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CURRICULUM VITAE

Dr. Hamza Saad Assistant Professor, Public Relations, Department of Public Relations, College of

Communication, University of Sharjah, UAE.

I certify that this curriculum vitae is a current and accurate statement of my professional record.

Signature: ______________________ Date:____________________

Personal Information Education:

ACADEMIC EXPERIENCES & EMPLOYMENT HISTORY:

5/9/2010

Till now

01/2010-

08/2010

08/2009-

08/2010

09/2008

08/2010

09/2008

08/2010

2006-

2008

1. Assistant Professor, Public Relations, College of Communication, University

of Sharjah, UAE.

2. Assistant Professor, Faculty of mass Communication, Cairo University, (

English department).

3. Assistant Professor, Political Communication and Public Relations (in

English) Faculty of Mass Communications, ( Pharos University, Alexandria,

Egypt).

4. Assistant Professor, Political Communication and Public Relations (in

English),Faculty of Mass Communications& Public Relations ( Nahda

University, Egypt).

5. Assistant Professor, Political Communication and Public Relations in Arabic)

Department of Media and Communication, Al-Minia University.

6. Lecturer, Department of Media and Communication, University of

Leicester, UK.

Lecturer, Department of Media and Communication, Faculty of Arts, El-Minia

PhD, Mass Communication, Department of Media and Communications,

University of Leicester, UK, 2008.

MA, Public Relations, ( Excellent)

BA, Public Relations, Faculty of Mass Communication, Cairo University

(Very Good with Honor)

Assistant Professor ( Public Relations), College of Communication,

University of Sharjah, UAE

Telephone (971) 0509327792

Email: hlmm2006@yahoo.com & hsaad@sharjah.ac.ae

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1997-

2003

1995-

1997

1992-

1995

1990

2000-

2003

1997-

2003

1997-

2003

1998-

2002

University.

Demonstrator, Department of Media and Communication, Faculty of Arts, El-

Minia University.

Public Relations Officer ( Egypt Air Company, Nozha Airport, Alexandria,

Egypt).

Researcher (Public Relations), Department of Public Relations and Advertising,

Faculty of mass Communication, Cairo University,

Journalism Experiences

1. Editor-in- Chief ( Massr EL-Ghad Newspapers).

Journalist, Al-Jazeera Newspaper, Saudi Arabia (Cairo Office)

Between 1997 and 2003 I trained and worked part-time as a news journalist on

many

3. Freelance Researcher (part time), Al Ahram Centre for Political and Strategic

Studies, Egypt.

4. Researcher (part time), Centre of Crisis Management, Faculty of Commerce,

Ain Shams University, Cairo Egypt.

Professional Activities

I am a freelance research consultant at many media organizations, where I am involved

in designing the methodology and conducting a content analysis of print and

broadcasting media coverage. My activities also include the following: designing the

detailed internship programs which identify the training activities as follows:

1. Research (surveys, content analysis, audits, archival research, etc).

2. Planning public communication campaigns.

3. Planning exhibits.

4. Planning and participating in special events and special projects.

5. Developing, designing and copy writing of broachers.

6. Copy writing for advertisements.

7. Conducting or proposing or assisting in public opinion or market research

8. Preparing press releases and other basic PR tools.

PUBLICATIONS & CONFERENCE PAPERS

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Books

Mohamed H. (2012) Political communication in Egypt, Lambert Academic Publisher:

Germany.

Mohamed, H., and Haroon, H., (2010) Introduction To Public Relations, Dar El

Maarefaa, Cairo, Egypt. ( In Arabic).

Journal articles & book chapters

1. Mohamed, H. (2014) Adoption of social media among public relations practitioners in

the UAE ( in progress).

2. Mohamed, H. (2014) Political Marketing Strategy of the 2014 Egyptian presidential

election. ( in progress).

3. Mohamed H.( 2013) Facebook versus state control, the role of social media as a

political infrastructure in Egypt: an assessment, Arab Journal of Media &

Communication Research, Volume 3, Al-Ahram Candian University.

4. Mohamed, H., Gunter, B. (2013), News consumption and news agenda in Egypt, In B.,

Gunter, and D., Roger (eds), News Media in the Arab World, A study of 10 Arab and

Muslim Countries, Bloomsbury Academic, USA, Pp. 83-108.

5. Mohamed H.( 2012) Egyptian Media in transition, International Media Studies,

volume4,Deutsche Welle, DW Akademie, Boon, Germany.

6. Mohamed, H. and Gunter, B. (2009), “ Agenda-setting in a quasi democratic country,

Journal of Arab and Muslim Media Research, 2+1, pp. 135-158.

