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Bordeaux is today an unmissable stop on the Atlantic Cost, ready to provide you with unparalleled service and unforgettable experience. Explore the treasure of a Unesco city and its world famous wines

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Page 1: Cruise Bordeaux
Page 2: Cruise Bordeaux
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1Contact: Catherine Leparmentier Dayot - Tel: +33 (0)5 56 79 51 64 - [email protected]

Cruise Bordeaux Maximise Your PotentialBordeaux, the capital of Southwest France, has changed beyond all recognition in recent years, and is today an unmissable stop on the Atlantic coast, ready to provide you with unparalleled service and an unforgettable experience. Bordeaux is an internationally known name, instantly associated with great wine, great food, great living. In 2007, the city’s “Port of the Moon” was added to the UNESCO World Heritage List, the largest urban area ever to receive this acclaim.

Cruise ships have a long history of being welcomed here in one of the three berthing sites (Bordeaux center, Bassens, Le Verdon). A typical year sees around 30 ships enjoy the region’s hospitality and unique experiences in the vineyards around.

In Bordeaux, new technical installations are available, right in the center of the city, facilitating the arrival of cruise ships and ensuring that the welcome of the technical team, crew and passengers is seamless and efficient. During the call, all activities and excursions are designed with the dual intention of providing lasting memories for your passengers, and healthy margins that allow you to operate successfully over the long term. The harbor is within easy walking distance of the 18th century historical old town, and offers excellent security for your staff and passengers. It is one of a handful of destinations worldwide that can offer this convenience, this heritage, and this allure.

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Bordeaux,A UNESCO World Heritage City“When we first came, we drove around all the vineyards in the area and really found it most enjoyable, so we come back

here to visit. It‘s a very pleasant city, classified by UNESCO, very beautiful, close to the sea; it offers all you need for a great

call...” An American passenger calling in Bordeaux on the Crystal Symphony

Bordeaux: An Unforgettable MixUNESCO World Heritage city, a city center port, world famous vineyards, world-beating wines. The downtown area with its quays and historical old town center has maintained its classical and neoclassical architecture almost unchanged for over two centuries. Wonderful churches are to be found in the heart of the city, some of them on the St Jacques de Compostelle pilgrimage routes. Intense renovation in recent years has seen the city bring its architectural, culinary, and cultural heritage to the 21st century.

Bordeaux: A Living TreasureToday, Bordeaux stands proud among the most beautiful places in France, boasting more protected historical buildings than any other French city after Paris. A waterfront redevelopment has introduced a new public tramway for quick travel across the city. The port itself has new berthing facilities that run the length of the docks along the river downtown. The very heart of the city is pedestrian, allowing passengers to easily discover the town on foot, participate in the many festivals throughout the year, enjoy a drink at an outside café or shop at international boutiques that offer special duty free terms.

Port of Bordeaux: Atlantic HubAs part of the “Atlantic Alliance” that gathers 16 ports on the european western coast, Bordeaux can be seen as a profitable and engaging destination through all four seasons of the year. It makes the perfect starting point for an Atlantic Tour (with calls, for example, at Lisbon, Vigo, Jersey, London). Indeed, Bordeaux is one of the most tourist-friendly destinations: over 770,000 visitors per year are welcomed by the Bordeaux Tourism Board, while the region itself records around 10 million tourists per year.

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3Contact: Catherine Leparmentier Dayot - Tel: +33 (0)5 56 79 51 64 - [email protected]

Beyond the CityFurther Exceptional Treasures to Discover

The Jurisdiction of Saint EmilionWithin easy distance by bus, passengers can explore the medieval village and surrounding chateaux of Saint Emilion, classified as a UNESCO World Heritage Site since 1999 for its historic vineyard landscape.

The Gironde EstuaryRich in treasures such as the remains of the region’s third UNESCO classified site: the Citadel de Blaye was built as a fortress by Vauban, Louis XIV’s military architect.Facing Le Verdon, the Cordouan lighthouse at the mouth of the Gironde estuary is the oldest one. It was classified as historical monument in 1862 together with the cathedral of Notre Dame de Paris.

The Médoc Wine RouteThe infamous Chateaux Road winds the visitors through most of the revered names of the Médoc – from Chateau Margaux to Chateau Mouton Rothschild offering the chance to explore the secrets of wine-making and wine-tasting in this most iconic of regions, and to understand the personalities and the politics that have shaped Bordeaux.

