curtain raiser for the milagrow world sme conference '09

Milagrow’s Journey……

Consulting with a Difference.

Knowledge Division.

Capacity Building.

MSME Services.

During the Course of our Journey we realized that we cannot just be bystanders in National SME Affairs.

We wanted to create a truly global, bias free, forum for SMEs not just in India but for the World

A forum which brings together all the stakeholders of this space and exposes SMEs to global standards in people, processes and technology

And so was born…….

More than 250 Delegates from around the World

The 1stWorld SME ConferenceSupported by The Ministry of MSME

60 Thought Leaders from Government, Industry, Academia and Associations

Including 20 International Speakers Representing 12 Countries20 Industry Partners and 40 Media Partners Promoted

Release of SME Studies and Policy Recommendations for The Government and Large Enterprises

Including 20 International Speakers Representing 12 Countries20 Industry Partners and 40 Media Partners Promoted the Event

Sickness and Rehabilitation of MSMEs in India

MSME Cluster Study

Involving 3000 MSMEs in 4 States

Almost 100% of all the firms outside the metros are either unaware or haven’t benefited from any initiative of their representat ive apex bodies.

Over 75% of all the firms report an attrition rate of over 25%.Over 75% of all the firms report an attrition rate of over 25%.

75 – 80% of all the firms do not have any quality ce rtification

Government Backed Initiatives and MSME progress in India

Which Brings Us To….

Raison d'être

Global Forum for all stakeholders in the SME Univer se with the support of the Ministry of MSME.

Raison d'être (contd.)

Helping Entrepreneurs and SMB Owners Explore New Business Opportunities

Leveraging Low Cost Solutions to Empower Their Business

Examining the Role of Government, Industry, Associations in promoting SME Development

ThemeMY WAY, MY VISION: From Giant Ideas to Giant Corporations

‘My vision’ will see Government bodies,SME Associations and otherstakeholders in the SME eco-systemdescribing their vision for the future ofSMEs in India.

Corporate India, represented bysome of the biggest corporateentities in the nation, will sharesuccess stories on how companieswere built from grassroots to globalgiants’ status in ‘My Way’

What Awaits you at the Conference….

Insightful talks from SME experts on Industry best practices

Panel discussions on Critical Issues faced by SMEs today

IT solutions for MSMEs: Lip service or real solutio ns

Developing an Entrepreneurial Eco -System in IndiaDeveloping an Entrepreneurial Eco -System in India

Marketing on a Shoestring

Collaborating and Competing with Foreign Partners

Innovative Sources of Funding

Opportunities During the Slowdown

Unique Case Studies in Talent Development Solutions

Unique Case Studies in Lean ManufacturingMOST©

Master Classes to Empower Your Business


Release of Path Breaking Studies

Trend of efficacy of Government MSME policies in India

An Industry Reckoner Report

Comparison of MSME policies across the Indian states


Comparison of MSME policies across the Indian states

Procurement provisions for MSMEs by nations across the globe

Best Practices for MSME development from Europe, North and Latin America

Eminent Speakers

Will share their vision as to how MSMEs must develo p in the coming decade.

Eminent Speakers

Will expand on the role of government in the development of the MSME Space

Mr. Dinesh RaiSecretary, Ministry of MSME

Dr. H P KumarCMD, NSIC

Eminent Speakers

Dr. Jagdish ShethCharles H. Kellstadt Professor

of Marketing, Goizueta Business School, USA

Prof Anil GuptaExecutive Vice Chairman,

National Innovations Foundation

Will share their perspective on the growth of the I ndian & Global SME Sector

Mr. Sanjeev BikhchandaniCEO, Naukri.com

Mr. Raman RoyCMD, Quattro BPO Solutions

Mr. Rajesh JainFounder & MD, NetCORE

Mr. Harry BrelsfordCEO, SMB Nation

Mr. Saurabh SrivastavaChairman, CA India

Mr. Pradeep GuptaChairman, CyberMedia

Mr. Scott NiDirector of Global

Mr. Anil Srinivas

Mr. Vinnie MehtaDirector of Global

Sales, Alibaba.comSrinivasHead – Marketing, SMB, Dell India

MehtaExecutive Director, MAIT

Would talk about IT solutions required for MSMEs an d how technology can be used as a big leveller.

