expandable 3,900 3,500 3,000

Peel Back 3,900 3,500 3,000

Video Ad 2,500 2,000 1,500


31




Webcast Whitepaper

Partner Zone

Technical SpecificationsClassicOnline Advertising

Newsletter Advertisement

Form of Advertisement 1 week 2 week 3 week 4 week

Top Position 1,750 1,650 1,550 1,450

Medium Position 1,250 1,150 1,050 950

Standard Position 950 850 750 650

Specification for text ads:• Logo size max. 80 x 80 pix• Max. file size 49K• File format jpg• Max. number of

text characters: 400 characters incl. blanks

Top Position

Medium Position

Placements in newsletters

Standard Position

Standard Position

Fullsize-Banner 468 x 60 pix

Fullsize-Banner

Fullsize-Banner or Text Ad

Fullsize-Banner

Standard Position Fullsize-Banner or Text Ad

Standard Position Fullsize-Banner

Cost per cw, in €, excl. VAT

The following newsletters reach the readership and community of IT-BUSINESS.de:• IT-BUSINESS Today (daily)• IT-BUSINESS breaking news (when required)• IT-BUSINESS Channel Update (once a month) Sent

out to user who explicitly ordered a newsletter to the following subjects:Topics:- Manufacturers - Distributors - Service Provider & Partner - Cooperations- Particulars - Products & Solutions- Market Research - Management- Law

Specifications for Fullsize Banner (see page 28)Please note that outlook 2007 only shows the first frame of animated GIF banners. Therefore we request to deliver a non-animated banner. Please pay attention to our technical specifications for online advertisement on page 40.







32


Content Sponsoring

W Keyword AdvertisingCapitalize on the many searches generated across the network each month on IT-BUSINESS.de. IT-BUSINESS applies an extremely powerful semantic search engine, that delivers intelligent strikes to all available contents. The keyword advertising gives you the opportunity to appear promi-nently with your linked logo above the list of results, every time your booked keyword has been entered into the search box.

Keyword Advertising 3 Key-

words

6 Key-

words

9 Key-

words

12 Key-

words

• Sponsor position strike list• Linked Logo• Reporting• Running time: 3 months

990 1,500 1,750 1,890

W Channel SponsoringThrough the sponsoring of a whole channel, you can position yourself in segments that are your turf when it comes to offering solutions and proving competence. This way, you prompt security professionals to permantently connect your bran-ding with a specific topic.

See page 31 for a complete list of all available channel topicsRunning time: 1 month

Please send us your logo in gif or jpg, max. 150 x 120 pix. Please send us your logo in gif or jpg, max. 150 x 60 pix.




Thema sponsored by

Channel Sponsoring 1 Channel 2 Channels 3 Channels

• Presence on all content pages within one topic/channel

• Linked logo• 1 month running time• Running time: 1 month

1,900 3,500 4,900

33



Webcast Whitepaper

Partner Zone

Technical SpecificationsContent Sponsoring Infoboard & Turbo-Advertising


Infoboard

IT-BUSINESS Infoboard Rate/E-Mail Flatrate/month

• Presence on homepage and in the Daily newsletter• Logo and subject line linked to your original newsletter or

your press release190 490

Turbo Advertising

Advertisement + HTML Mailing = Maximum Success

Your additional success as advertising customer of the current print issue: without any expenditure of additio-nal time we convert your advert into a HTML Mailing and send it to 23.000 ICT reseller (turbo).Optionally we can let your mailing ticker on the Info-board or in our daily newsletter (turbo plus).

The IT-BUSINESS Infoboard is an advertising ele-ment prominently placed on the starter page that contains your newsletter or your press release. Via the subject heading of your email and your company logo it informs the visitor of IT-BUSI-NESS.de about your recently published informa-tion. This information can be opened and read as original document in a new window.

The IT-BUSINESS Infoboard is published in all regularly dispatched editorial newsletters.

It’s as simple as that: You register once for this service and complement your mailing list with your personal infoboard address. Please ask your account manager for further detailed information.

Advertisement Turbo Rate

• Modification of advertisement into a HTML-mailing

• Adding in of response element• Text support reference line• Delivery to 23.000 IT and telecommu-

nication reseller

1,490

Advertisement Turbo Plus Rate

• See Turbo, additional publication of HTML-mailing in IT-BUSINESS Infoboard for 1 week

• Placement on starter page• Placement in daily newsletter

1,650


34


Provider’s profile with product showroom

The extensive databank with pinpointed search func-tions offers reliable answers to the question „Who sup-plies what kind of solutions?” With your detailed pro-vider’s profile you are available with your contacts and an extensive company profile in the IT trade at any time. In addition we support you with a basic company pro-file installation free of charge. Your company address

Profile Services Price/Year

Basic profile• Company address • Hosting of your whitepaper (max. 5)• Telephone/fax • and webcasts (max. 5)

free

Premium profile

• Logo• Complete contact data• Extensive company’s profile• Highlighted listing in database• Management contact with photo• Product showroom with photos• Possibility of publication of further photo material• Transmission of press releases about your company• Link to your company’s RSS feeds• Hosting of your whitepapers and webcasts (10 each)• Publication of relevant topics in the event calendar

1,200

Service option • Maintenance of your provider’s profile 240All rates are quoted in € excl. VAT





is not lodged yet? Please contact your account mana-ger.Control the success of your profileWith our IT-BUSINESS customers’ portal you ensure the topicality of your company data and have an overview about the number of accesses to your profile. We ensure the data administration of your company on request.