7. Mohamed H.( 2001) Advertising campaign and voter mobilization during the 2000

Egyptian parliament election, in Hala Mustafa (eds ) elections of the People’s Assembly,

Centre for political and strategic studies, Al- Ahram Publisher , Cairo, Egypt, pp.105-125.

( In Arabic).

Research Interest

My main research interests include:

Social Media &Public Relations

Strategic Public Relations

Political Public Relations

International Public Relations

Political Marketing

Political Campaigning

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Conferences and Seminars

:المؤتمرات العلمية 1) The 3rd International Media Conference in Al- Ahram Canadian University,18-20 March

2014, Cairo, Egypt, March 2013, Facebook versus State Control, the Role of Social Media

as a Political infrastructure in Egypt: an Assessment".

2) The 5th International Media Readings in Moscow, November,2013, Mass Media and

Communications,–Key Factors of Media Systems Transformations in Egypt and Development on

Modern Stage.

3) Media & Privacy, University of Passau (Germany), 21.-23. February, 2013, Dr Hamza

Mohamed, Transforming Egyptian Media After Arab Spring .

4) The Role of Media in the Arab World’s Transformation Process, Bonn, German,16 May, 2012.

The relationship between the media system and the political system pre- and post-Arab

Spring.

5) - The Arab Media Dialogue, Tunisia, 26-27 April, 2012 (Egyptian Media in Transition).

6) Ethics and the War, Human Dimensions, January 2008, King’s College, London, UK.

7) Media Studies and Cultural Studies in Arab Higher Education: Mapping the Field, University

of Westminster, UK, 4-5 September 2007.

8) Globalization in the 21 Century, University of Leicester, UK, 26 June 2007.

9) Ethics and the War on Terror: Politics, Multiculturalism and Media, University of

Birmingham, UK, 16 March 2007 (Seminar).

10) Ethics and the War on Terror: Politics, Multiculturalism and Media, University of Leicester,

UK, 26 November, 2006

11) Mohamed, H. (2006), Political communication and agenda-setting in the developing

countries. Paper presented at an agenda-setting workshop during the 7th International

Agenda-Setting conference in Bonn, Germany, 11th-13th October 2006.

12) Academic Freedom Conference, Problems and Challenges in Arab and African Countries, 10-

11 September, Alexandria, Egypt (2005).

13) Public Opinion Polls and Decision Making in Politics, (2004) Cairo University.

14) The Future of the Arab Media in the 21 century, (2003), Cairo, Egypt.

15) Arabic media and globalization in the 21 century (2002) Minia University, Egypt.

16) The Future of Public relations in the Arab Countries, (1999), Cairo, Egypt.

17) Media Crises management in Egypt, (2002) Cairo Egypt.

18) Media and Crises management in Egypt, (2001) Cairo Egypt.

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19) Media and Crises management in Egypt, (2000) Cairo Egypt.

20) Media and Crises management in Egypt, (1999) Cairo Egypt.

21) Media and Crises management in Egypt, (1998) Cairo Egypt.

22) Media and Crises management in Egypt, (1997) Cairo Egypt.

4. Teaching and Supervision

التدريس واإلشراف على الرسائل العلمية األكاديمية:

I supervised MA thesis on public relations.

Mohamed Lofty, (2010), the communicative role of public relations in the Egyptian Shura

Council, MA Thesis, department of Media and communication, Faculty of arts, Minia

university, Egypt.

5. In UK

في انجلترا:

Media in the International Context.

Media and Society

6. In Egypt & UAE

في مصر ودولة اإلمارات العربية المتحدة:

Media in the International Context

Media and Society.

I currently coordinate and teach the following undergraduate modules at El-Minia & El-

Nahda Universities

Undergraduate Courses Taught at AL-Minia, &NahdaUniversities

Courses in English

Public Relations

Public Relations Writing

Public Relations Campaign

Communications Arts

Introduction to Advertising

Media Translation

In Arabic:

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Principles of Public Relations

International Public Relations

Public Relations Management

Applications of Public Relations

Special Subject in Public Relations

Public Relations Campaign Strategies

Public Relations Writing

Communication and Society

Public Opinion

Political Communication

International Communication

Issues in Mass Communication Research

Communication in Modern Societies

Media systems in the Arab World

New Media and Democracy in the Arab World

Mass Communication Research Method.