Mr. Anurag BatraCEO, Exchange4Media

Mr. Suhel SethCEO, Cousellage

Mr. Rajeev KarwalFounder, Milagrow

Mr. Dilip CherianFounder Partner, Perfect Relations

Ms. Meena KapoorCEO, Astroyogi.com

Mr. Ishan RainaCEO, OOH

Ms. Meenakshi Madhvani

Mr. Harish Bhatia,Madhvani

Managing Partner, Access Media Solutions

Bhatia,Business Head, MY FM

Will introduce the gathering to “marketing on a sho estring”, digital media solutions and effective media buying to build stron g brands

Mr. K G AlaiChief General Manager North, SIDBI

Ms. Bala Deshpande Senior Managing Director, NEA

Mr. Sameer Kaul, MD, Head Branch Banking, Global Consumer Group, Citibank

Ms. Padmaja Ruparel, President, Indian Angels Network

Mrs. Ranjana Kumar , Vigilance Commissioner, Central Vigilance Commission, Formerly Chairperson NABARD

Will explore innovative sources of funding for MSME s in India

Dr. B.S. Sahay Director, Management Development Institute

Dr. C.S. Venkat Ratnam Director, International Management Institute

Dr. Anwar AliDirector, Institute of Management Technology

Dr. HarivanshChaturvedi, Director BIMTECH

Ms. Arnavaz 'Anu' Aga, Former Chairperson, Thermax

Will deliberate on training and readiness of the In dian managerial and technical workforce

Spreading the WordSMEs collectively are the powerhouse of the Indian

Economy

However for them to evolve into globally competitiv e organizations they need to be exposed to global best practices

The World SME Conference is there to fulfill this g oal

To truly make this endeavour a grand success we nee d your help in spreading the word.

To commemorate the World SME Conference we would like to share with you certain findings and policy

recommendations from the 1 st Path Breaking Study from Milagrow IMT Center of MSME Excellence

Agenda

� Challenges faced by Indian MSME Sector

� Countries and Areas of focus

Best Practices & Recommendations for Indian � Best Practices & Recommendations for Indian Policy Makers

Challenges faced by Indian MSME Sector

� Inadequate financial support

� Inability to promote their products & services in domestic & international

markets

� Lack of support from Government organizations, large enterprises, etc.

� Lack of appropriate need-based training and development programs� Lack of appropriate need-based training and development programs

� Lack of knowledge about low-cost brand communication solutions

� Unavailability of latest news, trends and technologies

� Lack of adequate networking opportunities

� Poor knowledge management

Countries & Areas of Focus

UKSwedenSpain

• Supports long-term policies & development through strategic plans for MSMEs

• Availability of huge funding resources & technological support

Italy

• 99.7% industries are MSMEs, accounted for 70% employment in economy

• Innovation driven culture in MSMEs supported by extensive R&D

Germany

• 99.7% industries are MSMEs, accounted for 61.5% employment & 52% of turnover

• Top ranked country for supporting entrepreneurs

Finland

European Countries

• Big role of Government in implementing MSME supportive policies in country to develop the industry

UK

• Government is supportive in investing huge funds in development of MSMEs in the economy which also reflects in funding of R&D efforts of small business

Sweden

• MSMEs account for almost 80% of employment, 62% of sales and 50% of exports

Spain

Venezuela

• MSMEs account for 45% GDP, 60% jobs & 75% of net employment growth

• OMSME, the supporting organization plays an accountable & not just a responsive role

Canada

USA

• Strong penetration of ICT in MSMEs

• Important role of supporting organizations like Sebare & Apex

Brazil

Mexico

• Private sectors plays an important role in development of MSME

• Business regulations have been largely simplified for the MSMEs

Argentina

North & Latin American Countries

• Important role of supportive organizations in the development of MSMEs

Venezuela

• MSMEs contribute to more than 50% GDP & 40% workers are skilled

• Policies are supportive of funding, marketing & women entrepreneurs’ development

USA

• Role of Government in Infrastructure development, training, technical assistance to MSMEs to enhance their workers’ productivity and welfare

Mexico

Areas of focus

� Funding Structure

� Technology Upgradation Assistance

� MSME Policy Framework

� Role of Supporting Organizations

� Infrastructure Development and Marketing Assistance

� Training and Skill Development Programs

Best Practices & Recommendations

Funding Structure: Priority Sector Lending

Best practice prevails in

Findings

� Obama Administration wants lending to small

Current Policy in India

� Indian MSMEs contribute 40% or thereabouts toindustrial economic activity whereas their share ofcredit is around 10%. Most public sector banks donot even accomplish their MSME lending targets

Recommendations

US

� Obama Administration wants lending to smallbusinesses to be reserved at a much higher levelsthan the already existing levels.