Example Premium Profile

35



Content Sponsoring Whitepaper

Partner Zone

Technical SpecificationsInfoboard & Turbo-Advertising

Anbieterprofil

Webcast

Live-Webcast

IT-BUSINESS Partner Conference

With the IT-BUSINESS Partner Confer-ences you reach the IT partners directly and live on the workplace. A successful-ly established interactive communications

platform offers you the possibility to contact your tar-get group directly via internet and to generate high at-traction on your information within an interested audi-torium.





9 Lead generation


Exklusiv-Conference Partnership

• Duration of conference: approx. 1 hour + 15 min. soundcheck

Promotion• Announcing advertisement in IT-BUSINESS• 1 week presence in newsletter IT-BUSINESS today• E-Mail-mailing to presence participants of IT-BUSINESS Akademie• Personal invitation of potential partners via phone call• Outbound-Reminder-Call approx. 15 min. before beginning of conference• Supply and postage of free headsets to new participants

Administration & Services• Introduction of your specialized speaker• Introduction to theme• Integration of a survey in your presentation incl. reporting• Registration website with agenda• Recording and supply as on demand webcast on IT-BUSINESS.de• Reporting participants

6,900 *

Co-Marketing Discount inclusive

5,520

* Co-Marketing-Discount!

After verifiable delivery of the

personally for you designed

HTML-Mailing to your partners

and customers, you’ll get a 20%

discount.

Online-Congress

• 20 min. speaking-slot per partner (3-5)• Target group Channel & Decision makers

per partner 6,900 *

Online Congress

IT-BUSINESS presents individually selected topics in cooperation with 3-5 partners (or exclusive in form of a campaign) as an online conference that lasts for max. 1,5 hours. Ask your account manager for the interest-ing possibilities of combination!

Combi-Conference

• Conference-Double-Feature: two partners in a Partner-Conference• Duration of conference: 2x45 min. + 15 min. soundcheck

per partner6,000 *

• Combi-Conference Channel & Decision maker: IT-BUSINESS.de + TechTarget-Portal 11,500 *

36


Live-Tech Cast Tech Cast

• Duration of conference: approx. 1 hour + 15 min. soundcheck

Promotion• Announcing advertisement in IT-BUSINESS• Announcing banners on IT-BUSINESS.de and editorial newsletters• E-Mail-invitation to registered participants of IT-BUSINESS Akademie • Personal invitation of potential partners via phone• Reminder-e-Mail with login data approx. 15 min. before start of conference• Supply and postage of free headsets to new participants• Registration website with agenda

Administration & Services• Introduction of your specialized speaker• Introduction to topic• Integration of a survey in your presentation incl. reporting • Recording and supply as on demand webcast on IT-BUSINESS.de• Reporting of participants

6,900 *

mit Co-Marketing-

Discount:

5,520

Additional options

Singular branding of headsets with your logo 500

Self-use license 1,000

Combi-TechCast IT- decision maker

• Benefits see „Exclusive”• Additional target group IT-decision makers (Search Portal) 11,500 *

Technical Workshop in Webcast FormatIn search of new business software, functionality and usability play an important role. The innovative Tech-Cast Format offers you the unique possibility to acquaint an interested and technical versed auditorium with the advantages of your software. Via application sharing you present the range of func-tions of your application live via communication plat-form of our business media portals and thus you can re-spond directly via chat function to requests of the recipients.

* Co-Marketing-Discount!

After verifiable delivery of the

personally for you designed

HTML-Mailing to your partners

and customers, you’ll get a 20%

discount.

37





Whitepaper

Partner Zone

Technical SpecificationsWebcast

IT-BUSINESS Partner Briefing

• Preparation of your presentation for recording• Briefing for the presenters + Make-up• Recording• Real time composing of presentation/speaker/artwork via bluescreen• Post production• Premium-Webcast on IT-BUSINESS.de

• Hosting for three months• All generated leads included• Onsite promotion for three months

4,900

Studio-Webcast

IT-BUSINESS Partner Briefing

You want to personally convince potential partners of your products and solutions? IT-BUSINESS offers you the recording and promotion of your presentation in terms of a partner briefing. Our professional team will personally train you on your video cast of your presen-tation in our inhouse TV studio. Then we publish and promote the IT-BUSINESS Partner Briefing on IT-BUSI-NESS.de.