The Dordogne ValleyKey archaeological sites and Prehistoric remains are rightly celebrated there with cave paintings at Lascaux in the Valley de la Vézère, also UNESCO protected and dating back 1,600 years.

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BordeauxThe Atlantic’s Key Port City

Bordeaux offers a rare ability to accommodate all size and types of ships on one of its three key berthing locations

�Bordeaux is ideal for small to medium sized boats, ideally up to around 210 meters in length. And as soon as you step off the boat, you are in the heart of the city.

�Bassens is perfect for medium-sized craft up to 250 meters in length, 20 minutes from Bordeaux center and on the way to the vineyards of Blaye or Saint-Emilion

� The biggest ships are best served by Le Verdon, from where the most prestigious chateaux of the Médoc are just 30 minutes away, while the city center of Bordeaux is a short 90 minutes by coach.

A fourth small berth is also available in the town of Pauillac in the Médoc, for smaller specialized craft.

Central BordeauxBordeaux has the immense advantage of a city center berthing that allows passengers to easily discover the charm of the town. Your crew can also take advantage of this proximity to the shops. Getting around is easy with the modern designed tramway which runs all along the quays, plus there is an attractive car-free old town, full of cobbled streets and pavement cafés. Taxis are also available for longer explorations.

Services available on request �Bordeaux tourism desk on board to offer key information and advice on what to do in the region �Guide joining the boat from the mouth of the Atlantic Ocean offering passengers, a guided visit of the Estuary and the vineyards

alongside it.

“When we have a cruise ship berthing in Bordeaux, Bassens or Le Verdon, there is a festive mood

in the air. The residents love to come down to the quays to watch the big ships arrive; they are

committed to help the visitors around. The Port of Bordeaux, the Municipality, the Tourism

Board and all the institutions involved in the process work hand in hand to constantly

improve the welcoming of the ships, of their crew and of their passengers.”

Jean-Paul Sandraz, Chairman of the Board, Port of Bordeaux Authority

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5Contact: Catherine Leparmentier Dayot - Tel: +33 (0)5 56 79 51 64 - [email protected]

Official port name: Port of Bordeaux � Time zone: GMT+1 �Address: 3, place Gabriel - 33075 Bordeaux cedex � Telephone: +33 (0) 556315864 �VTS channel VHF Channel: 12 & 14 � ISPS 24h contact: +33 (0) 556315864 � Fax: +33 (0) 556905749 � E-Mail: [email protected] �Web: www.bordeaux-port.fr

Port facilities �Berth 1 : Bordeaux Center / 126 & 127

Max ship dimension: 210 mMax draught: 7.5 mMax air draught: 46.5 m (power line above)

�Berth 2 : Bordeaux Bassens / 431Max ship dimension: 250 mMax draught: 9 mMax air draught: 46.5 m (power line above)

�Berth 3 : Bordeaux Le Verdon / 805 & 806Max ship dimension: N/AMax draught: 11 mMax air draught: N/A

Marine services � Pilot services: compulsory � Tugboat: available � Security services: yes/ISPS certified �Gangway: yes �Waste handling: yes � Fresh water: yes

Cruise passenger port facilities � Tourist information: yes �City maps: yes (upon request) � Terminal building: no �Restaurants and cafés: yes �Restrooms: yes � Local currency: Euro �Currency exchange: yes �ATM cash machines: yes � Telephones: yes �Mailbox: yes � Taxi service desk: yes � Shuttle service: yes � Public transportation: yes

Distance to downtown (Bordeaux Center) �0.1 km / 0.06 mi

Distance to airport � From Bordeaux Center 16 km / 9.9 mi � From Bordeaux Bassens 21 km / 13 mi � From Bordeaux Le Verdon 98 km / 60.9 mi

Distance to main train station � From Bordeaux Center 2.5 km / 1.55 mi � From Bordeaux Le Verdon 118 km / 73.32 mi

City Tourist Information Center �Bordeaux Tourism Board

HamburgAmsterdam

LondonJersey

CherbourgNantesBilbao

VigoOportoLisbon

996771735294567215234516580732

JanuaryFebruary

MarchAprilMayJuneJuly

AugustSeptember

OctoberNovemberDecember

9 C°11 C°13 C°16 C°20 C°23 C°26 C°26 C°23 C°17 C°13 C°10 C°

49 F°52 F°57 F°61 F°68 F°74 F°79 F°79 F°74 F°64 F°56 F°50 F°

Average temperaturesDistances in nautical miles between Bordeaux and other Atlantic coast ports