� On an average, banks with more than $1 billion inassets typically devote about 21% of theircommercial loan portfolios to small business loanswhile, community banks with less than $1 billion inassets devote 56%.

� Reserve 20% lending for MSMEs: Governmentmust make it mandatory that like agriculture, theMSMEs must have atleast a 20% quota out of thetotal 40% priority sector lending quota.

� Recognize credit rating for easier credit: Thecommercial sector banks must recognize thegovernment-approved credit rating agencies anddisburse faster and cheaper credit with much lesserdocumentation.

Funding Structure: Credit Guarantee Lending


Findings

� Italy’s credit guarantee system takes the help ofprivate funds and implements a 3 layer system,which helps in dividing the responsibility clearly in


� MSMEs have to go through a lengthy process forplacing loans requests.

� CGTMSE in India gives only 75% guarantee onMSME lending and charges 1.5% as the fees

Recommendations

ItalyUS

which helps in dividing the responsibility clearly indifferent levels. The Mutual Guarantee Institution,Banks & Government work together and creditguarantee is as high as 80% for direct lending &90% for MGI lending . The fee is minimally less atabout 0.125%

� In US, the Small Business Administration works intandem with the Treasury Department and plans toincrease the maximum size of its guaranteed loansfor small businesses from $ 2m to $5m.

� Disburse collateral-free credit faster: CGTMSEmust work with the public & private sector banks, &the government organs at the centre & the state, toensure that collateral free credit is disbursed faster

� Raise collateral free limit: Upto 100% collateralfree credit for highest credit-rated MSMEs and at aminimal fee of less than 1% upto Rs. 1 crore.

� Treat CGTMSE loans differently: CGTMSE mustmake the norms for declaring a loan as NPA byMember Lending Institutions easier & transparent,so that they are not dis-incentivized.

Funding Structure: Access to Bond Markets


Findings

� Government facilitates access to internationalcapital market for MSMEs


� MSMEs in India have no access to internationalcapital-market bonds

Recommendations

� Recognize credit rating: The Ministry of MSMEand the CGTMSE must recognize the credit rating

Italy

capital market for MSMEs

� The financial structure is rebalanced through longmaturity bonds

� Low-cost and collateral-free credit is extended

and the CGTMSE must recognize the credit ratinggiven by the credit-rating agencies

� Facilitate access to international capitalmarkets: CGTMSE should provide assuranceagainst default for issuance of international capital-market bonds for the highest credit-rated MSMEs.The bonds such issued will come in without anycollateral and at a much cheaper rate than the PLRin the traditional lending system

Funding Structure: Reciprocal Guarantee Societies


Findings

� Reciprocal Guarantee Societies (RGSs) issuecertificates to improve the creditworthiness of


� The loans are disbursed to MSMEs as per theirexisting credit ratings

� No organization exists which can guarantee theimprovement of credit rating of the borrower andthereby get the loan disbursed at a lower cost

Recommendations

Argentina

certificates to improve the creditworthiness ofMSMEs

� These certificates enable the MSMEs to seek loansfrom the banks at rates applicable for better credit-rated organizations

� The RGSs ensure that the credit rating of theborrowing MSME improves within stipulated time

� They also offer advisory and technical assistance toMSMEs and foster their partnerships with banks

Recommendations

� Assist MSMEs to improve their credit rating:Reciprocal Guarantee Societies must be set up,may be even through Industry Associations withgood track record

� RGSs must work towards improvement of credit-worthiness of the MSMEs, even as they ensure thatthey are not deprived of cheaper loans when theyneed it the most.

