customer acquisition
TRANSCRIPT
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Acquiring Customers That Stick
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CUSTOMER ACQUISITION
It’s all about…• Acquiring Customers• Retaining Customers
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LEAD BY EXAMPLE• Set a goal to get 50 customers FAST!• Become your own customer!• Facts tell, stories sell (Personal
testimonials)• Start a conversation• This is your business – don’t wait for
someone to do it for you• ASK for what you want
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• Every 10 customers = $100 bonus
• Milestone Bonus – every month!
• Get to 20% commission on products
• “Lock in” SVP Customer Points
Get to 50 Customers. FAST!
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Get to 50 Customers. FAST! EXAMPLE 1:
5 MontaVida Customers + 5 Edge Customers = 15 CPs
Commission (10%) = (5 X $4) + (5 X $6) = $50/mo
EXAMPLE 2:25 MontaVida Customers + 25 Edge
Customers = 50 Customers
Commission (20%) = (25 X $8) + (25 X $12) = $500/mo
PLUS… $250 Milestone Bonus = $750/mo TOTAL
Equivalent to $15 per customer per month!!That’s TRIPLE the profit per customer
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WHO ARE YOUR CUSTOMERS?• Family & friends• Work associates• Organizations• Recreational associates• School associates• People you do business
with • People who owe you • People who love you
Always add to your List
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3 CUSTOMER CATEGORIES
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RED APPLES
• People who are very approachable and easy-going
• These people are easy, they love you, and they usually say YES!Spend 80% of your time here
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GREEN APPLES
• People who have questions and are willing to help but need more information
• Answer 3 questions, then determine if the customer is serious or wasting your time
• Refer them to your Personal Website for more informationSpend 20% of your time here
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ROTTEN APPLES
• People who are negative and will not support you
Spend 0% of your time here
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EMOTION vs. LOGIC
• Acquire customers using emotion• Offer your products and services
from the heart• Establish a sense of loyalty by
building or leveraging relationships
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EMOTION vs. LOGICUse the magic words of emotion…
“I need a huge FAVOR.”
“TRY one of my products or services.”
“Please HELP me out.”
FAVOR
HELP
TRY
People support causes based on emotion, not logic.
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THE POWER OF SAMPLING
• 35% of people who sample a product will buy
• 20% of those who try a product will become IMRs $Real Customers = True Residual
Income
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SAMPLING MADE EASY
• SIMPLE. REPEATABLE. TEACHABLE.
• Sampling will build your customer base
• FREE with 5!
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“FREE WITH 5”
• Customers AND Reps eligible
• All referrals track back to Rep
• Customers get their own referral URL
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Do you drink coffee? This is the best tasting coffee I’ve ever had. Try it! It’s MontaVida with MCT oil.
CUSTOMER CONVERSATIONS
smartbuilder.5linx.com
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Have you ever tried 5 Hour Energy? One of my company’s products is Hi5 Fuel, and it’s amazing. Try it!
CUSTOMER CONVERSATIONS
smartbuilder.5linx.com
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Do you drink protein shakes? 5LINX has Hi5 Lean. It’s the best tasting shake I’ve ever had. Try it!
CUSTOMER CONVERSATIONS
smartbuilder.5linx.com
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ATTITUDE IS EVERYTHING
Speak with EXCITEMENTHave a sense of URGENCY
Be SERIOUS & PROFESSIONALGet residual income the rest of your life
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YOU HAVERESIDUAL BILLS.
WHY NOT HAVE RESIDUAL INCOME?
Cross-market 5LINX services to your existing customers!
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MOBILE MARKETING SYSTEM
Text your RIN to 55255
(555444 in Canada)
You get MMS automatically with Platinum Discount Network.
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BUSINESS CONVERSATIONS
“If I can save you money on your ______ bill can we do business together?”
“All I need is a copy of your bill and our experts will analyze it and see how much we can save you.”*
*Complete and submit the LOA and monitor the
progress.
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DO POWER HOURS!
• Produce volume• Create a winning environment• Help your entire organization
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SW, SW, SW, N
Some Will,Some Won’t.
So What!Call the NEXT Red Apple!
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RETAINING CUSTOMERSLet’s talk about…
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RETAINING CUSTOMERS• Customer retention is just as
important as customer acquisition• It is always easier to keep a
customer, so invest the time in it
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WHICH CUSTOMERS STICK?• SATISFIED customers• Customers who USE the
product or service• Customers who are loyal to
YOU• Customers you build a
relationship with
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RETAINING CUSTOMERS
• Check status in your VO personal customer report• Follow up with customers to ensure satisfaction• Ask for Referrals
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RETAINING CUSTOMERS
Little things make a HUGE difference• Thank you cards• Holiday cards• Birthday cards• Follow-up calls
Are they enjoying the
service?Are there
other products or
services that could benefit
them?
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REMEMBER…• Make sure your WHY is strong• Your goals:– PSVP qualified (minimum)– 50 & 100 Customer Club
• Practice obtaining residential and commercial customers
• Work with your team – together everyone achieves more!
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Acquiring Customers That Stick