Bordeaux

Paris

Airport

Trainstation

Bordeaux centerBerth 1

BassensBerth 2

Le VerdonBerth 3

Highwayto Paris

Highwayto Toulouse

Highwayto Spain

44°50’N 0°34’W

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ExperienceAn Unforgettable Day

What your passengers do when they are off the ship is key to their enjoyment of the entire cruise experience. Bordeaux offers them the enjoyment of discovering a rich cultural heritage, and therefore allows you to enhance your offer, while enjoying good margins on all packages.

Our key tour operators are experts in their field. They have a long experience in ensuring that they delight all clients who have arrived by cruise ship.

A typical shore excursion might be one of the following:

French “art de vivre” in the Graves vineyards: How to taste & appreciate wineOver a few hours, your passengers will learn how to set up their table “à la française” for their next reception and serve the wines depending on not only menu selection but also vintage. Old vintages will also be compared both with and without decanting.

Hiking on the Pyla sand dune and oyster tasting at an Arcachon oyster farm(Half day) - Climb the highest sand dune in Europe with 110 meters high, with views over the entire Arcachon Bay to the North, and the Atlantic Ocean in the West. Then transfer to an authentic oyster farming port to be explained the oyster farming process and enjoy an oyster tasting with Bordeaux dry white wine, bread and butter.

An evening at Chateau Kirwan, third Classified Growth of 1855Savor delicious cuisine, fine wine and inspiring views as your clients enjoy a wine tasting and four-course dinner at an historic Médoc Chateau.

Saint-Emilion bicycling adventureWinding past lush vineyards and offering wine tasting at local estates, this guided bicycling excursion is a treat for the senses.

All days touring can be finished in the center of Bordeaux, to enjoy the vast range of famous international stores such as Hermès, Louis Vuitton or Galleries Lafayette.

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7Contact: Catherine Leparmentier Dayot - Tel: +33 (0)5 56 79 51 64 - [email protected]

Plenty of ChoiceFor a Free Half Day...If your passengers want some time to themselves, the region is also packed with ideas for how to spend their free time, either in or out of the city center.

MuseumsIf they want to stay within easy reach of the ship, Bordeaux has a rich and varied number of museums and art galleries that are both dynamic and inspiring. From the exciting CAPC Contemporary Art Museum to the classic calm of the Musée d’Aquitaine, this is a town that is rich in treasures.

Wine classesBefore heading out to the vineyards, the Bordeaux Wine School offers a range of short classes. A 90 minute class that is held in the wine bar of the flat-iron Bordeaux Wine Bureau building will leave your passengers confident enough to take on any chateaux owner.

Health and WellnessA little further afield but worth it for the glamour, the Wine Therapy spa at the Sources de Caudalie hotel, part of Chateau Smith Haut Lafitte is just 25 minutes from Bordeaux.

GolfYour passengers may also enjoy a round at the Golf du Médoc: with two 18-hole courses, one of which has been selected for the French Open, plus tuition for all levels, a fully equipped driving range.

ShoppingSome may wish to spend a day as the Bordelaise do: hunting out antiques in the Chartrons district, tasting local seasonal products at the Saint Michel market, stopping for a drink at an outside café, or simply browsing through the many shops.

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ThePerfectBlend City and VineyardAn example of a day tour: Explore the treasure of a UNESCO city and its world famous wines

The tour will start with a panoramic drive of Bordeaux: The WWII German submarine base, the Chartrons river front where the wine trade started, the ‘Esplanade des Quinconces’, one of Europe’s largest squares (12 hectares) and the 18th century ‘Place de la Bourse’. Architecture can be followed through history from the 13th century Cathedral of St André, up to the 18th century Grand Théâtre built in 1773.

Passengers will then be transferred to nearby vineyards South of Bordeaux. They will stop at prestigious estates to visit their cellars and enjoy a wine tasting.

After lunch, the tour of the Médoc will start just north of the city, and follow the magnificent Médoc wine road, located between the Gironde estuary and the Landes forest.