Funding Structure: Equity and Management Capital


Findings

� Canadian venture capital industry plays a major role


� Presently, the private & state-government venturefunds as well as other organizations like SIDBIprovide equity financing only

Recommendations

Mentoring & hand -holding MSMEs: The

CanadaBrazil

� Canadian venture capital industry plays a major rolein extending not just equity but even managerialsupport and other resources to the MSMEs

� Brazil has implemented a “New Ventures Program”along with World Resources Institute, which aims tobuild competitiveness and promote long-termsustainability by providing skill-development, socialnetworking and environmental benefits to theMSMEs.

� Mentoring & hand -holding MSMEs: Theorganizations like SIDBI, State Government venturefunds, etc. must not only fund the MSMEs withequity financing but also provide sufficient hand-holding and implementation help through privatepartnerships

Technology Upgradation: Access to Foreign Technologies


Findings

� Italy is a member of PIN-SME association, which


� Indian MSMEs do not get a platform where they cannetwork with MSMEs from other countries and getan access to newer and affordable technologies

Recommendations

� Provide opportunities for international

Italy

Italy is a member of PIN-SME association, whichbrings together several small technologybusinesses on a single platform

� MSMEs in Italy benefit as they get an access to thenewer technologies at affordable rates from themember countries

� MSMEs of member countries are also able to gainaccess to EU-funded projects

partnerships: For the industries/ clusters, whereIndian MSMEs have an inherent competitive edge,the Ministry of MSME should create platformsthrough institutions like NSIC or even privatepartnerships where they can network with MSMEsfrom other countries.

� This will not only provide an opportunity to IndianMSMEs to gain access to latest low-costtechnologies, but will also enhance foreign trade

Technology Upgradation: Assistance from Large Firms


Findings

� National Strategic Framework (NSF) 2007-2013 in


� No effort or long term strategic plan for encouraginglarge enterprises to assist and mentor smallbusinesses

Recommendations

� Involve large enterprises in development of

Italy

� National Strategic Framework (NSF) 2007-2013 inItaly focuses on :

� Instituting long term relationship between largeenterprises & MSMEs

� Enhancing dialogue between the researchsphere and the small businesses

MSME clusters: The Ministry of MSME in Indiashould implement a long-term strategic plan andfacilitate MSMEs to build long-term relationship withlarge enterprises & research supply institutes

� The Ministry of MSME, through PPP model, mustincentivize the larger organizations in adoptingclusters which are mainly into B2B/ ancillarybusiness, to improve their technology absorption

Technology Upgradation: e-Governance & e-Procurement


Findings

� e-Procurement facilities including online certificationis available


� No e-procurement & trade data managementsystem available

� Unavailability of online information and processesfor legal jurisdictions

Recommendations

Brazil

� Online alerts are sent to MSMEs whenever newbusiness opportunities arise

� Has a complete electronic trade data-managementsystem

� As a part of the e-Governance initiative, all theinformation related all policy changes, trends & newtechnologies is available online

� e-Governance & e-Procurement, a must foreasier compliance: Online mechanisms should beprovided to MSMEs to carry out all the necessarytransactions for conducting business in domesticand international markets

� Online access to rules and regulations, electronicmethods for registration and electronic applicationsfor government schemes, certificates, licenses andrealization of incentives should be provided to theMSMEs

Technology Upgradation: Low cost ICT solutions


Findings

� Brazil has SME Metasys, which has the objective to


� Lack of knowledge about low-cost Information &Communication Solutions, which leads to loss ofopportunities

Recommendations

� Promote low -cost ICT solutions : The Ministry of

Brazil

� Brazil has SME Metasys, which has the objective toprovide MSME with a complete and low cost ICTsolution specially designed to improve theirefficiency.

� This robust solution, which uses open sourcesoftware and does not require special skills for itsinstallation and operation.

� Promote low -cost ICT solutions : The Ministry ofMSME in India should facilitate MSMEs in procuringcomplete and low-cost ICT solutions to improvetheir capacity and productivity.

� Awareness of these tools should also be increasedamong the MSMEs

Technology Upgradation: Support for R&D


Findings

� In Italy, Science & Technology Parks, Business


� No Government policy to include nationaltechnology excellence centers for the training &technical assistance to MSMEs

Recommendations

� Create and promote an innovation and R&D

Italy UK

� In Italy, Science & Technology Parks, BusinessInnovation Centers, Integrated Centers forEntrepreneurship Development and Incubatorssupport innovation and transnational technologytransfer with MSMEs

� in UK, tax relief is available to MSMEs, who investin research and development (R&D) under theMSME scheme

� Create and promote an innovation and R&Dculture: The Government sector institutions at thecutting edge of research and innovation can beopened up for use by MSME innovators, whootherwise struggle in getting funding and technologyto convert their ideas to successful productlaunches.