Services (See additional services in the SERVICE chapter)

Licence for own usage 1,000

100 DVDs (minimum purchase amount) 500Your Marketing Benefit:




9 Lead generation


Combi-Briefing Channel & Decision maker

• Services see IT-BUSINESS Partner Briefing• Additional Search-Sites expert-Briefing (target group IT- decision maker)

10,500

38


All Rates quoted in €, add. VAT

Whitepaper

Whitepaper Basis-Paket Basic Rate Cost/Lead (optional)

• 10 Whitepapers• 3 months hosting• Teasertext• Keyword assignment of 3 terms from the thesaurus• Teasertext and keywords exchangable at all times • Reporting

free 50

Whitepaper Premium-Paket

• 10 Whitepapers• 3 months hosting• Teasertext• Keyword assignment of 5 terms from the thesaurus• Teasertext and keywords exchangable at all times • Promotionbox on starter page and topic channel• Highlighted listing in the whitepaper database including Logo• Highlighted announcement in the newsletters• Support of lead generation via banner advertisement on website• Reporting• Generated Leads inclusive

4,900

Services (See additional service in the SERVICE chapter)

Additional Whitepaper (hosting only) 50 each

Preparation of whitepaper in standard-layout 350/A4 page



9 Lead generation


In the IT-BUSINESS whitepaper database we publish corporate brand press releases with high solution potential and efficiency for the IT channel target group, i.e.

• Technology studies• Presentations• Market studies• Case studies• Concepts• Best Practices

There‘s a basic principle for your Value Contents: The more neutral, technical and less sales orientated these are, the more likely the audience will read them.

You will reach a high success rate, if your potential customer perceives you as a future orientated and tech-nically competent supplier of solutions.

IT-BUSINESS.de can use and transform all kinds of document formats like DOC, PDF and PPT into the White-paper format.

39





Webcast Whitepaper

Partner Zone


IT-BUSINESS Partner Zone – your own microsite embedded into an editorial context

The “Partner Zone” on IT-BUSINESS.de is an individu-al area, that you can customize to your demands. In your Special Zone you cannot just promote your advertising message. As a complement it offers you the possibility to present yourself as a competent solution partner with your Whitepapers, Webcasts or other multi media con-tents, as well as news, dates and appointments etc.

Because of the automatic input of editorial content related to your company, the user gets an extensive overview of your company’s solution competence.

Partner Zone – Basic Rate

• Layout Template• Individual content – possible features are: - Introtext and logo - Whitepaper and Webcast listing - Link to vendor profile - Advertorial• Exclusive banner package for Leaderboard and Skyscraper• Reporting

3,500 for 3 months

Partnerzone – Basic

Partner Zone – Premium Rate

• Customized design• Individual content – possible features are: - Logo - Link to vendor profile - Promotionboxes: additionally promoted Whitepapers,

Webcasts and software downloads - Testimonials - Link to events - Listing of Whitepapers und Webcasts - Advertorial• Integration of editorial content (e.g. news, articles, tests, ...)• Exclusive banner package for Leaderboard and Skyscraper• Reporting

22,500for 3 months

further month: 4,900

Partner Zone – Premium

Leaderboard

Skys

crap

er

Individueller Content

Leaderboard

Skys

crap

er

Individueller Content

Zone-Logo

PromoBox

PromoBox





9 Direct increase in salesExample Premium Partner Zone Citirx Technology Alliance

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Technical Specifications for Online Advertising

W Data Delivery

Per E-Mail: At least three days before the start of the campaign to: [email protected]

Via the Vogel Customer Center:Here you can – in real time – upload and administer your data yourself and control the success of your campaigns.

URL: https://www.kunden.vogel.de

You will receive your personal password as soon as your order has come in. For further questions, please contact your account manager.

W General Technical Details for Banners

Data Formats

HTML, GIF, JPG, Rich Media

Data size

Please take the stated data sizes (p. 29/30) into account.

Link for the Landing Page

Has to be named for every banner.

Redirect-/ Third-Party Advertising

Adserver is possible (customer‘s responsibility)

Flash-banner

Please send an additional GIF file.Use the following Click tag:on (release){getURL(_level0.clickTag, „_blank“);}

Alternative Text

You do have the possibility to integrate text on mouse over action into the banner through the alternative text. Please state the text you want to include, additionally.

Text Ads

Text Ads for newsletters and the website have to be sent to the following E-Mail address at least three days before the date of publication: [email protected]. Please communicate to us the address of the link, the time period you want to book, the previously agreed ad-vertising spaces and the contact person.

Newsletter Banner

Please note that outlook 2007 only shows the first frame of animated GIF banners. Therefore we request to de-liver a non-animated banner. !

Please find the general conditions for advertising in the Vogel Customer Center: www.kunden.vogel.de

Vogel IT-Medien GmbH | August-Wessels-Str. 27 | 86156 Augsburg | Telefon 0821 2177-0 | www.vogel-it.de

Publisher‘s programme Vogel IT-Medien

Target group IT decision makers Target group Public SectorTarget group IT channel

You will find the complete program of the publishing house VOGEL Business Media at www.vogel.de

crossmedia planer mediapack 2010 - vogelfiles.vogel.de/vogelonline/vogelonline/files/3020.pdf ·...

Documents