Undergraduate Courses Taught at (Private Media Institutions)

I currently teach or contribute to the following modules:

In English

Introduction to Mass Communication

Principles of Public Relations

Media and Crises Management

Media and Society

International Advertising

Public Opinion

Media systems in the Arab World

New Media and Democracy in the Arab World

Teaching Tools & Technology and Contributions to its Development

Use of Teaching Tools & Technology

A combination of the educational technology tools along with personal contact and support is

optimal for pedagogy. I had the opportunity since 2003 to use the available teaching tools and

technology resources available at Leicester University, UK. For instance, I was teaching via

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the Smart Classrooms, Computer labs, Web CT, Blackboard since these educational products

were introduced at the university. A distinguishing factor of the communication science lies in

its strong relation with the revolution of the communication and educational

technologies. The online course materials are especially suited to the communication and

public relations students. My students are required to locate and upload information

electronically and share ideas with other colleagues in the classrooms. The results of these

tools are:

a) High-level of competence,

b) High level of computer skills,

c) High level of self – directed student centered learning,

d) An inter-active learning environment,

e) Ability to retrieve and share information with others, and

f) More exposure to the global dimensions.

The following are some of my teaching tools:

1. Slides, overheads, video films, power Point, Smart Class Rooms, CD ROMs, Internet

resources, and WebCT among others.

Development of Teaching Tools & Technology

The following are some of the techniques I’m using to develop the

teaching tools:

Providing Supplementary Links:

I have used both WebCT and Blackboard programs to provide supplementary links to the

content of the courses. It is an easy online task; however, it is important to contextualize the

links. I also target the links to specific topics or assignments, and give some indication of what

the linked page contains, and to specify whether visiting the link is required or recommended

for enrichment.

Using On-line Databases:

Using the Web as a Research Tool for Critical Essays:

Besides being able to locate web sources and evaluate the quality and accuracy of their

information, I provide my students with a number of sites to help them learn how to cite web

sources and how to integrate them effectively with print sources.

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7. Training

Date

Name

September2010

December 2008

December 2008

December 2008

December 2008

November 2008

November 2008

May 2007

December 2006

December 2006

November 2006

October 2006

October 2006

March 2005

December 2004

-It Orientation Week Sessions, organized by Information

Technology Centre During Fall Semester 2010-2011 at

the (University of Sharjah)

-Student Evaluation ( Cairo University)

-Use of Technology in Teaching ( Cairo University)

- Quality Standards in Teaching ( Cairo University)

-Research team Management ( Cairo university)

-Effective Presentation (Cairo University)

-Communication Skills ( Cairo University)

-ICDL certificate ( Leicester University)

-Using Focus Groups in Research, ( Leicester

University,UK)

-Organizing Academic Conferences( Leicester

University,UK)

-Microsoft PowerPoint - Level 2.SPSS - Introduction,(

Leicester University,UK)

Interviewing Skills for Social Scientists,( Leicester

University, UK)

-SPSS - Intermediate, Microsoft Access Level 1,(

Leicester University, UK)

-Microsoft Access Level 2, ,( Leicester University,UK)

Teaching assistance course,( Leicester University,UK)

8. Membership of Professional Bodies

عضوية الجمعيات والمجالت العلمية واألكاديمية المحكمه:

Review Board, Journalism and Mass Communication (ISSN 2160-6579),

David Publishing Company, 9460 Telstar Ave Suite 5, El Monte, Ca 1731, USA

Review Board, International Journal of Customer Relationship Marketing and

Management ( IJCRMM), IGI, New York, USA. (2011)

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Editorial Consultant, Journal of Humanities, College of Arts, Humanities and Social

studies. University of Sharjah.

9. Languages English (written & spoken), Arabic (Mother tongue).

10.REFEREES

1- Professor Barrie Gunter

Professor of Mass Communications

www.le.ac.uk/mc/staff/bg45.html

Address: Department of Media and Communication, Leicester University

University Road, Leicester, LE1 7RH, UK.

Telephone + 44(0)116 252 38 65

Fax number + 44(0)116 252 5276

Email bg45@le.ac.uk

2- Professor Ralph Negrine

Director of Research, Department of Journalism Studies,

University of Sheffield

Professor of Mass Communications

http://www.shef.ac.uk/journalism/staff/negrine.html

Address: Department of Journalism Studies

University of Sheffield

18-22 Regent Street,

Sheffield

S1 3N

Telephone +44(0)114 2222508

Email r.negrine@sheffield.ac.uk

3- Professor Gillian Youngs

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Professor of Digital Economy

Address University of Brighton, Faculty of Arts .

Telephone +

Email G.Youngs@brighton.ac.uk

Dr Hamza Saad

Assistant professor

P.O.Box 27272

College of Communication

University of sharjah, UAE

E-mail hsaad@sharjah.ac.ae & hlmm20062yahoo.com

Mobile: 0509327792

Office: 065050609