� A method may be designed where the cost of suchresearch help can be offset by taking a percentageof the successful projects through royalties, even asthe IP belongs to the innovator MSME.

MSME Policies: Cluster competitive programme


Findings

� Division of labour between the different firms withinthe same local context comprising of large numberof firms individually specialized in just one or a few


� No effective cluster competitiveness programmewhich can focus on providing value-added end-to-end solutions.

Recommendations

� Develop integrated cluster competitiveness

Italy

stages of the production process, in a reciprocalarrangement and at the same time competing in themarket with finished products.

� These reduce the cost of production due tostandardization of components and technologies inthe same/ similar sectors

� Extensive availability of productive resources(technical skills) at the local level make theseclusters competitive in the international market.

� Develop integrated cluster competitivenessprograms: The cluster competitiveness programshould be revamped. Rather than giving theauthority of these clusters to associations, whichmay or may not be competent, it should be given tobodies, which understand the value chain of therespective industry.

� These bodies must provide end-to-end solutions,which are benchmarked globally in terms ofcompetitive technology and effective training.

MSME Policies: Support for New Exporters


Findings

� Export policies are designed to guide & encouragethe development of sectoral partnerships.


� Monetary support is available for the new exportersbut nothing in terms of educating, training andassisting MSMEs in designing the export plans

Recommendations

Enable and then subsidize : Special training

Argentina

� Technical assistance is provided to assist indesigning and implementing export strategies.

� In “Support for New Exporters” programme, theMSME Under-secretariat provides advice toMSMEs located throughout the country onlaunching export operations including analyzing anddiagnosing problems, training, and tutorials fordesigning and implementing a strategic export plan.

� Enable and then subsidize : Special trainingshould be extended to the MSMEs, who enter theinternational trade to avoid any problems during theprocess. Only the MSMEs which undergo theseprograms should be offered subsidies for foreigntravel required for trade and export promotion

MSME Policies: Effective Implementation of Schemes

Best practice prevails in Current Policy in India

� In the past, Ministry of MSME has launched severalpolicies and schemes for the benefit of the MSMEs.However, no reports are available in the publicdomain which informs about their reach and theeffectiveness.

� A study conducted recently by Milagrow showedthat 70-80% MSMEs are still unaware of the

US

Findings

� US legal framework promotes transparency incontracts, protection of intellectual property, and theregulation of fraud. The U.S. Small BusinessAdministration ranks as one of the most effectivepublic sector agencies in the world for thepromotion of MSMEs.

that 70-80% MSMEs are still unaware of theexisting schemes provided by the Ministry.

Recommendations

� Measure the effectiveness of the policies: TheMinistry of MSME should implement and measurethe effectiveness of its various schemes at theground level through third-party organizations

MSME Policies: Offsets in Government Procurement


Findings


� No offset has been provided by Indian Governmenttill yet. Although, a proposal in this respect hasbeen made

Recommendations

CanadaUSGermany

� The offsets provided by different countries toMSMEs in government procurement

� Canada: 43%

� Germany: 35%

� United States: 33%

� Provide reservation for procurement from theMSME sector: Offsets should be provided to theMSME sector in the procurement done by thegovernment and public sector units

� To determine the exact offset that should beprovided to MSMEs, another comparative study isbeing done by Milagrow to analyze the procurementpolicies of nations across the world. The study willbe released shortly

MSME Policies: Encouragement for Green Businesses


Findings

� Sweden focuses on the environment drivenbusiness development.


� No policy related to encourage MSMEs which areinvolved in doing eco-friendly businesses

Recommendations

� Encourage Environmental Compliance at an

Sweden

business development.

� The design for environment has been successfuland has resulted in 13 projects through theparticipation of 122 MSMEs

� 7% MSMEs have comprehensive systems forenergy saving in Sweden as compared to 4% in EU.

� 50% MSMEs apply at least simple energy savingmeasures as compared to 29% for the EU

� Encourage Environmental Compliance at anearly stage: The Ministry of MSME shouldencourage those MSMEs, which are involved inclean and green businesses by providing enhancedsubsidies than available to large business.