Passengers will have the opportunity to drive through the world famous names of Saint Estèphe, Pauillac or Margaux and to visit the cellars of renowned chateaux where the techniques of wine making will be explained during the visit, followed by a wine tasting.

Conditions �One full day or two half days � 15 min/200 max persons � Selection of chateaux may vary depending on availability

Schedule

Departure from the pier with coachPanoramic drive through the cityDrive to a vineyard nearby Bordeaux Wine chateau visit and tasting at Smith Haut Lafitte or La LouvièreReturn to BordeauxLunch on ship or in a typical restaurantDeparture from the pierDrive along the Chateaux Road - Photostop at Chateau Margaux (10 mn) - Photostop at Chateau Pichon Longueville or Chateau Lafite Rothschild (10 mn)Visit and tasting (1 hour) Return to BordeauxArrival at the pier

9.00

10.0010.30

11.3012.0014.00

16.0017.0018.00

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9Contact: Catherine Leparmentier Dayot - Tel: +33 (0)5 56 79 51 64 - [email protected]

Schedule

Departure from the pierArrival in the medieval villageDeparture from the villageArrival at Chateau Dassault, visit and tastingDeparture from the chateau, walking Arrival at Chateau Larmande, visit and tastingReturn to BordeauxArrival at the pier

8.309.1510.1510.3011.1511.3012.3013.00

A Taste of WineInsider’s Saint-EmilionAn example of a half day tour: Unlock the secrets of Bordeaux wine, a once-in-a-lifetime opportunity

This exceptional excursion will be hosted by the owners or winemakers of two Saint-Emilion Grand Cru Classé chateaux, Chateau Larmande and Chateau Dassault.

The winemakers have created a tasting of two wines with different themes and vintages. Using the same themes at each chateau, participants will be able to taste and compare:

� Second Wines: recent Vintage � The Effects of Terroir and Vintage: older Vintage

One portion of the route between the two chateaux will be a gentle stroll on foot, weather permitting to learn about terroir, harvesting techniques and recognizing grape varietals by their leaves.

Light brunch will be a moveable feast, with one snack served at each chateau, allowing participants to taste the two wines and then pair them with food.

Participants will also visit the ancient walled village of Saint-Emilion, classified as a UNESCO World Heritage Site thanks to winemaking traditions and superb medieval architecture preserved through the centuries.

Conditions �Half day 4h30 �Week days only � 15 min/ 25 max persons � Selection of chateaux may vary depending on availability

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10 Great Reasons to Choose Bordeaux

�Bordeaux: Three berthing possibilities (Bordeaux center, Bassens, Le Verdon) that offer a real, viable segmentation of ships according to their size, and their requirements.

�A prestigious mooring for the ships right in the historic center of the city, available year-round.

� The name Bordeaux has world renown, and this name is then underlined and reinforced by a host of truly rich and textured stories, such as the heritage of the wine and the historical sites around the region, from Saint-Emilion to Margaux and Sauternes.

�A professional guide who will be responsible for the entire programme, from the moment you land until the moment that you leave. He or she will ensure that your welcome and stay is smooth, and that you make the very best of the possibilities offered by Bordeaux.

�A security-conscious choice of destination, with hardly any threats or security risks.

� Exemplary system of welcome: with a guide to come aboard and offer cultural talks during the trip from the mouth of the Estuary to the city center berthing.

�Good logistical facilities internationally-focused and prepared to accommodate all requests – in terms of breadth of information and advice, pre-arranged packages organized by the Tourism Board, specialized tour agencies, key tourist sites.

�A wide and reliable variety of transport on the ground – from the trams, to the trains, to the buses, to the taxis.

�Highly personalized services and packages flexible enough to alter completely depending on price, levels of help required, the presence of an official wine tourism guide and the presence of key factors for improving welcome.

�A history of making continuous improvements to the service, according to feedback and to client’s specific needs.

“For Seabourn, the great city of Bordeaux has been, year after year, the most popular destination

along the Atlantic coast of France. The perfect berth location for our vessels in front of the

historic city center, the wonderful hospitality and high quality of services that offer a wide

range of cultural, historical and gastronomical experiences in and around the city make

Bordeaux an ideal Seabourn destination.”

Peter A. M. COX, Director, Itinerary Planning & Development, Seabourn Cruise Line Ltd.