� Stringent norms should be implemented to analyzethe working of the MSMEs and incentives should beprovided to them to develop and sustain theiroperations and products

Role of Supporting Organizations: Effectiveness

Best practice prevails in Current Policy in India

� In India, the goals and targets of supportingorganizations are neither highly specific normonitored effectively

� According to a recent study conducted by Milagrow,“More than 97% acknowledge or choose to avoidgiving direct answer on corruption & bribery”

CanadaBrazil

Findings

� In Brazil, the supporting organizations work oneffectiveness measurement along with Government

� Office of Small and Medium Enterprises, in Canada,is working within the government to ensure theprocurement system treats MSMEs fairly

Recommendations

� Government Funded Support Organizationsmust have effectiveness targets measured by athird party: The supporting organizations shouldeffectively work on specific targets and their workingshould be transparent.

� The effectiveness of these organizations shouldalso be based on the feedback from the MSMEs inthe respective areas through a third party.

Role of Supporting Organizations: PPP Model


Findings

� In Brazil, APEX & SEBRAE are two organizations


� All the supporting organizations are mainlycontrolled by government officials or the organs ofthe government and the Ministry

Recommendations

� Encourage PPP to develop the MSME Sector : To

Brazil

� In Brazil, APEX & SEBRAE are two organizationswhich are private and have taken responsibility fromGovernment in their respective sectors through anact of law and are functioning only for MSMEdevelopment.

� SEBRAE is a private sector non-profit organizationfocusing on the SME development. It is a union ofpublic sector and private sector and Brazil’s mainfostering and research entities. Its been created bylaw and the Govt. and the business communityhave come together for common purpose.

� Encourage PPP to develop the MSME Sector : Toenhance the performance and effectiveness of thesupporting organizations in the MSME sector, theMinistry should establish a Public-PrivatePartnership model

Infrastructure: Incubators’ Assistance on Softer Aspects


Findings


� The incubators hardly exist in India and those whichdo, mainly focus on providing meager infrastructuralresources only

Recommendations

Brazil

� With approximately 400 incubators and a well-developed incubation ecosystem, Brazil leads oneof the most successful incubation movements inLatin America, through innovation and adaptation ofincubator models to suit indigenous needs.

� Encourage Incubation with best in classpractices: The incubation centers set by theMinistry of MSME should extend support on thesofter aspects, to the MSMEs beyond theinfrastructural resources, like networking &management assistance, etc.

Marketing Assistance: Advertisement & Promotions


Findings

� In Brazil, the supporting organization Apex assists


� More focus on quality and export orientation thanpromoting/ selling the products in domestic markets

Recommendations

� Incentivize promotion of MSME products

Brazil

� In Brazil, the supporting organization Apex assiststhe MSMEs to market their products and services.

� Apex has also launched a portal, which is dedicatedto promote MSME products only.

� SEBRAE, in Brazil, has 6 channels, which arededicated to the MSME sector. These channelsshow MSME focused programs &news and alsoprovide TV advertising options to MSMEs at specialrates.

� Incentivize promotion of MSME productsthrough organizations like DAVP: The Ministry ofMSME should incentivize organizations whoadvertise MSME dedicated channels & programs.It must also use the clout of DAVP to get specialmedia buying rates for MSMEs.

Training & Development: Programs for Common Needs


Findings

� Government of Mexico has implemented a programthat provide subsidized training and technical


� Mainly tool-room based technical training isprovided.

� Some quality-development training has beenproposed but not effectively implemented yet.

Recommendations

Mexico

that provide subsidized training and technicalassistance to SMEs.

� It starts with analyzing the constraints faced byMSMEs & then come out with a comprehensivepackage of integrated training & business supportservices required.

� They involve best in class organizations inidentification of training needs, management andthen executing the training programs.

� Provide best in class training and have anindustry and ‘management function’ wise plan:Similar structured and need-based trainingprograms with constant feedback and controlmechanisms should be implemented by Ministry ofMSME to check the effectiveness

� The Ministry should also facilitate training programsfor newer technologies and best practices, whichare undertaken by large organizations to enhancetheir productivity and competence.

We Would Like To Thank Our Sponsors

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