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11Contact: Catherine Leparmentier Dayot - Tel: +33 (0)5 56 79 51 64 - [email protected]

Cruise Bordeaux 6 Clear Competitive AdvantagesThey have trusted us: Carnival Cruise Lines, Celebrity Cruises Lines, Clipper Cruise Line, Costa Cruises Spa, Crystal Cruises

Inc, Cunard, Seabourn Cruise Line, Fred Olsen Cruises, Hapag Lloyd Cruises GmbH, Hebridean Island Cruises, Holland

America Line, Iles du Ponant, Majestic International Cruises, Mitsui O.S.K., Norwegian Cruise Line, NYK Asuka Cruises,

Oceania Cruises, Peter Deilmann Reederei, Princess Cruises, Regent Seven Seas Cruises, ResidenSea, Saga Shipping, Sea

Cloud Cruises GmbH, Silversea Cruises Ltd, Spirit Of Adventure Cruising, Swan Hellenic, Transocean Tours...

�Bordeaux is a worldwide brand name, easily recognizable and with great allure. A guaranteed draw due to its vineyards, its wines, its city and the variety of its neighboring attractions.

�Bordeaux is ideally placed to be the starting point of a cruise, with its hinterland population of 777,000 residents, and its proximity to other key population centers. Bordeaux can therefore guarantee a business volume that makes it a viable and successful destination or departure.

�Bordeaux also benefits of a large airport and train station, with flights and trains arriving daily from all over France, Europe, and beyond.

�A wide range of tourism products that is both appealing and competitively priced, with plenty of potential for adding value. Bordeaux can assure you comfortable margins for any on-shore excursions.

�A clear desire from the local residents to make any cruise to the region a success, from the welcome that is offered by the Port, the Chamber of Commerce and Industry, the Tourism Board, the Town Hall and all the Port agents and tour operators who will be facilitating your stay. And there is also a dedicated person for any questions in the Chamber of Commerce and Industry, who will be on hand to answer any queries.

�A policy of welcoming visitors to enjoy the splendid renovations that have been carried out in the city itself, and to ensure that clear and beneficial links exist between the ships and the local stores, shop owners and onshore services. We are ready and waiting to welcome your cruises to Bordeaux!

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Contact

For more information please contact: �Catherine Leparmentier Dayot

Development and Project ManagerCRUISE BORDEAUX c/oBordeaux Chamber of Commerce and Industry12, place de la Bourse - 33076 Bordeaux Cedex - FranceTel: +33 (0)5 56 79 51 64 - Fax: +33 (0)5 56 48 62 45E-mail: [email protected]

Web: �www.atlanticalliance.eu �www.bordeaux-tourisme.com �www.bordeaux-port.fr

Publisher �Bordeaux Chamber of Commerce and Industry

Editorial

� Speechmark

Graphics and layout �www.ecoutez-voir.fr

Tours options provided by � St Emilion Excellence and VS Voyages.

Photos � P1: A call in the center of the city, AGENCE APPA, Bordeaux Chamber of Commerce and Industry � P2: Bordeaux Opera House, TH. SANSON, Bordeaux Tourism Board � P3: A Cloister in Saint-Emilion, PH. ROY, CIVB - The Cordouan Lighthouse, Association pour la sauvegarde du phare de Cordouan - Lascaux paintings, Semitour Périgord � P4: Peter A. M. Cox, Seabourn Cruise Line Ltd - Bordeaux waterfront, TH. SANSON, Bordeaux Tourism Board - Bassens terminal, Port of Bordeaux - Le Verdon terminal, Port of Bordeaux � P6: Saint-Emilion Vineyard, A. LANTA, Heurisko - Sommelier, PH. ROY, CIVB � P7: The Fashion Avenue, The Regent Grand Hotel Bordeaux***** - Spa, Les Sources de Caudalie Hôtel et Spa****Luxe - Golf, Golf du Médoc Hôtel & Spa**** � P8: Chateau La Louvière, G. D’AUZAC, CIVB - Place de la Bourse, TH. SANSON, Bordeaux Tourism Board � P9: A cobbled street in Saint-Emilion, Tourism Board of the Jurisdiction of Saint-Emilion - Barrels, PH. ROY, CIVB � P10: Jardin public, TH. SANSON, Bordeaux Tourism Board � P11: Place du Parlement, TH. SANSON, Bordeaux Tourism Board

Bordeaux, proud member of :

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